EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis https://jurnal.unived.ac.id/index.php/er <h2 style="text-align: justify;"><span style="color: #0000ff;">EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis</span></h2> <div class="journal_description_content"> <p style="text-align: justify;">p-ISSN:&nbsp;<a href="http://u.lipi.go.id/1223363695" target="_blank" rel="noopener">2338-8412</a>; e-ISSN:&nbsp;<a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1580800145&amp;1&amp;&amp;" target="_blank" rel="noopener">2716-4411</a></p> <p style="text-align: justify;"><span style="color: #0000ff;">EKOMBIS REVIEW</span> Jurnal Ilmiah Ekonomi dan Bisnis&nbsp;is&nbsp;a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by Fakultas Ekonomi, <a href="http://unived.ac.id">Universitas Dehasen Bengkulu</a>, Indonesia.</p> <p style="text-align: justify;"><span style="color: #0000ff;">EKOMBIS REVIEW</span> is a&nbsp;periodical&nbsp;publication&nbsp;(two times a year) with the primary objective&nbsp;to&nbsp;disseminate&nbsp;scientific articles&nbsp;in the fields of&nbsp;economics,&nbsp;business, and accounting. EKOMBIS REVIEW is indexed by&nbsp;<a href="https://scholar.google.co.id/citations?hl=id&amp;user=_ShC9EoAAAAJ" target="_blank" rel="noopener">Google Scholar,</a>&nbsp;and several others including&nbsp;<a href="https://search.crossref.org/?q=jurnal+ekonomi+dan+bisnis&amp;type=Journal+Article" target="_blank" rel="noopener">Crossref</a>,&nbsp;<a href="https://portal.issn.org/resource/ISSN/2716-4411#" target="_blank" rel="noopener">Road</a>,&nbsp;&nbsp;<a href="http://garuda.ristekdikti.go.id/journal/view/8174" target="_blank" rel="noopener">Garuda</a>,&nbsp;<a href="http://index.pkp.sfu.ca/index.php/browse/index/3029" target="_blank" rel="noopener">PKP Index,</a>&nbsp;and <a href="https://www.base-search.net/Search/Results?lookfor=EKOMBIS+REVIEW&amp;name=&amp;oaboost=1&amp;newsearch=1&amp;refid=dcbasen" target="_blank" rel="noopener">BASE&nbsp;.</a></p> </div> UNIVED Press en-US EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 2716-4411 <p>An author who publishes in the&nbsp;<strong>EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis</strong>&nbsp;&nbsp;agrees to the following terms:</p> <p>Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal</p> <p>Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published.&nbsp;<span id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9240">The license type is&nbsp;</span><strong id="m_4863372954928520277yui_3_16_0_ym19_1_1499518718599_9241"><a href="https://creativecommons.org/licenses/by-sa/4.0/">CC-BY-SA 4.0.</a></strong></p> <p><img class="irc_mut iQ9a5BCPU1W8-HwpH6ZlgJaI" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRzxQS1SkHCEcIEWJgl3AGsOaYG6597aDA0dMctQzH4WPNufHKL" alt="Hasil gambar untuk gambar cc by sa" width="93" height="32"></p> <p><strong>EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis</strong>&nbsp;is licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> Malay Islamic Branding Consistency: Building A University Identity https://jurnal.unived.ac.id/index.php/er/article/view/7278 <p>The State Islamic University in Palembang City is an institution that must establish a credible identity and strong reputation to attract high-quality students. To achieve this, it is essential to maintain consistent branding, with a focus on a Malay-Islamic identity. This study, titled Consistency of Malay-Islamic Branding: Building University Identity, aims to explore how consistent branding efforts can help build the university's identity. The theoretical framework for this study is based on branding consistency, derived from Fritz Heider's Balance Theory (1946). The study employs a qualitative approach, utilizing in-depth interviews. The findings reveal several key challenges: inconsistent branding initiatives, limited resources and organizational structure, a restricted role of public relations in branding, suboptimal engagement of lecturers as brand ambassadors, and a lack of structured evaluations for assessing branding consistency at the State Islamic University in Palembang City.</p> Fera Indasari Sepriadi Saputra Ida Anggriani Nur Syafitri ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-12-10 2024-12-10 13 1 1 – 14 1 – 14 10.37676/ekombis.v13i1.7278 Islamic Perspective On Fair Pricing In The Religious Tourism Area https://jurnal.unived.ac.id/index.php/er/article/view/7362 <p>Pricing in the market is something very vital where in a healthy market the price is determined by the bargaining power between traders and buyers, there are different views regarding the concept of a fair price. Fair and just prices (fair price) is the price obtained based on the strength of supply and demand. This study aims to determine the practice offair pricingon the pricing of goods in the Martajesah religious tourism area of Bangkalan Regency. The research method used in this study is a qualitative research method. The data collection technique used is a literature study. The results of the study show thatinMartajesah religious tourism area, the pricing of goods has not been specifically regulated by the regional regulation regarding the pricing. The pricing is mostly determined by the traders themselves in determining the price. Fair pricing practices need to be implemented by all traders because this is to build buyer trust and build an attitude of willingness for buyers to buy goods from traders, especially in the Martajesah religious tourism object.</p> Savika Alvani Galuh Widitya Qomaro ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-12-10 2024-12-10 13 1 15 – 28 15 – 28 10.37676/ekombis.v13i1.7362 The Effect Of Social Media Marketing Activity And Brand Awareness On Purchase Intension With Brand Trust As A Mediating Variable On The Twitter Social Media Platform https://jurnal.unived.ac.id/index.php/er/article/view/6644 <p>Twitter is one example of a social media marketing strategy that companies may use to promote their brand online. From a variety of angles, earlier studies examined how various social media platforms influenced consumers' spending habits. With brand trust serving as a moderating variable, this research aims to examine the impact of social media marketing activity, brand awareness, and Twitter on purchase intention. It is crucial to use social media marketing to increase confidence in the company, which in turn increases the likelihood that consumers will make a purchase. Respondents in this study were users of the Twitter social media platform selected using non-probability sampling method. Using a Likert scale questionnaire instrument, this study employs a quantitative technique approach. Online, using Google Form, the survey was disseminated. The data analysis technique was carried out with the SPSS program by testing the validity, reliability and hypothesis on the questionnaire results obtained.</p> Andy Agung Agnanto Kurniawati Kurniawati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-12-10 2024-12-10 13 1 29 – 40 29 – 40 10.37676/ekombis.v13i1.6644 The Influence Of Leadership Style On Employee Performance With Work Discipline As An Intervening Variable At PT. Bank Syariah Indonesia Kanca Palembang https://jurnal.unived.ac.id/index.php/er/article/view/6726 <p>This study aims to determine the effect of leadership style on employee performance with work discipline as an intervening variable at PT. Bank Syariah Indonesia (Persero) Tbk. Palembang Branch Office. The data in this study are primary data in the form of questionnaires. Respondents in this study were employees at PT. Bank Syariah Indonesia (Persero) Tbk. Palembang Branch Office. The respondents of this study were 26 employees of PT. Bank Syariah Indonesia Kanca Palembang. This study uses two test methods, namely simple regression analysis and Path Analysis (Sobel Test). The results of the study show that leadership style has no effect on employee performance. Based on the calculated t value and significance value: it is known that the t value is 0.344 and the significance value is 0.734 &gt; 0.05. That is, the first hypothesis is rejected. Furthermore, Leadership Style has no effect on Employee Performance with Work Discipline as an Intervening Variable. The results of the Sobel Test show that the a value is 0.073, the b value is 0.922, the Sa value is 0.213, the Sb value is 0.120. The value of the Statistical Test is 0.432 and the P-Value is 0.732. That is, the second hypothesis is rejected.</p> Nuri Annisa Fitri Hisbullah Basri Firmansyah Arifin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-12-10 2024-12-10 13 1 41 – 48 41 – 48 10.37676/ekombis.v13i1.6726 Analysis Of Leverage And Managerial Ownership With Dividend Policy As A Moderating Variable On Stock Return https://jurnal.unived.ac.id/index.php/er/article/view/6729 <p>This finding examines the effect of leverage and managerial ownership on stock returns moderated by dividend policy in consumer goods companies listed on the IDX. The type of data in this study is quantitative data. Purposive sampling was used to create the sample, and 46 businesses that satisfied the pre-established sample requirements were included. Moderated Regression Analysis (MRA) is used as an analysis method.The results of the analysis state that Leverage can contribute to increasing Stock Returns, Managerial Ownership can contribute to increasing Stock Returns, Dividend Policy is not able to contribute to moderating the effect of Leverage on Stock Returns, Dividend Policy can contribute to moderating the effect of Managerial Ownership on Stock Returns in consumer goods companies on the IDX.</p> Nabella Rosa Anggun Pitaloka Muhadjir Anwar ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-03 2025-01-03 13 1 49 – 58 49 – 58 10.37676/ekombis.v13i1.6729 Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator https://jurnal.unived.ac.id/index.php/er/article/view/6699 <p>In this modern era, easy access to information and products via the internet has encouraged the rise of impulse buying behavior, especially among urban communities. The research objective is to understand the relationship between perceived value of impulsive buying, attitudes, and beliefs. This research uses quantitative research methods. The data collection technique in this research is by survey and literature study. The data processing and analysis technique used in this research is Smart Partial Least Square (Smart PLS) software. The research results show that the majority of respondents have a positive perception of the utilitarian and hedonic value of online shopping, a positive attitude towards online shopping, and a high level of trust in e-commerce. -trading platform. Impulse buying behavior is influenced by the interaction of several main factors such as utilitarian value, hedonic value, positive attitudes towards online shopping, and trust in e-commerce platforms.</p> Lily Purwianti Keltine Richelle Chan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-03 2025-01-03 13 1 59 – 74 59 – 74 10.37676/ekombis.v13i1.6699 Integration Of Quality, Occupational Safety And Health, And Environmental Management Systems In PT XYZ's Testing Laboratory https://jurnal.unived.ac.id/index.php/er/article/view/6740 <p>The Separate Management System implemented in PT XYZ's testing laboratory required a lot of resources. This research aims to integrate the requirements of quality management systems (ISO 9001 and 17025), occupational safety and health (ISO 45001 and PP50/2012), and the environment (ISO 14001). A risk assessment was carried out and found 10 risks, consisting of 9 operational risks and 1 financial risk. Six risks require further mitigation with the TOPSIS method. PT XYZ can implement a partially Integrated Management System (SMT) strategy with 45 procedures, 20 fully integrated procedures, and 25 partially integrated procedures. The effectiveness evaluation showed a decrease in certification costs by 34.55%, a decrease in third-party audit findings by 71.43%, and a minimization of the amount of documented information by 33.48%. The results of this study are expected to help medium to large businesses that implement various separate management systems to switch to management system integration</p> Bekti Dwisepti Mafiana D.S. Priyarsono Widodo Ramadyanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-03 2025-01-03 13 1 75 – 90 75 – 90 10.37676/ekombis.v13i1.6740 Talent Management On Individual Work Performance: Managerial Support As A Mediator https://jurnal.unived.ac.id/index.php/er/article/view/6768 <p><em>This paper examines the influence of perceived organizational support on employee performance and overall success. An effective talent management process can improve individual work performance by providing appropriate rewards to employees who do their jobs and achieve targets, thereby contributing to individual and organizational success. The research results also show that the mediating influence of work involvement or perceived organizational support has a significant influence on employee creativity and indirectly influences employee creativity. Setting clear and achievable work goals or targets is important for an effective performance appraisal process.