EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

The Effect Of Profitability, Solvency And Liquidity Ratios On Stock Returns In Consumer Goods Sector Manufacturing Companies Listed On The Idx 2017-2022

2025-02-22T06:39:09+00:00

This study aims to analyze the influence of profitability ratio (ROE), solvency ratio (DER) and liquidity ratio (CR) on stock retuns. Secondary data in the form of annual reports of manufacturing companies in the consumer goods industry sector in 2017-2022 is used as a sampling method. The results of the research conducted found that the profitability ratio variable has a negative effect on stock returns, the solvency ratio has a positive effect on stock returns, the liquidity ratio has a negative influence on stock returns and simultaneously the profitability ratio, solvency ratio, and liquidity ratio have an effect on stock returns.

Comparison Of The Influence Of Social Media Marketing Activities On Purchase Intention In Mediating Consumer Brand Engagement In Local And Global Sneakers Brands In Indonesia

2025-02-22T06:39:13+00:00

The objective of this study is to analyse the impact of social media marketing activities (SMMA) on consumer brand engagement (CBE) on the social media of local and global sneakers brands on customer purchase intention, with CBE acting as a mediator. Data were collected from 400 social media followers of local and global sneakers in Indonesia. The data were analysed using PLS-SEM with multigroup analysis (MGA) to measure causal relationships between variables from two or more groups. This study found that SMMA has a positive effect on purchase intention both directly and indirectly. SMMA has an effect on CBE. There is a positive effect of CBE on purchase intention. There is no significant difference between local and global sneakers brands in Indonesia. It is recommended that those engaged in the sneakers business and online business managers pay attention to the factors that shape customer purchase intention. This can be achieved by paying attention to social media activities, which can be used to stimulate consumer relationships with brands that have an impact on purchase intention. This study proposes a new model for research in the field of fashion, especially sneakers, by using comparisons to find out the differences between local and global sneakers brands in Indonesia

The Influence Of Ethical Ideology And Professional Commitment On Ethical Judgement

2025-02-22T06:39:22+00:00

This study aims to determine the impact of ethical ideology, auditor experience, and professional commitment on ethical judgment. The target population consists of all auditors from the BPKP in North Maluku Province. A census technique was employed to select the sample for this study. The research utilized quantitative data, primarily obtained from responses to questionnaires filled out by participants. Data collection was conducted through a survey method involving the distribution of these questionnaires. The analysis was carried out using multiple regression techniques. The findings indicate that ethical ideology (specifically idealism) positively influences ethical judgment, while ethical ideology (relativism) negatively affects ethical judgment. Additionally, professional commitment positively impacts the ethical judgment of BPKP auditors in North Maluku Province.

Analysis Of Tofu Sales Forecasting Using The Single Exponential Smoothing Method At UD. Tahu Murni, Gunungsitoli City

2025-02-22T06:39:26+00:00

The development of the business world, especially in the food sector, is increasingly competitive, encouraging companies to improve the quality and quantity of sales. UD. Tahu Murni, which operates in Gunungsitoli City, faces the challenge of fluctuating market demand that can result in overstock and stockout. This study aims to analyze tofu sales forecasting using the Single Exponential Smoothing (SES) method. This method was chosen because of its ability to provide accurate estimates on data without clear trends. This study uses a quantitative approach with descriptive analysis of historical sales data. The forecasting results show that an alpha (α) value of 0.9 produces a sales estimate of 238,014 pieces with the lowest error (MAPE 0.83%). This finding indicates that SES is effective in predicting sales and supporting inventory management at UD. Tahu Murni. The proposed recommendations include the use of the SES method routinely, periodic monitoring, and training for human resources. With these steps, UD. Tahu Murni can improve operational efficiency and competitiveness in the soy-based food market.

A Framework For Utilizing IMC In Developing Stronger Branding For Educational Institutions

2025-02-22T06:39:32+00:00

The background of this study focuses on the intense competition in the education sector, where educational institutions must adopt innovative approaches to attract and retain students. However, traditional communication strategies are no longer sufficient. The primary issue identified is the lack of understanding regarding the potential and implementation of Integrated Marketing Communication (IMC) in strengthening educational branding. This study employs a qualitative approach to explore perceptions, practices, and challenges in implementing IMC. IMC is a strategic approach that integrates various marketing communication tools to deliver consistent messages and enhance brand image. This study proposes an IMC-based framework, incorporating strategies such as PENCILS (Publications, Events, News, Community Involvement, Information/Image, Lobbying and Negotiation, and Social Responsibility) to strengthen institutional branding. The findings indicate that IMC implementation not only enhances competitiveness but also supports the development of long-term relationships with stakeholders. The study recommends better IMC integration through strategic coordination, personnel training, and digital technology optimization for effective branding.

The Role Of Intellectual Capital On Company Value With Profitability As A Mediating Variable: Empirical Study Of LQ-45 Companies On The IDX For The 2020-2022 Period

2025-02-22T06:39:38+00:00

This research aims to analyze the influence of Transfer Pricing and Capital Intensity on Tax Avoidance in manufacturing sector multinational companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2023 period. The research uses quantitative methods with secondary data obtained from the company's annual financial reports. The research population includes 172 companies, and the sample was selected using a purposive sampling method, resulting in 15 companies with a total of 75 observations. Data analysis was carried out using panel data regression using the Fixed Effect model via Eviews software. The research results show that Transfer Pricing does not have a significant effect on Tax Avoidance because most transactions are domestic. On the other hand, Capital Intensity has a significant effect on Tax Avoidance, indicating that companies with high fixed assets utilize depreciation to reduce tax liabilities. Simultaneously, both variables have a significant influence on Tax Avoidance.

Human Resource Empowerment And Training Patterns In Supporting The Creative Economy In MSMES Bintang Mas Sumenep

2025-02-22T06:39:43+00:00

MSMEs actors have the potential to contribute to improving the regional and national economy. However, many MSME actors still do not receive maximum training. The aim of this research is to analyze how the training patterns and human resource empowerment patterns carried out by Bintang Mas MSMEs in Sumenep Regency support the development of the creative economy. The method used in this research is a qualitative approach. Data collection techniques use observation, interviews and documentation. The data analysis techniques used in this research are data collection, data reduction, data presentation and drawing conclusions. The result of this research is empowerment carried out by Bintang Mas, namely by recruiting workers who are dominated by the community around the Bintang Mas MSME. In this case, it is the community in Kasengan Village. One of the main reasons is to help improve the family economy and increase income for local residents. Then, the pattern of human resource training for MSME Bintang Mas players is on the job training, namely the owners of MSME Bintang Mas directly provide training to their workforce at the workplace while carrying out work in each section.

The Role Of Compensation Systems In Enhancing Employee Loyalty: A Case Study Of UD Erwin

2025-02-22T06:39:47+00:00

This study aims provides practical recommendations on aligning compensation strategies with corporate values and adapting them to meet the evolving needs of the workforce. This is especially relevant for organizations like UD Erwin, which are looking to create a sustainable, motivated, and loyal workforce. The paper's focus on both financial and non-financial aspects of employee well-being makes it particularly valuable for managers, HR professionals, and organizational leaders who want to enhance employee engagement, ensure job satisfaction, and ultimately improve organizational performance. The findings offer actionable insights that can be implemented in real-world business contexts, helping organizations build stronger relationships with employees, adapt to changing economic conditions, and thrive in a competitive environment. The future success of UD Erwin hinges on its ability to adapt its compensation strategies and organizational culture to the evolving needs of its workforce. By valuing both financial and non-financial aspects of employee well-being, UD Erwin can foster sustained loyalty, enhance employee engagement, and drive improved performance, ensuring long-term organizational success

Influence Of Human Development Index, Foreign Investment, Labor Force And Money Supply On GDP In Selected ASEAN Countries

2025-03-13T06:06:55+00:00

Gross Domestic Product (GDP) is a very important indicator in analyzing economic developments that occur in a country. GDP shows the extent to which economic activities will generate additional income for society within a certain period. This research aims to analyze the factors that influence the GDP of several selected ASEAN countries for the 2012-2021 period. The dependent variable used is GDP while the independent variables are the Human Development Index, Foreign Investment, Labor force and Money Supply. The data used in this research is collected from valid secondary sources, namely the official World Bank website. The analytical method used in this research is multiple linear regression analysis by using EViews 7 software. The research results show that the Human Development Index has a positive and insignificant effect on GDP. Then Foreign Investment has a positive and significant effect on selected ASEAN GDP. Then the total number of workers has a positive and significant effect on GDP. However, the Money Supply has a negative and significant effect on selected ASEAN countries. Therefore, the government should enhance human development by improving education and health services, infrastructure, innovation, and research. To boost GDP, ASEAN countries should attract foreign investment and improve human resource quality through education, training, and experience. Additionally, the government should control and stabilize the money supply to prevent excessive inflation and recession in ASEAN countries.

Service Quality As A Mediating Variable Of The Influence Of Digital Marketing Variables On Customer Satisfaction

2025-03-13T08:25:20+00:00

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main material for analyzing each hypothesis formulated in this article. The data used in this article is primary data that researchers obtained from interviews with Indomaret employees spread throughout Indonesia digitally. The data obtained were analyzed using the smart PLS 4.0 analysis tool.

Job Design And Transformational Leadership In Enhancing Employee Performance At The Population And Civil Registration Office Of Surabaya City Through Work Motivation

2025-03-13T08:38:48+00:00

This research aims to understand the role of Job Design and Transformational Leadership on the performance of employees at the Population and Civil Registration Office of Surabaya, with work motivation as a mediating factor. The number of respondents was 147 employees directly related to the performance of the office, selected through random sampling for the measurement of Job Design, Transformational Leadership, and Work Motivation, while employee performance was measured based on evaluations from their leaders. The analysis used SEM-PLS. This study proves that Job Design and Transformational Leadership have a direct and indirect effect on performance through work motivation, with an R-square value of 0.48 or 48%. However, work motivation has a low mediating value, with Upsilon values of 0.010495 and 0.010837. To enhance Job Design, it is essential to clarify task identity and objectives; leadership at the Surabaya Civil Registration Office should foster intellectual stimulation to motivate employees; organizations must fully support employee potential development.

