Inovasi Media Online Dalam Menghadapi Persaingan Media Massa Di Kota Bengkulu

Abstract

The aim of his study is to know innovation communication and innovation as the process of renewal, utilization, development by creating new things different from before. Innovation also can be interpreted new invention in technology or ability in introducing new findings different from pre-existing. Broadly speaking the mass media is divided into three namely print media, audited electronic media, and audio-visual electronic media. Online media is an online journalistic product that is defined as reporting facts or events that are produced and distributed over the internet. This study uses qualitative method that produces descriptive data of how the words written or oral from observation and observation techniques of data collection conducted through an observation with the recording of the state or behavior of the target object, methodologically the reason for observation user is the observation optimizing the ability of the writer in terms of motives, beliefs, attention, unconscious behaviors and habits and the media can be interpreted with the tool channel while online term materials in the internet which means an information that can be accessed with internet network. The result conducted that the next researcher will discuss from the analysis conducted can be seen that Online Media Innovation in Facing Mass media Competition in Bengkulu City. Communication Planning Innovation is used as a guide for online media, especially bengkulunews.co.id become reference for important online media innovation in facing mass media of Bengkulu City. Cyber media in Indonesia are also part of freedom of speech, freedom of expression and freedom of the Press. Cyber media is any form of media that uses inlet and carry out the activities of journalism, and meet the Press Law and standard press companies in the set.