</em></p> Rajendra Zaid Adiyanto Annisa Fajri ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 91–102 91–102 10.37676/ekombis.v13i1.6768 Determinants Of Intention To Use Cash Management System In The Government Agencies With Organization Culture As A Moderating Variable https://jurnal.unived.ac.id/index.php/er/article/view/6790 <p>The use of Cash Management System (CMS) in government work units is a form of modernisation in the government payment system to improve the efficiency, effectiveness and accountability of government financial management. CMS provides time and cost-efficient benefits and minimizes security risks for financial management but the use of CMS by government work units is not optimal. This study aims to analyze the determinants that influence intention to use CMS, with the variables tested being perceived usefulness, attitude, subjective norms, and trust with organizational culture as moderator variables. The study used SEM PLS to analyze the data by involving 267 samples who were financial management officials at the Ministry of PUPR. The results prove that intention to use CMS is determined by trust, attitude and subjective norms. Perceived usefulness is not proven to affect intention to use CMS and organizational culture is not proven to moderate CMS acceptance. The limitation of the study is that the measurement of organizational culture is limited to the values adopted by the Ministry of PUPR, while organizational culture has broad aspects. Future research can measure organizational culture from different aspects</p> Aditya Widyastuti Rosidi Rosidi Syaiful Iqbal ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 103–116 103–116 10.37676/ekombis.v13i1.6790 The Effect Of Eco-Efficiency, Green Innovation, And Sustainability Performance On Firm Value https://jurnal.unived.ac.id/index.php/er/article/view/7204 <p>This study aims to determine the impact of eco-efficiency, green innovation and sustainability performance on firm value with a sample of companies listed on the Indonesia Stock Exchange for the 2020-2023 period in the food and beverage sector. The population is 125 companies, a sample of 33 companies was obtained. The technique used in sampling is non-probability sampling with a purposive sampling type. Firm value is proxied by Tobin's Q. Content analysis as an indicator of measuring the company's sustainability performance variables disclosed in the Annual Report and Sustainability Report, and ownership of ISO 14001 certification as an indicator of measuring the eco-efficiency variable. The analysis technique used is multiple linear regression analysis of panel data. The results of the study show that eco-efficiency and sustainable performance have a significant effect on company value. Meanwhile, green innovation does not have a significant effect on firm value.</p> Sari Mustika Widyastuti Esti Tri Endarwati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 117–128 117–128 10.37676/ekombis.v13i1.7204 Proposed Marketing Strategy For E-Wallet To Increase The Growth Of Active Users (Case Study: Sap Cash) https://jurnal.unived.ac.id/index.php/er/article/view/6867 <p>The rapid evolution of technology has transformed various sectors, including the financial industry, where the adoption of e-wallets has become increasingly prevalent. In Indonesia, the e-wallet market has experienced significant growth, driven by a young, tech-savvy population, increased internet penetration, and the government's push towards a cashless society. SAP Cash, a new entrant in this competitive market, has struggled to convert its initial surge in total users into active, engaged customers. This research aims to address this challenge by proposing a marketing strategy to increase the growth of active users for SAP Cash.The study begins by analyzing the current consumer characteristics of SAP Cash, utilizing segmentation, targeting, and positioning (STP) to identify key consumer segments. External and internal environment analyses are conducted to understand the factors impacting SAP Cash’s performance. These analyses include an examination of the general environment, industry dynamics, competitor landscape, and the internal strengths and weaknesses of SAP Cash.The SWOT analysis reveals that while SAP Cash possesses strengths such as secure transaction processing and robust technological infrastructure, it faces weaknesses like limited brand visibility and inadequate customer support. The external environment offers opportunities, including the growing acceptance of digital payments and the potential for strategic partnerships, but also presents threats from intense competition and high bargaining power of buyers.Using the TOWS matrix, this research proposes strategic recommendations for SAP Cash. These include enhancing brand visibility through targeted digital marketing, differentiating the product with unique features, strengthening customer support, and expanding promotional activities to boost user engagement. The study also suggests leveraging strategic partnerships to broaden market reach and maintaining a forward-looking technological infrastructure to ensure scalability and security. The proposed marketing strategy is designed to increase the active user base of SAP Cash by addressing its current weaknesses and capitalizing on market opportunities. The research contributes to the field by providing a structured approach to developing and implementing a marketing strategy in a highly competitive e-wallet market. Future research could explore customer loyalty factors and the impact of emerging technologies on the e-wallet industry, providing further insights into optimizing user engagement and retention strategies for SAP Cash.</p> Vina Fabiola Calista Harimukti Wandebori ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 129–144 129–144 10.37676/ekombis.v13i1.6867 Proposed Pivot Strategy For Point Of Sale System Using Business Model Canvas: A Case Study Of UR POS (PT. RTL) https://jurnal.unived.ac.id/index.php/er/article/view/6873 <p><em>This research addresses the challenges faced by UR POS, a unit under PT. Rahmat Tuhan Lestari, as it struggles to keep pace with rapid market changes. Despite the critical role of POS systems in enhancing customer service and operational efficiency, UR POS's traditional business model no longer aligns with current market demands. Using the Business Model Canvas (BMC) and SWOT analysis via the SPACE Matrix, the study identifies 23 strengths, 16 weaknesses, 36 opportunities, and 21 threats. The findings suggest that UR POS should pivot its strategy by focusing on changing customer needs and acquiring new customers. These pivots are then integrated into a new BMC alternative, providing a strategic foundation for adapting and thriving in the evolving market.</em></p> Senna Haritsyah Wawan Dhewanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 145–152 145–152 10.37676/ekombis.v13i1.6873 Brand Experience, Brand Satisfaction, E-Wom, Brand Trust And Brand Loyalty https://jurnal.unived.ac.id/index.php/er/article/view/6877 <p>Success company No regardless of role customer. Customers can quickly leave A brand if they do not have a strong sense of attachment, even though loyal customers generate the highest income. Strong brands can create loyalty brand terms for consumers to see the brand as a product or a good service. Study This aims To analyze the influence of experience brand, satisfaction brand and E-WOM against loyalty brand with trust brand as variable mediation. Amount sample as many as 190 people. Data analysis techniques used are descriptive statistics and statistical inferential, SEM PLS. Based on the results, analysis found that experience brand, satisfaction brand, and E-WOM influence positively and significantly loyalty brand. Trust brands can meditate in a way that partially influences trust, satisfaction, and E-WOM against loyalty brands. Research results Mean that the more tall trust brand, satisfaction brand and consumer E-WOM on Kompas.com, the higher it is loyalty brand consumers towards Kompas.com.</p> Ni Wayan Diah Widnyasari Gede Sri Darma ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 153–166 153–166 10.37676/ekombis.v13i1.6877 The Effect Of Role Conflict And Job Authority On Employee Job Satisfaction At Pt Erajaya Group, Bengkulu City https://jurnal.unived.ac.id/index.php/er/article/view/6948 <p>This study aims to determine the Conflict of Role and Work Authority on Job Satisfaction of employees at PT. Erajaya Group Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including Role Conflict and Work Authority. The object of this research is the employees of PT. Erajaya Group Bengkulu City, totaling 37 people. In this study the authors used data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear analysis, determinant coefficients, and also hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the Role Conflict (X1) and Job Authority (X2) variables have a partial or simultaneous effect on employee job satisfaction at PT. Erajaya Group Bengkulu City. From the results of multiple linear regression, the regression equation obtained is as follows: Y = 1.420 + 0.536 (X1) + 0.626 (X2).</p> Meilaty Finthariasari Ririn Harini Eti Arini Nio Firdaus ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-04 2025-01-04 13 1 167–176 167–176 10.37676/ekombis.v13i1.6948 The Effect Of Corporate Social Responsibility, Job Crafting, Employee Motivation, Employee Engagement And Job Satisfaction On Organizational Commitment https://jurnal.unived.ac.id/index.php/er/article/view/6831 <p>The present study investigates the intricate relationships among corporate social responsibility (CSR), job crafting, employee motivation, employee engagement, organizational commitment, and job satisfaction within the domain of Indonesian vocational higher education institutions. Employing a quantitative research methodology, data were gathered from a sample of 254 participants through a structured questionnaire administered in 2024. Structural Equation Modeling (SEM) was utilized to examine the hypothesized relationships among the variables. Empirical findings indicate that CSR, employee motivation, and employee engagement exert a significant positive influence on job satisfaction. Furthermore, job satisfaction demonstrates a substantial positive impact on organizational commitment. Notably, the study revealed that while CSR does not directly affect organizational commitment, it indirectly influences this outcome through its positive association with job satisfaction. Both employee motivation and engagement were found to significantly enhance organizational commitment, both directly and indirectly via job satisfaction. These results underscore the critical role of job satisfaction in fostering organizational commitment. Consequently, the study recommends that vocational higher education institutions prioritize the enhancement of CSR initiatives, the cultivation of employee engagement, and the implementation of equitable decision-making processes to cultivate heightened job satisfaction and organizational commitment.</p> Nurstefani Dwi Putri Justine Tanuwijaya Andreas Wahyu Gunawan Putra ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 177–190 177–190 10.37676/ekombis.v13i1.6831 Impact Of Accountability, Public Transparency, And Internal Oversight Functions On The Performance Of The Regional Government Of Bengkulu District Central https://jurnal.unived.ac.id/index.php/er/article/view/6848 <p>The study aims to investigate the influence of accountability, public transparency, and internal supervision responsibilities on the performance of the Bengkulu District Regional Government in relation to the Central District Development Unit. This investigation conducts quantitative research by administering questionnaires to each SKPD and employing survey methodologies to gather data. The method of purposive sampling is employed to select samples according to predetermined criteria. In the district of Bengkulu Central, the sample was composed of 40 respondents who were selected from 40 Working Units of Regional Devices (SKPD). The methodology utilized is double linear regression analysis. This study's results suggest that the regional government's operations are significantly influenced by both internal supervision and accountability responsibilities. However, regional administration's efficacy is minimally affected by the degree of public transparency. It is evident from the test results that the Regional Government's performance is not guaranteed to be improved by the presence of Public Transparency. Nevertheless, the potential enhancement of the regional government's efficacy could be positively influenced by the implementation of transparent and internal monitoring systems within the local administration, which are accountable to the public.</p> Detta Rizka Maharani Fadli Fadli ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 191–204 191–204 10.37676/ekombis.v13i1.6848 Strategic Mastery: Examining The Marketing Mix Implementation At One Of The Outdoor Equipment Business Brands https://jurnal.unived.ac.id/index.php/er/article/view/6640 <p>This study aims to analyze the implementation of the marketing mix strategy at One of the outdoor equipment business brands. The method used is descriptive qualitative, with data collection through interviews, observations, and documentation. The results show that the brand successfully utilizes the 4P marketing mix elements (product, price, promotion, and place) to attract consumer interest and increase sales. The products are known for their high quality and suitability for the outdoor adventure market. The pricing strategy is set considering competition and consumer response. Promotion is effectively carried out through social media and e-commerce. Store location selection is also strategic to enhance accessibility and customer convenience. However, the brand needs to continue innovating and adapting to rapidly changing consumer trends to maintain its position in the global market.