Pengaruh Informasi Melalui Media Sosial @Upr_Official Terhadap Partisipasi Mahasiswa Universitas Palangka Raya

Abstract

This research aims to analyze the influence of information conveyed via the official social media account @upr_official on the level of student participation in disseminating information. The approach used is quantitative with descriptive methods. The research population consisted of 140 students from 8 faculties, with a sample of 103 students taken based on sampling from the Krejcie Morgan theory with a significance level of 5%. Data collection used proportional random sampling techniques. The validity of the questionnaire for each variable was tested using Product Moment Correlation, while reliability was tested using the Cronbach's Alpha formula. Data was collected through a closed questionnaire consisting of the variables social media information @upr_official (8 items) and student participation (10 items). Before testing the hypothesis, the data was first tested for prerequisites through a normality test and linearity test. Data that met the normality and linearity tests were analyzed using simple linear regression with the help of the SPSS version 29 program. The results of the research showed that the information submitted via the @upr_official account had a significant 33% effect on student participation levels. Shows that the quality and credibility of social media content plays an important role in encouraging student digital engagement.