Professional: Jurnal Komunikasi dan Administrasi Publik https://jurnal.unived.ac.id/index.php/prof <p style="text-align: justify;"><span style="color: #ffff00; background-color: #ffffff;"><strong><span style="color: #ff6600;">p-ISSN</span>&nbsp;<a style="background-color: #ffffff;" href="https://issn.brin.go.id/terbit/detail/1413966052">2407-2087</a>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<span style="color: #ff6600;"> &nbsp;e-ISSN&nbsp;</span><a style="background-color: #ffffff;" href="https://issn.brin.go.id/terbit/detail/1584170149">2722-371X</a>&nbsp;</strong></span></p> <p style="text-align: justify;"><span style="color: #ff6600;"><strong>Professional</strong>:</span> <span style="color: #ff6600;">Jurnal Ilmu Komunikasi dan Administrasi Publik </span>merupakan jurnal cetak dan elektronik online yang diterbitkan oleh Lembaga Penerbitan, Universitas Dehasen Bengkulu dan dikelola secara profesional oleh Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu. Jurnal ini terbit sebanyak 2 (dua) kali dalam setahun yaitu pada bulan Juni dan Desember. Tujuan penerbitan jurnal ini adalah salah satu sarana untuk mewadahi kebutuhan peningkatkan kuantitas dan kualitas karya ilmiah dalam rangka pengembangan keilmuan, serta menyebarluaskan kajian Ilmu Komunikasi dan Administrasi Publik, sekaligus sebagai wahana komunikasi di antara cendekiawan, praktisi, mahasiswa dan pemerhati masalah dan praktik Komunikasi lintas Sosial Budaya dan Administrasi Publik.Tulisan-tulisan dalam artikel ilmiah tersebut diharapkan dapat berguna sebagai referensi dalam mencari informasi yang berkaitan dengan kajian ilmu-ilmu sosial.</p> en-US heskytarigan8@gmail.com (Hesky) karona.cs@unived.ac.id (Dr. KARONA CAHYA SUSENA) Sat, 24 May 2025 05:19:09 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 Narasi Besar dan Narasi Kecil Dalam Pembelajaran IPA SMP: Perspektif Postmodernisme Lyotard https://jurnal.unived.ac.id/index.php/prof/article/view/7491 <p><em>This research examines the application of Lyotard's postmodernist perspective in Natural Sciences (IPA) learning to deconstruct big narratives and identify the potential of small narratives. The research method uses a qualitative descriptive approach by collecting data through interviews, classroom observations, curriculum document analysis, and case studies. The aim of the research is to describe Lyotard's postmodernist perspective in deconstructing big narratives, analyzing the impact of big narratives and identifying the potential of small narratives in science learning, analyzing the impact of big narratives in science learning. The research results show that grand narratives provide a broad conceptual framework that helps students understand global issues. However, these narratives are often abstract and therefore difficult to relate to students' daily lives. In contrast, small narratives involving students' local experiences can make learning more relevant and meaningful. Integrating large and small narratives creates more inclusive, relevant and dynamic learning. Grand narratives provide a global framework, while small narratives bridge abstract concepts with real experiences, increasing learner understanding, motivation, and engagement. This combination not only deepens scientific understanding but also builds students' critical thinking and social responsibility skills. Local project-based learning strategies, simple experiments, and exploration of local wisdom are suggested to optimize the integration of these two narratives.</em></p> Murwanto Setyo Nugroho, Itang Enrico Pradana Mahardhika, Endang Fauziati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7491 Fri, 23 May 2025 09:07:47 +0000 Evaluasi Kinerja Guru SD Di Kabupaten Tabalong Menggunakan Metode Kuantitatif https://jurnal.unived.ac.id/index.php/prof/article/view/7500 <p>The goal of national education requires the optimal role of teachers as key elements in education. Therefore, teachers need to demonstrate strong performance. This study aims to identify the factors that significantly influence the improvement of teacher performance. The research employs a quantitative approach with a regression design. The study population consists of 1,820 teachers from 212 public elementary schools (SDN) in Tabalong Regency, with a sample drawn from this population for analysis. Data were collected using questionnaires and analyzed using descriptive statistical techniques and regression analysis. Regression analysis was utilized to examine both direct and indirect effects on teacher performance</p> Susanty Susanty, Aslamiah Aslamiah, Norhapizah Norhapizah, Novitawati Novitawati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7500 Fri, 23 May 2025 09:08:42 +0000 Peran Pembinaan Terhadap Badan Usaha Milik Daerah Oleh Bagian Perekonomian Sekretariat Tuban https://jurnal.unived.ac.id/index.php/prof/article/view/7655 <p>This research