The Effect Of Price And Product Quality On The Purchase Decision Of The New Honda Stylo 160cbs Motorcycle At Pt Astra Motor Honda GPM Lahat
Abstract
The purpose of this study is to determine and analyze whether price and product quality significantly influence purchasing decisions at PT Astra Motor Honda GPM Lahat. The population in this study were visitors who came to PT Astra Motor Honda GPM Lahat. The sampling technique in this study used incidental sampling, namely determining the sample based on the objectives and considerations of researchers and visitors who came to PT Astra Motor Honda GPM Lahat. The data analysis technique in this study used descriptive analysis. The results of this study indicate that price and product quality significantly influence purchasing decisions at PT Astra Motor Honda GPM Lahat. The magnitude of the influence of price and product quality is 56.2% which influences purchasing decisions at PT Astra Motor Honda GPM Lahat.
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