Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator
Abstract
In this modern era, easy access to information and products via the internet has encouraged the rise of impulse buying behavior, especially among urban communities. The research objective is to understand the relationship between perceived value of impulsive buying, attitudes, and beliefs. This research uses quantitative research methods. The data collection technique in this research is by survey and literature study. The data processing and analysis technique used in this research is Smart Partial Least Square (Smart PLS) software. The research results show that the majority of respondents have a positive perception of the utilitarian and hedonic value of online shopping, a positive attitude towards online shopping, and a high level of trust in e-commerce. -trading platform. Impulse buying behavior is influenced by the interaction of several main factors such as utilitarian value, hedonic value, positive attitudes towards online shopping, and trust in e-commerce platforms.
Downloads
Copyright (c) 2025 Lily Purwianti, Keltine Richelle Chan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
