Hubungan Digital Banking dan Kinerja Pelayanan Bank Syariah Terhadap Upaya Customer Retention di Masa Pandemi Covid-19 Pada Bank Syariah Indonesia (BSI) Kantor Cabang Perwakilan (KCP) Kota Serang

  • Yuyun Yuningsih UIN Sultan Maulana Hasanuddin Banten
  • Suryani Suryani UIN Sultan Maulana Hasanuddin Banten
  • Muhamad Fadli Azim UIN Sultan Maulana Hasanuddin Banten
Keywords: Digital Banking, Service Performance, Customer Retention

Abstract

The purpose of this research is to find out and partialy and simultaneously prove the effect of digital banking and service performance on customer retention efforts. This study uses aquantitative approach. The data used in this study is primary data using multiple linear regression analysis, the sampling technique used was non-probability sampling or accidental sampling with 100 respondents. Based on simultaneous testing (Test F) also shows that the results of digital banking and service performance simultaneously heve a positive and significant effect on customer retention efforts.

Downloads

Download data is not yet available.
Published
2022-07-31
How to Cite
Yuningsih, Y., Suryani, S., & Azim, M. (2022). Hubungan Digital Banking dan Kinerja Pelayanan Bank Syariah Terhadap Upaya Customer Retention di Masa Pandemi Covid-19 Pada Bank Syariah Indonesia (BSI) Kantor Cabang Perwakilan (KCP) Kota Serang. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 1277–1284. https://doi.org/10.37676/ekombis.v10i2.2531
Section
Articles