The Effect of Organizational Trust, Brand Image, and Religiosity on Donation Decision Making with Information Quality as an Intervening Variable at the Integrated Village Service Foundation
Abstract
This research aims to measure the extent to which organizational trust, brand image, and religiosity influence donation decisions at the Integrated Village Service Foundation (PESAT), with information quality as an intervening variable. This study utilizes a quantitative approach and falls under the explanatory research type. The research sample consists of 115 PESAT donors selected using quota sampling. Data obtained are analyzed using Partial Least Squares (PLS) analysis techniques through SmartPLS software and SPSS 23. The research results indicate that organizational trust and information quality significantly influence donation decisions, while brand image and religiosity do not have a significant impact on donation decisions. Other findings show that the brand image and religiosity variables significantly affect information quality, while organizational trust does not have a significant impact on information quality. Regarding indirect influence, it is found that brand image significantly influences donation decisions through information quality, and religiosity significantly influences donation decisions through information quality, whereas organizational trust does not significantly influence donation decisions through information quality. Simultaneously, organizational trust, brand image, and religiosity collectively influence donation decisions.
Downloads
Copyright (c) 2024 Lendy Tampi, Hilarius Bambang Winarko
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
