Student Decision to Enter College in Bengkulu
Keywords:
College Student Decision, Social Media Marketing, College Reputation, Tuition Fees, ocation, Product Variety
Abstract
Universities in Indonesia face increasingly fierce competition in attracting prospective students to remain and compete with other universities, Muhammadiyah University of Bengkulu needs to apply factors that can influence student decisions. This research aims to examine the influence of social media marketing, university reputation, tuition fees, location, and product variations on students' decisions to study at UM Bengkulu. The data used is primary data. This research is included in quantitative research with a purposive sampling technique. The population of this research was all UM Bengkulu students, totaling 800 respondents. This research uses SEM-PLS version 4.0. The results of this research state that tuition fees, location, and product variety have a significant influence on student decisions, while social media marketing and university reputation have no influence on students' decisions to study at UM Bengkulu.
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References
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Li, T. (Tina), Liu, F., & Soutar, G. N. (2021). Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context. Journal of Destination Marketing and Management, 19(December 2020), 100547. https://doi.org/10.1016/j.jdmm.2020.100547
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Published
2024-01-03
How to Cite
Harini, R., Susiyanto, S., Onsardi, O., & Hafidzah, F. (2024). Student Decision to Enter College in Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(1), 201 -. https://doi.org/10.37676/ekombis.v12i1.4989
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Copyright (c) 2024 Ririn Harini, Susiyanto Susiyanto, Onsardi Onsardi, Fitri Nur Hafidzah
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