analyses the role of the Tuban Secretariat's Economic, Natural Resources, and Development Administration Section in fostering Regionally-Owned Enterprises (BUMD) in Tuban Regency. The research objective is to identify the role of the Tuban Secretariat's Economic, Natural Resources, and Development Administration Section in fostering Regionally-Owned Enterprises (BUMD) to improve BUMD performance, support Regional Original Revenue (PAD), and local economic development. This research uses descriptive qualitative approach with data obtained through observation, interview, and document analysis. descriptive qualitative with observation, interview, and document analysis methods. The results showed that coaching includes organisation, management, finance, stewardship, asset management, business development, monitoring, evaluation, and administration. Strategies such as routine evaluation, training of managers, preparation of performance contracts, and strengthening governance contribute significantly to the optimisation of BUMD functions. With targeted coaching, BUMDs are expected to be the driving force of the regional economy and improve the quality of public services. This research recommends a sustainable coaching strategy by strengthening collaboration and innovation to achieve more professional management and maximum contribution to regional development.</p> Arya Pratama Sagita Putri, Ananta Prathama ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7655 Fri, 23 May 2025 09:09:35 +0000 Perilaku Organisasi Dalam Pelayanan Publik (Library Research Di Indonesia) https://jurnal.unived.ac.id/index.php/prof/article/view/8199 <p>Organizational behavior refers to the actions and interactions of individuals within an organization. Effective organizational behavior plays a crucial role in creating a positive impact, particularly in public institutions, by enhancing the quality of services provided to the public. One of the main obstacles to improving public services in government agencies is low compliance with established standards. Other factors, such as organizational structure, employee performance, organizational culture, and service systems, also affect public satisfaction. The purpose of this study is to analyze and describe organizational behavior in the context of public service delivery. This study employs a descriptive qualitative approach, utilizing library research as the primary method for data collection, followed by content analysis. The findings indicate that organizational behavior in public institutions is influenced by education, experience, work culture, leadership, training, and incentives. These factors collectively determine the quality of services provided. The research results suggest that the better the organizational behavior, the better the public services delivered. Therefore, organizations must optimize supporting factors to ensure continuous improvement in public service delivery.</p> Leony Rizati, Yolanda Wahidatunisa, Dea Seviani, Ririn Dwi Aryani, Putri Lianti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/8199 Fri, 23 May 2025 09:10:45 +0000 Studi Pustaka Tentang Hubungan Budaya Organisasi Terhadap Kinerja Pegawai Sektor Publik https://jurnal.unived.ac.id/index.php/prof/article/view/8200 <p>mployee performance in the public sector is a crucial element in assessing the effectiveness of government policies and service programs. One of the internal factors influencing this performance is organizational culture. A strong organizational culture is believed to foster a positive work environment, increase employee loyalty, and encourage the achievement of optimal results. However, not all public agencies possess a supportive organizational culture. &nbsp;This study aims to analyze and show that organizational culture in public institutions has an influence on the good or bad performance of the employees produced. It employs a descriptive qualitative approach, utilizing library research as the primary method of data collection, followed by content analysis. The findings indicate that employee performance in public institutions is influenced by organizational culture. The study shows that the better the organizational culture, the better the performance of employees. Therefore, organizations should routinely review their adopted cultural values and provide training aimed at strengthening organizational culture and enhancing employee motivation.