Strategi Digital Marketing Dalam Meningkatkan Penjualan Produk Anyaman Di Desa Tegal Maja Serang

Abstract

This Community Service Program was conducted in Tegal Maja Village, Kragilan District, Serang Regency, Banten Province, focusing on digital marketing strategies to increase sales of woven products in Tegal Maja Village, Serang. This activity was motivated by the community's need to adapt to the increasingly rapid development of digital marketing technology, particularly in achieving desired revenue and increasing the competitiveness of small businesses. The methods used in this activity included mentoring, outreach, discussions, and hands on practice using digital marketing platforms such as Tokopedia, Instagram, Facebook, WhatsApp Business and TikTok. The results of the activity indicated an increased understanding among the community and MSMEs regarding the benefits of digital marketing, ranging from ease of selling, social media usage, and consumer reach. Therefore, this activity is expected to foster a more inclusive and sustainable digital marketing culture in Tegal Maja Village, Serang.