Effect of Online Purchase

Seri Handayani; Zuhrinal M. Nawawi

doi:10.37676/jambd.v1i2.2580

Effect of Online Purchase

Seri Handayani Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Zuhrinal M. Nawawi Universitas Islam Negeri Sumatera Utara

DOI: https://doi.org/10.37676/jambd.v1i2.2580

Keywords: Product Quality, promotion, purchase decisions

Abstract

The purpose of this research are to find out the effect of promotion on purchasing decisions in online stores and product quality's effect. The method used in this research is qualitative. Product quality is a product with ability to meet predetermined needs. Promotion is the activity of offering product to consumers. The purchasing decisions is a final result in buyer's determination. The result of this research shows that many people prefer to instead of shopping at offline stores.

Downloads

Download data is not yet available.

Published

2022-07-07

How to Cite

Handayani, S., & Nawawi, Z. M. (2022). Effect of Online Purchase. Jurnal Akuntansi, Manajemen Dan Bisnis Digital, 1(2), 267–270. https://doi.org/10.37676/jambd.v1i2.2580