</p> Leony Rizati, Yolanda Wahidatunisa, Dea Seviani, Ririn Dwi Aryani, Putri Lianti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/8200 Fri, 23 May 2025 09:11:43 +0000 Pengaruh Lingkungan Kerja Terhadap Motivasi Peserta Magang Msib 7 Di Ruang Belajar Aqil https://jurnal.unived.ac.id/index.php/prof/article/view/7666 <p><em>Magang dan Studi Independen Bersertifikat (MSIB) is a government program created by the Ministry of Education and Culture and was first held in 2021 with the aim of providing practical-based experience to students and producing graduates who are ready to work. This research examines the influence of the work environment on the motivation of MSIB Batch 7 interns at Ruang Belajar Aqil (RBA), a non-profit institution in Malang City that focuses on quality education and community empowerment. The research method used was qualitative with in-depth interviews with MSIB Batch 7 interns in Assistant positions. The research results show that the physical (facilities, cleanliness) and non-physical work environment (relationships between individuals, communication, appreciation) have a significant influence on the motivation of interns. Interns who have high motivation will contribute and produce optimal performance. The causes of decreased motivation of interns are excessive workload and lack of effective communication. This research emphasizes the importance of managing a supportive work environment to increase the motivation and performance of interns.</em></p> Alfentira Mega Sasikaraya, Binti Azizatun Nafi'ah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7666 Mon, 26 May 2025 08:57:42 +0000 Peran Pemerintah Kota Surabaya Dalam Tahapan Penyelenggaraan Nama Rupabumi https://jurnal.unived.ac.id/index.php/prof/article/view/7679 <p>Standardizing topographic names is an important step in supporting sustainable development. This research examines in depth the role of the Surabaya City Government in carrying out the recording of topographic names at the regional level. Standardizing topographic names in Indonesia is a strategic effort to improve spatial data management, preserve cultural heritage, protect regional sovereignty and security, as well as create orderly government administration. Using a qualitative descriptive method with a case study approach, this research analyzes the role of the Surabaya City government, especially the Regional Administration Working Team in implementing the policy on standardizing Topographic Names in the City of Surabaya by highlighting various obstacles and opportunities that stand in the way during the implementation process, namely collecting, reviewing, and standardization of topographic names. The findings of this research highlight the importance of government readiness, coordination between institutions, availability of adequate resources, and participation in ensuring the implementation of this program. In addition, this research also identifies the need for more effective coordination between central and regional governments, as well as active contribution from the community in efforts to achieve comprehensive and sustainable standardization of topographic names.</p> Wahyu Ida Nurmasriyanti, Susi Hardjati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7679 Mon, 26 May 2025 08:58:27 +0000 Perangkat Kebijakan Dalam Pencegahan Dan Penanganan Kekerasan Seksual Di Lingkungan Universitas Negeri Padang https://jurnal.unived.ac.id/index.php/prof/article/view/7734 <p>This research discusses the policy tools made by Padang State University (UNP) in handling cases of sexual violence within the institution. Usually when sexual violence occurs, both against lecturers and students or female students, victims are confused about where to report it. If reported to the department or faculty level, victims usually cannot be handled properly because there are no guidelines that become benchmarks in preventing and handling sexual violence on campus. Therefore, a comprehensive and integrated policy tool is needed, starting from clear reporting procedures, structured case handling mechanisms, to an adequate victim assistance system.This research is a type of descriptive research with qualitative methods. The data collection techniques used are interviews and documentation. Informants in this study include the UNP PPKS Task Force, UNP Tendik, UNP Lecturers and UNP Students. This research uses the Policy Instrument Theory from Howlett and Ramesh (1995) which divides instruments into 3 (three) groups, namely, Compulsory Policy Instruments, Voluntary Policy Instruments, and Mixed Policy Instruments.The results of this study indicate that the implementation of the policy tools of Permendikbudristek No. 30 of 2021 at UNP has been running through various policy instruments, although there are several instruments that have not been implemented optimally. Referring to the Policy Instrument Theory proposed by Howlett and Ramesh (1995) shows that of the six existing policy instruments, four instruments have been fulfilled well, namely regulations, direct provisions, voluntary organizations, and information and exhortation. The other two instruments, namely public enterprises and subsidies, have not been fulfilled optimally due to constraints in coordination with government agencies and limited funding systems. UNP needs to strengthen coordination mechanisms with government agencies and develop a direct subsidy scheme for victims of sexual violence to ensure more effective policy implementation.