Articles

• Comparative Analysis Of Online And Offline Promotions On Purchasing Decisions At Food And Beverage Companies In Palembang City (Case Study Of Mein Garden Cafe Palembang)

  Mutiara Ainur Rahma, Lily Rahmawati Harahap, Sri Ermeila

  341 – 348

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• The Influence Of Work-Related Social Media Use (WSMU) And Ethical Leadership On Innovative Work Behavior Mediated By Psychological Well-Being At Gojek Company In South Jakarta

  Netania Emilisa, Rizky Febriant, Aurelia Neva Masa, Immanuel Crhyseis Edlyn Simarmata

  349-362

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• Analysis Of Non-Physical Work Environment, Work Ethics, Work Discipline On Employee Work Productivity Asn At Lldikti Region 1 North Sumatra

  Irfan Hafiz Nasution, Eli Delvi Yanti, Muhammad Yalzamul Insan

  371-380

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• Analysis Of The Foundation Of Customer Loyalty: The Influence Of Service Quality, Brand Image And Trust On Customer Loyalty Of Bank Syariah Indonesia KC Medan S. Parman 2025

  Muhammad Arief Caesario, Roro Rian Agustin

  371-380

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• The Influence Of Leadership Style, Work Discipline And Work Ethic On Employee Performance At The Secretariat Of The Regional House Of Representatives Of North Sumatra Province

  Mega Agnesi Lubis, Yohny Anwar, Muhammad Alfahmi

  381-386

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• Analysis Of Motivation And Job Satisfaction On Employee Performance At Hotelgrand Stabat Langkat

  Laura Damaitista, Nuraini Kemalasari Istiqamah, Eli Delvi Yanti

  387-396

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• The Effect Of Communication, Leadership Style, And Organizational Culture On Employee Loyalty At PT Media Antar Nusa

  Anggi Putri Anisyah, Emi Wakhyuni

  397-402

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• Analysis of Organizational Culture, Leadership Style, and Workload on the Performance of ASN Employees at the Dinas Perhubungan SUMUT

  Nurmala Nurmala, Eli Delvi Yanti

  403-410

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• Analysis Of Quality Websites, Social Media, And Influencer Marketing Based On Halal Food Products On Purchase Decisions At Mie Gacoan Mansyur Branch, Medan

  Eva Santika, Elfitra Desy Surya, Annisa Sanny

  411-418

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• The Influence Of Work Ability, Work Compensation, And Work Supervision On Employee Performance At PT. Pembangunan Prasarana Sumatera Utara

  Dea Nadya, Niken Wulandari, Juniarti Juniarti

  429-438

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• Analysis Of The Effect Of Leadership And Workload On Job Satisfaction In The Out Bond Division Of PT JNE Express Medan Main Branch

  Mhd Fikri Gunawan, Ikhah Malikhah, Emi Wakhyuni

  439-448

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• The Influence Of Diversity And Inclusion On Employee Performance With Organisational Culture As An Intervening Variable At PT XYZ

  Lukiyana Lukiyana, Diansyah Diansyah, Budhi Cahyanto

  449-458

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• Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan

  Monica Oktavia, Muhammad Dharma Tuah Putra Nasution

  459-472

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• The Effect Of Employee Training And Development On Work Productivity At CV. Sasana Citra Mandiri

  Aldi Saputra, Rahmi Aryanti, Sri Ermelia

  473-484

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• The Influence Of Location And Service Quality On Purchasing Decisions For Electrical Appliances At Paci Electrical Store In Palembang

  Ellyza Putri Arum Sari, Esty Naruliza, Sri Ermelia

  485-492

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• Comparative Analysis Of Digital Marketing On Customer Loyalty At SUMSELPOST And MATTANEWS

  Alfirdausya Eyara Putri, Sri Ermelia, Lily Rahmawati Harahap

  493-502

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• Comparative Analysis Of Workload On Employee Performance At Pt Dinamik Putra Perkasa Palembang And CV Honda Lestari

  Anisa Basri, Lily Rahmawati Harahap, RY. Effendi

  503-508

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• The Effect Of Human Resource Development On People And Organizational Culture On Employee Performance At Wyndham Opi Hotel Palembang

  Rikky Iraawan, Esty Naruliza, Asma Mario

  509-616

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• The Influence Of Job Descriptions And Job Specifications On Employee Performance At PT. Cipta Prima Synergy

  Mita Mita, Rahmi Aryanti, RY. Effendi

  517-526

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• Analisa Transformasi Digital Dengan Pendekatan Technology Acceptance Model (Studi Kasus Pada PT Mirae Asset Sekuritas Indonesia)

  Faizir Rahmadi Isman, Iyus Wiadi

  527-534

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• Analysis Of Electronic Word Of Mouth As An Intervening Variable Between Store Atmosphere And Purchase Decisions (Survey Of Consumers Cendana Coffee, Food & Beverage Tasikmalaya)

  Dina Hernawati, Budhi Wahyu Fitriadi, Ghaling Achmad Abdul Ghonisyah

  535-544

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• The Effect Of Price, Promotion, And Trust On Product Purchase Decisions On The Shopee Marketplace

  Basar Maringan Hutauruk, Yos Soejarminto

  545-552

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• The Influence Of Current Ratio (Cr) And Total Asset Turnover (Tato) On Return On Asset (Roa) At Pt Astra International Tbk For The Period 2009-2024

  Fika Nurmayanti, Achmad Agus Yasin Fadli

  553-558

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• The Influence Of Operating Expenses To Operating Income Ratio (BOPO) And Loan To Deposit Ratio (LDR) On Non Performing Loan (NPL) At Pt Bank Pan Indonesia Tbk For The Period 2015-2024

  Syachel Muzaqi Zaiparna, Achmad Agus Yasin Fadli

  559-566

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• Millennial-Style Nangkring: Millennial Lifestyle Trends, Social Identity, Millennial Characteristics, And Coffee Shop Design

  Neli Agustin, Ahmad Soleh, Dodi Hardinata

  567-582

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• The Effect Of Total Asset Turnover (TATO) And Net Profit Margin (NPM) On Return On Assets (ROA) At PT Mustika Ratu TBK For The 2015-2024

  Fitri Febriyani, Achmad Agus Yasin Fadli

  583-590

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• The Influence Of Leverage And Firm Size On Profitability At PT Adhi Karya (Persero) TBK For The Period 2014-2023

  Rudi Sanjaya, Zahra Oktavia Ananda

  591-598

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• Marketing Strategy Of Tutoring Services With New Branding Of Former Primagama License In Bekasi Regency 2025

  Nico Albarino Saputra, Zeisha Sahela

  599-604

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• The Effect Of Long Term Debt To Equity Ratio And Company Size On Share Price At PT Japfa Comfeed Indonesia Tbk For The Period 2015-2024

  Syara Irna Aulia, Achmad Agus Yasin Fadli

  861-868

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• The Utilization Of Digital Business By MSMES In Improving Sales

  Dian Septiana Sari, Nella Simanjutak, Rominta Natalia Situmorang

  613-618

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• Marketing Strategy Analysis To Increase Virgin Coconut Oil (VCO) Sales At UD. Delaria

  Melianus Gea, Serniati Zebua, Idarni Harefa, Otanius Laia

  619-634

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• Transformation Of Sharia Business Management Governance In The Digital Era

  Bahtiar Bahtiar, Suarifqi Diantama, Teguh Arlovin

  635-644

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