The Effect Of Animosity On Purchase Intention: Product Judgment As A Mediating Variable For Israeli Products (Mcdonald's)

2025-03-13T08:43:34+00:00

This study aims to determine the effect of animosity on purchase intention on affiliated Israeli products (McDonald's) and to determine the role of product judgement in mediating animosity and purchase intention. Data were collected through an online survey of consumers who boycotted Israeli products. This research is quantitative research and the data collection was carried out using purposive sampling technique with a total of 150 respondents to be analysed. The data analysis method used is Warp-PLS. The results of this study found that animosity significantly affects purchase intention, animosity significantly affects product judgment, product judgment significantly affects purchase intention, and the relationship between animosity and purchase intention is mediated by product judgment.

The Role Of Assets In Driving Recurring Revenue In Property And Real Estate

2025-03-13T08:53:17+00:00

This research focuses on empirically testing the influence of fixed assets, cash and leverage have on recurring revenue in the property and real estate sector. The secondary data used comes from the company’s annual financial statements by analyzing quantitatively in this study. The method applied in this study is purposive sampling so that the sample that was successfully collected was 24 property and real estate companies which included the main listing board on the IDX from 2019 to 2022. The data was analyzed by means of multiple linear regression with the help of Stata 13 software. The results of empirical analysis in this research indicate that the fixed assets variable has a positive effect on recurring revenue, cash has a negative effect on recurring revenue. On the other hand, leverage has no effect on recurring revenue. The implications of this study suggest that property and real estate companies should increase fixed assets with strategic plans and low cash forces companies to use strategies that increase recurring revenue growth. Moreover, it is possible that low cash allows increasing fixed assets aimed at increasing recurring revenue.

Analysis Of The Independence Ratio, Harmony Ratio, Efficiency Ratio And Effectiveness Ratio In Assessing The Performance Of The Village Revenue And Expenditure Budget (APBDES) Of Hiliweto Idanoi, Kec, Gunungsitoli Idanoi, Gunungsitoli City (2021-2023 Peri

2025-03-13T08:57:54+00:00

This study aims to assess the financial performance of Hiliweto Idanoi Village, Gunungsitoli Idanoi District, Gunungsitoli City, through an analysis of the independence, harmony, efficiency, and effectiveness ratios in the Village Revenue and Expenditure Budget (APBDes) during the 2021-2023 period. This analysis is important to determine the extent to which the village is able to manage its income and expenditure in order to achieve sustainable development. The Independence Ratio is still low, indicating a high dependence on transfer funds from the central and regional governments, with minimal contributions to Village Original Income (PADes). The Harmony Ratio reveals regularity in spending allocation, where operational spending is more dominant than capital spending, which can affect village development in the future. The Efficiency Ratio shows that overall village spending management is quite efficient, although there are some increases in spending that are not yet fully optimal. The Effectiveness Ratio throughout the study period, with several years successfully achieving revenue targets. Based on these results, it is recommended that the village government increase efforts to explore the potential of Village Original Income (PADes), improve the balance of operational and capital spending, and strengthen planning so that budget management is more effective and sustainable.

The Implementation Of Agile Methodologies In Developing A Back Office Application For Internal Operations: A Case Study Of Sukhakala Photobooth (PT. Smrta Amerta Adiwarna)

2025-03-13T09:02:23+00:00

This study aims to explore the application of Agile methodologies in the planning and development of a back-office application tailored for PT. SMRTA AMERTA ADIWARNA's Sukhakala photobooth operations. By addressing the company's challenges in operational efficiency, data accuracy, and real-time decision-making, this research outlines a strategic approach that integrates user-centered design principles with iterative development processes. The proposed back-office application is expected to enhance internal operations, improve financial management, and support strategic growth, ultimately contributing to the company's long-term success in a competitive market.

Does Subsidized Health Insurance Cause Ex Ante Moral Hazard? Empirical Analysis Of Smoking Intensity In Poor Communities In Indonesia

2025-03-13T09:13:02+00:00

The existence of ex ante moral hazard (EAMH) can cause inefficiency and threaten the sustainability of the health insurance program developed by the Indonesian government. The deficit in health social funds and the increase in the number of smokers in Indonesia may indicate the presence of EAMH. Several studies have explored EAMH, but their conclusions remain inconclusive. This study will utilize panel data from IFLS waves 2, 3, 4, and 5. By combining matching and Difference-in-Differences (PSM-DiD) methods to eliminate various potential biases, this research aims to reveal the impact of participating in subsidized health insurance on changes in smoking intensity among beneficiaries of Askeskin/JKN PBI. The findings suggest that, overall, the Askeskin policy does not indicate the presence of EAMH in relation to smoking behavior. However, within a specific subset of the data, there are indications of EAMH linked to rising smoking expenses among poor urban individuals.

The Influence Of Organizational Culture And Organizational Support On Civil Servants' Work Ethic Civilians At The Wajok Hulu Outpatient Health Center In Mempawah Regency

2025-03-13T09:21:34+00:00

This study aims to determine whether there is a relationship between Organizational Culture (X1), Organizational Support (X2), and Work Ethic (Y). This study is an associative study. The sampling method using the saturated sampling technique obtained 37 samples Civil Servants of Wajok Hulu Outpatient Health Center. Instrument testing uses validity test, reliability test, classical assumption test (normality and linearity), multiple linear regression analysis, multiple correlation coefficient, simultaneous influence test (F-test), and partial test (t-test). Based on the results of the simultaneous test (F-test), there is a significant simultaneous influence between Organizational Culture (X1) and Organizational Support (X2) on Work Ethic (Y) at the Wajok Hulu Outpatient Health Center. The results of the Partial Test (T-test) Organizational Culture (X1) does not have a significant influence on work ethic, while Organizational Support (X2) partially has a significant influence on the variable of Civil Servant Work Ethic at the Wajok Hulu Outpatient Health Center.

The Influence Of Esg Risk Rating On Company Value In Companies Listed On Stock Exchanges Collaborating In ASEAN-ISE

2025-03-15T02:59:05+00:00

This study aims to examine the effect of ESG risk rating on company value in companies listed on the ASEAN-ISE member stock exchanges. The research sample is companies listed on the Stock Exchange that are members of ASEAN-ISE, namely Bursa Malaysia Berhad (Bursa Malaysia), Indonesia Stock Exchange (IDX), Stock Exchange of Thailand (SET), and Singapore Exchange (SGX Group) in 2023 as many as 101 observations. This study uses a new approach in measuring ESG, namely using the company's ESG Risk Rating which has combined three ESG concepts (environmental, social, and governance). In addition, the sampling is expanded to cross-country will expand the generalization of the research results and is also a novelty in this study. The data analysis used is multiple linear regression. The results of the study show that ESG risk rating has a negative effect on company value, but not significant. This study can add to the literature on ESG and company value, and can provide important information that there is an ESG risk rating that has not been optimally utilized in the decision-making process.

Muzakki's Determination In Paying Professional Zakat Through BAZNAS With Attitude As A Mediation Variable

2025-03-15T03:02:17+00:00

This research was conducted to analyze muzakki's determination in paying professional zakat through the National Zakat Amil Agency (BAZNAS). The variables used refer to the Theory of Planned Behavior including Subjective Norm, Perceived Behavioral Control and Attitude then added with external variables namely Digitalization of Zakat which is one of the strategies to increase zakat receipts from BAZNAS and Religiosity where the Attitude variable is a mediating variable. The case study was conducted on professional zakat payments in DKI Jakarta Province. The study was conducted on employees from various institutions in the DKI Jakarta area using purposive sampling and obtained a total of 151 respondents. The data analysis technique uses the SEM-PLS method which aims to see the relationship between variables. Based on the results of the analysis using the SEM-PLS method, the first result was that digitalization of zakat and religiosity had a significant and positive effect on muzakki's intention to pay zakat income, while subjective norms and perceived behavioral control had no effect. Second, subjective norms, digitalization of zakat, and religiosity have a significant and positive effect on attitude, while perceived behavioral control has no effect. Third, attitude mediates the influence of subjective norms, digitalization of zakat, and religiosity on muzakki's intention to pay zakat on income, while regarding perceived behavioral control, attitude does not play a mediating role. This shows that attitude is one of the most important factors for individuals in paying zakat through BAZNAS.

Competitiveness of Indonesian Coffee Commodities in Global Market

2025-03-15T03:05:19+00:00

The scope of this research includes international trade in coffee commodities using the Harmonized System (HS) code 0901. The method used in this research uses Revealed Comparative Advantage (RCA) and Trade Specialization Index (ISP). RCA method, the four largest coffee exporting countries in Indonesia have an average value of 3.10. These values mean that Indonesia has a strong comparative advantage but is still below Colombia, Brazil, and Vietnam. Based on ISP analysis, the position or stage of development of the Indonesia’s coffee trade with a value of 0.88. This indicates that the coffee commodity is at the fourth stage or maturity stage. Indonesian coffee is already at the stage of standardizing the technology used and shows that Indonesia as a coffee exporter in the global market.

The Importance Of E-Commerce, Financial Technology, And Financial Performance For MSMEs Business Sustainability

2025-03-15T07:24:56+00:00

This research investigates how e-commerce, financial technology, and financial performance impact the sustainability of MSMEs businesses in Banyuwangi District East Jawa, Indonesia. Employing a quantitative approach, the study utilizes primary data collected through a questionnaire. The target population comprises 297,706 MSMEs in Banyuwangi District East Jawa, Indonesia. A purposive sampling method was used to select 140 respondents. Data analysis was conducted using SEM-PLS with SmartPLS software version 4.0. The findings reveal that e-commerce significantly influences the sustainability of businesses. Financial technology affects business sustainability. Financial performance affects business sustainability. The implication is that there is a need to hold programs that encourage MSMEs to use e-commerce and financial technology to support sustainable economic growth while strengthening the business sustainability of MSMEs.

