Analisis Pengaruh Sosial Media Marketing Tiktok Terhadap Brand Awareness Aerostreet

Abstract

The development of media brings changes to the flow of marketing communication which currently uses social media as a tool. One of the social media, TikTok, is now being utilized to increase brand awareness through the implementation of social media marketing. One of the brands that started implementing social media marketing on the TikTok platform is Aerostreet. This study aims to determine how much influence TikTok's social media marketing has on Aerostreet's brand awareness. The theory applied is social media marketing theory including content creation, content sharing, connection, community building and brand awareness theory. This research uses a quantitative approach with data collection techniques through questionnaires. The population in this study were followers of Aerostreet's TikTok account with a sample of 100 respondents and the sampling technique used simple random sampling. The results showed that there was a significant influence of TikTok social media marketing through content creation, content sharing, connection, and community building, on Aerostreet's brand awareness by 62.5%.