How do Technology, Environment, and Sustainability Interests Affect Gen Z's Attitudes Toward Shopping While Using Mobile Commerce?
Abstract
The research article analyzes the factors influencing the Z's generation buying habits in mobile commerce and their impact on future utilization. The emphasis is on the influence of perceived usefulness, perceived ease of use, social influence, and sustainability consciousness on the shopping behaviour of Generation Z. Active members of Generation Z who shop online were surveyed online in order to obtain this data. The research employs PLS-SEM utilizing the SmartPLS platform to examine variable interrelations. The findings indicate that buying activity significantly impacts future mobile commerce usage, with social influence and environmental awareness being crucial factors. These findings highlight the necessity of incorporating usability, social considerations, and sustainability into mobile commerce platforms to foster enduring client retention and loyalty within Generation Z.
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Copyright (c) 2026 Muhammad Fandra Eka Pratama, Kurniawati Kurniawati, Renny Risqiani
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