The Effect Of Institutional Ownership, Profitability, Financial Leverage, And Free Cash Flow On Earnings Management In Mining Companies Listed On The Indonesia Stock Exchange (IDX) For The 2019-2023 Period

2025-03-15T07:52:12+00:00

Earnings reports are an important component of financial reports, but are often manipulated for certain interests. This study aims to examine the effect of institutional ownership, profitability, financial leverage, and free cash flow on earnings management in mining companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. The study used a quantitative descriptive method with secondary data in the form of annual financial reports which were analyzed using panel data regression through Eviews 12 software. The results showed that institutional ownership and financial leverage had no significant effect on earnings management. Profitability has a significant negative effect, while free cash flow has a significant positive effect on earnings management. These findings partially support agency theory and reinforce the importance of effective supervisory mechanisms in preventing earnings manipulation practices. This research is expected to provide theoretical and practical insights for stakeholders and become a reference for further research

The Effect Of Customer Orientation, Technological Orientation On Food And Beverages Business Perfomance Meditating By Customer Loyalty And Innovation Capability

2025-03-17T01:44:53+00:00

This study aims the involvement of multinational companies in a country's economy has an important role in increasing a country's per capita income. Multinational companies themselves are divided into several industrial sectors, one of which is food and beverages. This research aims to explore the impact of customer orientation and technology in increasing customer loyalty and innovation capabilities which influence the business performance of an industrial sector. The population in this study reached 280 respondents using quantitative methods. The results of this research can influence companies in making decisions and innovating considering the increase in competitors every year.

The Role Of Service Quality In Measuring Customer Behavioral Intention In Using BSI Mobile Banking

2025-03-17T01:50:33+00:00

Currently, mobile banking technology has been widely used by banks to provide convenience to customers in carrying out financial transactions. The use of information technology by banks shows that banks can provide the best service. With the number of BSI customers amounting to 19.65 million, it would be impossible if BSI did not utilize information technology to implement good banking governance. However, BSI Mobile, used by customers, still often experiences problems so customers do not feel calm and safe when using mobile banking. This research aims to determine customer perceptions when using BSI Mobile in every transaction. The research results show that two constructs do not have a significant effect, namely the speed and security variables so user expectations regarding high-security factors and adequate speed cannot be met by BSI mobile banking, so these two variables have not met user satisfaction. In contrast, the other two variables have a significant influence, namely the accuracy and trust variables on behavioral intention. The accuracy and trust variables can meet user expectations that BSI mobile banking can provide accurate and highly trustworthy information so that users plan to use BSI mobile banking in their financial transactions in the future or even users always use BSI mobile banking in all their financial transactions.

Analysis Of Accounting Information Systems For Price Changes At Indomaret In Sungai Selayur Village, Kalidoni Palembang

2025-03-17T01:53:06+00:00

The aims of this research is to find out how to apply accounting information system analysis to price changes in Indomaret, Sungai Selayur Kalidoni Village, Palembang. This is caused by sudden price changes, inappropriate discounts, and differences between the cashier's price and the price tag. By using qualitative methods, namely descriptive analysis which is based on depictions that support the analysis.The results of this research show that price changes using a computer-based accounting information system have run well and smoothly. Price changes are a normal thing that happens in the market and in companies, especially at Indomaret. Because this company itself also adjusts prices on the market. If the market price goes up/down, Indomaret also adjusts the price. The ongoing price change process is also carried out using an online system, all cashier computers are connected to the head office computer and automatically know the transactions that come in every day.

The Impact Of Work Stress And Compensation On Employee Retention At Pt Anzon Autoplaza In Pontianak

2025-03-17T02:07:21+00:00

This study investigates the impact of work stress and compensation on employee retention at PT Anzon Autoplaza in Pontianak. As a prominent automotive dealership, PT Anzon Autoplaza has faced challenges related to high employee turnover despite its growth. This research aims to analyze how job stress and compensation affect employee retention and to propose strategies to improve job satisfaction and reduce turnover. A quantitative approach was employed, utilizing surveys and interviews with employees and HR personnel, focusing on data from 2020 to 2023. Results indicate a significant positive correlation between work stress and employee turnover, with inadequate compensation further exacerbating this relationship. The study also found that employees who reported high levels of work stress were more likely to have lower job satisfaction and a higher intention to leave. These findings underscore the need for PT Anzon Autoplaza to address work stressors and enhance compensation packages to improve retention. The insights provided aim to assist PT Anzon Autoplaza in developing effective strategies to stabilize its workforce and enhance overall employee satisfaction.

Integrity Of OKRS And KPIS In Corporate Performance Appraisal System In Jakarta

2025-03-20T03:28:40+00:00

The use of Integrity Key Performance Indicators (KPIs), Objectives and Key Results (OKRs) is of paramount importance within the context of a performance appraisal system. Both were employed as a means of evaluating employee performance in relation to pre-established objectives. The objective: is to investigate and analyse the impact of OKRs and KPIs on employee rewards in performance appraisal, and to evaluate the importance of maintaining integrity in the performance appraisal system. The research method: employed was as follows: A mixed-methods approach was employed, with qualitative data collected through interviews and quantitative data collected by administering questionnaires to employees in various companies. A total of 112 participants from different institutions were included in the study. The findings of this study: to provide organisations with a roadmap for strengthening the integrity and impact of their performance management systems. The conclusion of this study: is that there are three key areas for improvement: aligning OKRs/KPIs to rewards, implementing transparent feedback loops, and equipping managers to cultivate a fair, motivating appraisal process that enhances employee satisfaction and organisational outcomes.

Influence Of Information Technology, Information Sharing, And Trust On Supply Chain Performance, Mediated By Integration In Batam City's Retail Sector

2025-04-16T08:11:55+00:00

The purpose of this study is to analyze the impact of information technology, information sharing, and trust on supply chain performance, with supply chain integration as a mediating variable. The research method used is a quantitative approach, with questionnaires distributed to 236 individuals in the retail supply chain in Batam. Data were analyzed using the PLS method with SmartPLS 3.0. The results show that information technology and trust have a significant positive relationship with supply chain performance. Additionally, supply chain integration strengthens the relationships between information technology, information sharing, trust, and supply chain performance. However, it was found that information sharing does not have a significant relationship with supply chain performance. The implications of this study highlight the importance of effective use of information technology to enhance supply chain integration, which in turn strengthens information sharing and trust among partners, thereby improving retail performance in Batam City.

The Role Of Environmental Concern In Mediating Promotion And Brand Image Of Electric Vehicle Purchase Intention In Denpasar City

2025-04-16T08:13:26+00:00

This study aims to analyze the role of environmental concern in mediating the influence of promotion and brand image on the purchase intention of electric vehicles in the city of Denpasar. The method used was a survey by collecting data through a questionnaire distributed to 160 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study show that promotion has a positive and significant influence on purchase intention and environmental concern. Brand image has a positive but not significant effect on purchase intention and environmental concern. In addition, environmental concern has proven to have a positive and significant effect on purchase intention. The results also show that environmental concern plays a role as a partial mediator in the relationship between promotion and purchase intention, but does not mediate the relationship between brand image and purchase intention. This finding provides insight for automotive companies in designing more effective marketing strategies by prioritizing environmental issues and brand image to increase purchase intention of electric vehicles.

Green Customer Value, Green Brand Positioning, Environmental Knowledge, Emotional Satisfaction, Government Policies, Affecting Green Purchase Intention; Mediating Attitude Toward Green Brand

2025-04-14T13:16:35+00:00

The aim of this research is to evaluate the effects of green customer value, green brand positioning, environmental knowledge, emotional satisfaction, government policies on green purchase intention. And the role of attitude toward green brand which is a mediating variable in this research. This research was conducted in Batam City, Indonesia among diffrent age groups using primary data, namely questionnaires with a total of 290 respondents. The data collection technique used in this research is based on questionnaire technique. SmartPls 3 is used as the analysis technology

The Effect Of Need For Uniqueness And Bandwagon Effect On Purchase Intentions Through The Hedonic Function Of Attitude As An Intervening Variable In Purchasing An Iphone 15 Promax Smartphone(Study On Generation Z Pontianak)

2025-04-14T13:19:17+00:00

This study aims to analyse the effect of Need for Uniqueness and Bandwagon Effect on Purchase Intentions with Hedonic Function of Attitude as an intervening variable in the purchase of iPhone 15 Pro Max. The sample was taken using purposive sampling, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with WarpPls 8.0. The results showed that Need for Uniqueness and Bandwagon Effect have a significant effect on Purchase Intention through the mediation of Hedonic Function of Attitude. These findings emphasise the importance of marketing strategies that focus on product uniqueness and consumers' hedonic experiences.

The Influence Of Price And Product On Repurchase Intention At Pak Su's Grocery Store

2025-04-14T13:21:24+00:00

This study aims to identify the influence of Price and Product on Repurchase Intention at Pak Su's Grocery Store. The research method used in this study adopts an associative approach, with purposive sampling as the sampling technique. The total number of respondents in this study is 100 consumers who have previously shopped at Pak Su's Grocery Store. The data analysis technique employed is multiple linear regression analysis using SPSS 25 software. The tests conducted in this study include validity testing, reliability testing, normality testing, linearity testing, and multicollinearity testing. Hypothesis testing is carried out using Simultaneous Testing (F-Test) and Partial Testing (t-Test). Based on the results of hypothesis testing, both simultaneously (F-Test) and partially (t-Test), it can be concluded that Price and Product have a positive and significant influence on Repurchase Intention. Additionally, both Price and Product independently have a positive and significant impact on Repurchase Intention.

Retaining Top Talent (High Potential): Strategies To Reduce Employee Turnover In Companies In Jakarta

2025-04-14T13:23:40+00:00

The issue of employee turnover poses a significant challenge for private organizations. However, by implementing effective strategies to improve organizational performance, productivity, and overall success, it is possible to retain employees with high potential. This study conducts an in-depth analysis of employee turnover, identifies contributing factors, recognizes patterns and trends, and provides practical and evidence-based recommendations to help private companies reduce employee turnover and improve their employee retention strategies. The researcher used Structural Equation Modelling (SEM) Smart PLS 4.0, to analyze data on the factors associated with employee turnover. The study's findings may have significant effects on organisational culture by generating more stable and engaged employees. The study suggests that organizational culture, job satisfaction, and retention significantly impact company turnover. This research underscores the importance of understanding and addressing employee turnover in private or state companies to enhance long-term sustainability and competitiveness.

