The Effect Of Perceived Value And Customer Satisfaction On Customer Loyalty (Case Study On Solaria Bencoolen Mall Customers)

  • Intan Tri Wahyuni Universitas Muhammadiyah Bengkulu
  • Subandrio Subandrio Universitas Muhammadiyah Bengkulu
DOI: https://doi.org/10.37676/jfm.v4i1.5837
Keywords: Customer Loyalty,, Perceived Value,, Customer Satisfaction

Abstract

The title of this research is the effect of perceived value and customer satisfaction on customer loyalty (case study on Solaria Bencoolen Mall customers). This research is based on the importance of customer loyalty for business companies. Some of the factors that influence customer loyalty are perceived value and customer satisfaction. This study aims to determine the effect of perceived value and customer satisfaction on customer loyalty of customers Solaria Bencoolen Mall restaurant.This type of research is quantitative research with a descriptive approach. The research population is all Solaria Bencoolen Mall restaurant customers. The sample size was 88 people, taken using accidental sampling technique. Data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression analysis. Partial test results show that perceived value has a positive and significant effect on customer loyalty variables (tcount = 3.516 and Sig = 0.001) and customer satisfaction variables have a positive and significant effect on customer loyalty variables (tcount = 5.328 and Sig = 0.000). The simultaneous test results show that the perceived value variable and the customer satisfaction variable together have a significant effect on customer loyalty (Fhitung = 72,988 and Sig = 0.000). The regression equation of the test results is: Y = 4.664 + 0.298 X1 + 0.510 X2, with a Coefficient of Determination value of 63.2% (R Square = 0.632). Where the Coefficient of Determination means that together perceived value and customer satisfaction contribute 63.2% in influencing customer loyalty of Solaria Bencoolen Mall restaurant customers.

Downloads

Download data is not yet available.
Published
2024-05-25
How to Cite
Wahyuni, I., & Subandrio, S. (2024). The Effect Of Perceived Value And Customer Satisfaction On Customer Loyalty (Case Study On Solaria Bencoolen Mall Customers). Jurnal Fokus Manajemen, 4(1), 65 –76. https://doi.org/10.37676/jfm.v4i1.5837
Issue
Vol 4 No 1 (2024): MAY
Section
Articles

Copyright (c) 2024 Intan Tri Wahyuni, Subandrio Subandrio

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in the Jurnal Fokus Manajemen (JFM) agrees to the following terms:

Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal

Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.

Hasil gambar untuk gambar cc by sa

Jurnal Fokus Manajemen (JFM) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

You are free to:

Share — copy and redistribute the material in any medium or format

Adapt — remix, transform, and build upon the material

for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the license terms.