</p> Sri Rahayu Sri Astuti Camelia Safitri ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 205–220 205–220 10.37676/ekombis.v13i1.6640 Balanced Scorecard Analysis On Private University Performance (Study At Economic Faculty Of Muhammadiyah Sorong University) https://jurnal.unived.ac.id/index.php/er/article/view/6807 <p>Performance measurement is one way to assess the level of success or failure of public sector organizations in carrying out programs or policies that have been set in realizing the vision and mission. The obstacles faced by the Faculty of Economics in dealing with public trust and improving the accreditation of study programs require a method used to carry out performance measurement regularly and periodically. The Balanced Scorecard in the education sector can be adapted to meet various objectives in the education sector, such as determining the effect of BSC implementation on university research and innovation performance. The method used in this research is mix methods so that it can produce quantitative results on customer / student satisfaction and qualitative results on the operational activities of the Faculty of Economics. The results of this study indicate that faculty performance from a financial perspective is measured by the budget plan for the annual economic faculty work program and the realization of work programs carried out at the Faculty. Non-financial performance, the perspective of internal business is described by the achievement of the Faculty's vision and mission, the growth and learning perspective is described through the utilization of the Faculty's human resources and the customer perspective is measured through student satisfaction. Balanced Scorecard is able to measure university performance, especially in the faculty of economics.</p> Evi Mufrihah Zain Ahmad Jamil Rosita Firda Sari Febri Jein Andjar ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 221–234 221–234 10.37676/ekombis.v13i1.6807 The Impact Of Work Ethic, Work Culture, And Motivation On Performance Through Performance Allowance At The Center For Social Welfare Education And Training, Yogyakarta https://jurnal.unived.ac.id/index.php/er/article/view/6809 <p>The Yogyakarta Social Welfare Education and Training Center is currently facing challenges in optimizing employee performance due to the Covid-19 pandemic. To answer these problems, researchers conducted a study to analyze the impact of work ethic, work culture, and motivation on employee performance allowance at the center. Data collection was conducted using a questionnaire, and two test tools, namely validity test and reliability test, were used to ensure the accuracy and reliability of the questionnaire. The analysis used indicator tests, hypothesis testing, and Patial Least Square (PLS). The hypotheses proposed and tested include the positive influence of work ethic, work culture, and motivation on employee performance benefits and employee performance itself. The study concluded that there is a positive relationship between these variables and employee performance, indicating that improving work ethic, work culture, and motivation can result in better performance and better performance allowance for employees at the center.</p> Enri Pamawan Kusuma Chandra Kirana Didik Subiyanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 235–250 235–250 10.37676/ekombis.v13i1.6809 The Influence Of Product Quality, Price Perception, And Location On The Purchasing Decisions Of Mie Gacoan Among Students In Solo Raya https://jurnal.unived.ac.id/index.php/er/article/view/6811 <p>This study examines the impact of product quality, price perception, and location on the purchasing decisions of Mie Gacoan among students in Solo Raya. Primary data were collected using questionnaires distributed to 100 students who had purchased Mie Gacoan. The analysis utilised multiple linear regression to assess the relationships between the independent variables (product quality, price perception, and location) and the dependent variable (purchasing decision). The results indicated that product quality and price perception significantly positively influenced purchasing decisions, while location did not have a significant effect. The F-test demonstrated that the independent variables collectively had a significant impact on purchasing decisions, with an F-value of 71.490 and a significance level of 0.000. The coefficient of determination (R²) revealed that the three independent variables could explain 68.1% of the variance in purchasing decisions. This study underscores the importance of product quality and price perception in influencing consumer behaviour, providing valuable insights for businesses seeking to enhance their marketing strategies.</p> Indah Ayu Puji Lestari Rusnandari Retno Cahyani Annisa Indah Mutiasari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 251–258 251–258 10.37676/ekombis.v13i1.6811 Factors That Influence Financial Behaviour In Generation Z In Bengkulu City https://jurnal.unived.ac.id/index.php/er/article/view/7232 <p>This study aims to examine the factors that influence Financial Behaviour in generation Z Bengkulu City. The focus of this study is to determine whether Financial attitude, Financial Knowledge and Financial Self-Effivcacy affect fianancial behaviour in generation Z Bengkulu City. The approach used is a quantitative approach with primary data. The sample in this study were generation Z in Bengkulu city, namely 100 people. The result of the multiple linear regression analysis is the equation Y = 1.766 + 0.347 X1 + 0.321 X2 + 0, 479 X3 + e, this illustrates the positive direction of regression, meaning that the variables Financial Attitude, Financial Knowledge, Financial Self-Efficacy have a positive influence on Financial Behaviour (Y) in Generation Z Bengkulu City.From the results of calculations using SPSS 25, it can be seen that the coefficient of determination of R square is 0.593. This means that the value of financial attitide (x1), financial knowledge (x2) and financial self-efficacy (x3) affects Financial Behaviour (Y) by 59.3% while the remaining 40.7% is influenced by other variables not examined in this study. The results of the t test at the significance level &lt;0.05 explain that partially financial attitide (x1), financial knowledge (x2) and financial self-efficacy have a significant effect on Financial Behaviour (Y) in Generation Z Bengkulu City. The results of the f test are smaller than 0.050, so the variables financial attitide (x1), financial knowledge (x2) and financial self-efficacy (x3) have a significant effect on Financial Behaviour (Y) in generation Z Bengkulu City.</p> Vettyca Diana Saputri Karona Cahya Susena Lydia Gustina Putri ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 259–272 259–272 10.37676/ekombis.v13i1.7232 Optimizing Village Sustainability, Village Funds, And Tourism Strategic Plan For Household Welfare In The Coastal Area Of South Nias Regency https://jurnal.unived.ac.id/index.php/er/article/view/7238 <p>This research is motivated by the implementation of the Sustainable Development Goals (SDGs) applied by the central government to regions up to the village level, through programs tailored to local conditions. Sustainable development is expected to reduce inequality between villages and cities. However, its implementation in South Nias Regency still faces obstacles, especially in the allocation of village funds that have not had a significant impact on the development and economy of the community. This problem is related to politics, unilateral policies, and the slow process of fund disbursement, which has led to community complaints due to the lack of income and support from the government. The research was conducted in Botohili Sorake Village, with the aim of analyzing the influence of Village SDGs, Village Funds, and Tourism Strategic Plan on tourist visits and household welfare. The research sample consisted of 200 households with data collected through questionnaires and analyzed using the SEM (Structural Equation Modeling) method with Amos version 23.0 software. The results showed that the variables of Village SDGs, Village Fund, and Tourism Strategic Plan had a significant effect on tourist visits. However, only the Tourism Strategic Plan has a significant effect on household welfare, while the Village SDGs and Village Fund do not. This study recommends that the government manage village funds wisely and transparently, and support infrastructure development and tourism promotion. In addition, it is important to work with educational institutions to improve people's understanding of the SDGs, which can ultimately improve their welfare.</p> Ahmad Jumadin Gulo M. Wahyu Shihab Irsad Lubis ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 273–288 273–288 10.37676/ekombis.v13i1.7238 The Influence Of Locus Of Control On Investment Decisions In The Economic Landscape https://jurnal.unived.ac.id/index.php/er/article/view/6720 <p><em>This study explores the relationship between locus of control (LOC) and investment decisions in a dynamic economic landscape. Using a mixed-methods approach, this research examines how individuals' perceptions of control influence financial behavior. Quantitative surveys and qualitative interviews reveal that internal LOC correlates with proactive financial decision-making and effective risk management, whereas external LOC is associated with a more passive investment approach. These findings highlight the psychological mechanisms behind financial decision-making and provide implications for financial policy and education. By understanding how LOC impacts investment behavior, financial advisors and policymakers can develop targeted strategies to enhance financial literacy, resilience, and overall economic well-being.</em></p> Kartika Dwi Pratiwi Siregar Endang Supardi Muhammad Arief Ramdhany ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 289–296 289–296 10.37676/ekombis.v13i1.6720 The Influence Of Service Quality On Patient Satisfaction At Rsia Aisyiyah Samarinda, East Kalimantan https://jurnal.unived.ac.id/index.php/er/article/view/6724 <p>Patient satisfaction is one indicator of the quality of the services provided by the hospital. Service quality can be reflected through five dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy.&nbsp; If the services provided by the hospital to patients are felt to be in line with expectations or even exceed expectations, then patient satisfaction can be said to be achieved.&nbsp; Patient satisfaction is part of the sustainability of the hospital itself, so the aim of this research is to assess the influence of service quality on patient satisfaction at RSIA Aisyiyah Samarinda, East Kalimantan.&nbsp; The data analyzed came from questionnaires distributed to 100 patients. Data analysis used multiple linear regression analysis using the SPSS 22 program. The results showed that simultaneously all independent variables had a significant effect on patient satisfaction, while partially only tangible and reliability variables had a significant effect on patient satisfaction, while responsiveness, assurance and empathy partially does not have a significant effect on patient satisfaction at RSIA Aisyiyah.</p> Jubaidi Jubaidi Audi Aisyah Salsabila Audya Shoffy Hadi Lestari Aura Dira Larassati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-07 2025-01-07 13 1 297–304 297–304 10.37676/ekombis.v13i1.6724 The Influence Of Digital Payment Usage Quick Response Code Indonesian Standard (Qris) And Menu Variety On Repurchase Interest In Hore Steak Magetan https://jurnal.unived.ac.id/index.php/er/article/view/6929 <p style="font-weight: 400;">Quick Response Indonesian Standard QRIS is the unification of various QRs from various Payment System Service Providers (PJSP) using the QR Code. Many are highly interested in QRIS payments because&nbsp;not only are they quick and efficient, but they also help minimize risk. Menu variety refers to the range of products and items sellers offer&nbsp;customers. Customers are keen on having a wide range of options on&nbsp;food menus because they desire a variety of choices in the food items provided. The research aims to find out the Influence of Digital Payment Usage Quick Response Code Indonesian Standard (QRIS) and Menu Variety on Repurchase Interest in Hore Steak Magetan. The population of this study is&nbsp;consumers of Hore Steak Magetan who are at least 17 years old and have a smartphone. The research employed a purposive sampling method using 110 samples. Data is analyzed using Smart PLS with outer and inner model methods. The findings indicated that the QRIS payment method had a positive and significant influence on repurchase interest, menu variety had a positive and significant influence on repurchase interest, and the QRIS payment method and menu Variety together had a positive and significant influence on repurchase interest.</p> Mafta Fiala Athalita Nuruni Ika Kusuma Wrdani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-08 2025-01-08 13 1 305–312 305–312 10.37676/ekombis.v13i1.6929 Inventory System Improvement At PT Furniture Using The Dmaic Method https://jurnal.unived.ac.id/index.php/er/article/view/6931 <p><em>PT Furniture is a company engaged in the distribution of goods located in Bandung, West Java. The company itself sells various products, in the field of home interiors. In the current system, the database owned by the company does not actually describe the number of goods owned by the company. The method used by the company to overcome this problem is the DMAIC method. In the DMAIC method, there are five stages carried out to solve the problem, namely define, measure, analyze, improve, and control. At the measure stage that has been carried out, it was found that the company had problems in the business process of purchasing goods, selling goods, and borrowing goods. From the business process owned by the company, ten root causes of failure were identified at the analyze stage. In the problems that occurred in the company, a proposal for improvement was made for the problematic business process. The proposed improvements are estimated to reduce the possibility of problems occurring in the company.