Why Are Micromerchants Still Reluctant To Use Digital Payments? Case Study: South Jakarta Msmes

2025-04-14T13:27:43+00:00

The adoption of digital payments by micromerchants in South Jakarta remains low. This study aims to investigate the reasons behind this reluctance, identify the factors that contribute to it, and suggest potential solutions. Qualitative research method was used. The research sample consisted of microentrepreneurs in the culinary, food and beverage, grocery, and home laundry sectors. Data were collected through interviews and observations in order to gain a more detailed understanding. The findings indicate that a significant proportion of small entrepreneurs remain reluctant to utilize digital payments because of a lack of comprehension regarding its utilization. This underscores the necessity for the provision of education and training to micro-merchants regarding the advantages and operational aspects of digital payments. This could potentially enhance the adoption of digital payments among micromerchants and facilitate more efficient business operations.

The Influence Of Organizational Culture And Career Development On Civil Servants' Motivation In The Police Unit Civil Servants Of West Kalimantan Province

2025-04-14T13:29:52+00:00

This study aims to determine the influence of Organizational Culture and Career Development on Employee Motivation at the Civil Service Police Unit of West Kalimantan Province. This study uses a quantitative strategy with an associative research design as methodology. In 2024, as many as 106 people permanent employees of the West Kalimantan Province Civil Service Police Unit were interviewed and data collection was carried out using a qustionnaire method with a saturated sample approach. The criteria studied were X1, namely Organizational Culture, X2 and Y, namely Employee Motivation. Data analysis used was validity and realibility tests, classical assumption tests such as linearity and normality, correlation and determination coefficients, F tests for simultaneous and partial effects, and multiple linier regression. Simultaneous analysis (F test) showed that Motivation (Y) was positively and significantly influenced by Organizational Culture (X1) and Career Development (X2). A favorable and statistically significant relationship between Organizational Culture (X1) and Career Development (X2) and Motivation (Y) was found in the partial test (T test).

Intrapreneurship And Business Perfomance In Supporting Rebranding: A Case Study Of Day With Dya

2025-04-14T13:32:15+00:00

A medium-sized business from Bandung, Indonesia, namely Day with Dya brand, which has been operating since 2017, has experienced failure in its business journey and then decided to carry out a gradual rebranding in 2023. This study aims to examine the relationship between intrapreneurship and business performance in supporting the rebranding of Day with Dya. This study uses a qualitative description (QD) method that can discuss the learning journey and descriptions of experiences involving interviews with the owner of Day with Dya named Datu Adrian discussing the case study of Day with Dya rebranding according to intrapreneurial behavior and the impact on the business performance side. Document analysis was also carried out from visual sources, such as photos and videos via Instagram. The results of the study confirmed that the rebranding of the medium-sized business brand Day with Dya was supported by intrapreneurship in running its business, which could improve its brand performance.

The Influence Of Self Regulation And Organizational Culture On Organizational Commitment Among Police Members At Satlantas Polres Ketapang, West Kalimantan

2025-04-14T13:34:26+00:00

This study investigates the influence of Self Regulation and Organizational Culture on Organizational Commitment among members of the police force at Satlantas Polres Ketapang, Kalimantan Barat. Using a sample of 56 respondents, data were collected using structured questionnaires. Statistical analyses including correlation, regression, and reliability tests were conducted to assess the relationships and predictive power of the variables. Findings reveal significant positive correlations between Self Regulation, Organizational Culture, and Organizational Commitment. Regression analysis indicates that Self Regulation and Organizational Culture collectively explain 21.0% of the variance in Organizational Commitment. These results underscore the importance of fostering self-regulation practices and nurturing supportive organizational cultures to enhance organizational commitment within law enforcement agencies. The study contributes to understanding organizational behavior within policing contexts and suggests practical implications for organizational development strategies.

Organizational Commitment As A Mediation Between Organizational Culture, Extrinsic Motivation, And Democratic Leadership On Job Satisfaction At Dinas Lingkungan Hidup Dan Kehutanan Daerah Istimewa Yogyakarta

2025-04-14T13:36:59+00:00

The purpose of this study is to explain organizational commitment as a mediation between organizational culture, extrinsic motivation, and democratic leadership on job satisfaction at the Dinas Lingkungan Hidup dan Kehutanan Daerah Istimewa Yogyakarta.. The population in this study amounted to 70 respondents. The sampling technique in this study was a census by taking the entire population of 70 respondents. The data collection used a questionnaire that was advertised to employees. This type of research uses quantitative methods and the use of primary data by involving the Smart PLS application. The analysis method focuses on descriptive analysis and inferential analysis consisting of Indicator Test, Model Fit Test, Hypothesis Test and Path Analysis. The results of this study prove that (1) Organizational culture influences organizational commitment (2) Extrinsic motivation influences organizational commitment (3) Democratic leadership influences organizational commitment (4) Organizational culture influences job satisfaction (5) Extrinsic motivation influences job satisfaction (6) Democratic leadership influences job satisfaction (7) Organizational commitment influences job satisfaction (8) Organizational commitment can be a mediating variable between the influence of organizational culture on job satisfaction (9) Organizational commitment can be a mediating variable between the influence of extrinsic motivation on job satisfaction (10) Organizational commitment can be a mediating variable between the influence of democratic leadership on job satisfaction.

The Role Of Digital Marketing In Increasing Customer Satisfaction Of MSME Products (Case Study On Traditional Food Semprong, A Speciality Of Karawang)

2025-04-15T01:39:46+00:00

Development digital technology has change paradigm marketing , including among Small and Medium Enterprises (SMEs). Digital marketing provides opportunity for SMEs to reach more markets wide , increase interaction , and satisfaction Customers . Research This aiming analyze the role of digital marketing in increase satisfaction customers on products food traditional Squirrel typical of Karawang. The approach used is qualitative with design studies case . Data collected through interview in-depth , observation , and analysis documentation related to digital marketing strategies by craftsmen Semprong Mondy. Research results show that digital marketing strategies, such as social media , websites, and e-commerce, contribute to ease access , quality services , as well as communication between perpetrator business and consumers . Implementation This increase satisfaction customer in matter convenience purchasing and service finished sell . However , there is challenge in the form of limitations source power and competition in the digital world that influences effectiveness of strategy. Research This recommend UKM to more optimizing digital marketing for increase Power competition and satisfaction customer.

Implementation Of Marugame Udon Promotion Strategy Through ‘FOMO’ (Fear Of Missing Out) Behavior

2025-04-15T01:42:04+00:00

This study aims to examine the marketing promotion strategy of Marugame Udon through event and local store promotion strategies. This study focuses on the extent to which these factors can cause FOMO (Fear Of Missing Out) behavior in Marugame Udon consumers. This study uses a qualitative approach using primary data through interviews with the analysis unit. The data collected is then presented descriptively. The findings of this study indicate that the marketing promotion strategy through events and local store marketing can cause FOMO (Fear Of Missing Out) behavior in potential consumers. The implementation of the results of this study is that Marugame Udon can increase the frequency of events and local store promotions to attract the attention of more potential consumers. In addition, Marugame Udon can utilize social media to inform the event widely, so that it can create a higher sense of FOMO among consumers.

Marketing Strategy Development At Bumikayu Villa And Restaurant

2025-04-16T07:39:43+00:00

Tourism restaurants in West Java are experiencing rapid growth as the number of tourist visits increases and are faced with the challenge of maintaining their attractiveness amidst increasingly fierce competition. Intense competition between restaurants and the need for innovation in concept and service to remain relevant and attractive to tourists. Support from government programs, such as developing tourism infrastructure, will strengthen West Java's position as a leading tourist destination in Indonesia. Innovations in service, including the use of technology for digital ordering and promotions, are expected to help tourism restaurants reach more tourists and increase their contribution to the local economy. The problem that occurred in Bumikayu was that the sales target was not achieved, Bumikayu restaurant had to create a new marketing strategy, so that a new marketing strategy was created to increase restaurant sales. This research aims to help Bumikayu in formulating and implementing marketing strategies that will increase its sales targets and increase competitiveness in the restaurant industry in Garut. The approach used in this research is a qualitative and quantitative approach. The data collection technique was carried out using a survey method via questionnaires for a total sampling of 240 respondents. The data obtained in this research was processed statistically using Structural Equation Modeling Partial Least Square (SEM PLS). The results of hypothesis testing show that combining the elements of product, price, place, promotion, people, process, and physical evidence, when executed effectively, contributes significantly to customer attraction and retention. Thus, the results of this research, theoretically and practically, can be used to indicate the importance of a deep understanding of the target market and customer needs to create a resonant marketing strategy.

Business Feasibility Study Of Electronic Government System Application Development Project Using Capital Budgeting Method By PT Sangkuriang Internasional

2025-04-16T07:42:35+00:00

Capital budgeting is an important part of a project, because it is a process for business evaluation that is useful for assessing the feasibility of a project. In previous projects, PT Sangkuriang Internasional did not calculate capital budgeting of the project and only looked at the possible profits based on the predicted cash flow. Capital budgeting will be used as a reference for companies or organizations to continue or not a project. The purpose of this study is to analyze the feasibility of the Electronic-Based Government System Application Development project from an economic perspective for the Sangkuriang Internasional company. This research method uses a quantitative descriptive method. Data will be taken from ongoing projects and some will be forecasted to complete incomplete data. The forecasting carried out will follow the advice given by the company's finance department. The results of the feasibility analysis show that the Electronic-Based Government System application development project is feasible to work on. From the results of the economic feasibility analysis, the value obtained was NPV = Rp 920.868.596,90, PI = 2,20, IRR = 26,497% per month (317,968% in 1 project), PP = 5.76 months, and RoI = 14.09% with the Weighted Average Cost of Capital used is 10%. So based on the results of economic feasibility shows that the Electronic-Based Government System application development project is still feasible to be continued by the company PT Sangkuriang Internasional.

