The Influence Of Social Media Usage Intensity, Learning Style, And Organizational Experience On Interpersonal Skills Of Generation Z
Abstract
This study aims to analyze the influence of social media usage intensity, learning styles, and organizational experience on the interpersonal skills of Generation Z. The population for this study consists of 394 undergraduate students in the Management program, Class of 2022, at Mercu Buana University. The sample consisted of 165 respondents, determined based on the appropriate sample size for SEM-PLS analysis using non-probability sampling via convenience sampling. Data collection employed a survey method, with the research instrument being a questionnaire. Data analysis utilized the Partial Least Squares (PLS) method. This study demonstrates that the intensity of social media use, passive learning style, and organizational experience have a negative and significant effect on interpersonal skills of Generation Z.
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Copyright (c) 2026 Amanda Azra Safitri, Firman Fauzi
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
