Pendampingan Akuntansi Digital dan Bisnis Online bagi UMKM di Pasar Metau Muara Beliti

Abstract

Micro, small, and medium enterprises (MSMEs) in the Metau Market in Muara Beliti still face challenges in financial recording and product marketing. Most entrepreneurs do not maintain regular bookkeeping and still rely on conventional methods, making it difficult to accurately assess their financial condition. Furthermore, marketing is still limited to direct sales in the market, resulting in a relatively limited consumer reach. This community service activity aims to improve entrepreneurs' skills in implementing digital accounting and utilizing online business as a business development strategy. The implementation method includes field observation, training on the use of digital financial recording applications, assistance in preparing simple financial reports, and marketing training through social media and marketplaces. The results of the activity indicate an increase in participants' understanding of transaction recording, financial reporting, and online product marketing skills. This assistance has resulted in improved financial administration and expanded the marketing reach of MSME products.