Strategy to Restore Business Stability at PT. Edu
Abstract
This study investigates the decline in revenue of a company in the education technology (edtech) industry, PT. Edu, which resulted in the company cutting its budget, laying off employees, and reducing its marketing efforts. A qualitative method was used to identify internal and external challenges that affected the decline faced by PT. Edu with the aim of determining the root cause of the decline and formulating solutions. Several tools were used for data analysis, such as Marketing Mix 7Ps, VRIO, PESTEL, Porter's Five Forces, and SWOT. The author also used the TOWS Matrix to formulate the solutions presented in this study, which contain strategic recommendations for PT. Edu to restore its business stability.
Downloads
Copyright (c) 2026 Salsabella Kanzu Watani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
