Implementasi Digital Marketing Dalam Optimasi Potensi Industri Rumah Tangga Warga RT.10 RW.04 Kelurahan Padang Jati Kecamatan Ratu Samban Kota Bengkulu

Abstract

The development of information technology that is growing very rapidly has an effect on the community in supporting various business activities, both large and small so that they can be known globally. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media through social media that has a very large influence. The residents of RT 10 RW 04 Padang Jati Bengkulu consist of 60 families, most of which are entrepreneurs, construction workers and housewives. Many housewives in RT 10 RW 04 Padang Jati have opened independent businesses at home, such as selling food, hijabs, clothes and drinks by promoting sales on social media. Initially, marketing activities on social media were only used as a free time filler, but now it has become the main activity as an addition to the economic cycle in the household. In the past, the sales activity of this industrial product was conventional or traditional, they made products only based on orders. However, after recognizing the existence of social media, some of the residents of RT 10 have begun to receive a lot of orders, so the sales volume is increasing rapidly compared to when selling in the old way. Digital marketing is seen as the best medium as the most effective and efficient means of promotion and is able to increase sales volume significantly.