</em></p> Okky Saputra Yuanita Handayati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 313–324 313–324 10.37676/ekombis.v13i1.6931 The Impact Of Education, Training, And Work Experience Programs On The Work Productivity Of Nias Police Laka Lantas Unit Personnel https://jurnal.unived.ac.id/index.php/er/article/view/6686 <p>This study uses a quantitative approach to examine the relationship between the variables of education, training, and work experience on work productivity in the Nias Resort Police. The research sample consisted of 35 police personnel who were randomly selected from a total population of 349 personnel. Data was collected through questionnaires and analyzed using descriptive and inferential statistical techniques using SPSS Version 29 Software. The results of the analysis showed that there was a strong relationship between educational variables and work productivity, which was supported by a statistically significant regression coefficient value. The coefficient of determination (R Square) of 0.504 shows that about 50.4% of the variability in work productivity can be explained by the independent variables in this model. The F-statistical test showed that the regression model was significant overall at a 95% confidence level, with the rejection of the null hypothesis stating that there was no influence of independent variables on dependent variables. In addition, individual t-tests showed that only the educational variables significantly affected work productivity, while the training and work experience variables did not make a significant contribution. This research provides an in-depth understanding of the factors that affect work productivity in the police environment, with implications for the development of more effective managerial policies and practices in improving personnel performance.</p> Kurnia Putera Bawamenewi Eliagus Telaumbanua ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 325–338 325–338 10.37676/ekombis.v13i1.6686 Determination Of Banking Profitability In Indonesia https://jurnal.unived.ac.id/index.php/er/article/view/6711 <p>This study aims to analyze the determinants that affect banking profitability in Indonesia, as low profitability will reduce banks' ability and willingness to finance the broader economy and difficulties in facing the challenges of an unstable global economy. The population of this study is Conventional Commercial Banks in Indonesia from 2014 to 2023. The sampling technique uses the purposive sampling technique so that 51 research data are obtained. The research analysis used panel data regression and its significance level was 5%. The results of a study of 51 Conventional Commercial Banks in the period 2014-2023 show that the non-performing loan (NPL) ratio has a negative impact on banking profitability (ROA), the liquidity ratio (LDR) has a negative impact on banking profitability (ROA), the capital adequacy ratio (CAR) has a negative impact on banking profitability (ROA), and the operating expense ratio (BOPO) has a positive impact on corporate profitability (ROA).</p> Devie Yanti Yuliani Yuliani Kemas Muhammad Husni Thamrin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 339–350 339–350 10.37676/ekombis.v13i1.6711 The Impact Of Finansial and Non-Finansial Incentives On Employee Performance : Case Study Of Perbankan Company https://jurnal.unived.ac.id/index.php/er/article/view/6715 <p>This research aims to find out whether there is an influence between providing incentives and employee performance of PT Bank Panin Indonesia Tbk KCU Menara Imperium. This study uses data collection methods by distributing questionnaires. The sample population used in this study were employees at Pt Bank Panin Indonesia, with as many as 66 respondents. Hypothesis testing in this study uses validity test, reliability test, classical assumption test with simple linear regression model, t test and coefficient of determination (R2). The results of this study indicate that the incentive t- test partially has a positive and significant effect on employee performance. With t value of 5.477. Through testing, the coefficient of determination (R square) is 0.319 or 31.9%, which indicates that the ability of the incentive variable to explain the employee performance variable is 31.9%, and the remaining 68.10% is influenced by other factors not used in this study.</p> Andyni Dewi Lestari Budi Permana Yusuf ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 351–360 351–360 10.37676/ekombis.v13i1.6715 The Impact Of Financial Literacy, Financial Inclusion And Technology On Increasing Msme Profits (Depok City Case Study) https://jurnal.unived.ac.id/index.php/er/article/view/7158 <p>The rapid growth of MSMEs in Indonesia provides great opportunities for the national economy. However, to increase the competitiveness and sustainability of MSMEs, a deeper understanding of the factors that influence their performance is needed. This research specifically focuses on the role of financial literacy, financial inclusion and financial technology in driving MSME profit growth in Depok City. Apart from that, this research also considers gender roles as a differentiating factor. This research uses a quantitative approach by collecting data through questionnaires distributed to 100 MSMEs in Depok City who have utilized financial technology. The data obtained was then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results of the analysis show that financial literacy, financial inclusion and financial technology have a positive and significant influence on MSME profit growth. These findings indicate that increasing financial literacy, expanding access to financial services, and utilizing financial technology are strategic steps to improve the performance of MSMEs. Although gender is not proven to moderate the relationship between independent variables and profit growth, this research provides an important contribution in developing policies to support the growth of MSMEs in Indonesia. The results of this research can be a basis for governments, financial institutions, and other stakeholders to design more effective programs in increasing financial literacy, expanding financial inclusion, and encouraging the adoption of financial technology among MSMEs.</p> Kery Utami Raden Parianom Hani Novanti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 361 370 10.37676/ekombis.v13i1.7158 Feasibility Analysis Of Mr. Salani’s Palm Sugar Business In Pelalo Village Sindang Kelingi Subdistrict Rejang Lebong Regency https://jurnal.unived.ac.id/index.php/er/article/view/7159 <p><em>This study aims to determine the total costs, revenue, income, and assess the feasibility of Mr. Salani’s palm sugar business. The study is located in Pelalo Village, Sindang Kelingi District, Rejang Lebong Regency. The analysis methods used to assess the business feasibility include Total Cost Analysis, Revenue, Income, R/C Ratio, B/C Ratio, Price BEP, and Production BEP. &nbsp;The results show that the total cost incurred by Mr. Salani in producing palm sugar in August 2024 was Rp 1,690,275.00. The revenue from palm sugar production was Rp 3,978,000.00, with a net income of Rp 2,287,725.00. The R/C Ratio is 2.35 &gt; 1, B/C Ratio is 1.35 &gt; 1, Price BEP is Rp 7,648.00, and Production BEP is 4.2 kg. Therefore, it can be concluded that Mr. Salani’s palm sugar business in Pelalo Village, Sindang Kelingi District, Rejang Lebong Regency is feasible&nbsp;to&nbsp;operate.</em></p> Sefty Aulia Sulisti Afriani Herlin Herlin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 371–380 371–380 10.37676/ekombis.v13i1.7159 Marketing Strategy In Developing Smes Products Through Social Media (Case Study Of Smes At Sumsel – Babel, Indonesia) https://jurnal.unived.ac.id/index.php/er/article/view/7257 <p><em>This study aims to develop social media-based SME products in the South Sumatra-Babel region. This type of research is descriptive with a qualitative approach to objectively analyze the situation regarding strategies in developing SMEs products in South Sumatra - Babel, Indonesia. The informants of this study were SME business owners and their employees, accompanied by direct observation in the field. Based on the results of the SWOT analysis of marketing strategies that can be seen in table 4.2, internal conditions have a total strength with a total score of 12 which shows greater strength than weakness with a total score of 0. While external has a total opportunity with a total score of 7 where the opportunity is greater than the threat which has a total score of 4. This shows that SMEs in South Sumatra - Babel have strong internal conditions and external opportunities.</em></p> Enos Julvitra Meilaty Finthariasari Arfan Ikhsan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-09 2025-01-09 13 1 381–396 381–396 10.37676/ekombis.v13i1.7257 Understanding Halal For Traders In The Raden Fatah State Islamic University, Palembang https://jurnal.unived.ac.id/index.php/er/article/view/7302 <p>It's crucial to discuss food and drink in daily life. The aforementioned food and beverage must meet the requirements set down by sharia, which include being pure, beneficial, and harm-free. Thus, it is crucial for traders to comprehend this in the food and beverage industry. This study discovered that, out of 51 samples of respondents, 25 food and drink vendors at the Sudirman Campus setting of the Raden Fatah State Islamic University of Palembang did not comprehend halallan thayyiban, while 13 traders did. Even so, the majority of them were just aware of what halal meant; they had no idea what thayyiban meant. Compared to food and beverages that are purchased already prepared and then resold, processing food to meet halal and thayyib regulations requires more capital. So that providing for a resilient family's everyday necessities is still challenging.</p> Nilawati Nilawati Rudi Aryanto Nurhalifa Nurhalifa ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 13 1 397–402 397–402 10.37676/ekombis.v13i1.7302 Study Of The Influence Of Public Expenditure And Macroeconomic Variables On The Happiness Index In Sumatera https://jurnal.unived.ac.id/index.php/er/article/view/7422 <p>This study aims to analyze the effect of public spending and macroeconomic variables (local government size, per capita GRDP, Gini coefficient, unemployment, inflation and tax revenue) on the happiness index in Sumatra. The types of data used in this study are cross-section data and time series data. Cross-section data covers 10 provinces in Sumatra, namely Aceh, North Sumatra, West Sumatra, Riau, Jambi, South Sumatra, Bengkulu, Lampung, Bangka Belitung Islands and Riau Islands. While the time series data consists of data from 2014, 2017 and 2021. The data sources are secondary data from the Central Statistics Agency and the Directorate General of Fiscal Balance, Ministry of Finance. The data were analyzed using the panel data regression method with the Common Effect Model approach. The results of the study show that Per Capita Income and Inflation have a significant effect on the happiness index in Sumatra. Meanwhile, public spending, local government size, Gini coefficient, unemployment rate, and local tax revenue do not show a significant effect on happiness. These findings suggest that while economic factors and the size of local government play an important role in improving well-being, the direct impact on people's happiness is influenced by a complex of other factors, including people's perceptions, social inequality, and the efficiency of resource management.</p> Merri Anitasari Yesi Indian Ariska ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 13 1 403–414 403–414 10.37676/ekombis.v13i1.7422 Consumer Behavior In Virtual Goods Purchase Decisions On Online Gamers In Bengkulu City https://jurnal.unived.ac.id/index.php/er/article/view/7465 <p>This study aims to determine consumer behavior in virtual goods purchasing decisions for online gamers in Bengkulu City. The focus of this study is to determine whether the factors of impulsive buying, irrational buying and wastefulness in virtual goods purchasing decisions for online gamers in Bengkulu City. The method used is a quantitative method where data is obtained by distributing questionnaires to 100 online game users in Bengkulu City. The results of the analysis show that impulsive buying, irrational buying and wastefulness factors have a significant influence on online gamers' interest in virtual goods purchasing decisions in Bengkulu City, with the results of multiple linear regression tests Y = 1.599 + 0.430 X1 + 0.625 X2 + 0.053 X3. The t-test for the impulsive buying variable (X1) shows a significant value of 0.000 &lt; 0.05, irrational buying (X2) of 0.000 &lt; 0.05, and waste (X3) of 0.023 &lt; 0.05, which means that Ha is accepted and Ho is rejected for the third variable. In addition, the f-test result of 0.000 &lt; 0.05 shows that simultaneously the variables X1, X2, and X3 have a significant effect on Y.