The Contribution Of Taro Chips Msmes To The Growth Of The Regional Creative Economy In Mempawah Regency, West Kalimantan
Abstract
Taro chips SMEs represent a form of local potential utilization that is capable of creating added value by transforming agricultural products into high-value economic goods. This study aims to analyze the contribution of taro chips Micro, Small, and Medium Enterprises (MSMEs) to the growth of the regional creative economy in Mempawah Regency, West Kalimantan. This research employs a qualitative method with a case study approach. The data sources consist of both primary and secondary data. Data collection techniques include observation, interviews, and documentation. Data analysis is conducted through data condensation, data display, and conclusion drawing. The findings indicate that taro chips MSMEs in Mempawah Regency function not merely as economic activities, but also as drivers of transformation toward an economy based on added value, creativity, and innovation. These enterprises connect the agricultural sector with household industries, increase income, generate employment opportunities, and strengthen the local economy as well as regional product identity. Despite facing limitations in capital, management, and market access, the potential for development remains significant through innovation, digitalization, and multi-stakeholder support, thereby positioning these MSMEs as a key pillar of an inclusive and sustainable creative economy.
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