EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

The Effect of Technopreneur Education and Entrepreneurship Motivation on Entrepreneurial Interest with Self Efficacy as an Intervening Variable

Widya Febriyanti; Bella Pricilia; Rusmewahni Rusmewahni, Kumala Vera Vera Dewi — Thu, 03 Oct 2024 10:05:22 +0000

This research aims to determine the influence of technopreneur education and entrepreneurial motivation on interest in entrepreneurship with self-efficacy as an intervening variable. This research uses a quantitative approach. The population in this study were 137 students from the Bina Karya Tebing Tinggi School of Economics who took part in technopreneur education. Sampling used purposive sampling. The results of this research show that technopreneur education has a positive effect on interest in entrepreneurship, entrepreneurial motivation has a positive effect on interest in entrepreneurship, Technopreneur education has a positive effect on self-efficacy, entrepreneurial motivation has a positive effect on self-efficacy, self-efficacy has a positive effect on interest in entrepreneurship, self-efficacy has a positive and significant effect in mediating the effect of technopreneur education on interest in entrepreneurship, Self-efficacy has a positive and significant effect on entrepreneurial motivation on entrepreneurial interest

The Influence Of Work Environment And Motivation On Employee Spirit At Pt Perkebunan Nusantara IV, Gunung Meliu Palm Oil Mill Work Unit

Dila Sandi, Devi Yasmin — Fri, 04 Oct 2024 00:47:52 +0000

This study aims to identify and analyze the influence of the Work Environment and Motivation on the Work Spirit of employees at PT Perkebunan Nusantara IV, Gunung Meliau Palm Oil Mill Work Unit. The population in this study consists of 125 individuals, using a saturated sampling technique. Data collection techniques in this study include interviews and questionnaires. The analytical tools used in this research are instrument tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, determination coefficients, F-tests, and T-tests. The results of the study show that the work environment and motivation affect work spirit both simultaneously and partially. Therefore, to enhance work spirit, both the work environment and motivation must be well managed

Determinants Of The Proportion Of Tabarru' Funds In Indonesian Sharia General And Life Insurance For The 2018-2022 Period

Anasang Diskan Poetra, Nur Dhani Hendranastiti — Wed, 09 Oct 2024 11:22:26 +0000

This study examines the impact of claim expense ratio, commission expense ratio, total assets, and investment profit sharing income ratio on the proportion of tabarru' funds in general and life Islamic insurance in Indonesia, both sharia and full-fledged business units. The aim is to recognise the factors that influence the allocation of tabarru' funds and how it affects the financial performance of the company. Using panel data regression analysis, this study found that the claims expense ratio has a significant positive impact on full-fledged insurers, while the commission expense ratio has a significant positive effect on the combined model and Islamic business units. In contrast, total assets negatively affect the proportion of tabarru' funds significantly in the combined model and Islamic business units, but not significantly in full-fledged insurers. The investment profit-sharing income ratio does not show a significant effect in all models. These results provide useful insights for the financial management of Islamic insurance companies in designing effective tabarru' fund allocation policies, especially during the transition period from Islamic business units to full-fledged Islamic insurance companies.

The Risk Management And Usage Of The Net Present Value-At-Risk To Evaluate Indonesian Toll Road

Natasha Evelyn Saragih, Dewi Hanggraeni — Wed, 09 Oct 2024 11:25:58 +0000

This study evaluates the financial feasibility and risk management of toll road infrastructure so as characteristics of toll road projects prone to risks and uncertainties. The study was conducted using case study and qualitative methods. The parameters used to determine the fair value of the project through parameters such as NPV, IRR, Payback Period, NPV at risk, and Risk Adjusted Return on Capital (RAROC) for financial and risk-based feasibility evaluation. This study also conducted a risk assessment in risk management analysis. The study provides various illustrations of possible outputs (NPV) and risk variability so that it can provide a more communicative and varied offer and recommendation, especially for investors as a consideration in making investment decisions. The results of the risk assesment process showed a low to the very high-risk level that requires different treatment. This study contributes understanding the investment in Indonesia toll road project

Turnaround Strategy Of Pt Indofarma Tbk

Maria Prisila Paru, Popy Rufaidah — Thu, 10 Oct 2024 03:09:49 +0000

PT Indofarma Tbk experienced a decline in financial performance from 2016 to 2022 leading to corporate strategy implementation. This study aims to analyze the suitability of the strategy implemented by PT Indofarma to the theory of corporate alternative strategy. This study involved a case study method utilizing annual reports and financial statement data. BCG Matrix was applied as a portfolio analysis tool. PT Indofarma Tbk was identified in the BCG matrix in a low growth and market share quadrant. The strategy implemented by PT Indofarma to recover the company’s performance was identified as a turnaround strategy which aligns with the recommended strategy for a company that experienced low growth and low market share in the BCG matrix. This study concluded that the implementation of the turnaround strategy at PT Indofarma Tbk aligns with the recommendations by researchers for effective turnaround strategy implementation

