The Influence Of Location, Product Variety, And Service Quality On Consumer Purchasing Decisions At Em Store Purbalingga
Abstract
This study examines the influence of location, product variety, and service quality on consumer purchasing decisions at eM Store Purbalingga. Employing a quantitative research methodology, data were obtained through the distribution of questionnaires to 120 purposively selected respondents, based on the criteria of being at least 17 years old, residing in Purbalingga, and having previously made a purchase at eM Store. The sample size was determined using the Slovin formula from a population of 3,600 consumers (as of December 2024), with a margin of error of 10%. Multiple linear regression analysis revealed that all three variables have a positive and significant effect on purchasing decisions.
Downloads
Copyright (c) 2026 Nanda Zabrina Auberta, Arini Hidayah, Dian Widyaningtyas, Luthfi Zamakhsyari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
