Pengaruh Kreativitas Dan Inovasi Terhadap Minat Beli Konsumen Bakso O’Boss               Di Kota Bengkulu

Gita Carlina; Sri Ekowati

doi:10.37676/ekombis.v10i2.2197

Pengaruh Kreativitas Dan Inovasi Terhadap Minat Beli Konsumen Bakso O’Boss Di Kota Bengkulu

Gita Carlina Program Study of Management, Faculty of Economic, Universitas Muhammadiyah Bengkulu
Sri Ekowati Department of Management, Faculty of Economic, Universitas Muhammadiyah Bengkulu

DOI: https://doi.org/10.37676/ekombis.v10i2.2197

Keywords: Kreativitas, Inovasi, Minat Beli Konsumen

Abstract

This study aimed to find out the effect of creativity and innovation on consumer buying interest in Bakso O’Boss in Bengkulu City. The sample of this study was the consumer of Bakso O’Boss, amounting to 130 people. This type of research uses quantitative research by distributing questionnaires for data collection. The results of the study indicate that the variables of creativity and innovation have a positive and significant effect on consumer buying interest.

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Published

2022-07-11

How to Cite

Carlina, G., & Ekowati, S. (2022). Pengaruh Kreativitas Dan Inovasi Terhadap Minat Beli Konsumen Bakso O’Boss Di Kota Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 599 -. https://doi.org/10.37676/ekombis.v10i2.2197

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Issue

Vol 10 No 2 (2022)

Section

Articles

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