Articles

• Bay Tat Rika's Entrepreneurial Intention In The Governor's Patang Of Bengkulu City

  Okta Nurul Huda, Anzori Anzori, Nirta Vera Yustanti

  263-270

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• The Effect Of Live Streaming And Brand Awareness On Purchasing Decisions Of Glad2Glow Products On Tiktok E-Commerce

  Hili Puspita Sari, Ade Tiara Yulinda, Merta Kusuma

  271-280

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• The Influence Of Tiktok Video Quality And Posting Frequency On Consumers’ Purchase Intention

  Rafidha Yasmin Tarigan, Elfitra Desy Surya, Dewi Nurmasari Pane

  281-290

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• Intrinsic Motivation, Transformational Leadership, and Employee Performance Enhancement Evidence from BPODT Medan

  Putri Indriati, Soulthan Saladin Batubara, M. Chaerul Rizky

  291-298

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• The Effect Of Financial Technology Use And Financial Literacy On Financial Management Among Management Students At Unpab

  Novania Trifana, Ramadhan Harahap, Pipit Buana Sari

  299-306

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• Analysis Of The Effect Of Facilities And Work Motivation On Employee Performance At The Office Of The District Head Of Medan Selahang District, Medan City

  Nana Wahyuni, Ahmad Aswan Waruwu, Soulthan Saladin Batubara

  307-312

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• Analysis of the Impact of Work Discipline and Social Security on Employee Work Productivity at PT. Sawitta Unggul Jaya

  Muhamad Zakaria, Teguh Wahyono, Yohny Anwar

  313-322

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• Analysis of Product Quality, Price, and Brand Trust on Purchasing Interest of Phonska Plus NPK Fertilizer Retailers in Deli Serdang Regency

  Muhamad Ari Wibowo, Erwansyah Erwansyah, Fitra Arlina Nasution

  323-332

  • PDF
• Analysis Of Work Ethics, Job Loyalty, and Job Satisfaction On Employee Performance at The Binjai City Regional Inspectorate Office

  Monica Fransiska Gultom, Kholilul Kholik, Teguh Wahyono

  333-340

  • PDF
• An Analysis Of The Influence Of Leadership Style, Work Motivation, And Compensation On Employee Performance At PT Perkebunan Nusantara III (Persero) Medan

  Michael Hamberson Sipahutar, Siswa Pratama, Wilchan Robain

  341-346

  • PDF
• The Effect Of Knowledge Sharing And Organizational Support On Organizational Citizenship Behavior (OCB) Among Employees At The Food Security Agency Of North Bengkulu Regency

  Mustika Zulfa Berliani, Sri Ekowati

  347-354

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• The Influence Of Work Quality And Organizational Support On Employee Work Productivity At The Bengkulu Province Social Service

  Febri Sukmawati, Sri Ekowati

  355-362

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• The Effect of Competence, Work Discipline, and Workload on Employee Performance at PT. Anugerah Pharmindo Lestari

  Zul Arisman Siddik, Samrin Samrin, Teguh Wahyono

  363-372

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• Analysis of Work Experience, Workload, and Physical Work Environment on Employee Work Productivity at PT. Sujin Ray Indonesia

  Yunira Khairani, Eli Delvi Yanti, Kholilul Kholik

  373-384

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• Analysis Of The Influence Of Leadershiip Style, Work Motivation, And Organizational Culture On The Work Discipline Of Village Officials At The Muliorejo Village Office, Sunggal Subdistrict, Deli Serdang Regency

  Vira Febriani, Teguh Wahyono, Hasrul Azwar Hasibuan

  385-392

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• The Influence of Product Quality and Digital Marketing on Telkomsel Card User Satisfaction Moderated by Brand Image at CV Sinar Telekom

  Tio Candra Pulungan, Mesra B, Harianto Harianto

  393-400

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• The Influence of Work Environment, Job Satisfaction and Motivation on Employee Performance at PT Khurnia Sawit Jaya Kabupaten Labuhan Batu Sumatera Utara

  Surya Ananta Febrianti, Kholilul Kholik, Yana Diana

  401-410

  • PDF
• The Influence of Work Culture, Work Experience and Work Ethics on Employee Performance at the North Sumatra Provincial Trade and Industry Office

