Inovasi Jus Buah Bit Sebagai Minuman Sehat Untuk Mendukung Gerakan Masyarakat Hidup Sehat (GERMAS) Melalui Peningkatan Konsumsi Buah Bersama UMKM Syauqi Kitchen

Abstract

Low fruit consumption among the public remains a challenge in efforts to promote healthy lifestyles. One strategy that can be implemented is to develop practical and appealing processed fruit products. This initiative aims to develop an innovative beet juice as a healthy beverage to support the Healthy Living Community Movement (Germas) by increasing fruit consumption in collaboration with the Syauqi Kitchen MSME in Bengkulu City. The method used was a participatory approach through mentoring and hands-on entrepreneurship training, covering the stages of product potential identification, formulation development, production processes, packaging, marketing, and product evaluation. The results of the activity showed that beet juice was successfully developed into a healthy beverage product with several flavor variants, more attractive packaging, and good market potential. This product adds value to the utilization of beets as a nutritious food source rich in fiber, vitamins, minerals, and antioxidants. Furthermore, this innovation increases the variety of products offered by MSMEs and provides a practical, healthy beverage alternative for the community. The development of beet juice is expected to support increased fruit consumption, strengthen the competitiveness of micro-enterprises, and contribute to efforts to promote healthy lifestyles in the community.