Competitiveness Strategy Of Smes Copra In Kempas District With Swot And Ahp Method Approach
Abstract
Purpose: The purpose of this research is to analysis strategies to improve the competitiveness of copra Small and medium enterprises (SMEs) in Kempas District. Methodology: This research uses a survey method, research sampling using purposive sampling. The research respondents included Respondents in the SWOT analysis were 7 owners of copra agro-industry, 2 intermediary traders, 1 BRI Bank, the Head of Kempas Sub-district, and the Head of the Agricultural Extension Center (BPP) coordinator and respondents who became experts in the AHP analysis were one exporter (CV Amarta), one intermediary trader and the Head of the Kempas Sub-district Agricultural Extension Center (BPP) coordinator. Results The survey results were followed by Strengths, Weakness, Opportunities, and Threats (SWOT), including internal factor analysis and external factor analysis then analysis with the method Analytical Hierarchy Process (AHP) to select alternative copra SMEs competitiveness strategies. Based on SWOT, the results of internal analysis include 4 strength factors and 6 weakness factors, while external analysis obtained 5 opportunity factors and 4 threat factors. Analysis using the SWOT matrix shows that there are 7 strategies for the competitiveness of copra SMEs in Kempas District. The next stage is to select alternative competitiveness strategies using the AHP method based on selected criteria, namely machine, method, and material. The strategy recommendations obtained based on these criteria are the use of a dryer with a score of 0.230, determining the appropriate raw material specifications with a score of 0.195 and building partner trust with a score of 0.143. Novelty: This study systematically integrates SWOT and AHP approaches to determine the competitiveness strategy of copra UMKM based on technical and operational priorities at the sub-district level. Type of Paper: Identifisuch as a research article.
Downloads
References
BPS. (2019). Kecamatan Kempas dalam angka 2019.
BPS. (2024a). Kabupaten Indragiri Hilir dalam angka 2024.
BPS. (2024b). Provinsi Riau dalam ANGKA 2024.
Chandra, N., & Ratnamurni, D. (2022). Pengendalian kualitas produk tahu dengan metode Analytical Hierarchy Process (AHP). Jurnal Inovasi Bisnis Dan Manajemen Indonesia., 5(3), 369–383. https://doi.org/https://doi.org/10.31842/jurnalinobis.v5i3.236
Dalimunthe, A. G., Salqaura, S., & Barus, A. F. (2023). Analisis faktor yang mempengaruhi volume ekspor kopra Indonesia di pasar dunia. JASc (Journal of Agribusiness Sciences), 7(2), 119–129.
Fatmawati, P., & Suryaningsi, T. (2021). Pengetahuan tradisional pembuat kopra di wawoni kelurahan langara indah kecamatan wawoni barat propinsi sulawesi tenggara. Pangadereng : Jurnal Hasil Penelitian Ilmu Sosial Dan Humaniora, 7(1), 1–13. https://doi.org/10.36869/pjhpish.v7i1.162
Halik, R. A. F., Rifin, A., & Jahroh, S. (2020). Pengaruh kemtraan terhadap kinerja usaha mikro dan kecil tahu di indonesia. Jurnal Agribisnis Indonesia, 8(2), 164–174. https://doi.org/10.29244/jai.2020.8.2.164-174
Ilyas, M., Syahpawi, & Jonnius. (2022). Analisis Kelayakan Usaha Kopra Putih Di Kabupaten Indragiri Hilir Menurut Perspektif Ekonomi Syariah. 3(2), 158–178. https://id.m.wikipedia.org/wiki/Kabupaten_Indragiri_Hilir
Karomah, N. G., Pramulanto, H., & Nugraha, P. S. (2023). Pengaruh kualitas bahan baku dan proses produksi terhadap kualitas produk pada pt. tut cikarang. 3(2), 72–84. https://ejournal-jayabaya.id/Manajemen-Diversitas
Kurniasih, D., Rusfiana, Y., Subagyo, A., & Nuradhawati, R. (2021). Teknik Analisa. Alfabeta.
