Pelatihan Integrasi Manajemen SDM, Keuangan, Dan Pemasaran Terhadap Kinerja Umkm Di Era Digital Di Desa Gunung Bunder 1

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the local economy but still face challenges in managing human resources, finance, and marketing in the digital era. This Community Service Program  conducted by university students under the supervision of lecturers through the theme “Training on the Integration of Human Resource Management, Financial Management, and Marketing to Improve MSME Performance in the Digital Era in Gunung Bunder 1 Village,” aimed to enhance the competencies of MSME owners in managing their businesses effectively and sustainably. The program employed counseling, training, discussions, and mentoring activities related to human resource management, basic financial record-keeping, and digital marketing. The results showed an improvement in participants’ understanding and skills in workforce management, financial reporting, and the utilization of digital media for product marketing. The integration of these three management aspects helped improve business efficiency, competitiveness, and overall MSME performance. This program is expected to support the growth and sustainability of MSMEs in Gunung Bunder 1 Village in facing the challenges of the digital era.