Factors That Influence The Earning Response Coefficient In Property And Real Estate Sector Companies In Indonesia

2025-04-16T07:45:55+00:00

This study aims to determine the effect of Profitability, Company Size, Leverage, and Growth Opportunities on Earning Response Coefficient. This type of research data is quantitative data, the technique used in sampling for this study is using purposive sampling technique. The purposive sampling technique is a sampling technique to select samples based on several criteria so that later the samples used are more representative. The data obtained is then processed and tested so that it can be concluded how the Effect of Profitability, Company Size, Leverage, and Growth Opportunities on Earning Response Coefficient. The results of this study. Profitability, Growth Opportunities, Company Size and Leverage variables have an overall and statistically significant effect on ERC. The F statistic value of 1.425 with a significance value (Sig.) of 0.032 indicates that the regression model used has a significant effect simultaneously on the dependent variable, namely the Earning Response Coefficient (Y).

The Effect Of ROA And FAR On Company Value With Dividend Policy As An Intervening Variable In Industrial Sector Companies Listed On The IDX

2025-04-16T07:48:03+00:00

This study aims to determine the effect of ROA and FAR on Company Value with Dividend Policy as an Intervening Variable in Industrial Sector Companies Listed on the IDX. The number used in this study is the Industrial Sector Listed on the Indonesia Stock Exchange (IDX) in 2020-2022. This type of research is quantitative, secondary data, and purposive sampling. The technique used in collecting samples with multiple linear analysis using SPSS 19. The results of this study in equation 1 ROA and FAR have a significant effect on Company Value. And in equation 2 ROA, FAR, and Company Value partially do not affect dividend policy as an intervening variable.

Detecting Direction And Numbers: Analysis Of Financial Literacy Levels In Bumdes In Ampana

2025-04-16T07:51:16+00:00

This study aims to analyze the level of financial literacy in Village-Owned Enterprises (BUMDes) in Ampana with a quantitative approach using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method using WarpPLS 8.0 software. The focus of this study is to detect the direction and number of influences of factors such as financial knowledge and financial attitudes on BUMDes financial literacy. The results of the study indicate that financial knowledge does not directly affect financial literacy, but does affect financial attitudes. Financial attitudes affect financial literacy. Financial attitudes are not significant as a moderating variable, but act as a mediating variable between Financial knowledge and financial literacy. This study contributes to improving financial literacy in BUMDes managers, which is expected to have a positive impact on better financial governance at the village level.

Overcome Challenge Digital Literacy Of UMKM Garment Industry Through Approach Collaborative And Technology Simple : Study CST UMKM Case

2025-04-16T07:54:35+00:00

Small and Medium Enterprises (SMEs) in Indonesia, particularly in the garment sector, hold great potential but face significant challenges in technology adoption. This study aims to identify the right digitalization strategy for CST Garment SMEs, focusing on the issue of low digital literacy. Using a Design Thinking approach, the research analyzes challenges and stakeholder needs, proposing solutions based on empirical data from observations and in-depth interviews. The findings show that implementing simple technologies like Google Sheets, CamScanner, and Google Drive improved efficiency by 88.88%, reduced reliance on manual systems, and enhanced data accuracy. Meanwhile, digital marketing testing through Instagram demonstrated a reach of 67,100 and increased followers from 0 to 1,148, proving the effectiveness of digital marketing in expanding market reach. This research proposes strategic steps for SMEs to tackle digitalization challenges: 1) Identifying catalysts for digitalization, 2) A personalized approach based on SME capacity, 3) Collaboration with stakeholders to develop relevant solutions, 4) Gradual implementation with project management, and 5) Continuous evaluation and success measurement. The study highlights the need for developing a digitalization evaluation framework for SMEs and policies supporting digital adoption. Further research is required to explore success factors in garment SME digitalization in Indonesia.

Optimizing Transfer Pricing And Capital Intensity Strategies In Reducing Tax Burden: A Study On Multinational Companies

2025-04-16T07:58:17+00:00

This study aims to analyze the effect of Transfer Pricing and Capital Intensity on Tax Avoidance in multinational manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019-2023. The study uses a quantitative method with secondary data obtained from the financial statements of multinational manufacturing companies. The analysis was conducted using panel data regression to evaluate the effect of Transfer Pricing and Capital Intensity on Tax Avoidance, with the help of Eviews software for statistical processing. The results of the study indicate that Transfer Pricing does not have a significant effect on Tax Avoidance, because many companies in the sample conduct domestic affiliate transactions, so they cannot take advantage of differences in tax rates between countries. Conversely, Capital Intensity has a significant effect on Tax Avoidance, because companies with high capital investment in fixed assets can benefit from tax deductions through depreciation. In addition, when Transfer Pricing and Capital Intensity are analyzed together, both affect Tax Avoidance, allowing companies to take advantage of weaknesses in tax regulations.

Profit Balance, Stock Trading Volume, Return On Investment And Stock Prices

2025-04-16T08:04:33+00:00

The purpose of the research is to empirically test the profit balance of stock prices, stock trading volume and return on invested capital (ROI). This research method used quantitative linear regression analysis using SPSS IBM 20. The information comes from the quarterly financial reports listed in the Indonesian Stock Exchange for the years 2018-2020. The results of the F-test show that the earnings ratio, stock market trading volume and return on invested capital (ROI) have a significant impact on stock prices. At the same time, the t-test shows that profit balance, stock trading volume and return on invested capital (ROI) partially significantly affect stock prices.

The Influence Of Work Ethic And Organizational Culture On Organizational Commitment Of Civil Servants In Pemangkat Community Health Center Sambas Regency

2025-04-16T08:06:52+00:00

This study aims to analyze the Influence of Work Ethic and Organizational Culture on the Organizational Commitment of Civil Servants at the Pemangkat Health Center, Sambas Regency. The methodology of this study uses a quantitative method with an associative research design. Data collected through questionnaires and interviews with 46 Civil Servants of the Pemangkat Health Center, Sambas Regency, West Kalimantan Province in 2024, saturated sampling the variables studied are Work Ethic (X1), Organizational Culture (X2) and Organizational Commitment (Y). Data analysis includes validity test, reliability test, classical assumption test (normality and linearity), multicollinearity test, multiple linear regression analysis, correlation coefficient, and determination, simultaneous influence test (F-test), and partial influence test (T-test). Based on the results of the simultaneous test (F-test), it shows that Work Ethic (X1) and on Organizational Commitment (Y). The results of the partial test (T-Test) show that Work Ethic (X1) and Organizational Culture (X2) separately have a positive and significant effect on Organizational Commitment (Y).

The Relationship Between Cigarette Consumption And Poverty: Analysing The Role Of Price

2025-04-16T08:18:39+00:00

Poverty has been a global concern until recently. In Indonesia, the poverty rate will reach 9.57 per cent in 2023 or at least 26 million people below the poverty line. A phenomenon occurs in poor communities in Indonesia where half of the households spend money on cigarettes. Cigarette consumption burdens households through consumption costs as well as health costs and reduced household productivity, which can affect the welfare of smoker households. Conversely, environmental factors, especially in poor communities, also influence cigarette consumption habits. This study aims to examine the relationship between cigarette consumption and poverty. For this reason, the instrumental variable method is used to avoid endogeneity bias due to reverse causality when analysing the relationship between cigarette consumption and poverty. Cigarette price is used as the instrument variable. The data used in the study is pooled cross section data from the National Socio-Economic Survey from 2014 to 2021. The results of the analysis show a significant negative relationship of cigarette prices to household cigarette consumption and cigarette consumption increases the probability of households being poor.

The Effect Of Service Quality And Price On Customer Satisfaction At Aneka Motor Sepauk Workshop

2025-04-16T13:17:02+00:00

The automotive service industry continues to grow along with the increasing need for motor vehicles. This study aims to analyze the effect of service quality and price on customer satisfaction at the Aneka Motor Sepauk Workshop. The study used a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 workshop customer respondents. Data analysis was carried out using multiple linear regression. The results showed that service quality and price have a significant effect on customer satisfaction, both partially and simultaneously. Service quality including reliability, responsiveness, assurance, empathy, and physical evidence make a large positive contribution to customer satisfaction. Prices that are in accordance with benefits and competitiveness also have a significant impact on satisfaction. This study concludes that improving service quality and adjusting competitive prices are the keys to creating customer satisfaction at the Aneka Motor Sepauk Workshop.

Implementation Of Government Procurement Of Goods/Services For Print And Duplication Expenditure Through E-Catalogue In South Bengkulu Regency

2025-04-16T13:21:39+00:00

Changes in the mechanism for procuring government goods / services, which have been carried out through tenders and conventional procurement, have become online (online) in the e-catalogue system in accordance with LKPP (Government Goods / Services Procurement Policy Agency) regulation Number 9 of 2021 concerning Online Stores and Electronic Catalogues in Government Goods / Services Procurement. In this case, to implement the provisions of article 72 paragraph (5) and article 72 A paragraph (3) of Presidential Regulation Number 12 of 2021 concerning Amendments to Presidential Regulation Number 16 of 2018 concerning Government Procurement of Goods / Services. Demanding business actors or goods/services providers to onboard their businesses to the e-catalogue system. The research methodology uses a descriptive qualitative approach, to find out the extent to which business actors' responses to e-catalogue implementation affect business sustainability. To obtain the natural conditions of the object of research, this research uses data collection methods through interviews, field observations and documents

The Effectiveness Of Social Media Marketing Activity (SMMA) In Higher Education (A Consumer Decision Model/CDM Approach)

2025-04-20T03:11:56+00:00

This study aims to describe the effectiveness of social media marketing (SMMA) on Instagram in building prospective students' interest in enrolling at UIN Raden Mas Said Surakarta, using the Consumer Decision Model (CDM) approach. This study identifies the important role of social media in influencing brand recognition, trust, positive attitudes, and prospective students' intentions. Instagram has proven to be a strategic platform for delivering relevant information to the younger generation. The findings show that trust is the most influential mediating variable in shaping enrollment intentions. Consistent and quality content can increase prospective students' trust, while interactive elements and personalization strengthen positive impressions of the institution. This study emphasizes the importance of strong brand management on social media, where good brand recognition increases prospective students' trust and positive attitudes. In addition, content that displays achievements, alumni testimonials, and responsive interactions have proven effective in building a positive image. As an academic contribution, this study introduces the application of the CDM model in marketing, providing a new perspective on how social media influences positive attitudes and prospective students' intentions to enroll, especially in universities in Indonesia.

