EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

Mapping The Evolving Landscape Of Sustainable Marketing And Climate-Conscious Consumer Behavior: A Bibliometric Analysis Of Global Trends And Digital Shifts (2010–2023)

Fransiskus Novrianto Pakpahan — 2025-07-30

The urgency of climate change has reshaped the role of marketing in promoting sustainable behaviors and ecological accountability. This study presents a bibliometric analysis of sustainable marketing and consumer behavior literature published between 2010 and 2023. Drawing from Scopus and Web of Science databases, 1433 articles were analyzed using VOSviewer and Biblioshiny to explore co-authorship, keyword co-occurrence, citation, and co-citation networks. The analysis reveals a thematic evolution from product- and firm-centric approaches to consumer-driven narratives that emphasize emotional trust, digital engagement, and intergenerational ethics. The most active contributors include the United States, the United Kingdom, China, and emerging voices from Southeast Asia. Influential authors such as Kumar, White, and Leonidou shaped the field’s theoretical backbone. Three dominant research clusters were identified: behavioral sustainability, digital sustainability communication, and strategic green branding. Methodological advancements include the growing use of data analytics, machine learning, and structural modeling. This study not only maps the intellectual structure of the field but also highlights research gaps in equity, cultural diversity, and AI-based marketing ethics. The findings offer actionable insights for scholars and practitioners seeking to align marketing strategies with global sustainability agendas.

The Influence Of Tax Knowledge, Taxpayer Awareness, Tax Sanctions And Love Of Money On Motor Vehicle Taxpayer Compliance

Monica Ganti Sari — 2025-07-30

This study aims to look at the effect of tax knowledge, taxpayer awareness, tax sanctions and love of money on motor vehicle taxpayer compliance in the village of guru agung II, north kaur sub-district, kaur district, Bengkulu. This study uses quantitative methods of primary data, data collection methods using questionnaires. The population in this study were taxpayers in guru agung II village, totaling 173 households. This study uses purposive sampling technique. The sample in this study amounted to 173 samples, where the entire population was sampled. The data analysis technique used SPSS 26 (Statistical Product & Services Solution). The results showed that tax knowledge has no significant effect on motor vehicle taxpayer compliance. Taxpayer awareness has a positive and significant effect on motor vehicle taxpayer compliance. Tax sanctions have no significant effect on motor vehicle taxpayer compliance. Love of money has a positive and significant effect on motor vehicle taxpayer compliance. Tax Knowledge, Taxpayer Awareness, Tax Sanctions and Love Of Money have a positive and significant effect together on Motorized Vehicle Taxpayer Compliance.

The Effect Of The Implementation Of The E-Filing System, E-Biling, E-Spt And Tax Sanctions On The Compliance Of Individual Taxpayers Registered At The Pratama KPP Of Bengkulu Two

Ahmad Junaidi — 2025-07-30

This study aims to look at the effect of the application of the e-filing system, e-billing, e-spt and tax sanctions on the compliance of individual taxpayers registered at Kpp Pratama Dua. This study uses quantitative methods of primary data, data collection methods using questionnaires. The population in this study were all individual taxpayers registered at KPP Pratama Bengkulu Dua which amounted to approximately 83,059 people. This study uses purposive sampling technique. The sample used in this study amounted to 399 individual taxpayers as respondents. The calculation is obtained from the Slovin Formula calculation formula. The data analysis technique uses SPSS 26 (Statistical Product & Services Solution). The results showed that e-filing has a positive effect on individual taxpayer compliance, e-billing has a positive effect on individual taxpayer compliance, e-spt has a positive effect on individual taxpayer compliance and tax sanctions have a positive effect on individual taxpayer compliance.