</p> Muhammad Ridho Ariansyah Tito Irwanto Tri Febrina Melinda ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 13 1 415–424 415–424 10.37676/ekombis.v13i1.7465 Analysis Of City Branding Strategies In Increasing Visitor Attraction (Case Study On Tourism History Of Marlborough Fort, Bungkarno House In Bengkulu Province) https://jurnal.unived.ac.id/index.php/er/article/view/5870 <p>This research aims to analyze the city branding strategy used to increase visitor attraction in Bengkulu Province, with a focus on historical tourism objects such as Fort Marlborough, Bung Karno's House, and the British Cemetery. The research methodology employed was descriptive in nature, utilizing a qualitative approach. Data collection involved conducting interviews with relevant stakeholders and conducting direct observations on-site. Analysis was carried out on the city branding strategy applied to this historical tourism object and its impact on increasing the number of visitors.&nbsp;The research results show that the implementation of city branding in the historical destination of Bengkulu still needs more attention, especially in the aspects of image management, promotion and local community participation.</p> Reni Indriani Nora Veronika ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 13 1 425–436 425–436 10.37676/ekombis.v13i1.5870 Reducing Outdated Solution To Drive Destination Loyalty Based On Destination Image And Destination Congruence: An Empirical Investigation https://jurnal.unived.ac.id/index.php/er/article/view/7364 <p>This study aims to build a new conceptual model that aims to provide an explanation of a tourism marketing destination, in this case the destination loyalty concept. The conceptual model was built with the aim of creating a bridge to overcome the gap between the Destination service cave quality variables on Destination royalties and information service on destinations. The data taken in this study used data from the Convenience sample. The data was collected from a population of both domestic and foreign tourists visiting destinations in Central Java province and the data was analyzed using the 25 Amos software. Research deserves to be accepted. This study provides evidence that the application of service dominant logic theory and self-concruity theory has become an optimal solution to increase destination loyalty based on the variables proposed from this theory. Companies are expected to provide service providers who are able to encourage positive emotions which are expected to be able to build an alignment. In addition, a destination plan that has a form of consideration in making a hard cape and soft cape. Later it will be able to encourage the emergence of a Destination which can comprehensively lead to an increase in Destination loyalty.</p> Idah Kusuma Dewi Sukrisno Sukrisno Pranoto Pranoto Sarrah Jessica Hidayat ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 13 1 437–452 437–452 10.37676/ekombis.v13i1.7364 The Effect Of NPM, ROA, ROE, EPS And Per Ratio On The Stock Price Of Lq45 Companies Listed On The Indonesian Stock Exchange For The Period 2021-2023 https://jurnal.unived.ac.id/index.php/er/article/view/7451 <p>There are many companies listed on the Indonesia Stock Exchange (BEI), but there is a special classification for companies with the best financial performance. One of them is a company included in the LQ45 index group. The purpose of this study was to determine the effect of Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Earning Per Share (EPS), and Price Earning Ratio (PER) on stock prices. In this study, the data were analyzed using statistical methods. Data processing using the SPSS statistical program. The statistical test used to analyze the data is multiple linear regression analysis. The results showed that Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Earning Per Share (EPS), and Price Earning Ratio (PER) have an effect on stock prices in LQ45 companies for the period 2021-2023</p> Nadia Puspitasari Ahmad Soleh Yudi Irawan Abi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 13 1 453–460 453–460 10.37676/ekombis.v13i1.7451 The Role Of Religiosity As A Moderator Of Intentions To Visit Halal Tourism: A Study On Generation Z Muslims In Bengkulu https://jurnal.unived.ac.id/index.php/er/article/view/7480 <p>This study aims to analyze the factors influencing the intentions of Generation Z Muslims in Bengkulu Province to visit halal tourism destinations. The variables examined include subjective norms, attitudes, perceived behavioral control, halal awareness, and religiosity as a moderating variable. The study employs a quantitative approach, with data collected through surveys of Generation Z Muslim respondents in Bengkulu Province. The analysis was conducted using Structural Equation Modeling (SEM). The findings indicate that subjective norms and attitudes significantly influence travel intentions. This research provides practical implications for tourism managers in Bengkulu to enhance the appeal of halal destinations by promoting religious values and improving Muslim-friendly facilities.</p> Imron Rosyadi Levy Oktridarti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 461–468 461–468 10.37676/ekombis.v13i1.7480 Effectiveness Of Waste Banks In Increasing Income For Contractual Employees (Case Study: Green Hd Waste Bank In Bengkulu City) https://jurnal.unived.ac.id/index.php/er/article/view/7481 <p>This study examines the effectiveness of Green HD Waste Bank in increasing the income of contractual employees in the RSHD area of Bengkulu City. Green HD Waste Bank was initially established to support environmental sustainability by encouraging waste separation and recycling within the community. Over time, it has also proven to offer economic benefits, particularly for contractual staff at RSHD Bengkulu City who participate as members or clients of the waste bank. Using a qualitative research approach, this study conducted in-depth interviews with the waste bank's manager, employees, and clients to understand the dual role of Green HD Waste Bank in environmental preservation and income enhancement. Findings indicate that Green HD Waste Bank not only effectively contributes to a cleaner and more sustainable environment but also provides supplemental income, thus enhancing the financial well-being of contractual employees involved in the program.</p> Levy Oktridarti Imron Rosyadi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 467–472 467–472 10.37676/ekombis.v13i1.7481 The Critical Role Of Accounting Mentality In Enhancing Land And Building Tax (PBB) Compliance https://jurnal.unived.ac.id/index.php/er/article/view/7509 <p>This study aims to identify the factors influencing taxpayer compliance in paying Land and Building Tax (PBB) in Malang, Yogyakarta, and Denpasar. A closed-ended questionnaire was used in this study to investigate to find out how tax payer’s tax literacy, accounting mentality, and views on sanctions influence their tax compliance behavior. The influence of accounting mentality on PBB compliance remains underexplored. Existing research has yet to provide a comprehensive understanding of this relationship, leaving a clear opportunity for further investigation. Through a multiple linear regression of 258 respondents, this study found that accounting mentality has the most significant influence on PBB compliance. In addition, tax literacy and perception of tax sanctions also have a positive and significant impact. These findings have practical implications for city governments in efforts to improve PBB compliance through increasing tax literacy, strengthening accounting mentality, and enforcing strict and fair tax sanctions. Theoretically, these findings support the Theory of Planned Behavior, where tax literacy, accounting mentality, and perception of tax sanctions can influence taxpayer compliance behavior. This research also contributes to the existing literature by providing up-to-date findings on the relationship between these variables in the context of PBB compliance.</p> Casia Chiquitita Yopy Junianto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 473–488 473–488 10.37676/ekombis.v13i1.7509 Market Penetration As A Proposed Marketing Strategy: Case Of PT. Atourin Teknologi Nusantara https://jurnal.unived.ac.id/index.php/er/article/view/7545 <p>Indonesia’s tourism industry has great potential for economic growth, driven by its natural and cultural richness and the increasing adoption of digital platforms, which are increasingly being introduced. As one of the players in the industry, PT Atourin Teknologi Nusantara (Atourin) faces challenges in increasing brand awareness and attracting travelers to use their services, which offer a variety of local attractions. This study aims to identify Atourin’s target market, explore the factors influencing brand awareness and purchase intention, and propose effective marketing strategies to increase Atourin’s presence. A mixed methodology with qualitative and quantitative approaches was conducted, combining interviews and questionnaire distribution. Data analysis used clustering to group the identified market segment, then findings of external and internal analysis using SWOT, TOWS matrix, and Ansoff matrix. Based on the findings, it is known that Atourin, as a technology-based startup in the tourism industry, certainly has strengths in the field of tourism technology and knowledge. Unfortunately, the level of awareness of the Atourin brand in the local tourist market is still low. This study recommends market penetration that focus on increasing market share with existing products in existing markets through the use of social media, increasing customer retention through loyalty programs, and strategic collaborations to strengthen Atourin’s market position and drive business growth in Indonesia’s digital tourism industry.</p> Nisa Aulia Nur Setiawan Harimukti Wandebori ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 489–500 489–500 10.37676/ekombis.v13i1.7545 Empowering Local Brands Through Strategic Branding: Case of MFD Studio https://jurnal.unived.ac.id/index.php/er/article/view/7560 <p>The rapid growth of Indonesia’s fashion sector contributes significantly to the creative economy. This is influenced by the post-pandemic shift in consumer behavior, making the Indonesian fashion market more competitive. Indonesia’s local brands face challenges in competing in this Red Ocean market. One of the local brands facing this challenge is MFD Studio, a local fashion brand from Bandung. MFD Studio faces a challenge in building a strong brand identity and differentiating itself from competitors. This research was conducted using a qualitative approach with semi-structured interviews to explore internal and external perceptions of the brand. Moreover, secondary data analysis was conducted in journals, social media, and e-commerce. The data analysis was developed using brand audit analysis and value proposition canvas in terms of thematic analysis. The results identified that MFD Studio was experiencing challenges in terms of brand awareness and a mismatch between the visual elements and the values it wanted to deliver. According to the analysis results, a comprehensive improvement branding strategy is proposed, focusing on improving a more consistent brand visual identity, strengthening more precise values, and optimizing the use of digital channels to increase interaction with consumers. This strategy is expected to increase brand awareness, strengthen customer loyalty, and drived increased conversion, ultimately strengthening MFD Sttudio’s competitive position in the Indonesian fashion market.</p> Firza Khalisha Rinjany ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 501 514 10.37676/ekombis.v13i1.7560 Development Of Mining Surrounding Community Through CSR PT NHM As Implementation Of SDG-12 https://jurnal.unived.ac.id/index.php/er/article/view/7573 <p>Negative impacts on the environment arise when human consumption and production increase. Efforts to achieve sustainable consumption and production patterns must align with the objectives of the Sustainability Development Goals (SDGs), especially point 12 of the 17 SDGs, namely Responsible Consumption and Production. Ensuring sustainable consumption and production patterns. CSR programs can be a source and potential to support achieving these goals. This study will explore, dissect, and provide offers on PT Nusa Halmahera Mineral's CSR program, which is seen from the side of its program, which is already in line with supporting the implementation of the 12th Sustainable Development Goal (SDGs-12). One of the CSR programs that can adopt a community development approach in realizing SDGs-12 is the organic and non-organic waste management program. Effective and efficient waste processing can reduce the amount of waste produced and the negative impact of waste on the environment and human health. This type of research is qualitative research using primary and secondary data. The analysis was conducted by reviewing and comparing previous studies on the relationship between SDGs and community development in CSR, as well as the approaches and methods that corporate CSR can apply for waste management.