The Effect Of Compensation On Employee Performance At Pt. Erajaya Swasembada TBK

2025-04-20T03:15:43+00:00

This study aims to determine the effect of compensation (X) on employee performance (Y) at PT.Erajaya Swasembada Tbk. data collection was carried out by distributing questionnaires to 35 respondents of PT.Erajaya Swasembada Tbk employees in the sales / promoter section. Data analysis used in this research is Quantitative analysis and Qualitative analysis, with simple linear regression test. Based on the results of the study, it shows that there is an influence of compensation on employee performance at PT.Erajaya Swasembada Tbk,. This is indicated by the results of the regression coefficients having a positive value, namely (0.411) with the Simple Linear Regression equation Y = 14.502 + 0.411X where if the independent variable (Compensation) increases by 1% then the dependent variable (Performance) also increases by 0.411%. and also vice versa. This states if the compensation variable partially has an influence on employee performance at PT.Erajaya Swasembada Tbk, And the results of this study indicate that compensation has an influence on employee performance by 29% while the remaining 71% is influenced by other factors not explained in this study.

The Influence Of Service Quality And Price On Customer Loyalty Through Customer Satisfaction As Mediation In Customers Of PT. Usaha Tangguh Mandiri Bandung

2025-04-20T03:18:16+00:00

This study aims to evaluate the influence of service quality and price on customer loyalty, with customer satisfaction as a mediating variable, at PT Usaha Tangguh Mandiri, a food distribution company. A quantitative approach was employed in this research, with data collected using a 5-point Likert scale questionnaire. The sample consisted of 72 respondents who are active customers of the company. Data analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 4.0 software. The analysis results indicate that price has a significant impact on customer satisfaction, while customer satisfaction positively influences customer loyalty. Additionally, service quality was found to have a direct significant effect on customer loyalty. However, the study did not find a significant influence of service quality on customer satisfaction, price on customer loyalty, or the mediating effect of customer satisfaction in the relationship between service quality and price on customer loyalty. These findings provide valuable insights for the company in formulating more effective marketing strategies to enhance customer loyalty, focusing on elements that have a significant impact.

Resource Orchestration Strategies To Promote Innovation And Sustainability In Tourism

2025-04-20T03:20:31+00:00

This study aims to explore the role of Resource Orchestration (RO) strategies in supporting innovation and sustainability in the tourism sector. The research employs a qualitative approach with a literature review, analyzing sources related to resource management, product development, and the social-environmental impacts of tourism. The findings suggest that RO strategies are vital in fostering collaboration between tourism companies, governments, and local communities to manage destinations sustainably. The application of digital technologies and community empowerment also contributes to improved operational efficiency and cultural preservation. The study concludes that RO can create a balance between innovation and sustainability, providing practical insights for developing long-term sustainable tourism strategies.

Analysis Of Factors Influencing Green Economic Growth In Dumai City

2025-04-20T03:23:43+00:00

Growth economy green can achieved with utilise potential that exists in various sector as in the sector agriculture , forestry and fisheries . However For reach growth sustainable economy , is needed understanding deep to factors that influence it. Research This aiming For know influence foreign investment, domestic investment and exports Good in a way partial and also simultaneous to growth economy green in Dumai City. Population in study This is report data statistics sector agriculture , forestry and fisheries of Dumai City in the period 2009-2023, with amount sample as many as 15 data. The analysis model used is analysis multiple linear regression , which is processed with SPSS software assistance . Research results show that foreign investment and domestic investment partial No influential significant to growth economy green in Dumai City . While export influential positive and significant to growth economy green in Dumai City . Foreign investment , domestic investment and exports in a way together influential positive and significant to growth economy green in Dumai City.

The Economic Inequality And Language Gap

2025-04-20T03:28:57+00:00

Economic inequality and language inequality in Indonesia are two issues that are interrelated and have a significant impact on the social and economic development of this country. Although rapid economic growth has produced various benefits, economic inequality has become increasingly striking. Data shows that the Gini ratio—an indicator used to measure income inequality—has increased significantly, especially in large cities such as Yogyakarta. These disparities are not only visible in income distribution, but also in access to education, health services and fair employment opportunities.On the other hand, the language gap is an important factor that contributes to exacerbating social and economic inequality. The diversity of regional languages in Indonesia often creates challenges in communication and access to information, especially for community groups who speak minority languages. Children who cannot access education in their mother tongue often experience difficulties in the learning process, leading to increased educational inequality.These two issues influence each other; Economic inequality can exacerbate language gaps, while language gaps can hinder efforts to address the problem of economic inequality. Therefore, it is very important for governments and stakeholders to formulate policies that not only focus on economic equality, but also take into account cultural and linguistic dimensions. With this comprehensive approach, we have the opportunity to build a more inclusive and just society.

Development Strategy Of Village-Owned Enterprises (Bumdes) As A Social Enterprise In North Bengkulu Regency

2025-04-20T03:31:54+00:00

Village-Owned Enterprises (BUMDes) is one of the pillars of community welfare, utilizing local wisdom to turn the potential in each village into a source of income for the village community. The purpose of this study is to analyze the development strategy of Village-Owned Enterprises (BUMDes) that are still categorized as Pioneer level (A). This research uses qualitative descriptive methods and Focus Group Discussions (FGD) to identify issues in the village. The data analysis method employs SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The results of this study indicate that the main internal strength factor in the development strategy of BUMDes in North Bengkulu is clear regulations that support the implementation system of BUMDes. The main weakness is that it has not contributed to the village's original income (PAD). From the external factors, the main opportunity is the potential for local village development and market potential/opportunity. The main threat factor is competition with private entities with similar business units. The priority strategy with the highest TAS score is the development of local wisdom-based business units with support from the government and private sector.

The Effect Of Time Management And Work-Life Balance On Job Satisfaction

2025-04-20T03:38:40+00:00

The study's title is "The Effect of Time Management and Work-Life Balance on Job Satisfaction". The goal of this research is to determine and comprehend how Time Management and Work-Life Balance affect Job Satisfaction among Generation Z Employees at PT.X. This study employed a quantitative technique. Data was gathered via surveys, literature reviews, and informal interviews. This study's population consisted of Gen Z employees of PT X, who are between the ages of 20 and 27. The research's sample was obtained by a saturation sampling approach, which meant that all populations in the study were utilized as samples. The study included 85 participants as samples. The findings of this study show that Generation Z employees at PT.X had a positive response to time management, that respondents had a positive response to work-life balance, and that time management and work-life balance had a significant effect on satisfaction. This demonstrates how time management and work-life balance are interconnected.

The Impact Of Bullwhip Effect Inventory Level And Information Sharing On Retailer Operational Perfomance Mediated By Supply Chain Performance

2025-04-20T03:41:01+00:00

This study aims to analyze the influence of bullwhip effect, inventory levels, and information sharing practices on the performance of supply chains and retailer operations in Batam City. The data was collected through a questionnaire and processed the data using a quantitative data method for 220 respondents who are retail supply chain staff in Batam. Data analysis shows that inventory levels and information-sharing practices have a positive and significant influence on supply chain performance and retailer operations, while the bullwhip effect does not show a significant impact on either aspect. The study emphasizes the need to focus on inventory management strategies and improve information collaboration in the supply chain to improve retailers' operational efficiency.

Exploring Digital Financial Capability: Evidence From Gen-Z In Surabaya

2025-04-20T03:44:42+00:00

This paper explores the financial capability (DFC) of Gen Z in the digital era. Given the rise of digital financial service use during COVID-19, many individuals still lack the necessary skills to manage their finances effectively. The objective of this paper is to examine whether digital financial literacy (DFL) has a significant impact on DFC, with the mediation of digital financial attitude (DFA), financial self-efficacy (FSE), and digital skills (DS). An exploratory was employed, with 98 valid responses from Gen Z participants collected via Google Form. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that DFL has a significant positive effect on DFA and FSE, which in turn positively influence DS. Moreover, DS is found to significantly enhance DFC, establishing the importance of digital skills in the financial domain. These findings underscore the necessity of integrating digital financial education and skills training into programs targeting Gen Z. The study highlights the crucial link between financial literacy and capability in the digital age, suggesting avenues for future research and policy development to enhance financial inclusion and literacy.

The Influence Of Contemporary Art Gallery Development As A Tourist Attraction On Tourist Visit Intention

2025-04-20T03:47:22+00:00

This study analyzes the influence of developing contemporary art galleries as tourist attractions on tourist visit intention. Using a quantitative descriptive approach and causal method, questionnaires were given to 100 respondents who had visited contemporary art galleries at TMII. Data were analyzed with SmartPLS 3.2.9. The results show that reliability and responsiveness have a significant influence on return visit intention. reliability has a strong relationship with visit intention, while responsiveness has a very significant influence. In contrast, perceived beliefs and tangibles showed no significant effect. These findings emphasize the importance of reliability and responsiveness in influencing tourists' decision to revisit contemporary art galleries. By improving service reliability and responsiveness, art galleries can increase visitor satisfaction and loyalty, and encourage tourist revisits.

Analysis The Motivation Of Makam Pangeran Jayakarta Visitors As A Religious Tourism Site In Jakarta

2025-04-20T03:50:00+00:00

In recent years, religious tourism has experienced significant growth in various regions of Indonesia. Tourists nowadays not only seeking spiritual experiences but also looking to dive into the historical aspects of the locations they visit. This study aims to analyze the potential of religious tourism at the Makam Pangeran Jayakarta, and understand the internal and external motivations as well as the experiences visiting the Makam Pangeran Jayakarta from visitors perspective. This research employs a qualitative approach, using a descriptive design. Data collection methods include observation, interviews, and documentation. Data analysis uses the SWOT model for the tourism sector developed by Yoeti. This research is expected to provide insights and information to public about the existence of religious tourism destination in the future.