Moderating Effect Of Profitability In Disclosure Of Corporate Social Responsibility, Leverage, And Firm Size: Effect On Share Price

Annisa Kurniawan, Nanda Wahyu Indah Kirana — Thu, 10 Oct 2024 03:19:09 +0000

This research aims to examine the effect of Corporate Social Responsibility (CSR), leverage, and firm size on share prices in companies listed on the LQ45 index of the Indonesia Stock Exchange (IDX), with profitability as a moderating variable. This research uses a quantitative approach with a sample size of 20 companies over 7 years, namely 140 research samples obtained using a purposive sampling technique. This research uses secondary data collected through documentation method. The data analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0 software. The test stages using PLS-SEM are divided into 3 stages, namely measurement model analysis (outer model), structural model analysis (inner model), and hypothesis testing. The results of the analysis in this study indicate that CSR disclosure, leverage, firm size and profitability influence the share prices of LQ45 index companies. Apart from that, profitability is unable to moderate the influence of CSR and leverage on the share prices of LQ45 index companies. However, profitability is able to moderate the influence of firm size on the share prices of LQ45 index companies.

The Influence Of Sharia Marketing On The Decision Of Medical Beauty Clinic Guests In Choosing Services At Rumah Cantik Sehat Muslimah Yogyakarta

Qoirini Nur Azizah, Heri Prasetyo, Rr. Eko Giyartiningrum — Thu, 10 Oct 2024 03:29:53 +0000

This study aims to determine the magnitude of influence on purchasing decisions (Y) on halal labels (X1), halal products (X2), and medical aesthetics (X3). Quantitative research methodology is the one applied. Data collection was carried out using questionnaires at Rumah Cantik Sehat Muslimah Gedongkuning Yogyakarta, with a sample of 92 respondents. With SPSS output, this study uses Data Quality Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The study's findings suggest that medical aesthetics and halal labels influence consumer decisions. The variables of halal labels, halal products, and medical aesthetics influence purchasing decisions simultaneously, although halal products do not show a major influence on purchasing decisions.

The Influence Of Market Orientation And Product Innovation On Marketing Performance Through Competitive Advantage In Tiktok Shop Content Creators

Sarah Safira, I Made Sukresna — Thu, 10 Oct 2024 03:39:37 +0000

Good marketing means sales will increase. The aim of this research is to find out whether market orientation and product innovation influence marketing performance, and to find out whether competitive advantage is able to mediate market orientation and product innovation on marketing performance.The population in this study are TikTok shop content creators who are members of official groups. The total sample was 115 respondents using accidental sampling technique. Data collection techniques use questionnaire and observation methods. The data analysis method uses multiple linear regression with a path analysis approach and the SPSS program.The research results show that market orientation variables and product innovation have an influence on marketing performance, then competitive advantage also has a positive and significant influence on marketing performance. The results of the indirect influence test also show that competitive advantage is able to mediate the relationship between market orientation and product innovation on marketing performance.Implementation of market orientation strategies and product innovation influence the marketing performance of TikTok Shop content creators. Competitive advantage also influences marketing performance and can mediate the relationship between market orientation and product innovation on the marketing performance of TikTok shop content creators. Suggestions for TikTok Shop content creators to implement market orientation strategies and product innovation that are appropriate to the business sector they are undertaking so that they will increase their competitive advantage which will improve marketing performance

Covid-19 Adaptive Tourism Attraction: Tourism Resilience Through Chse Certification For Visiting Decision

Thu, 10 Oct 2024 04:27:59 +0000

CHSE (Clean, Health, Safety, and Environment) certification is implemented by the Indonesian government to restore tourism conditions post-pandemic. The research aim is to analyze tourists' visiting decisions to visit COVID-19 adaptive tourist attractions after the implementation of the CHSE certification policy as a strategy to restore tourism conditions post-pandemic. The descriptive research was carried out with a causal-associative quantitative approach using 100 respondents. The result revealed that: (1) The implementation of CHSE in COVID-19 is in the quite good category with a percentage of 50%. (2) Visiting decisions are in the quite good category with a percentage of 37.8%. (3) CHSE as a strategy to restore tourism conditions has an impact of 13.4% on visiting decisions. So, it is concluded that tourists decide to visit a COVID-19 adaptive tourist attraction, not solely because the tourist attraction has been CHSE certified. But 86.8% are influenced by other factors.