</p> Ruliyanto Syahrain Faradisa Bachmid Faradila Katimen Firawati Y.Tjan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 515–526 515–526 10.37676/ekombis.v13i1.7573 The Influence Of Liquidity, Company Growth And Capital Structure On Company Value With Profitability As A Moderating Variable In Property & Real Estate Companies Listed On The Indonesia Stock Exchange In 2019 – 2023 https://jurnal.unived.ac.id/index.php/er/article/view/7590 <p><em>This research aims to analyze the effect of liquidity, company growth, and capital structure on firm value with profitability as a moderating variable in Property and Real Estate companies listed on the Indonesia Stock Exchange in 2019 - 2023. The research method uses MRA (Moderated Regression Analysis) with quantitative data processed through the application Eviews13 software. The results of this study indicate that Liquidity has a significant positive effect on Company Value. Company Growth does not affect Company Value. Capital Structure has a significant positive effect on Company Value. Profitability cannot moderate the effect of Liquidity on Company Value. Profitability cannot moderate the effect of Growth on Company Value. Profitability can moderate the effect of Capital Structure on Company Value. The implications of this research are that investors are expected to be more careful in choosing stocks to invest in, in addition, management can create strong financial stability, can implement an effective asset management system to manage assets optimally, can consider the optimal balance between debt and equity, and can identify and reduce inefficient costs. </em></p> Muhammad Akbar Ramadhan Yana Hendayana ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 527–542 527–542 10.37676/ekombis.v13i1.7590 The Influence Of Board Knowledge And Political Background On Regional Financial Oversight With Community Participation And Public Policy Transparency As Moderating Variables https://jurnal.unived.ac.id/index.php/er/article/view/6908 <p><em>This study aims to examine how the knowledge of council members regarding budgets and political backgrounds affects regional financial supervision, taking into account the moderating effects of community participation and public policy transparency. The method used in this research is quantitative, with 50 samples collected directly by the researcher. The results indicate that council knowledge affects financial supervision, political background also influences financial supervision, community participation serves as a moderator in financial supervision, while public policy transparency also plays a moderating role in the same context. &nbsp;</em></p> Liza Hanim Biana Adha Inapty ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 543–554 543–554 10.37676/ekombis.v13i1.6908 The Sustainable Tourism Index: Policy And Regulatory Environment https://jurnal.unived.ac.id/index.php/er/article/view/7383 <p>The purpose of this study is to analyse the contribution of policy and regulatory environment in measuring the Sustainable Tourism Index of Tourism Villages in Indonesia. The research focuses on four tourist villages, namely Penglipuran (Bali), Nglanggeran (Yogyakarta), Setanggor (West Nusa Tenggara), and Belitar Seberang (Bengkulu). This research uses a mixed method approach. The Sustainable Tourism Index from The Economist Intelligence Unit was developed in measuring the Sustainable Tourism Index of Tourism Villages in Indonesia. The results showed that the contribution of the policy and regulatory environment category in the formation of the Sustainable Tourism Index in Indonesia was 35.77 or with an average indicator performance of 89.54%. All tourist villages in Indonesia have conducted cooperation between public and private stakeholders and have conducted an inventory of tourism assets. Most of the tourist villages have village regulations on local tourism, milestones and action plans, monitoring and evaluation metrics as well as leasing and licensing for tourism activities and have a stable political environment. However, not all tourist villages have implemented global standards. In order to increase international tourist arrivals, global standards are needed in the management of tourism villages in Indonesia.</p> Andy Mulyana Ahmad Soleh Ida Ayu Made Er Meytha Gayatri Nihan Anindyaputra Lanisy ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 555–562 555–562 10.37676/ekombis.v13i1.7383 The Influence Of Customer Experience, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk On Behavioral Intention To Use Mobile Banking In Malaysia https://jurnal.unived.ac.id/index.php/er/article/view/6641 <p>This study tries to investigate how customer experience factors, perceived ease of use, perceived usefulness, perceived risk can influence the behavioral intention to use mobile banking through attitude as a mediating variable. This research model was examined within the context of Batam City residents who have used mobile banking in Malaysia involving 258 respondents. Sampling was carried out using purposive sampling technique and PLS-SEM analysis with SmartPLS 3.0 software to analyze the data. The research results show that customer experience, perceived ease of use, perceived usefulness and perceived risk are proven to be able to influence the attitude towards behavioral intention of the Batam City residents who have used mobile banking in Malaysia.&nbsp;</p> Suyono Saputra Selli Selli Wisnu Yuwono ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 563–576 563–576 10.37676/ekombis.v13i1.6641 Determinant Of Digital Bank Usage In Indonesia https://jurnal.unived.ac.id/index.php/er/article/view/6662 <p>This study aims to determine the factors influencing the use of digital banks in Indonesia. The research is developed from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). This study employs a quantitative approach where data is obtained through a Google Form questionnaire. The research uses a sample of 179 digital bank users spread across Indonesia. The analysis used in this study is PLS-SEM. The results show that performance expectancy has a positive and significant impact on the behavioral intention, effort expectancy has a positive and significant impact on use, social media has a positive and significant impact on behavioral intention and use. trust have a positive and significant impact on behavioral intention and use, and the behavioral intention has a positive and significant impact on use. However, performance expectancy negatively impacts use,and effort expectancy negatively impacts behavioral intention</p> Safira Larasati Owen Zaenal Arifin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 577–590 577–590 10.37676/ekombis.v13i1.6662 Analysis Of Key Factors Influencing Behavioral Intention To Adopt Cryptocurrency In Indonesia: A Demographic Perspective https://jurnal.unived.ac.id/index.php/er/article/view/6912 <p><span lang="EN-US">This study examines the key factors influencing the behavioral intention to adopt cryptocurrency in Indonesia from a demographic perspective. Utilizing descriptive statistics and non-parametric tests such as the Mann-Whitney U Test and Kruskal-Wallis Test, the research analyzes how gender, age, educational level, and occupation impact individuals' perceptions and intentions regarding cryptocurrency adoption. The findings reveal significant differences across these demographic groups, particularly in areas such as financial literacy, perceived risk, social influence, and awareness. Males, younger individuals, and those with higher education levels or finance-related occupations exhibit a stronger intention to adopt cryptocurrency, driven by lower perceived risks and higher financial literacy. Conversely, females, older adults, and those with lower education levels show more hesitation, primarily due to higher perceived risks and lower awareness. The study underscores the need for targeted educational initiatives and policy interventions to address these demographic disparities and promote a more inclusive adoption of cryptocurrency in Indonesia. These insights are crucial for developing effective strategies to support the growth of cryptocurrency as part of the digital economy.</span></p> I Gede Artha Juan Christian Lie Taufik Faturohman ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-13 2025-01-13 13 1 591–606 591–606 10.37676/ekombis.v13i1.6912 Information Needs Analysis For Inventory Management System Development Based On Existing Conditions In MSMEs https://jurnal.unived.ac.id/index.php/er/article/view/6918 <p><em>The purpose of this research is to</em> <em>strengthen its competitive advantage in the digital business industry in Indonesia by utilizing digital solutions to fulfill consumer needs, considering increasing market rivalry and the progress of digital products</em><em>.</em><em> The interview was conducted with micro, small, and medium-sized enterprises (MSMEs) located in West Java from January to June 2024 to identify the issues and needs of MSMEs. &nbsp;The identified problems need to be further processed using the System Development Life Cycle method. The results are expected to be utilized in the development of an Inventory Management Information System that can support the effectiveness of inventory management by MSMEs.</em></p> Jeremy Andrian Kurniadi Yuanita Handayati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-14 2025-01-14 13 1 607–620 607–620 10.37676/ekombis.v13i1.6918 Improvement Proposal Of Welded Wire Mesh Production Process In PT HBU Using FMEA And Six Sigma With DMAIC Framework https://jurnal.unived.ac.id/index.php/er/article/view/6926 <p>This research aims to identify and provide alternative solutions as an effort to reduce defects in the welded wire mesh production process at PT HBU using the Six Sigma approach integrated with Failure Mode and Effect Analysis (FMEA). This research was carried out by applying the DMAIC (Define, Measure, Analyze, Improve, Control) framework to improve product quality and process efficiency. In the Define stage, key problems are identified, and improvement objectives are set. The Measure stage includes data collection and initial analysis to measure the existing defect rate using the Defect per Million Opportunities (DPMO) and Sigma Level metrics. Furthermore, in the Analyze stage, root causes are identified and analyzed using Cause-and-Effect Diagram. In the Improve stage, FMEA is used to analyze the potential causes of defects by determining their priority and proposing improvement solutions based on the previous analysis to be implemented as an effort to reduce the possibility of defective products in the production process. Finally, in the Control stage, a schedule is designed for the implementation of the proposed improvements provided. The implementation of this integrated approach is expected to reduce the defect rate in products, improve product quality, and improve overall operational efficiency.</p> Kevin Revialdy Handoko Yuanita Handayati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-14 2025-01-14 13 1 621–636 621–636 10.37676/ekombis.v13i1.6926 The Influence Of Product Design And Process Design On Product Quality At UD. Meto In West Nias Regency https://jurnal.unived.ac.id/index.php/er/article/view/6945 <p><span lang="EN-US">The problem phenomenon that emerged at the research location was the emergence of current furniture trends and styles, ergonomically made by considering comfort, efficiency and minimalism that emphasizes simplicity but elegance that is in great demand by customers.The research approach used in this study is a quantitative approach. In this study, a sample of 30 people was taken from the population according to the guidelines.The data collection techniques used were observation, questionnaires, and documentation. From the results of the study, it was obtained that product design has a significant influence on product quality at UD. Meto. This is reinforced by the T-statistic value of 3.058 and the P-value (Sig.) Of 0.005 which is smaller than alpha (0.05). Therefore, improving product design can be an effective strategy to improve product quality. Process Design also has a significant influence on product quality at UD. Meto. The T-statistic value of 3.413 and the P-value (Sig.) Of 0.002 indicate that process design plays an important role in shaping product quality. Therefore, planning and process design strategy can improve the level of product quality. Together, Product Design and Process Design have a positive and significant influence on Product Quality at UD. Meto. The results of the F-Statistic test of 37.769 and P-value (Sig.) of 0.000 indicate that the combination of product design and process design has a greater impact on product quality.</span></p> Serius Waruwu Serniati Zebua Martha Surya Dinata Mendrofa Maria Magdalena Bate'e ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-14 2025-01-14 13 1 637–648 637–648 10.37676/ekombis.v13i1.6945 The Influence Of Time Budget Pressure And Locus Of Control On Udit Judgment Of The BPKP Aceh https://jurnal.unived.ac.id/index.php/er/article/view/7015 <p>The purpose of this research is to determine the influence of time budget pressure, internal locus of control and external locus of control on audit judgment. This research is quantitative research and uses a questionnaire which is distributed to respondents. The selection of respondents was based on a purposive sampling technique on 58 auditors at the Aceh Financial and Development Supervisory Agency (BPKP) Representative office. The data analysis method used in this research is multiple linear regression analysis. The research results show that &nbsp;Simultaneously the time budget pressure, internal locus of control and external locus of control abilities influence the audit judgment. Furthermore the results of partial hypothesis testing show that the time budget pressure has a positive abilities influence on audit judgment, internal locus of control has a negative abilities influence on audit judgment, external locus of control has a positive abilities influence on audit judgment.