Lenaini, I. (2021). Teknik pengambilan sampel purposive dan snowball sampling. Historis: Jurnal Kajian, Penelitian Dan Pengembangan Pendidikan Sejarah, 6(1), 33–39.
Meilizar, Hadiguna, A. H., Santosa, & Nofialdi. (2023). Strategi pengembangan agroindustri santan kelapa. JSEP, 19(3), 275–286.
Melasari, R., Rosliana, R., & Zulrahmadi, Z. (2022). Pengaruh inovasi produk terhadap pemasaran kopra putih edible pada lpk 8 yan ekhsan ditembilahan. 8(1), 39–41.
Ningrat, N. K., Hilman, M., & Maulana, R. (2022). Strategi pemasaran untuk meningkatkan daya saing produk pikset dengan metode ahp dan swot di ikm jayasari ciamis. Jurnal Media Teknologi, 8(2), 139–151.
Octasylva, A. R. P., Nurida, N., & Mahardika, M. (2020). Strategi pemasaran pt . sari melati kencana outlet itc bsd menggunakan analisis swot. . Jurnal IPTEK, 4(1), 1–0.
Pusat Data dan Sistem Informasi Pertanian. (2022). Outlook Kelapa 2022. Kementerian Pertanian.
Rahmawati, S., & Sutantri. (2019). Analisis swot sebagai strategi meningkatkan daya saing bisnis toko surabaya ampel kota kediri. Jurnal Kajian Ekonomi Syariah, 1(2), 90–117.
Rijal, S. (2021). Faktor-faktor yang mempengaruhi pemilihan lokasi industri era revolusi industri 4.0 di kawasan kota makassar. Journal of Economic Education and Entrepreneurship Studies, 2(2), 228–240. https://ojs.unm.ac.id/JE3S
Riono, Y., Yenny Yusuf, E., Apriyanto, M., Novitasari, R., & Mardesci, H. (2022). Karakteristik dan analisis kekerabatan ragam serta pemanfaatan tanaman kelapa (cocos nucifera) oleh masyarakat di desa sungai sorik dan desa rawang ogung kecamatan kuantan hilir seberang kabupaten kuantan singingi. Jurnal Selodang Mayang, 8(1), 57–66.
Riyanto, S., Azis, M. N. L., & Putera, A. R. (2021). Analisis SWOT sebagai Penyusunan Strategi Organisasi. Bintang Pustaka Madani.
Sapri, Afiza, Y., & Syahrantau, G. (2023). Analisis nilai tambah usaha pengolahan kopra putih cv. amarta di kecamatan kempas kabupaten indragiri hilir. Jurnal Agribisnis Unisi, 12(2), 101–110.
Tanjung, S. S., Derriawan, & Thalib, S. (2021). Pengaruh kualitas pelayanan terhadap loyalitas mitra yang dimoderasi oleh kepuasan mitra melalui kinerja pemasaran pada kerja sama operasi (kso) laundry medik. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi, 3(2), 260–274. http://journal.stieputrabangsa.ac.id/index.php/jimmba/index
Umami, T., Masitah, & Nursalam. (2023). Analisis kelayakan usaha kopra putih di kecamatan toari kabupaten kolaka. WIRATANI : Jurnal Ilmiah Agribisnis, 6(1), 1–10. http://jurnal.agribisnis.umi.ac.id
Usman, E., Khatimah, K., Pardawati, Haeruddin, & Muhklisani. (2023). Strategies for increasing copra commodity competitiveness in kolaka regency. Formosa Journal of Science and Technology, 2(4), 1157–1162. https://doi.org/10.55927/fjst.v2i4.3889
Yani, M., Hamid, N. A., Puspaningrum, T., Kartika, I. A., & Ismayana, A. (2022). Perbandingan teknologi pengeringan kopra dengan metode indeks kinerja komposit. Jurnal Ilmu Pertanian Indonesia, 27(3), 321–331. https://doi.org/10.18343/jipi.27.3.321
Copyright (c) 2026 Lala Maysarah, Vonny Setiaries Johan, Yossie Kharisma Dewi (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
