Pengaruh Labelisasi Halal dan Promosi terhadap Keputusan Pembelian di Store Beringin Rajawali Kota Palembang

  • Amir Salim Study Program of Economic Shariah, Sekolah Tinggi Ekonomi dan Bisnis Syariah, (STEBIS) Indo Global Mandiri
  • Rizki Novensi Yusta Study Program of Economic Shariah, Sekolah Tinggi Ekonomi dan Bisnis Syariah, (STEBIS) Indo Global Mandiri
  • Anggun Purnamasari Islamic Studi Pasca Sarjana, Universitas Islam Negeri Raden Fatah Palembang
DOI: https://doi.org/10.37676/ekombis.v10iS1.2015
Keywords: Halal labeling, Promotion, Purchasing Decisions

Abstract

On an international scale, Indonesia is known as the initiator of the formation of the World Halal Council. Indonesia has the MUI (Indonesian Ulema Council), many decisions and decisions of the majority of Muslims in Indonesia are dependent on the MUI fatwa. In addition, Indonesia is the country with the largest Muslim population as a majority more than 87 percent of its population of 258 million identify themselves as Muslim. Analyzing the facts above, because the majority of Indonesian people are Muslims, then the Muslim community should make more purchases of products, especially food products, considering that humans need to eat. This study will explain the effect of halal labeling on purchasing decisions for pempek products at the Rajawali Beringin Store in Palembang City. In addition to halal labeling, other things that influence purchasing decisions. The most common thing is that many sellers use promotions to increase sales. There are many ways that are often used to attract consumers' purchasing power, such as discounts, buy 1 get 1 free, cashback, vouchers, promo codes, flash sales and many more. This study will also explain the effect of promotion on purchasing decisions for pempek products at the Rajawali Beringin Store in Palembang City. This study will explain the effect of halal labeling and promotion on purchasing decisions for pempek products at the Rajawali Beringin Store in Palembang City partially and simultaneously.

 

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Published
2022-03-30
How to Cite
Salim, A., Yusta, R., & Purnamasari, A. (2022). Pengaruh Labelisasi Halal dan Promosi terhadap Keputusan Pembelian di Store Beringin Rajawali Kota Palembang. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(S1), 159–168. https://doi.org/10.37676/ekombis.v10iS1.2015
Issue
Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Section
Articles

Copyright (c) 2022 Amir Salim, Rizki Novensi Yusta, Anggun Purnamasari

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