Entrepreneurial Behavior Based On Religious Values And Performance: The Mediating Role Of The Need For Achievement And Internal Locus Of Control

2025-04-20T03:54:37+00:00

This study aims to determine the direct and indirect effects of entrepreneurial behavior based on religious values, achievement drive, and internal locus of control on business performance. Data collection utilizes questionnaires with a purposive sampling technique totaling 100 MSME entrepreneurs (Micro, Small, and Medium Enterprises) in Kuningan Regency. Data analysis used Path Analysis with SPSS statistical software to determine the variables’ direct and indirect effects. According to the findings of the study, 1) Entrepreneurial behavior based on religious values has a significant and positive influence on business performance. 2) need for achievement mediates the influence of entrepreneurial behavior based on religious values on business performance. 3) internal locus of control does not mediate the influence of entrepreneurial behavior based on religious values on business performance. The main finding of this study is that the need for achievement has a greater influence on the business performance of MSMEs (Micro, Small, and Medium Enterprises) both directly and indirectly. The results of the study show that the need for achievement has a greater direct and indirect influence on business performance indicating that the need for achievement reflects strong personality characteristics to become a successful entrepreneur.

Parental Income As A Moderator Of The Influence Of Financial Literacy, Hedonic Lifestyle, Locus Of Control On Students' Financial Behavior (Case Study Of Students In The Special Region Of Yogyakarta)

2025-04-20T03:57:11+00:00

This study aims to analyse the factors that influence student financial behaviour among 71 university students in the Yogyakarta area. The method applied in this study is multiple linear regression using primary data obtained from distributing questionnaires using google forms through the WhatsApp application. The results showed that Financial Literacy has a positive effect on Student Financial Behaviour, Hedonic Lifestyle and Locus of Control have a negative effect on Student Financial Behaviour. Parental income is able to weaken the relationship between financial literacy and hedonic lifestyle on student financial behaviour. However, it is able to strengthen the relationship between locus of control on student financial behaviour. This study is expected to be able to prove how Parental Income acts as a moderating variable that affects Financial Literacy, Hedonic Lifestyle and Locus of Control on Student Financial Behaviour. This study uses Parental Income as a moderating variable with students as research subjects. Hopefully, this research can provide deeper insights to students about the importance of the ability to control and manage personal finances, so that they can create better financial stability.

Technological Knowledge And Market Orientation In New Products Performance: The Role Of Absorptive Capacity

2025-04-20T03:59:32+00:00

Due to increasing competition in the global market, companies from all industries worldwide are facing constantly changing conditions. Changes drive companies to rebuild their trade models and enhance their products and services in order to maintain competitiveness and ensure survival. The ease of replication by competitors or elsewhere underscores the importance of adapting to change. The analyst distributed self-administered surveys via email to specific sources involved in the development of unused items since October 2023. The methodological design is crucial for this quantitative research, which focuses on a population of manufacturing companies in Batam, Tanggerang, Tangjung Pinang, and other districts. The factual strategies chosen to analyze the theories proposed in this study involve using the Smart PLS and SPSS applications. The findings suggest that: 1) Market Orientation does not affect on New Product Performance. 2) Market Orientation positively influences Absorptive capacity. 3) Technological Knowledge competence positively impacts New Product Performance. 4) Absorptive Capacity has a positive and significant effect on New Product Performance. 5) Technological Knowledge positively affects Absorptive Capability as an intervening variable. Having a positive organizational mindset increases the correlation between Advertising Introduction and New Product performance. When companies have limited ability to benefit from unpredictable market factors and wish to benefit from Market Introduction in New Product Performance activities, they must recognize the unpredictable nature of the current market.

Analysing The Influence Of Organaizational Culture, Felt Leadership And Company Compensation On Employee Performance: Astudy Of PT XYZ

2025-04-20T04:02:11+00:00

This research aims to analyze the influence of organizational culture, felt leadership and compensation on PT XYZ employee performance in MUBA Regency, South Sumatra. Descriptive research uses a quantitative approach method by measuring organizational culture, felt leadership and compensation for PT XYZ workers. Data collected by distributing questionnaires and designing analysis using the SPSS program. Population of study was 100 people, all of whom were research samples. Research results show regarding worker performance; organizational culture has a negative effect with t_count (-3.527) < t_table (0.1984), felt leadership has a positive effect with t_count (6.801) > t_table (0.1984), and compensation has a positive effect with t_count (3.753) > t_table (0.1984). These three independent variables simultaneously influence worker performance with F_count (31.919) > F_table (2.70), with influence size of 59.2%, while remaining 40.8% of worker performance can be explained by other variables not studied, such as work’s motivation, discipline, competence and work environment.

Study Of The Effectiveness Of The Cultural Practice Of “Balale” (Gotong Royong) Planting Rice Of The Dayak Benyadu Tribe Supporting Family Food Security In Border Area Communities

2025-04-20T04:04:37+00:00

Food security and family welfare will be realized if farmers are able to meet the needs of their families. Local farmers still live the culture in their lives including in farming. One of the local cultures that is still alive in agriculture is the balale culture. Balale culture is carried out by border communities in planting rice together which is their main livelihood. Therefore, it is necessary to examine the effectiveness of balale culture as local wisdom in supporting the food security of local farming families. Using qualitative methods, data were obtained through observation and interviews with participants. The selected participants are local farmers who still apply the belale culture. Data were analyzed using the triangulation method where data were organized, reduced and codified to draw conclusions about the effectiveness of belale culture in supporting the food security of farming families. The results showed that belale culture is still very effective in maintaining the resilience of local farmers and even improving the family economy.

The Influence Of Fisheries Production, Labor, And The Number Of Fisheries Households On Economic Growth In Dumai City In 2012-2023

2025-04-20T04:06:48+00:00

Economic growth is an effort to increase production capacity to achieve additional output. this study aims to analyze the effect of fisheries production, labor, and the number of fishery households on economic growth in Dumai City in 2012-2023. this research was conducted in Dumai City, Riau Province. the research used is quantitative with secondary data in the form of time series. Data obtained from the official website of the Dumai City Statistics Agency, and one data owned by the Dumai City Fisheries and Marine Service. the data was analyzed with SPSS software. this study resulted in fisheries production and the number of fishermen having an influence on economic growth while fishery households have no influence on economic growth because fishery households are more likely to survive to fulfill their own needs, without having a meaningful impact on macroeconomic growth in Dumai City.

Work Motivation Can Moderates The Influence Of Human Resource Information System On Employee Peformance

2025-04-20T04:09:08+00:00

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as a spring to water the arguments built so that they look fertile and sparkling compared to previous studies. The data used in this study are primary data that researchers obtained from 300 KFC employees spread throughout Indonesia. The data used in this article were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the assumptions accompanied by strong arguments and presented in the Research Hypothesis are concluded to have a positive relationship direction and a significant influence on Employee Performance. This is because the P-Values are positive and below the significance level of 0.05, namely 0.015. These results are because the Human Resource Information System can make employee work easier, can increase work creativity, and can increase work productivity.. In line with the results above, in the next hypothesis, namely the Work Motivation variable can strengthen the influence of the Human Resource Information System variable on Employee Performance because the P-Values are below the significance level of 0.05, namely 0.000, which is more significant than the direct tester 0..015. Thus the data is concluded, the first and second hypotheses in the article can be accepted.

Strengthening Leadership Succession Through The Delegation Of Authority Strategy Model In Corporate Succession Planning In Jakarta

2025-04-20T04:11:42+00:00

Determine how delegation of authority can help employees develop managerial skills. Research objectives: First, we examine the benefits of delegation of authority for leadership skill development; second, we examine the effectiveness of succession planning in preparing future leaders; and third, we investigate the role of delegation in facilitating organizational transitions integrated with succession planning. Methodology: SEM with Smart PLS 4.0. The sample consisted of 92 respondents, selected using the non-probability sampling method. Results: An effective succession-planning strategy involves delegating authority to stimulate talent development and facilitate the placement of qualified workers in significant positions. Conclusions and suggestions: HR professionals can use this matrix to put succession planning concepts into practice, especially where delegation of authority is involved, by integrating the nine-box matrix methodology. In addition, HiPo Mapping will assist in the recruitment, training and placement of skilled workers in key positions within the organisation.

Carbon Emissions In Asia: The Role Of Renewable Energy, Non-Renewable Energy, Carbon Tax, And Net-Zero Emissions Commitments

2025-04-20T04:16:31+00:00

Net-zero emissions are the main target for countries to immediately address the current carbon emission problem due to the degradation of the natural environment. Asia is the largest emitter of carbon emissions and the largest user of energy. Most of these carbon emissions result from the excessive use of non-renewable energy as the main energy input. Renewable energy is believed to have a dual effect of reducing carbon emissions and replacing the role of non-renewable energy. The transition is an important issue nowadays for countries supported by domestic climate policies and country commitments. The purpose of this study is to determine whether renewable energy, non-renewable energy, carbon tax, and net-zero emissions will affect carbon emissions. The results show that renewable energy and net-zero emissions have a negative significant effect, non-renewable energy has a positive significant effect, and carbon emission has no significant effect on carbon emissions in Asia. Even so, the implication of this research is as input and consideration for countries to transition to sustainable energy sources and strengthen the design of carbon tax to be more effective along with the country's commitment. The sample used is 36 countries in Asia from 2011-2020. The method used is panel data analysis to determine the effect.