</p> <p><strong>&nbsp;</strong></p> Eva Susanti Cut Fitrika Syawalina Fathul Khaira ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-14 2025-01-14 13 1 649–658 649–658 10.37676/ekombis.v13i1.7015 BCG Matrix Indonesia Food Industry: Strategy PT. Rajawali Nusantara Indonesia (Persero) https://jurnal.unived.ac.id/index.php/er/article/view/7207 <p>The purpose of this research is to find out the position of companies in the food industry in Indonesia and recommend alternative strategies that can be applied to enhance the company’s performance. PT Rajawali Nusantara Indonesia (Persero) or RNI based on the BCG (Boston Consulting Group) matrix approach. This study uses a case study research method which functions to reveal factual, structured and accurate information about the research object. This study maps company performance based on growth and relative market share which is mapped through the BCG matrix to determine the company's position in the quadrants, so that it can produce alternative strategies that the company can use. The research results show an alternative position for the company in the question marks quadrant which indicates the company is in the growth stage, market share is still low and requires large funds for growth and increasing its market share. The proposed recommendation is to increase the Intensive strategy (market penetration, market development, or product development) or sell it.</p> Miftah Fauzi Popy Rufaidah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-14 2025-01-14 13 1 659–670 659–670 10.37676/ekombis.v13i1.7207 ESG Performance, Busy Directors, Dividend Payout Policy And Moderating Role Of Ownership Concentration: Indonesian Evidence https://jurnal.unived.ac.id/index.php/er/article/view/7228 <p>This study examines the relationship between ESG performance, busy directors, and corporate dividend policies, moderated by cash flow rights and control rights. Using panel data regression analysis, the research focuses on non-financial firms listed on the Indonesia Stock Exchange from 2017 to 2022. As Indonesia's capital market grows, companies face pressure to create stakeholder value while remaining competitive. Investors push firms to balance ESG investments with shareholder rewards. The presence of busy directors, serving on multiple boards, raises questions about their impact on dividend policies. Given Indonesia's concentrated market, this study introduces ownership concentration as a moderating factor, addressing a gap in the literature. The results show that ESG performance and busy directors positively impact dividend policies. Firms with strong ESG practices maintain consistent dividend payments, reflecting their commitment to stakeholders and shareholders. Busy directors improve dividend policies, aligning with the perception of high-caliber boards reducing agency costs. Cash flow rights moderate the impact of ESG performance on dividend policies, while control rights weaken this influence. However, neither variable significantly affects the relationship between busy directors and dividend policies. This research provides insights into the interplay between ESG practices, director commitments, and dividend policies in Indonesia's dynamic business environment.</p> Ni Putu Diah Sucitawati Cynthia Afriani Utama ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-14 2025-01-14 13 1 671–684 671–684 10.37676/ekombis.v13i1.7228 Financial Training, Knowledge Management On Financial Competence To Improve Self Awareness In MSMEs At Sepande Village https://jurnal.unived.ac.id/index.php/er/article/view/6669 <p><em>This research aims to determine the effect of Financial Training, Knowledge Management on financial competence to increase Self Awareness in MSMEs in Sepande Village, Sidoarjo The population and sample for this research are the owners and operators of MSMEs in Sepande Village The research uses descriptive quantitative techniques </em>A questionnaire is used as a data collecting instrument, and the Partial Least Square (PLS) analytic tool is used to process the data. The findings of the study demonstrate that financial training has a positive and significant impact on self-awareness, as does knowledge management. Financial training also has a positive and significant impact on financial competence, and knowledge management has a positive and significant impact on financial competence. Additionally, self-awareness plays a role in mediating the relationship between financial competence and financial training, as well as the relationship between knowledge management and financial competence of MSME actors and owners in Sepande Village. Based on the study's findings, it can be said that Self Awareness, an intervening variable, influences both Knowledge Management and Financial Competence of MSME actors and owners in Sepande Village as well as Financial Competence and Financial Training.</p> Siti Masyita Vera Firdaus Wisnu Panggah Setiyono ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-18 2025-01-18 13 1 685– 698 685– 698 10.37676/ekombis.v13i1.6669 Stakeholder Pressure, External Assurance, Firm Size, And Sustainability Report https://jurnal.unived.ac.id/index.php/er/article/view/6687 <p>This study aims analyze the impact of stakeholder pressure, use of external assurance, and size of the company on the quality of the sustainability report disclosure on the company go public. The data used in this study are secondary data obtained from the annual financial statements and stand alone sustainability reports of companies listed on the Indonesian Stock Exchange for 2019-2022. The analysis method used was a double linear regression analysis with the help of SPSS 25. The results showed that environmental pressure, investor pressure, the use of external assurance, and the size of the company had a positive impact on the quality of the sustainability report disclosure.</p> Anudya Dhiya Shabiihah Sari Andayani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-18 2025-01-18 13 1 699–712 699–712 10.37676/ekombis.v13i1.6687 The Influence Of Quality Of Work Life And Happiness At Work On Job Embeddedness Mdiated By Innovative Behavior In State Civil Apparatus Education Personnel In State Universities X https://jurnal.unived.ac.id/index.php/er/article/view/6722 <p>This research aims to examine the influence of job embeddedness variables on happiness at work, innovative behavior and quality of work life. The approach used in this research is a quantitative approach. The sample used in this research was 120 employees. Research data was obtained from the results of filling out a questionnaire and analyzed using SEM analysis techniques with the help of the SEM PLS program. The results of this research show that (1) quality of work life has a positive and significant effect on innovative behavior; (2) happiness at work has a positive and significant effect on innovative behavior; (3) quality of work life has a positive and significant effect on job embeddedness; (4) happiness at work is positive and significant towards job embed edness; (5) innovative behavior has a positive and significant effect on job embeddedness</p> Taufik M Yudi Nur Supriadi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-18 2025-01-18 13 1 713–724 713–724 10.37676/ekombis.v13i1.6722 The Influence of Environmental, Social, and Governance (ESG) on Company Performance https://jurnal.unived.ac.id/index.php/er/article/view/6957 <p>This research aims to determine the effect of environmental, social, and governance (ESG) disclosure on company profitability, especially in infrastructure sector companies listed on the Indonesia Stock Exchange. The population used was 62 companies. The sampling technique used the Purposive Sampling method, so that a sample of 27 companies was obtained that met the research criteria. This study is a quantitative study with the type of data source being secondary data obtained from the company's financial statements and annual reports. The analysis method used is multiple linear regression using SPSS version 25 software. Data testing was carried out using descriptive statistical analysis, classical assumption tests, multiple regression analysis tests, coefficients of determination and t-tests. The independent variables used are environmental, social, and governance (ESG) while the dependent variable is profitability which is proxied by Return On Asset (ROA). The results of the study indicate that environmental, social, and governance (ESG) disclosure has a positive and significant effect on profitability. In addition, based on the determination coefficient test (R2), environmental, social, and governance are able to explain their effect on profitability by 74.2% of the dependent variable. Based on the research results, it was concluded that ESG has a positive effect on company performance. Suggestions that can be given for further research are to add variables that are not included in this study that are considered to affect environmental, social and governance (ESG) disclosure and to increase the research period to obtain accurate results.</p> Adanan Silaban ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-18 2025-01-18 13 1 725–736 725–736 10.37676/ekombis.v13i1.6957 Implementation Of Information Management System In Supporting Administrative Services At The Population And Civil Registration Services (DUKCAPIL) Gunungsitoli City https://jurnal.unived.ac.id/index.php/er/article/view/7004 <p>This study discussed how the implementation of Information Management Systems in support of administrative services at the Department of Population and Civil Registration (Dukcapil) Gunungsitoli. Implementation of the Information Management System in support of administrative services at the Department of Population and Civil Registration (Dukcapil) Gunungsitoli. As well as having uses from various parties, both from the research site and from the author himself. Basically, this study uses descriptive qualitative research methods, using observation guidance instruments, interviews and documentation in data collection. Data analysed using methods of data collection, data reduction, data presentation, and conclusion. This study determines the subject and object of research with reference to the interview guidelines for conducting interviews, observations and and questionnaires as a complement. The results of this study indicate that the implementation of Management Information Systems in support of administrative services at the Department of Population and Civil Registration (Dukcapil) Gunungsitoli has been well implemented by using all facilities/ facilities and infrastructure as well as the application of SIAK as a stepping stone in optimizing the application of Management Information Systems. Efforts to improve the quality of service to the community are increasing because it is supported by a variety of administrative services more quickly and effectively</p> Delmanius Zebua Fatolosa Hulu ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 737–746 737–746 10.37676/ekombis.v13i1.7004 Failed Products Of Micro, Small And Medium Enterprises In West Kotawaringin Central Kalimantan https://jurnal.unived.ac.id/index.php/er/article/view/6475 <p>Many Micro, Small and Medium Enterprises (MSMEs) in West Kotawaringin Regency such as crackers and amplang are relatively expensive. Due to the high cost of kerupuk and amplang, these products are only consumed by people with middle to upper income. The product packaging also does not include the expiry date and components of the ingredients used. Based on initial observations of Micro, Small and Medium Enterprises (MSMEs) in West Kotawaringin, some consumers claim to be dissatisfied with Small Micro Enterprises both in terms of service, product design and in terms of marketing. The approach in this research is descriptive qualitative research method. This method is used to observe or detect various facts or phenomena and social symptoms that are natural (nature) through field observations. The results of this study indicate that there are two factors that cause product failure in West Kotawaringin MSME businesses, namely internal and external factors.</p> Muhammad Zainal Arifin Jelita Jelita Ainol Muliansyah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 747–754 747–754 10.37676/ekombis.v13i1.6475 Digital-Based Educational Strategies For Msmes In Border Areas To Implement A Green Economy https://jurnal.unived.ac.id/index.php/er/article/view/6792 <p>This research aims to describe effective educational strategies for digital-based MSMEs (Micro, Small, and Medium Enterprises) to implement a green economy in the border areas. The methodology used is a qualitative-descriptive approach. Data sources were collected through interviews employing 8 informants from 4 clusters of SMEs in the border areas. Data analysis was conducted through the processes of reduction, presentation, and conclusion drawing. It reveals the issues faced by SMEs in enhancing their knowledge, perceptions, and behaviors towards the green economy. The summarized data is then validated through FGD (Focus Group Discussion) activities based on PBL (Problem-Based Learning) involving all the informants. This PBL-based FGD process yields educational strategies aimed at developing digital technology-based literacy for the implementation of a green economy by SMEs in border areas.