FOMO and Consumptiveness: The Social Dynamics of Generation Z in the Digital Age from an Islamic Perspective

Abstract

This research uses qualitative research, through data collection techniques, namely observation, interviews, and documentation with a phenomenological approach. The dynamics of Fear of Missing Out (FOMO) in consumptive behavior have a very large influence on Generation Z, on mental health and consumptive behavior. This study uses qualitative research, through data collection techniques such as observation, interviews, and documentation with a phenomenological approach. The dynamics of Fear of Missing Out (FOMO) in consumptive behavior have a significant influence on Generation Z's mental health and consumptive behavior, as well as an emotional drive to obtain what is currently trending, resulting in excessive anxiety. The factors causing FOMO in Generation Z's consumer behavior are seen in excessive purchasing, to the point where it is difficult to control oneself and refrain from harmful actions. There are also those who believe that social media can provide everything quickly and easily. The impact will cause people to become more self-centered, resulting in not only themselves but also their families feeling that they are spending excessively, which will affect the economy negatively. However, there are also those who are able to control themselves, and there are even those who use online credit to fulfill their desires. Thus, the explanation illustrates that there are levels in the phenomenon of FOMO, namely high, medium, and low levels. In Islamic law, this is not recommended because it will damage morals, cause people to feel dissatisfied (qona'ah) with what they have been given, and be ungrateful for the blessings they have, as well as being wasteful in their finances due to excess/extravagance.