EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

Malay Islamic Branding Consistency: Building A University Identity

Fera Indasari — 2024-12-10

The State Islamic University in Palembang City is an institution that must establish a credible identity and strong reputation to attract high-quality students. To achieve this, it is essential to maintain consistent branding, with a focus on a Malay-Islamic identity. This study, titled Consistency of Malay-Islamic Branding: Building University Identity, aims to explore how consistent branding efforts can help build the university's identity. The theoretical framework for this study is based on branding consistency, derived from Fritz Heider's Balance Theory (1946). The study employs a qualitative approach, utilizing in-depth interviews. The findings reveal several key challenges: inconsistent branding initiatives, limited resources and organizational structure, a restricted role of public relations in branding, suboptimal engagement of lecturers as brand ambassadors, and a lack of structured evaluations for assessing branding consistency at the State Islamic University in Palembang City.

Islamic Perspective On Fair Pricing In The Religious Tourism Area

Savika Alvani — 2024-12-10

Pricing in the market is something very vital where in a healthy market the price is determined by the bargaining power between traders and buyers, there are different views regarding the concept of a fair price. Fair and just prices (fair price) is the price obtained based on the strength of supply and demand. This study aims to determine the practice offair pricingon the pricing of goods in the Martajesah religious tourism area of Bangkalan Regency. The research method used in this study is a qualitative research method. The data collection technique used is a literature study. The results of the study show thatinMartajesah religious tourism area, the pricing of goods has not been specifically regulated by the regional regulation regarding the pricing. The pricing is mostly determined by the traders themselves in determining the price. Fair pricing practices need to be implemented by all traders because this is to build buyer trust and build an attitude of willingness for buyers to buy goods from traders, especially in the Martajesah religious tourism object.

The Effect Of Social Media Marketing Activity And Brand Awareness On Purchase Intension With Brand Trust As A Mediating Variable On The Twitter Social Media Platform

Andy Agung Agnanto — 2024-12-10

Twitter is one example of a social media marketing strategy that companies may use to promote their brand online. From a variety of angles, earlier studies examined how various social media platforms influenced consumers' spending habits. With brand trust serving as a moderating variable, this research aims to examine the impact of social media marketing activity, brand awareness, and Twitter on purchase intention. It is crucial to use social media marketing to increase confidence in the company, which in turn increases the likelihood that consumers will make a purchase. Respondents in this study were users of the Twitter social media platform selected using non-probability sampling method. Using a Likert scale questionnaire instrument, this study employs a quantitative technique approach. Online, using Google Form, the survey was disseminated. The data analysis technique was carried out with the SPSS program by testing the validity, reliability and hypothesis on the questionnaire results obtained.

The Influence Of Leadership Style On Employee Performance With Work Discipline As An Intervening Variable At PT. Bank Syariah Indonesia Kanca Palembang

Nuri Annisa Fitri — 2024-12-10

This study aims to determine the effect of leadership style on employee performance with work discipline as an intervening variable at PT. Bank Syariah Indonesia (Persero) Tbk. Palembang Branch Office. The data in this study are primary data in the form of questionnaires. Respondents in this study were employees at PT. Bank Syariah Indonesia (Persero) Tbk. Palembang Branch Office. The respondents of this study were 26 employees of PT. Bank Syariah Indonesia Kanca Palembang. This study uses two test methods, namely simple regression analysis and Path Analysis (Sobel Test). The results of the study show that leadership style has no effect on employee performance. Based on the calculated t value and significance value: it is known that the t value is 0.344 and the significance value is 0.734 > 0.05. That is, the first hypothesis is rejected. Furthermore, Leadership Style has no effect on Employee Performance with Work Discipline as an Intervening Variable. The results of the Sobel Test show that the a value is 0.073, the b value is 0.922, the Sa value is 0.213, the Sb value is 0.120. The value of the Statistical Test is 0.432 and the P-Value is 0.732. That is, the second hypothesis is rejected.