Analysis Of Consumer Behavior Towards The Adoption Of Digital Platform Use At PT Bank Sulutgo

2025-04-20T04:18:48+00:00

The development of digital technology requires the banking industry to continuously innovate in providing optimal services to customers. PT Bank SulutGo has implemented various digital platforms to enhance banking transaction efficiency and convenience. This study aims to analyze the adoption level, user satisfaction, and challenges in using PT Bank SulutGo’s digital platform. A qualitative research method was employed, utilizing interviews, observations, and documentation during an internship at PT Bank SulutGo. The findings indicate that digital platform adoption is still influenced by customer preferences for conventional banking services. Key factors determining user satisfaction include ease of use, transaction security, and the perceived benefits of digital services. However, some challenges, such as feature limitations, technical issues, and data security concerns, hinder optimal platform usage.

Meta Analysis Study: Person-Organization Fit And Person-Job Fit On Turnover Intention

2025-04-20T04:22:04+00:00

The Great Resignation appears as a phenomenon that threatens the company's current existence. This condition was caused by the Covid-19 pandemic which changed work methods to WFH and the shift in the economy towards automation and artificial intelligence. These things motivate employees to resign and increase employee person-job mismatch and job insecurity. Currently, one of the things that drives employees to work is the suitability of employees with company values and culture, also known as PersonOrganization Fit. Previous research has examined the relationship between these three variables, but the conditions in the last five years are far different from before, so this research is intended to examine the effect of PersonOrganization Fit and Person-Job Fit on turnover intention in the last five years. Meta-analysis using JAMOVI software was carried out in analyzing eight selected studies from 51 studies available on Scopus. The results of the study show that both variables have a negative and significant effect on turnover intention. In addition, between the two variables, PersonOrganization Fit has the highest correlation with turnover intention.

Analysis Of Determinant Factors Influencing Purchase Intention Of Generation Z On Korean Skin Care Products In Batam City

2025-04-20T04:24:22+00:00

By using the TRA perspective, this study aims to analyze the influence of brand image, brand awareness, celebrity endorsement, eWOM, and perceived quality on the purchase intention of generation z towards Korean skin care brands, mediated by brand trust. The study uses a quantitative cross-sectional method and analyzes data using Smart PLS-SEM, which is suitable for more complex models. The results show that the relationship between brand image, celebrity endorsement, brand awareness, and perceived quality towards brand trust are significantly positive impact and brand trust successfully mediated brand image, celebrity endorsement, brand awareness and perceived quality on purchase intention. Meanwhile, eWOM do not have significant impact on brand trust.

The Role Of People’s Business Credit (KUR) For Micro, Small And Medium Enterprises (Msmes) In Grobogan Regency

2025-04-20T04:26:35+00:00

MSMEs have a significant contribution to the country’s economy, but still experience constraints in capital, so KUR is present as a financing solution in developing MSMEs. This research was conducted in December 2024 – January 2025 to analyze the role of KUR in increasing capital, income and profits of MSMEs in Grobogan Regency. This research used a qualitative method with a case study approach. Data was collected throught interviews and documentation analysis. Interviewees were selected using the snowball sampling method, namely MSME actors. The data was analyzed using the stages: data reduction, data presentation, and conclusion drawing. The results of the research show that KUR contributes to developing business capital, expanding marketing to modern retailers, and increasing MSME tumover and income. In addition, KUR also encourages the creation of new jobs in the MSME sector/ however, challenges such as manual financial records need attention. Thus, the KUR program has provento play a significant role in supporting the growth og MSMEs.

Influence Service Quality And Price On Customer Satisfaction At Irian Supermarket Aksara

2025-04-20T04:28:32+00:00

This research is motivated by business competition in the retail sector in the form of minimarkets, self-service supermarkets which is increasingly tight, making business actors flock to maintain the continuity of their companies so that they remain the choice for consumers to shop, so the role of marketing is very important. The method used in this research is quantitative. The technique used in this research is probability sampling with simple random sampling of 58 respondents. The results of data processing using the SPSS 16 program in the Coefficients table for the first regression coefficient of the service quality variable show that the calculated t value is 6,695 > t table of 2.004 so that H1 is accepted and H0 is rejected. In the Model Summary table, it can be seen that the R Square value is 0.644 or 64.4%, which means that the independent variables price and service quality influence the dependent variable of consumer decision by 64.4% and the remainder is influenced by other factors not examined in this research.

The Role Of Competence As A Mediator In Employee Performance In Logistics Companies

2025-04-26T16:09:13+00:00

This research aims to analyze the influence of Training, Work Motivation, Work Discipline, and Workload on Employee Performance Competence. The research sample includes 301 respondents who are employees in logistics companies in Batam City, using a quantitative research method. The measurement tool used in this study is Smart PLS. The results show that Training, Competence, Work Discipline, and Workload have a significant influence on employee performance. However, the influence of employee performance mediated by competence shows varied results. Training and Work Discipline mediated by competence have a significant relationship with employee performance, while Work Motivation is not significant. This provides important insights into the factors affecting the performance of logistics companies post-COVID-19 pandemic and provides a basis for the development of effective management strategies to address the challenges faced by this industry.

The Role Of Instagram Promotions And Taste On Customer Satisfaction Mediated By Purchasing Decisions At Tetufresh

2025-04-26T16:30:50+00:00

This study aims to analyze the effect of promotion through Instagram and taste on customer satisfaction mediated by purchasing decisions at Tetufresh in Palu City. The population of this study are customers who often use the Instagram Platform and have purchased Tetufresh products with a sample size of 120 respondents. The technique in collecting this data uses a Google Form-based questionnaire. The technique in this sampling uses purposive sampling. The technique in analyzing the data of this study uses Stuructural Equation Modeling (SEM) with SmartPLS software. The results of this study indicate that social media promotion has a positive effect on customer satisfaction, social media promotion has a positive effect on purchasing decisions, Taste has a positive effect on customer satisfaction, Taste has a positive effect on purchasing decisions, purchasing decisions have a positive effect on customer satisfaction, Instagram promotion mediated Purchasing decisions have a positive effect on customer satisfaction, Taste mediated Purchasing decisions have a positive effect on customer satisfaction.

The Influence of Marketing Strategy on SME Performance in the Global Market Mediated by Competitive Advantage

2025-04-26T16:33:17+00:00

This research examines the direct and indirect influence of marketing intelligence, product innovation, and pricing on the performance of SMEs in Batam City through competitive advantage. Using a sample of 195 fashion SMEs in Batam, researchers used the partial Least Squares (PLS) structural equation modeling method to analyze. The results show that marketing intelligence, product innovation, and pricing significantly contribute to competitive advantage and SME performance. The results of the mediation test show that competitive advantage is proven to mediate marketing intelligence on SME performance and competitive advantage is not proven to mediate product innovation and pricing on SME performance. These findings have an important impression on SMEs and startups who are interested in developing or exploiting opportunities in the global market.

Adapting To Change: A PEST Analysis Of Private Universities In Palembang In The Era Of Digital Transformation

2025-04-26T16:37:04+00:00

The rapid progress of digital technologies has significantly altered higher education, forcing institutions to adjust to emerging political, economic, social, and technological (PEST) realities. Private universities in Palembang, Indonesia, encounter distinct challenges and opportunities during this digital transformation, yet there is a lack of comprehensive research that systematically explores the external factors affecting their adaptation strategies. This research utilizes a PEST analysis framework to examine the influence of political regulations, economic limitations, societal changes, and technological progress on private universities in Palembang as they strive to manage digital transformation. Using a qualitative methodology, this study integrates secondary data from government initiatives, institutional reports, and scholarly literature, along with firsthand insights from university stakeholders. This study aims to provide insights into how these institutions can adapt to changes in their external environment. The results indicate that political variables, such as national education strategies and accreditation requirements, play a crucial role in influencing the adoption of digital technologies, while financial obstacles like funding constraints and student affordability impede technological investments. Societal factors, including evolving student expectations and gaps in digital literacy, also affect institutional approaches, whereas differences in technological infrastructure create both challenges and avenues for innovation. Through a comprehensive PEST analysis, this study adds to the conversation on the resilience of higher education and provides practical recommendations for policymakers, university administrators, and educators within Indonesia's changing digital environment.

Financial Performance As A Determinant Of Firm Value: The Moderating Influence Of Good Corporate Governance In Indonesian LQ45 Companies

2025-04-26T16:39:50+00:00

This study aims to analyze the effect of financial performance on firm value, with Good Corporate Governance (GCG) as a moderating variable. This research is quantitative in nature. The population in this study consists of companies listed in the LQ45 Index of the Indonesia Stock Exchange (IDX), totaling 45 companies. The sample selection was conducted using the purposive sampling method, resulting in 19 companies that met the sampling criteria. The research method used is panel data regression analysis, with data processing performed using Eviews 12. The data collection technique employed in this study is document analysis, which involves gathering data from literature reviews and the annual reports of LQ45 companies for the 2020-2023 period. The data source used in this research is secondary data. The results indicate that ROA and ROE have a significant effect on firm value, as measured by Tobin's Q. Additionally, GCG, measured by institutional ownership, is proven to moderate the relationship between ROA and firm value but does not moderate the relationship between ROE and firm value. These findings highlight the importance of implementing GCG in enhancing firm value, particularly in the context of the Indonesian capital market. This research is expected to contribute to academic literature, and future researchers are encouraged to expand their insights for reference in subsequent studies.

The Influence Of Charismatic Leadership And Work Environment On Employee Productivity With Work Discipline As A Mediating Variable In Regional Government Organizations Of Lahat Regency

2025-04-26T16:42:00+00:00

This This study aims to examine the effect of charismatic leadership and work environment on employee productivity, with work discipline as a mediating variable, at Regional Government Organizations (OPD) of Lahat Regency. The respondents in this study consisted of 60 employees selected through purposive sampling. This research employed a quantitative approach, and data analysis was conducted using SmartPLS 3.0 software. The results indicate that charismatic leadership and work environment have positive and significant effects on employee productivity both directly and indirectly through work discipline as a mediating factor. Furthermore, work discipline was found to significantly mediate the relationship between charismatic leadership, work environment, and employee productivity.Based on the data analysis results, it can be concluded that charismatic leadership and work environment have a positive and significant direct effect on employee productivity at the Regional Government Organizations (OPD) of Lahat Regency. Furthermore, work discipline serves as a mediating variable that strengthens the relationship between charismatic leadership and work environment with employee productivity.