The Effect of Store Layout, Service Quality, and Promotional Availability on Customer Satisfaction at Informa Deli Park
Abstract
This study aims to analyze the influence of store layout, service quality, and promotional availability on customer satisfaction at Informa Deli Park. The study employs a quantitative approach using a survey method, specifically by distributing a Likert-scale questionnaire to respondents who are customers of Informa Deli Park. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and the coefficient of determination (R²). The results indicate that store layout, service quality, and promotional availability have a positive influence on customer satisfaction, both partially and simultaneously. It is hoped that the findings of this study will contribute to the development of marketing management research, particularly regarding customer satisfaction in the modern retail sector, and serve as a reference for companies in formulating strategies to improve customer satisfaction through store layout management, service quality improvement, and the optimization of promotional activities.
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Copyright (c) 2026 Najwa Hafilda, Slamet Widodo, Erwansyah Erwansyah
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