Efektivitas Pesan Dalam Siaran Debat Calon Gubernur Pada Pilkada 2024 Di Tvri Bengkulu

Abstract

This study aims to determine the effectiveness of messages in the 2024 gubernatorial elections debate broadcast on TVRI Bengkulu. The research method used is qualitative research. Data collection techniques include observation, interviews, and documentation. The analysis of this study uses the approach of Shannon, C. E., & Weaver, W. in interpreting the concept of message effectiveness. The results of the study indicate that the effectiveness messages in the 2024 gubernatorial elections debate broadcast on TVRI Bengkulu is as follows: 1. The messages in the gubernatorial elections debate broadcast on TVRI Bengkulu during the 2024 regional elections meet the criteria for clarity, which includes the use of straightforward language, no ambiguity, and structured delivery in accordance with the debate theme. 2. The messages are relevant and aligned with public needs, as the messages conveyed by the gubernatorial candidates address real-world issues such as the economy, education, health, and infrastructure, which are priorities for the public. Additionally, the gubernatorial candidates presented concrete and feasible programs, making them relevant to the hopes and interests of voters. Audience context, meaning the gubernatorial candidates considered the social, economic, and cultural backgrounds of the audience, as well as local issues relevant to them. 3. The messages in the gubernatorial candidate debate broadcast were able to motivate the audience because they were engaging, meaning candidates who speak with confidence, inspire a spirit of change, and address issues important to the community, thereby making the audience feel more connected and motivated to support them. They also present an inspiring vision and mission, offer realistic solutions, and demonstrate their commitment to improving the region.