Pengaruh Shopping Lifestyle dan Diskon Terhadap Impulse Buying di E-commerce Shopee Pada Mahasiswa UPN “Veteran” Jawa Timur

  • Putri Agustin Dwi Ningrum Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UPN “Veteran” Jawa Timur
  • Hery Pudjoprastyono Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UPN “Veteran” Jawa Timur
DOI: https://doi.org/10.37676/ekombis.v11i1.3407
Keywords: Shopping Lifestyle, Discount, Impulsive Buying, Shopee

Abstract

Shopee is one of the most popular online marketplaces for consumers to purchase. The increase in online shopping during the COVID-19 pandemic can be attributed to impulse purchases driven by various factors, including more convenient shopping and discounts. This study uses a quantitative methodology and uses the variables "Shopping Lifestyle" (X1), "Discounts" (X2), and "Impulse Buying" (Y) as research variables. This study used a convenience sample of 70 people who were taken non-probabilistically. Information was collected by sending questionnaires to prospective respondents. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes the Partial Least Squares (PLS) analysis tool. The research findings indicate that lifestyle shopping and discounts have a statistically significant positive effect on impulse purchases made on Shopee.

Downloads

Download data is not yet available.

References

Alfiyah, M. T., & Prabowo, B. (2021). Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen Shopee di Kota Tuban. 1–10.
Alimudin, W., Rachma, N., & Rahman, F. (2020). Pengaruh Fashion Involvement dan Shopping Lifestyle Terhadap Impulse Buying Produk Fashion Shopee. Bawal iImiah Riset Manajemen, 09(10), 1–14. www.fe.unisma.ac.id
Auli, S., Basalamah, M. . R., & Millannintyas, R. (2021). Pengaruh Diskon Dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada E-Commerce Shopee. e – Jurnal Riset ManajemenPRODI MANAJEMEN, 111–121. www.fe.unisma.ac.id
Baskara, I. B. (2018). PENGARUH POTONGAN HARGA (DISCOUNT) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) (studi pada pengunjung Matahari Department Store Johar Plaza Jember). Manajemen Bisnis, 5(2), 87–96. https://doi.org/10.22219/jmb.v5i2.5382
Creswell, J. (2017). Research Design Qualitative And Quantitative Approaches. Sage Publications.
D, N. P. S. D., & Kt.Giantari, I. G. A. (2016). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behaviour Masyarakat Di Kota Denpasar. E-Jurnal Manajemen Unud, 5(8), 5246–5273.
Damiati, Masdarini, L., Suriani, M., Adnyawati, N. D. M. S., Marsiti, C. I. R., Widiartini, K., & Angendari, M. D. (2017). Perilaku Konsumen. 5, 142. www.penerbitwidina.com
Ginting, B., & Shinta, S. (2019). Pengaruh Diskon Harga Terhadap Keputusan Pembelian Impulsif Secara Online (Studi pada Pengguna Aplikasi Lazada di Kecamatan Pancur Batu). Universitas Sumatera Utara Repositori Institusi USU.
Hursepuny, C. V., & Oktafani, F. (2018). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee _ Id the Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying At Consumers Shopee _ Id. E-Proceeding of Management, 5(1), 1041–1048.
Irawan, D. O. R. A. M. R. B. (2021). Pengaruh Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, Dan Promosi Penjualan Terhadap Impulse Buying (Studi Kasus Pada Mahasiswi Yang Pernah Berkunjung Ke Center Point Di Mall Olympic Garden Malang). e – Jurnal Riset Manajemen PRODI MANAJEMEN, 152–167.
Joesoef, H. (2021). Analisis Keputusan Pembelian Online Berdasarkan Faktor Diskon, Program Pengiriman Gratis, Dan Pelayanan. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(1), 180–189. http://www.ojspustek.org/index.php/SJR/article/view/261
Kompas. (2019). APJII: Jumlah Pengguna Internet di Indonesia Tembus 171 Juta. tekno.kompas.com.
Kotler, P., & Keller, K. L. (2016). Marketing Management Global Edition (Vol. 15E). https://doi.org/10.1080/08911760903022556
Padmasari, D., & Widyastuti, W. (2022). Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee. Jurnal Ilmu Manajemen, 10(1), 123–135. https://doi.org/10.26740/jim.v10n1.p123-135
Permana, A. (2020). Dampak Positif Pandemi COVID-19 Bagi Akselerasi Transformasi Digital. itb.ac.id.
Purnamasari, L. S., Somantri, B., & Agustiani, V. (2021a). No Title. Cakrawala Repositori, 4(1), 36–48.
Purnamasari, L. S., Somantri, B., & Agustiani, V. (2021b). Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee. Co. Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi). Cakrawala Repositori IMWI, 4(1), 36–48.
Sari, D. R., & Faisal, I. (2018). Pengaruh Price Discount, Bonus Pack, Dan in-Store Display Terhadap Keputusan Impulse Buying Pada Giant Ekstra Banjar. Sains Manajemen dan Kewirausahaan, 2(1), 51–60. http://ppjp.unlam.ac.id/journal/index.php/jsmk PENGARUH
Tri Alfiyah, M., & Prabowo, B. (2021). Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen Shopee di Kota Tuban. Jurnal Bisnis Indonesia, 12(2).
Utami, C. W. (2017). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia (Edisi 3). Salemba Empat.
Wahyuni, R. S., & Setyawati, H. A. (2020). Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2(2), 144–154. https://doi.org/10.32639/jimmba.v2i2.457
Published
2023-01-21
How to Cite
Ningrum, P., & Pudjoprastyono, H. (2023). Pengaruh Shopping Lifestyle dan Diskon Terhadap Impulse Buying di E-commerce Shopee Pada Mahasiswa UPN “Veteran” Jawa Timur. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 11(1), 767 -. https://doi.org/10.37676/ekombis.v11i1.3407
Issue
Vol 11 No 1 (2023)
Section
Articles

Copyright (c) 2023 Putri Agustin Dwi Ningrum, Hery Pudjoprastyono

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in the EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis  agrees to the following terms:

Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal

Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.

Hasil gambar untuk gambar cc by sa

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.