Effect of Online Purchase

  • Seri Handayani Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
  • Zuhrinal M. Nawawi Universitas Islam Negeri Sumatera Utara
Keywords: Product Quality, promotion, purchase decisions


The purpose of this research are to find out the effect of promotion on purchasing decisions in online stores and product quality's effect. The method used in this research is qualitative. Product quality is a product with ability to meet predetermined needs. Promotion is the activity of offering product to consumers. The purchasing decisions is a final result in buyer's determination. The result of this research shows that many people prefer to instead of shopping  at offline stores.


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How to Cite
Handayani, S., & Nawawi, Z. M. (2022). Effect of Online Purchase. Jurnal Akuntansi, Manajemen Dan Bisnis Digital, 1(2), 267–270. https://doi.org/10.37676/jambd.v1i2.2580