Penguatan Usaha Mikro Kecil Menengah Melalui Diversifikasi Produk dan Pemasaran Digial

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities that play an important role in increasing community income and economic stability. In running a business, the right strategy is needed to survive and grow. By innovating products and proper marketing, it will certainly strengthen the position in facing market competition. The community service activity aims to strengthen the business through product diversifiction and digital marketing at Mbak Haryati’s Rengginang MSME in Bukit Makmur Village. The method used in this study is a qualitative descriptive method. Data collection was carried out through interviews and direct observation. In this activity basic knowledge was conveyed about the importance of developing a product and education about digital based marketing. The results of this service show that business owners have increased understanding and are motivated to develop their product and have a facebook account as a marketing medium with a wider reach to increase sales of rengginang product.