STRATEGI KREATIF DALAM PEMBUATAN IKLAN LAYANAN MASYARAKAT ‘’BENGKULU POROS MARITIM DUNIA’’ DI BENGKULU EKSPRESS TELEVISI

Abstract

The type of research that will be used in this research is qualitative descriptive research. This research is limited to the disclosure of a problem or event as it is in just to reveal the facts so that the result is emphasized in the description objectively or as is about the object under study. In this study a qualitative descriptive type was used to describe how the creative strategy of Community Service Ads "Bengkulu Maritime World Axis" by BETV. Based on the results of research and discussion of creative strategies in making public service advertisements in Bengkulu BETV neatly arranged. There are 5 creative strategies using the Rhenal Kasalli theory of creative advertising criteria, namely Attract Attention, Interest Gain, Create Desired, Conviction, and Precipate Action.