Sari, Dyah Puspita, Master of Business Administration, School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia, Indonesia
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April - Articles
The Effect of Marketing Mix on Purchase Intention in the Home Appliance Industry in West Java
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