The Effect Of Product Quality And Packaging Prices Of Herbal Drinks On Customer Satisfaction Among Generation Z At Warkop Maju Rorotan, North Jakarta
Abstract
This research serves to find out and explain the ability of the influence of product quality on customer satisfaction, as well as to find out and explain the ability to influence price on customer satisfaction. Herbal beverage packaging in Indonesia, which is influenced by changes in the lifestyle of people who are aware of health and the environment. Packaging of herbal drinks, such as ginger, is a better alternative choice than sweet or carbonated drinks, especially among Generation Z. Warkop Maju Rorotan North Jakarta innovates by selling packaging of herbal drinks to attract the younger generation, with a focus on product quality for customer satisfaction. This research also applies SEM and PLS methods to analyze the data, which allows researchers to obtain the value of variables that are relevant for predictions. Thus, the results of this research are expected to provide new insights in the development of herbal beverage products and improve the quality of educational institutions through scientific work at the University of August 17, 1945 Jakarta.
Downloads
Copyright (c) 2026 Muhammad Rafi, Koerniawan Hidajat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
