The Effect Of Facilities And Service Quality On Customer Satisfaction At Widi Bandar Jaya Lahat Motorcycle Workshop
Abstract
The Influence of Facilities and Service Quality on Customer Satisfaction at Widi Bandar Jaya Lahat Motorcycle Workshop. This study aims to analyze the influence of facilities and service quality on customer satisfaction at the Widi Bandar Jaya Lahat Motorcycle Workshop. A quantitative associative approach was used on 67 customer respondents. The results of the multiple linear regression test show that facilities (X1) and service quality (X2) partially and simultaneously have a significant positive effect on customer satisfaction (Y) with an F value of 569.139 (p<0.05). The coefficient of determination (R²) of 0.742 indicates that the independent variables can explain 74.2% of the variance in customer satisfaction. Practical implications: the workshop needs to improve the completeness of waiting room facilities and parking areas, as well as train employees in technical communication to minimize customer complaints.
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