Marketing Strategy Analysis To Increase Sales Volume At Yuki Mart, Gunungsitoli City
Abstract
The rapid development of technology and increasingly fierce business competition require companies to implement effective marketing strategies to increase sales volume. This study aims to analyze the marketing strategies applied by Yuki Mart in Gunungsitoli City and identify obstacles in their implementation. The research method used is qualitative with a descriptive approach, collecting data through observation, interviews, and documentation. The results indicate that the application of the marketing mix (product, price, place, promotion) at Yuki Mart still faces several challenges, such as limited product variety, less competitive prices, less comfortable location, and minimal promotion. These obstacles affect customer loyalty and result in suboptimal sales volume. Therefore, it is recommended that Yuki Mart improve product quality, adjust pricing, enhance facilities, and optimize promotions, including utilizing social media to attract new customers and retain existing ones. With improved marketing strategies, it is expected that Yuki Mart’s sales volume will significantly increase, ensuring business sustainability.
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Copyright (c) 2025 Sry Ayu Rejeki Telaumbanua, Idarni Harefa, Yupiter Mendrofa, Tiarni Duha
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