Youtube As A Digital Marketing Channel: Strategy Optimization And Content Management
Abstract
This study analyzes strategies for optimizing the YouTube channel as a digital marketing medium at PT. Tourezia Cakra Inspira. The study was motivated by the fact that the utilization of the YouTube channel has not yet been optimized. YouTube is currently used only as a digital portfolio archive for the company, resulting in low view counts and audience engagement. This study aims to identify the current utilization of the YouTube channel, understand the obstacles and challenges faced, and discover strategies for optimizing video content so that this channel can be transformed into a digital marketing channel. This study employs a qualitative approach using a descriptive method. Data collection was conducted through observation and in-depth interviews with the Digital Marketing Division and Creative Design Division. The results of the study indicate that the obstacles faced include a lack of keyword research, high video content production costs, and an inconsistent upload schedule.
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Copyright (c) 2026 Kirana Shafira Rajafi, Erlita Ridanasti
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
