Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal

  • Tiara Elma Fira Universitas Dehasen Bengkulu
  • Eska Prima Monique D S Universitas Dehasen Bengkulu
  • Suswati Nasution Universitas Dehasen Bengkulu
  • Tri Febrina Melinda Universitas Dehasen Bengkulu
  • Nia Indriasari Universitas Dehasen Bengkulu
Keywords: Innovative Marketing Strategy, Increasing The Competitiveness Of Tofu And Tempe Products

Abstract

Tofu and tempeh are traditional food products that are very popular in Indonesia. However, in order to remain competitive in the increasingly tight local market, tofu and tempeh producers need to implement innovative marketing strategies. The aim of community service is to identify innovative marketing strategies that can be implemented by tofu and tempeh factory owners, improve the skills of tofu and tempeh factory owners in marketing their products effectively and increase the competitiveness of tofu and tempeh products in the local market through various innovative marketing initiatives. The research method for community service uses in-depth interviews and field observations.

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References

Dewi, L. P., & Setiawan, R. (2021). Implementasi Digital Marketing dalam Meningkatkan Penjualan Tahu Tempe. In Proceedings of the International Conference on Business and Economics (pp. 123-134). Jakarta: Universitas Indonesia.
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Published
2024-05-30
How to Cite
Fira, T., Monique D S, E., Nasution, S., Melinda, T., & Indriasari, N. (2024). Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal. Jurnal Gotong Royong, 1(1), 33-38. https://doi.org/10.37676/gotong royong.v1i1.6275
Section
Articles

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