  Siti Hafsyah Permatasari, Soulthan Saladin Batubara, Juniarti Juniarti

  411-416

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• The Influence Of Financial Literacy And Self-Control On Financial Management Of Unpab Management Students Stambuk 2022

  Salwida Nasution, Ramadhan Harahap, Noni Ardian

  417-426

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• Analysis of Coworkers, Awards, and Work Environment on Job Satisfaction of ASN Employees at the Regional Office of the Ministryof Religion of North Sumatra Province

  Rafika Anggraini, Desi Astuti, Muhammad Toyib Daulay

  427-436

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• Does Lifestyle Mediate The Link Between Financial Literacy And Saving Behavior? Evidence From Lubuk Linggau University Students

  Nengah Dewi Arianti, Herman Paleni, Rudi Azhar

  437-450

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• The Effect Of Capital Structure And Dividend Policy On Firm Value With Profitability As A Moderating Variable In Property And Real Estate Companies

  Triyanita Triyanita, Herman Paleni, Yulpa Rabeta

  451-468

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• The Influence Of Financial Literacy And Financial Attitudes On Student Saving Behaviour Mediated By Pocket Money Variables

  Aidil Putra Pratama, Herman Paleni, Muhamad Effendi

  469-482

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• The Influence Of Human Resource Development, Leadership, And Work Discipline On The Performance Of ASN Employees At The Regional Office Of The Ministry Of Religion Of North Sumatra Province

  Adelia Sarumaha, Kholilul Kholik, Wilchan Robain

  483-494

  • PDF
• An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor

  Aris Jona Pangaribuan, Wulan Dayu, Hendra Utama

  495-504

  • PDF
• Financial Ratio Analysis as a Tool for Measuring the Financial Performance of PT Ultrajaya Milk Industry & Trading Company Tbk for the 2020–2024 Period

  Bayu Firmanda, Cahyo Pramono, Aulia Aulia

  505-512

  • PDF
• The Effect of Capital Structure, Operational Efficiency, and Firm Size on Profitability: Evidence from Transportation and Logistics Companies Listed on the Indonesia Stock Exchange (2022-2024)

  Devi Dian Syahputri S, Syahrial Hasanuddin Pohan, Maya Macia Sari

  513-520

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• Digital Marketing Strategy Development to Increase Sales for Fashion MSMEs (Case Study: Abang Jenggot Moslem Store)

  Didit Hansari, Wulan Dayu, Hendra Utama

  521-526

  • PDF
• Analysis Of Digital Marketing, Brand Awareness, Brand Image, And Price On Students' Decisions Studying At Panca Budi Development University

  M. Ghazali Prasetyo, Hidayati Purnama Lubis, Fitra Arlina Nasution

  527-536

  • PDF
• The Effect Of Human Resource Development, Organizational Culture, And Total Participation On Asn Employee Performance In The Regional Financial And Asset Agency Of North Sumatera Province

  Ria Suryani Saragih, Kholilul Kholik, Emi Wakhyuni

  537-548

  • PDF
• Factors Influencing The Decision To Purchase An OPPO Mobile Phone At The Semaku Ponsel Manna Counter In South Bengkulu

  Yesi Apriana, Ida Anggriani, Aji Sudarsono

  549-556

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• The Effect of Company Size, Profitability, Free Cash Flow, and Liquidity on Debt Policy in the Cosmetics and Household Needs Sub-Sectors Listed on the Indonesia Stock Exchange

  Evy Syahfitriyana Siregar, Pipit Buana Sari, Cahyo Pramono

  557-570

  • PDF
• The Influence Of Liquidity, Profitability And Solvency On Financial Performance At The Autonomous Agent Indah Logistik Cargo Pajak Melati

  Mery Cristina Simanullang, Geby Citra Ananda, Ramadhan Harahap

  571-580

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• Implementation Of Digital Marketing On Wardah Consumer Satisfaction In Tiktok Shop (Case Study Of Management Study Program Students, 2021, Panca Budi Development University)

