Development Strategy of Kebun Jagung Yoyo as a Tourism Object in Tarumajaya District of Bekasi Regency

Puspa Danita; Abubakar Abubakar; I Putu Eka Wijaya

doi:10.37676/agritepa.v10i2.4853

Puspa Danita Universitas Singaperbangsa Karawang
Abubakar Abubakar Universitas Singaperbangsa Karawang
I Putu Eka Wijaya Universitas Singaperbangsa Karawang

DOI: https://doi.org/10.37676/agritepa.v10i2.4853

Keywords: agrotourism, development strategy, SWOT analysis, Tourism Object

Abstract

This research aims to identify internal and external factors, analyze what strategies can be implemented and what strategies are recommended in an effort to develop Yoyo Corn Garden as a tourist attraction. Research was conducted at the Yoyo Corn Garden natural tourist attraction in Tarumajaya District, Bekasi Regency. The problem that occurs is that the number of visitors continues to decline every week. The decrease in the number of visitors was caused by a lack of promotion, facilities and management knowledge to manage the business which was not yet optimal. The method used in this research is SWOT analysis using the IFAS, EFAS matrices and the grand strategy matrix. In every environmental analysis there are several factors in it, namely strengths, weaknesses, opportunities and threats. The results of this research in the SWOT analysis obtained 9 alternative strategies that can be used. The results of calculating the total score on the IFAS matrix are 1.50 and the total score on the EFAS matrix is 1.29, this shows that the opportunities and strengths that are owned can overcome weaknesses and threats well. The position of Yoyo Corn Plantation in the grand strategy matrix is in quadrant I (one), so the strategy that will be recommended to be implemented is an aggressive strategy using the SO (strength - opportunity) strategy by utilizing internal strengths to maximize existing opportunities in an effort to develop Yoyo Corn Plantation as an object. tour.

Downloads

Download data is not yet available.

References

Albasir, D. 2019. Pengembangan Objek Wisata Bukit Pangonan Dalam Meningkatkan Pendapatan Masyarakat Perspektif Ekonomi Islam (Studi Kasus Desa Pajaresuk Pringsewu Lampung). Skripsi. Institus Agama Islam Negri (IAIN), Metro.

Badan Pusat Statistik. 2019. Statistik Wisatawan Nusantara 2019. Indonesia: Badan Pusat Statistik.

Ekasari, A. M. (2019). Menilai Kelayakan Pengembangan Situ-Situ Di Kabupaten Bekasi sebagai Obyek Destinasi Wisata. ETHOS (Jurnal Penelitian Dan Pengabdian), 7(2), 244– 253.

Gunawan, G., & Wahyu, M. 2016. Analisis Strategi Pengembangan Agrowisata di Kampung Kramat Tanjung Desa Bunihara Kecamatan Anyer Kabupaten Serang. Jurnal Agribisnis Terpadu, 9(1), 26-36.

Kurniati, D. 2015. Potensi Pengembangan Agrowisata Sebagai Kawasan Eduwisata Lokal Di Agrowisata Cilangkap Jakarta Timur. Skripsi. Universitas Islam Negeri Syarif Hidayatullah, Jakarta.

Meriatri. 2019. Pertumbuhan Dan Hasil Jagung Manis (Zea Mays Sacharata) Pada Pertanian Organik. Jurnal Embrio, 11 (1), 24–35.

Pambudi, S, et al. 2018. Strategi Pengembangan Agrowisata dalam Mendukung Pembangunan Pertanian - Studi Kasus di Desa Wisata Kaligono (Dewi Kano) Kecamatan Kaligesing Kabupaten Purworejo. Jurnal Analisis Kebijakan Pertanian, 16(2), 165.

Pariyanti, E., & Buchori, R. 2020. Objek Wisata Dan Pelaku Usaha (Dampak Pengembangan Objek Wisata terhadap Ekonomi Masyarakat). Surabaya: Pustaka Aksara.

Pemerintah Indonesia. Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 Tentang Kepariwisataan. Lembaran Negara RI Tahun 2009 Nomor 5. Sekertariat Negara Jakarta.

Putyandiny, K. 2017. Pengaruh Laju Pertumbuhan Penduduk Dan Indusrti Terhadap Lahan Sawah Di Provinsi Jawa Barat Tahun 2011-2015. Skripsi. Universitas Islam Negeri Syarif Hidayatullah, Jakarta.

Suryadana, dan Vanny, O. 2015. Pengantar pemasaran pariwisata. Bandung: Alfabet.