Pengaruh Komponen Destinasi Wisata Terhadap Kepuasan Wisatawan
This research aims to know the influence of the Attraction, Amenity, Accessibility, Ancilliary on tourist satisfaction. This type of research is descriptive with a quantitative approach with a total of 93 respondents. The technique of answering data using a questionnaire. For statistical tests and the processing of data is carried out by using the Partial Least Square (SmartPLS 3.0).
The results of the study indicate that simultaneously, the variables of Attraction, Amenity, Accessibility, Ancilliary, together affect tourist satisfaction. While partially the Attraction variable has a significant effect on tourist satisfaction with a value of 3.75. Amenity variable has a significant effect on tourist satisfaction with a value of 2.29. Accessibility variable has a significant effect on tourist satisfaction with a value of 3.30. Ancilliary variable has no significant effect on tourist satisfaction with a value of 0.53. While the coefficient of determination (R2) of 0.83 means that Attraction, Accessibility, Amenities, and Anciliaries have an influence of 0.83% on satisfaction while the remaining 17% is influenced by other variables that were not examined in this study.
Copyright (c) 2022 Andy Mulyana, Ida ayu Made Er Meytha Gayatri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.