Comparative Analysis of Offline and Online Sales on the Sales Volume of Attabee Kids Fashion Store in Palembang City
Abstract
This study aims to analyze the comparison between offline sales and online sales on the sales volume of Attabee Kids Fashion Store in Palembang City. The study was motivated by the rapid development of digital technology, which has encouraged business owners to implement two sales channels, namely offline and online sales. Therefore, it is necessary to analyze the differences in the contribution of both sales channels to sales volume. This research employed a comparative study with a mixed-method approach, combining quantitative and qualitative methods. Quantitative data were obtained from the sales reports of Attabee Kids Fashion Store for the period of January–December 2025, while qualitative data were collected through observation, interviews, and documentation. Data were analyzed using descriptive statistics, the Shapiro-Wilk normality test, and the Paired Sample t-test with the assistance of SPSS software. The results showed that the average online sales reached 780.00 units, which was higher than the average offline sales of 543.33 units. The normality test indicated that the data were normally distributed, with significance values of 0.069 for offline sales and 0.062 for online sales. Furthermore, the Paired Sample t-test produced a t-value of -10.759 with a significance value of 0.000 (< 0.05), indicating that H₀ was rejected and H₁ was accepted. Therefore, there is a significant difference between offline and online sales in terms of sales volume at Attabee Kids Fashion Store in Palembang City. Online sales contribute more significantly to increasing sales volume due to their wider market reach and greater convenience for consumers. Therefore, integrating both offline and online sales strategies is expected to enhance sales volume and strengthen the store's competitiveness.
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