</p> Rico Ade Saputra ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7734 Mon, 26 May 2025 08:59:31 +0000 Pengaruh Konten TikTok @pandawaragroup Terhadap Perilaku Zero Waste Pengikutnya https://jurnal.unived.ac.id/index.php/prof/article/view/8422 <p>The background of this research is the large amount of plastic waste that has not been managed properly, thus there is a need for media intervention to influence the community to reduce plastic waste. Content promoted on social media, especially TikTok, can serve as a medium to educate the public about environmental issues occurring in Indonesia. This study aims to determine the extent of the influence of TikTok content exposure from Pandawara Group on its followers' zero-waste behavior, assessed through frequency, intensity, and duration. This research employs a descriptive quantitative method with questionnaires as the research instrument. The population of this study is a 11.9 million followers of the TikTok account Pandawara Group. A total of 100 respondents were selected as the sample, using Slovin's formula. The results of the study prove that In the frequency and intensity variables there was a significant influence while the duration variable had no effect, Next, based on the results of the determination coefficient test, the R-Square value found was 0.181. So, it can be concluded that 18% of the zerowaste behavior of Pandawara Group followers is influenced by exposure to TikTok content @pandawaragroup.</p> Salsabila Yumna, Firdaus Yuni Dharta, Tri Susanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/8422 Mon, 26 May 2025 09:00:30 +0000 Human-Machine Communication dalam Interaksi Penggunaan AI https://jurnal.unived.ac.id/index.php/prof/article/view/7755 <p>The rapid development of artificial intelligence technology that is starting to be utilized in the world of education has the potential to change how students and technology learn and communicate. One of the shifts in the use of artificial technology in education is the widespread use of Chat GPT. This study aims to determine the interaction of students in the city of Semarang in using AI technology, especially Chat GPT, in lecture activities through the Human-Machine Communication (HMC) Theory and the Phenomenology approach. The research method used is qualitative, which involves conducting interviews, observations, and documentation. The results of the study showed that most students considered Chat GPT an effective tool to support the learning process, especially in helping to understand the material and speeding up the search for information. However, some students also expressed concerns about the potential for dependence and negative impacts such as plagiarism. HMC emphasizes the importance of effective communication between humans and machines, where students must master how to give the right commands or prompts so that Chat GPT can provide information relevant to academic needs. The presence of Chat GPT creates dynamic interactions between students and AI. AI technology can help students who have difficulty completing college assignments. However, on the other hand, students must continue to hone their critical thinking skills and utilize AI wisely by making this GPT Chat technology a supporter, not a substitute for the human thinking process.</p> Fandhi Tricahyo, Rahmawati Zulfiningrum ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7755 Tue, 27 May 2025 08:47:22 +0000 Strategi Komunikasi Dalam Experiential Marketing Guna Menjaga Loyalitas Pengunjung Desa Wisata Buatan https://jurnal.unived.ac.id/index.php/prof/article/view/7798 <p>Companies need innovation to sell their products. Apart from the quality of the product, experience is also required to arouse enthusiasm for the product among the public. Managers of tourist attractions need experiential marketing as a way to avoid being drowned out by new competitors. For companies that have implemented experiential marketing methods such as Dusun Semilir, it will remain a tourist attraction that is still popular with the public. Dusun Semilir was the first to discover new ride innovations such as colorful slides. Considering that this slide is popular with many people and has gone viral, of course, many tourist attractions are starting to build similar rides and will build them better than the inventor. This is a big challenge for Dusun Semilir so visitors still choose to enjoy the rides at Dusun Semilir even though the rides are similar to rides from other tourist attractions. This experiential marketing will help tourist attractions such as Dusun Semilir so that visitors remain loyal to visiting Dusun Semilir and feel satisfied with the Dusun Semilir tourist attraction.