Penentuan Jasa Online Shop Menggunakan Metode AHP sebagai Pendukung Keputusan dalam Pembelian

  • Yesi Indian Ariska Universitas Dehasen Bengkulu Fakultas Ekonomi Prodi Manajemen
  • Suprian fikril Mukmin Mahasiswa jurusan Bisnis Digital universitas dehasen
Keywords: Online Shop Service Application, Analytic Hierarchy Process (AHP)


Online Shop is one of the ways people today make sales and purchases transactions to meet the needs of the community. Online shopping is not a taboo subject for today's society, especially people in Indonesia, with a population of 170 million active users of the internet or social media. For data management in this study, researchers will use primary data taken directly through the distribution of the AHP questionnaire. The questionnaire will be distributed to 10 respondents as representatives of the population. The sampling technique used in this research is theTechnique in Purposive Sampling which the distribution of the questionnaire to the respondents has been selected or determined with a specific purpose. Respondents in this study are people who live in Griya Rawa Makmur Bengkulu Housing who have used or have made online purchases on the three applications being studied. This is because to determine the level of value comparison between the quality of online shopping services from three applications, namely: Tokopedia, Shoppe and Lazada.

Based on the results of calculating the priority weight value for online shop services, the priority weight value for the reliability element is 46.87%, the Responsiveness element is 21.10, the assurance element is 8.58, the empathy element is 14.31%, while for the tangible element it is 9.14%. Based on the results of calculating the total weight value for shope online services, shopee online services are the highest services in demand, this can be seen from the weight value reaching 0.5186 or 51.86%.


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How to Cite
Ariska, Y., & Mukmin, S. (2022). Penentuan Jasa Online Shop Menggunakan Metode AHP sebagai Pendukung Keputusan dalam Pembelian. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(1), 87–95.