  Luthvia Aulia, Dewi Nurmasari Pane, Nurafrina Siregar

  581-594

  • PDF
• Analysis of Leadership, Organizational Culture, Work Facilities, and Reward Systems on Employee Performance at PT Jumaku Berjaya Sentosa

  Lismayana Eryanti Siregar, Hasrul Azwar Hasibuan, Daud Arifin

  595-604

  • PDF
• Digital Marketing Analysis, Lenovo Thinkpad Product Quality And Brand Image On Purchase Interest At Lasitech Computer Store

  Kristin Polina Putri Damayanti Silalahi, Harianto Harianto, Firman Ario

  605-614

  • PDF
• The Influence Of Recruitment, Training, And Work Motivation In Improving Employee Performance At PT. Perkasa Internusa Mandiri

  Jonatan Pebrianto Siagian, Muhammad Yalzamul Insan, Eli Delvi Yanti

  615-626

  • PDF
• The Influence of Financial Literacy, Income, Financial Behavior, and Risk Perception on Investment Decisions of Generation Z in Medan City

  Silvani Riska Ayuni, Noni Ardian, Geby Citra Ananda

  627-636

  • PDF
• Analysis Of Competency, Workload And Job Fatigue On Employee Performance In PT. Indokom Citra Persada

  Putri Syahranti Tanjung, Hasrul Azwar Hasibuan, Muhammad Toyib Daulay

  637-644

  • PDF
• An Analysis of the Influence of Leadership, Work Motivation and the Working Environment on Employee Performance at Bengkel 24 Project in Medan

  Achmad Surya Arif, Ikhah Malikhah, Daud Arifin

  645-654

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• Analysis Of The Effect Of Income Level And Work Motivation On The Work Productivity Of Truck Driver Employees At PT. Cahaya Sinar Gemilang

  Akbar Perdana, Samrin Samrin

  655-664

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• Analysis of Corporate Image, Relationship Marketing, and Service Quality on Customer Satisfaction in the Purchase of Green Bean Coffee at PT. Mulya Sari Mandiri

  Firhan Sudrajat, Annisa Febrina

  665-676

  • PDF
• The Impact Of Tiktok Social Media Usage, Fear Of Missing Out (Fomo) Behavior, And Financial Literacy On Personal Financial Management Among UNPAB Management Students Of The 2022 Cohort

  Gresia Samosir, Cahyo Pramono, Noni Ardian

  677-686

  • PDF
• The Influence Of Social Media Marketing, Brand Image And Product Quality On Purchasing Decisions At PT Velindo Tours And Travel

  Dinda Rindana, Yana Diana, Annisa Sanny

  687-696

  • PDF
• The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products

  Ameliya Adisty, Husni Muharram Ritonga, Firman Ario

  697-708

  • PDF
• Analysis Of Capital, Asset Quality, Management, Earnings, and Liquidity (CAMEL) on the Financial Performance of PT Bank Rakyat Indonesia (Persero) Tbk for the 2020-2024 Period

  Anisa Permata, Ramadhan Harahap, Pipit Buana Sari

  709-716

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• The Effect Of Budget Management And Transparency On Financial Performance At The Audit Board Of The Republic Of Indonesia Representative Office Of North Sumatra Province

  Annisa Larasati, Geby Citra Ananda, Aullia Aulia

  717-722

  • PDF
• Analysis Of Work Ethics, Job Loyalty, and Job Satisfaction On Employee Performance at The Binjai City Regional Inspectorate Office

  Monica Fransiska Gultom, Kholilul Kholik

  723-732

  • PDF
• Analysis of the Influence of Competence, Compensation, and Workload on Employee Performance at PT Waruna Shipyard Indonesia

  Naomi Syallom Chatrin Simanjuntak, Siswa Pratama, Abdi Setiawan

  733-744

  • PDF
• Analysis of the Effect of Training, Communication, and Work Motivation on Productivity at PT. Global Mitra Prima

  Yusril Mahendra Tanjung, Teguh Wahyono, Kholilul Kholik

  745-756

  • PDF
• Analysis Of E-Commerce and Product Innovation in Improving The Financial Performance of MSME In Binjai City 2025

  Anisa Anisa, Ramadhan Harahap, Aulia Aulia

  757-764

  • PDF