</p> Faras Iqlima Zein, Devi Purnamasari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/7798 Tue, 27 May 2025 08:49:00 +0000 Optimalisasi Penggunaan Media Sosial Instagram Oleh Diskominfo Provinsi Jambi Dalam Penyebaran Informasi Kepada Publik https://jurnal.unived.ac.id/index.php/prof/article/view/8281 <p>This research focuses on Content Optimization on Social Media Instagram of the Jambi Province Diskominfo. Social media is a forum for interaction that is done online / online, so that information is obtained through social media such as Instagram. The Jambi Province Diskominfo actively uses social media and uses Instagram to spread news/information in Jambi Province. This research aims to explain the Jambi Provincial Diskominfo optimizing the dissemination of public information through Instagram social media and explain the obstacles faced by the Jambi Provincial Diskominfo in disseminating information through Instagram social media. This study uses a qualitative approach. The results of the study show that the Jambi Provincial Diskominfo has used Instagram quite well in optimizing the dissemination of public information through features such as feeds, reels, and instastories.&nbsp; However, the entertainment aspect and social interaction have not been optimally optimized, causing low appeal, especially for young people. The main obstacles in content management include limited human resources, budget, low digital literacy of the community, and lack of audience participation.</p> Kania Chairunnisa Dwi Artha, Hudi Santoso ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/8281 Tue, 27 May 2025 08:54:08 +0000 Faktor-Faktor Yang Mempengaruhi Penyusunan Anggaran Pendapatan Dan Belanja Daerah Kabupaten Buton Tengah https://jurnal.unived.ac.id/index.php/prof/article/view/8307 <p>This study aims to describe the factors that influence the preparation of the Regional Budget of the Central Buton Regency Government. This research uses a descriptive method with a qualitative approach. Data were collected using interview, observation and documentation techniques. The results showed that the leadership style carried out by the head of the regional apparatus organization was very influential in designing, planning and selecting programs related to the needs of the agency. The success of budgeting is also determined by administrative improvement factors, including the use of performance-based budget measurement instruments. The reward factor given by the Central Buton Regency Government to planners who excel in their duties and responsibilities can have a positive influence on competition and performance in budget preparation. Finally, the provision of sanctions for agencies that do not implement performance-based budgeting also motivates employees in the budget preparation process.</p> Kasim Kasim, Syahril Ramadhan, Zainul Abidin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/8307 Tue, 27 May 2025 08:55:01 +0000 Strategi Digital Marketing PDAM Air Moedal https://jurnal.unived.ac.id/index.php/prof/article/view/8346 <p>Pemasaran digital memiliki peran penting dalam membuka peluang usaha, khususnya dalam memperkenalkan serta memasarkan produk kepada audiens yang lebih luas. Perkembangan pemasaran digital terus mengalami pertumbuhan,Air Moedal memilih menggunakan digital markeeting sebagai salah satu metode pemasaran yang digunakan untuk menjangkau pasar yang lebih luas. Tujuan penelitian ini untuk mengkaji tingkat ketertarikan masyarakat terhadap Air Moedal melalui penerapan digital markeeting khususnya instagram dan tiktok. penelitian kualitatif dipilih untuk menggali secara mendalambagaiman implementasi strategi digital marketing yang digunakan Air Moedal. Teknik pengumpulan data menggunakan wawancara mendalam dan observasi dengan 2 narasumber yang berbeda, dengan menggunakan metode deskriptif untuk menjelaskan pelaksanaan digital marketing yang dilakukan Air Moedal melalui instagram dan tiktok. Berdasarkan hasil penelitian yang diperoleh dapt disimpulkan bahwa penggunaan patform instagram dan tiktok terbukti efektif dan efisien dalam merespon perubahan perilaku konsumen. Dengan memanfaaatkan platform instagram dan tiktok secara konsisten dan rutin, membuat Air Moedal mampu bertahan dan terus menemukan ide-ide baru dalam persaingan yang ketat di era digital saat ini. Memanfaatkan kelebihan digital markeitng yang meliputi kecepatan dalam menyebarkan informasi, jangkauan yang luas dan evaluasi yang sangat terukur dalam bentuk data, hal itu &nbsp;merupakan sebuah cara untuk mengoptimalkan promosi. Secara keseluruhan, strategi yang diterapkan Air Moedal dalam penggunaan digital marketing dinilai efektif dan efisien dala meningkatkan ketertarikan, kesadaran dan potensi penjualan yang terus meningkat terhadap produk Air Moedal.</p> Ulul Amri, Choirul Ulil Albab ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/8346 Tue, 27 May 2025 08:55:53 +0000