Inovasi Digital Melalui Pemberdayaan Karang Taruna Tunas Muda Desa Taba Pasmah Kabupaten Bengkulu Tengah Dari Ide Kreatif Menuju Produk Bernilai Jual dengan Canva

Abstract

The Community Partnership Empowerment Program (PKM) entitled "Digital Innovation Through the Empowerment of the Young Tunas Youth Organization of Taba Pasmah Village, Central Bengkulu Regency: From Creative Ideas to Marketable Products with Canva" is an empowerment activity that focuses on improving the organizational management capabilities and digital skills of the Young Tunas Youth Organization members of Taba Pasmah Village. This program is implemented by a team of lecturers from Dehasen University Bengkulu and students as a form of support for strengthening the capacity of village youth in managing organizations and developing creative economic potential based on digital technology. There are two aspects that are the outputs in the level increase: the management aspect and the skills aspect. In the management aspect, PKM activities are directed at developing effective organizational management capabilities. Members of the Young Tunas Youth Organization are trained to understand the basic principles of the organization and the functions and roles of each position in the management structure and to develop a clear organizational structure according to the needs of productive activities. Participants are also guided in simple work planning, preparing activity reports, and dividing tasks and authorities so that the work process becomes more focused and efficient. Through this management training, members of the Young Tunas Youth Organization are able to communicate effectively, identify internal organizational problems, and find solutions together. The results resulted in the formation of an organizational structure that actively carries out teamwork functions, a single internal activity report was compiled, and members' awareness of the importance of coordination and the responsibilities of their respective roles increased. Furthermore, in terms of skills, activities focused on developing digital skills and design-based creativity. Participants were trained to use Canva to create product designs such as hanging calendars, desk clocks, key chains, piggy banks, pencil cases, fans, notebooks, clothes, and envelopes. Karang Taruna was also taught the basic principles of graphic design, including layout, color, and size. Karang Tauna members also practiced how to upload designs to social media and create digital promotional content through training on CapCut and Instagram. As tangible outputs, an active social media account managed by Karang Taruna, promotional content videos, and several creative products have been established. In addition to improving technical skills, this activity also strengthened teamwork capabilities in the production and promotion process, where more than 80% of active members contributed. Overall, this PKM activity has had a positive impact on the independence of Karang Taruna Tunas Muda Taba Pasmah Village. By strengthening management and digital skills, Karang Taruna members now have a better understanding of organizational management and are able to produce and market creative products with economic value. This activity is expected to be the first step toward independence and sustainability in a village-based creative economy. Education plays an important role in shaping the character and future of children. Poverty is a phenomenon that has become a major problem for many countries; both developed and developing countries. Poverty has always been a part of the social dynamics of society which is sunnatullah as well as a “disease” that must be cured through various approaches and development policies. This activity aims to provide motivation and understanding of the importance of education. By using descriptive qualitative methods / data collection by means of interviews, documentation and direct observation. The results of this community service are anincrease in motivation in the children of Bina Remaja Harapan Bengkulu Orphanage.