The Importance Of E-Commerce, Financial Technology, And Financial Performance For MSMEs Business Sustainability

  • Nadila Maharani Putri Universitas Pembangunan Nasional Veteran Jawa Timur
  • Diah Hari Suryaningrum Universitas Pembangunan Nasional Veteran Jawa Timur http://orcid.org/0000-0002-9886-619X
Keywords: E-commerce, Financial Technology, Financial Performance, Busniness Sustainability, Banyuwangi District

Abstract

This research investigates how e-commerce, financial technology, and financial performance impact the sustainability of MSMEs businesses in Banyuwangi District East Jawa, Indonesia. Employing a quantitative approach, the study utilizes primary data collected through a questionnaire. The target population comprises 297,706 MSMEs in Banyuwangi District East Jawa, Indonesia. A purposive sampling method was used to select 140 respondents. Data analysis was conducted using SEM-PLS with SmartPLS software version 4.0. The findings reveal that e-commerce significantly influences the sustainability of businesses. Financial technology affects business sustainability. Financial performance affects business sustainability. The implication is that there is a need to hold programs that encourage MSMEs to use e-commerce and financial technology to support sustainable economic growth while strengthening the business sustainability of MSMEs.

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Published
2025-03-15
How to Cite
Putri, N., & Suryaningrum, D. (2025). The Importance Of E-Commerce, Financial Technology, And Financial Performance For MSMEs Business Sustainability. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 13(2), 1225–1238. https://doi.org/10.37676/ekombis.v13i2.7012
Section
Articles