The Effect Of Perceived Quality, Mediated By Shopping Experience, On Store Loyalty Among Alfamidi Customers In Palu City
Abstract
This study aims to analyze the effect of perceived quality on shopping experience and store loyalty, as well as to examine the mediating role of shopping experience in the relationship between perceived quality and store loyalty among Alfamidi customers in Palu. This study employs a quantitative approach with a descriptive and correlational design. The sample consisted of 100 Alfamidi customers selected using purposive sampling. Data were collected via a questionnaire using a 1–7 Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The research findings indicate that perceived quality has a positive and significant effect on shopping experience and store loyalty. In addition, the shopping experience has a positive and significant effect on store loyalty and mediates the effect of perceived quality on store loyalty. These findings indicate that improvements in perceived quality and a positive shopping experience are important factors in increasing consumer loyalty toward Alfamidi. Therefore, the company needs to maintain the quality of its products and services and create a comfortable shopping experience to retain customer loyalty.
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