</p> Yeremia Niaga Atlantika Benedhikta Kikky Vuspitasari Eligia Monixa Salfarini Rison Rison ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 755–764 755–764 10.37676/ekombis.v13i1.6792 Analysis Of Operational Management Of Logistics Services In Improving Employee Performance At CV. Kirana Cahaya Sejahtera Gunungsitoli https://jurnal.unived.ac.id/index.php/er/article/view/7003 <p style="font-weight: 400;">The purpose of this study is to determine how operational management of logistics services improves employee performance at CV. Kirana Cahaya Sejahtera Gunungsitoli. So the research approach used in this study is to use a qualitative approach. In conducting this research, the researcher has selected and determined the research location as an object that is a source of data and information according to the circumstances and conditions experienced. The location of the research was carried out at CV. Kirana Cahaya Sejahtera Gunungsitoli, which is located at Jln. Gomo, Pasar Gunungsitoli Village, Gunungsitoli District, Gunungsitoli City. So the key information in this study is 10 employees. The researcher uses primary data and data collection techniques in this study using observation, interviews and documentation. And the data analysis techniques used by researchers are data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it was obtained that the Company's efforts to Improve the Efficiency of Company Performance in operating the company's performance in an effort to improve the efficiency of the company's performance, the company strives to improve deficiencies and always strives to prioritize good service and an easy ordering process for customers, starting from the service of the products owned, easy ordering process, prices offered, strategic location of the company, timely delivery and easy marketing system.</p> Yulisman Laia Kurniawan Sarototonafo Zai Yupiter Mendrofa Maria Magdalena Bate'e ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 765–774 765–774 10.37676/ekombis.v13i1.7003 Impact Of Accountability, Transferance, And Public Participation To The Work Of The Government Of The City Of Bengkulu https://jurnal.unived.ac.id/index.php/er/article/view/6849 <p>This study investigates the impact of accountability, transparency, and public participation on the performance of the local government in Bengkulu City, Indonesia. Utilizing a quantitative research approach, data were collected from a sample of 50 respondents through questionnaires. The analysis included various statistical tests, such as validity and reliability assessments, normality tests, multicollinearity tests, and heteroscedasticity tests, confirming the robustness of the findings. The results reveal that all three independent variables significantly influence government performance, with accountability demonstrating the highest positive effect (p-value = 0.00), followed by transparency (p-value = 0.001) and public participation (p-value = 0.000). These findings underscore the critical role of accountability, transparency, and public participation in enhancing local government effectiveness and efficiency, ultimately aligning public expectations with government performance. The study contributes to the understanding of local governance dynamics in Indonesia and highlights the necessity for improved accountability and public engagement in decision-making processes.</p> Della Rizka Maharani Baihaqi Baihaqi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 775–786 775–786 10.37676/ekombis.v13i1.6849 Impact Of Compensation And Work Discipline On Employee Performance With Work Motivation As Intervening Variable (Case Studies Of LAZIS Muhammadiyah) https://jurnal.unived.ac.id/index.php/er/article/view/6860 <p><em>The study aims to study the impact of compensation, work discipline, and motivation on employee performance, with motivation as an intervening variable. The study analyzed data from 105 respondents using quantitative approaches and Partial Least Squares Structural Equation Modeling (PLS-SEM). In addition, although compensation has a significant impact on work motivation, work discipline also strongly affects work motivations. Work motivation has been shown to mediate the relationship between compensation and employee performance. These findings suggest that in addition to competitive compensation, improving employee discipline and motivation can be an effective strategy for improving performance. The results of this research can serve as a benchmark for managers to formulate more effective compensation policies and develop human resources.</em></p> <p>&nbsp;</p> Sabar Waluyo Amir Amir Suyoto Suyoto Ani Kusbandiyah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 787–800 787–800 10.37676/ekombis.v13i1.6860 Business Strategy Initiative For Sport-Based Entrepreneurship In Yogyakarta Using SWOT-IFE-EFE And TOWS Analysis Case Study: Jogjarenang International Swimming School https://jurnal.unived.ac.id/index.php/er/article/view/6878 <p>Swimming at an early age boosts children's physical and motor skills, builds confidence, and ensures safety around water. High parental awareness and enthusiasm, along with a lack of structured swimming programs in elementary schools, have led to a rise in swimming schools, presenting a significant business opportunity. Jogjarenang International Swimming School, established in 2020 in Yogyakarta City, offers specialized swimming programs for children using the Swim School International (SSI) curriculum. With increasing competition from new schools, Jogjarenang needs a strategic plan to stay competitive. This research uses a mixed-method approach, combining qualitative observations and interviews with quantitative surveys. The SWOT analysis highlights Jogjarenang’s strengths, such as experienced instructors and a strong reputation, but also reveals weaknesses like limited physical resources and instructor shortages. Opportunities include growing swimming awareness and supportive regulations, while threats come from rising competition. The TOWS analysis led to 15 strategic alternatives, with four prioritized strategies in the W-O matrix being recommended.</p> Putri Vaerina Lase Dermawan Wibisono ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 801–814 801–814 10.37676/ekombis.v13i1.6878 Msmes Performance Of Indonesian Textile Reviewed From Social Capital, Psychological Capital And Entrepreneurial Orientation https://jurnal.unived.ac.id/index.php/er/article/view/6001 <p>This study aims to investigate the influence of social capital and psychological capital on the business&nbsp;performance of wastra nusantara’s MSMEs with the mediation of entrepreneurial orientation. The object of this research is Wastra Nusantara MSMEs from 6 cities/district in East Java with a total of 55 business owner. This type of research is quantitative while the data collection method uses a questionnaire that has been tested for validity and reliability first. To prove the hypothesis, the statistical test tool Smart - Partial Least Square (PLS) version 3.2.9 is used. The results of the study recommend that entrepreneurial orientation is able to partially mediate the effect of social capital on the performance of the wastra nusantara’s MSMEs, as well as entrepreneurial orientation is able to partially mediate the effect of psychological capital on the performance of the wastra nusantara’s MSMEs. The managerial implications of this research are aimed at MSME coaches, namely Bank Indonesia and the wastra nusantara’s to better understand and help them survive and thrive in the midst of an increasingly challenging business environment.</p> Sonaji Sonaji Tri Siwi Agustina ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 815 830 10.37676/ekombis.v13i1.6001 Analysis of Factors that Influence Consumers’ Trust to Use AI Service: The Case of Mandiri Bank’s MITA Chatbot https://jurnal.unived.ac.id/index.php/er/article/view/7689 <p><em>The use of chatbots has seen rapid development across various sectors in recent years, including in the banking industry. This study evaluated and examined the relationship between factors that influence consumer trust in the use of the AI chatbot service, MITA, at Mandiri Bank. The importance of conducting this research lies in answering questions regarding the key factors that affect users' or customers' trust in chatbots, such as perceived benefits and ease of use, which influence the intention to adopt new technologies, particularly Mandiri Bank’s MITA services. A total of 266 survey samples were collected from users of the Mandiri Bank’s MITA chatbot via an online survey, using convenience sampling for sample selection. The statistical analysis technique used in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. This study shows that perceived usefulness and user comfort do not have a significant effect on user trust in Mandiri Bank’s MITA chatbot. However, other factors positively and significantly affected user trust in the MITA chatbot. This study is expected to encourage marketing managers to explore more broadly and deeply how to build user trust in the banking industry and its future implications</em></p> Naura Fitri Nisa Arif Hartono ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 831–842 831–842 10.37676/ekombis.v13i1.7689 Implementation Of Creating Shared Value (CSV) In Corporate Social Responsibility (CSR) Programs To Enhance Business Value And Employee Performance (Case Study Of PT Len Industri (Persero), Bandung, West Java) https://jurnal.unived.ac.id/index.php/er/article/view/7725 <p>This study investigates the implementation of Creating Shared Value (CSV) in Corporate Social Responsibility (CSR) programs at PT Len Industri (Persero), focusing on the SolarPump and SolarTree initiatives. By aligning societal and business objectives, these programs have demonstrated tangible impacts, including increased corporate revenue, enhanced employee performance, and improved public reputation. The SolarPump initiative addresses clean water scarcity in rural areas, while SolarTree provides urban communities with access to renewable energy solutions. The findings reveal that CSV not only enhances business value through market expansion and revenue growth but also improves employee motivation, skill development, and loyalty. This study concludes that CSV is a strategic approach capable of fostering sustainable development and corporate competitiveness, providing valuable insights for businesses seeking to integrate social impact with their core objectives</p> Anristy Sadira Pinem Defrizal Defrizal ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 843–852 843–852 10.37676/ekombis.v13i1.7725 The Influence Of Financial Literacy, Financial Self-Efficacy, Financial Behavior Of Paylater Users In The Millennial Generation And Generation Z In Pontianak City https://jurnal.unived.ac.id/index.php/er/article/view/7700 <p>His research aims to determine whether financial literacy, financial self-efficacy, and financial stress influence the financial behavior of PayLater users among millennials and Generation Z in Pontianak City. Using a positive data collection strategy and a sample size of 150 participants, this study adopts an associative methodology. Eligible participants are Pontianak City residents aged 17–44 years and PayLater users. Statistical methods employed in the analysis include multiple linear regression, correlation and determination coefficients, simultaneous testing (F test), and partial testing (t test). The analyzed data is linear, normally distributed, and shows no signs of multicollinearity, as confirmed by the classical assumption test. The research variables exhibit a strong relationship, as indicated by a correlation value of 0.753. According to the coefficient of determination (R²), the variables examined in this study explain 56.7% of the variance in financial behavior, while the remaining 43.3% is influenced by other factors not addressed in this study. Preliminary findings indicate that financial literacy and financial self-efficacy significantly influence financial behavior positively. In contrast, financial stress has a positive effect but is not statistically significant in influencing financial behavior.&nbsp;</p> Anisa Dinda Rizky Heni Safitri Dedi Hariyanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 853–864 853–864 10.37676/ekombis.v13i1.7700 The Influence Of Job Involvement And Perceived Organizational Support On Job Satisfaction Of Civil Servant At The Department Of Transportation, Kubu Raya Regency https://jurnal.unived.ac.id/index.php/er/article/view/7720 <p>This study aims to determine the effect between job involvement, perceived organizational support on job satisfaction. With 45 respondents, using a quantitative approach. The analysis used to examine the data includes instrument test, validity test, reliability test, classical assumption test, normality test, linearity test, multicollinearity test, multiple linear regression analysis, coefficient of determination, simultaneous F test, and partial t test. Based on the analysis, it can be concluded that the correlation coefficient (R) obtained is 0.626 which indicates that between job involvement, perceived organizational support and job satisfaction have a strong relationship. Simultaneous F test shows that job involvement and perceived organizational support simultaneously have a significant influence on job satisfaction.Partial t test shows that the perceived organizational support variable partially affects job satisfaction.</p> Ranti Nada Permaisella Arninda Arninda ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2025-01-20 2025-01-20 13 1 865–874 865–874 10.37676/ekombis.v13i1.7720