The Influence Of Brand Image, Taste, And Price Perception On Purchasing Decisions For Sarimi Instant Noodles In Surabaya

Permata ELG Purba, Hery Pudjoprastyono — Thu, 10 Oct 2024 04:34:38 +0000

Sarimi is a brand of instant noodles in Indonesia produced by Indofood CBP Sukses Makmur which was launched in 1982. Just like other instant noodle products, sarimi is sold in various types of products and flavors according to consumer needs. With so many brands of instant noodles in Indonesia, the reality is that sales of Sarimi instant noodles have decreased from year to year. This research aims to determine the influence of brand image, taste and price perception on purchasing decisions for sarimi instant noodles. The population of this study were Active Students of UPN "Veteran" East Java who had purchased and consumed sarimi instant noodles in Surabaya. This research used a quantitative method with 80 respondents collected using purposive sampling, namely, the sampling technique was determined using special or specific criteria for the sample. Meanwhile, the analysis used was Partial Least Square (PLS). The research results show that brand image, taste and price perception have a positive and significant effect on purchasing decisions for sarimi instant noodles.

Transformation Of Conventional To Digital Marketing: A Study On Increasing Sales Through Digital Marketing

Nanda Aqilah Saputri, Trisni Handayani — Thu, 10 Oct 2024 05:51:17 +0000

The development of digital technology continues to grow along with the times. Access to the internet is another development that affects people's lives. Similarly, internet access in economic activities also contributes to the development of small and medium enterprises. Micro, Small and Medium Enterprises (MSMEs) utilize information technology in running their business. This study aims to determine the right marketing strategy at Rene Café, the ultimate goal to be achieved is to significantly increase sales and present a good company brand image to consumers. The research method used by researchers in this study is a qualitative method. This type of research is descriptive qualitative, using the methods of observation, interview, and documentation. The results showed that Rene Café has not fully optimized using all social media, but the success of Rene Café in digital marketing through social media is working with influencers or content creators and consumer reviews. By collecting data and information related to marketing through social media and the influence of an influencer in providing information about products. This shows that reviews and influencers play an important role.

Comparative Analysis Of Stock Prices, Stock Returns, And Stock Liquidity Before And After The Stock Split In Banking Companies Listed On The Idx In 2021-2023

Reza Saputra Sihotang, Idham Lakoni, Sintia Safrianti — Thu, 10 Oct 2024 06:08:29 +0000

This research seeks to compare stock prices, abnormal returns (as a proxy for stock returns), and trading volume activity (TVA) (as a proxy for liquidity levels) before and after a stock split. Utilizing an event study approach, observations were conducted on the average stock prices, abnormal returns, and TVA for five days before and five days after the stock split. Secondary data were employed with purposive sampling techniques. The data utilized in this study comprise the stock split announcement dates, which are treated as the event date (t+0), the daily closing stock prices of companies undergoing stock splits within the observation period, the daily traded share volume, the total shares outstanding, and the daily Composite Stock Price Index (IHSG). The sample consisted of three banking companies listed on the IDX that carried out stock splits between 2021 and 2023. The results reveal no significant differences in stock prices, abnormal returns, and TVA before and after the stock split.

The Effect Of E-Service Quality And E-Trust On Buying Interest In Shopee Pay Users In The Millennial Generation

Siti Aisyah; Virgo Simamora, Bobby Reza — Thu, 10 Oct 2024 06:09:13 +0000

The use of e-wallet is increasing as online transactions increase in Indonesia. This research is an explanatory study that aims to find out the influence of E-service quality and E-trust on the interest of using ShopeePay when shopping online among Millennials in DKI Jakarta. The population of this study is the entire Generation of Millennials in DKI Jakarta who have used ShopeePay at least three times when making online transactions and the number is unknown. Sampling technique used is purposive sampling techniques on condition samples are Millennial Generation, live in the territory of DKI Jakarta and have used ShoppePay at least 3 times. Data collected through the spread of the google form questionnaire to the Millennial Generation. Data analysis using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling (PLS-SEM). Research results show that E-Service Quality and E-Trust have a positive and significant influence on purchasing interest using ShopeePay on the millennial generation in DKI Jakarta. According to research results, 92.9% of Millennial Generation interest in using ShoppePay is influenced by E-Service Quality and E-Trust. The findings confirm that it is important for e-wallet service providers to focus on improving the quality of electronic services and building user confidence to boost purchasing interest.

The Brand Trust As The Impact Of The Service Recovery Of The International Fast Food Restaurant

Muhammad Daffa Lazuardi, Popy Rufaidah — Thu, 10 Oct 2024 06:13:36 +0000

This study aims to determine the influence of service recovery on brand trust among international fast-food restaurant customers in Bandung City. The service recovery variable encompasses distributive justice, procedural justice, and interactional justice. In contrast, the brand trust variable comprises two dimensions: fiability and intentionality. This study employs primary data gathered through an online survey of 215 respondents who are consumers of international fast-food restaurants and have experienced inappropriate service with an international fast-food chain outlet. The proposed hypothesis was tested using structural equation modeling (SEM). Based on the results of R-squared tests, path coefficient analysis, and SMARTPLS 3.0 software measurements, service recovery significantly and positively impacts brand trust for customers of international fast-food restaurants in Bandung City.