The Influence of Hedonistic Lifestyle and Financial Behavior on the Financial Literacy of Generation Z Employees at SayGroup Medan Office

  • Ayu Aulia Universitas Pembangunan Panca Budi
  • Hernawaty Hernawaty Universitas Pembangunan Panca Budi
  • Geby Citra Ananda Universitas Pembangunan Panca Budi
DOI: https://doi.org/10.37676/jfm.v6i4.12889
Keywords: Financial Behavior, Financial Literacy, Generation Z, Hedonistic Lifestyle

Abstract

This study aims to analyze the influence of hedonistic lifestyle and financial behavior on financial literacy among Generation Z employees at SayGroup Medan, both partially and simultaneously. This study employed a quantitative approach using a survey method. The population consisted of Generation Z employees at SayGroup Medan, with a total sample of 30 respondents. Data were collected through a Likert-scale questionnaire and analyzed using SPSS, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, partial test (t-test), simultaneous test (F-test), and coefficient of determination. The findings show that hedonistic lifestyle has a negative and significant effect on financial literacy, while financial behavior has a positive and significant effect on financial literacy. Simultaneously, hedonistic lifestyle and financial behavior significantly affect the financial literacy of Generation Z employees at SayGroup Medan. The research model also demonstrates a very strong explanatory power for variations in financial literacy. This study contributes to the development of behavioral financial management studies, particularly regarding factors influencing the financial literacy of Generation Z employees. Practically, the findings can serve as input for companies and young workers to improve financial management through lifestyle control and better financial behavior.

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Published
2026-11-05
How to Cite
Aulia, A., Hernawaty, H., & Ananda, G. (2026). The Influence of Hedonistic Lifestyle and Financial Behavior on the Financial Literacy of Generation Z Employees at SayGroup Medan Office. Jurnal Fokus Manajemen, 6(4), 1393-1402. https://doi.org/10.37676/jfm.v6i4.12889
Issue
Vol 6 No 4 (2026): November
Section
Articles

Copyright (c) 2026 Ayu Aulia, Hernawaty Hernawaty, Geby Citra Ananda

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