Professional: Jurnal Komunikasi dan Administrasi Publik https://jurnal.unived.ac.id/index.php/prof <p style="text-align: justify;"><span style="color: #ffff00;"><strong>Profesional</strong>:</span> Jurnal Ilmu Komunikasi dan Administrasi Publik (Profesional) merupakan jurnal cetak dan elektronik online yang diterbitkan oleh Lembaga Penerbitan, Universitas Dehasen Bengkulu dan dikelola secara profesional oleh Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu. Jurnal ini terbit sebanyak 2 (dua) kali dalam setahun yaitu pada bulan Juni dan Desember. Tujuan penerbitan jurnal ini adalah salah satu sarana untuk mewadahi kebutuhan peningkatkan kuantitas dan kualitas karya ilmiah dalam rangka pengembangan keilmuan, serta menyebarluaskan kajian Ilmu Komunikasi dan Administrasi Publik, sekaligus sebagai wahana komunikasi di antara cendekiawan, praktisi, mahasiswa dan pemerhati masalah dan praktik Komunikasi lintas Sosial Budaya dan Administrasi Publik.Tulisan-tulisan dalam artikel ilmiah tersebut diharapkan dapat berguna sebagai referensi dalam mencari informasi yang berkaitan dengan kajian ilmu-ilmu sosial.</p> en-US heskytarigan8@gmail.com (Hesky) karona.cs@unived.ac.id (Dr. KARONA CAHYA SUSENA) Sun, 23 Jun 2024 13:08:13 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 Strategi Komunikasi Direktorat Pendidikan Profesi Guru Dalam Mengembangkan Minat Generasi Z Menjadi Guru https://jurnal.unived.ac.id/index.php/prof/article/view/5695 <p>This research aims to analyze the PPG Directorate's communication strategy in developing Generation Z's interest in becoming teachers. The research method used is a qualitative approach with data collection techniques in the form of interviews, observation and documentation. The data collected was analyzed using a process of reduction, presentation and drawing conclusions. The results of the research show that the Directorate of Communication Teacher Professional Education has succeeded in implementing the Communication Strategy to develop Generation Z's interest in becoming teachers with the number of Pre-Service PPG applicants exceeding the target. This is the suggestion obtained from research that the Directorate of Professional Teacher Education can carry out communication strategies to increase registration knowledge in the selection process. &nbsp;</p> Shintia Ira Claudia, Sa'diyah El Adawiyah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5695 Sun, 23 Jun 2024 08:44:11 +0000 Revitalisasi Kemampuan Adaptasi Birokrasi Garis Depan Pada Kebiasaan Baru Penyelenggaraan Pelayanan Publik Di Kota Makassar https://jurnal.unived.ac.id/index.php/prof/article/view/5799 <p>Street level bureaucracy is one of the main elements in providing public services in dealing with the impact of the Covid-19 pandemic. This research specifically aims to identify the revitalization of the role of Ballaparang Sub District and Gunung Sari Sub District officials, Rappocini District, Makassar Municipality in providing government administration services and other services to the community during the implementation period of the new normal policy. The type of research used is qualitative with a descriptive approach. The results of the research show that the Ballaparang and Gunung Sari Sub District officials have demonstrated good abilities in responding to and overcoming problems in the delivery of public services in the new normal era and challenges from the aspects of efficiency, effectiveness and fairness in the delivery of public services can be overcome.</p> Hafiz Elfiansya Parawu, Abdul Mahsyar, Sudarmi Sudarmi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5799 Sun, 23 Jun 2024 08:47:29 +0000 Pergeseran Nilai Budaya Bimbang Adat Pada Tradisi Pernikahan Di Kecamatan Manna Kabupaten Bengkulu Selatan https://jurnal.unived.ac.id/index.php/prof/article/view/5265 <p><em>This research aims to obtain data on the shift in cultural values in the customs of marriage traditions in Manna District, South Bengkulu Regency. The research was conducted in Manna District, South Bengkulu Regency for 5 months from August 2023 to December 2023. The method used is a qualitative descriptive method that is carried out through observations, observations, and in-depth interviews with customary heads, village heads, RT/RW and the Community. The results of this study resulted in the existence of a shift in customs that occurred in the Manna community of South Bengkulu Regency along with the development of the times and the progress of science and technology, another thing that makes the shift is a fairly large budget for traditional indecisive processions, making people choose modern or ordinary wedding processions.</em></p> Ferta Juni Arti, Tuti Widiastuti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5265 Sun, 23 Jun 2024 08:56:58 +0000 Ticket War Konser Coldplay dan Fenomena Fear of Missing Out https://jurnal.unived.ac.id/index.php/prof/article/view/5598 <p><em>Coldplay, as one of the most popular bands in the world, is often the center of attention of global music fans. Their concerts are considered unforgettable experiences, and tickets are often a rarity. This research uses Self Determination Theory which includes autonomy, competence and connectedness, aiming to analyze the influence of FOMO (Fear of Missing Out) on the competition for tickets to the 2023 Coldplay concert. Phenomenology is used to find out how FOMO is among Coldplay’s fans with the points Edited Content, Continuous Update , Social Comparison, Comments &amp; Likes, Events &amp; Social Invitations. This research uses a qualitative approach by conducting interviews, observation and documentation. The research results show FOMO behavior among Coldplay fans; 1) Autonomy, watching concerts is a personal desire; 2) Competence, a Coldplay concert is considered an achievement, creating satisfaction; 3) Connectedness, increasing motivation to get involved in the concert. Media content influences feelings of FOMO. Social media algorithms make it easier to access information. Social comparison triggers feelings of envy, but people's success in getting tickets through events &amp; social invitations does not affect feelings of FOMO. FOMO and the influence of social media encourage people to get involved in Coldplay concerts, thus creating satisfaction. When individuals are in a missing out situation, some of them experience disappointment, but others respond to these feelings by diverting their disappointment into positive things.</em></p> Febe Agustin Patria, Rahmawati Zulfiningrum ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5598 Sun, 23 Jun 2024 09:00:19 +0000 Analisis Big Five Personality Dalam Pemilihan Parfum https://jurnal.unived.ac.id/index.php/prof/article/view/5601 <p>Perfume has become a primary need for every person, and its use has various purposes both according to needs and according to personality category. This research aims to examine perfume aromas and the personality spectrum, with a focus on how the choice of perfume aroma can reflect individual characteristics on various personality spectrums. The research used a qualitative descriptive approach by conducting in-depth interviews and observations of informants who used various types of perfume. The research results show that the choice of perfume aroma can reflect certain aspects of a person's personality. Floral aromas tend to be associated with feminine characteristics, while woody or spice aromas may be associated with masculine characteristics. Apart from that, there is a close relationship between the choice of perfume aroma and the level of extraversion, neuroticism, openness, familiarity and emotional stability of the perfume user.Understanding the relationship between perfume aroma and the personality spectrum of perfume users can be useful in developing the perfume industry. Using perfume that is tailored to personality preferences can improve the perfume user's experience and help express their personality through the chosen aroma<strong>.</strong></p> Ahmad Tsani, Rahmawati Zulfiningrum ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5601 Sun, 23 Jun 2024 13:07:32 +0000 Analisis Perilaku Komunikasi Anggota Komunitas Meme Comic Indonesia Di Facebook https://jurnal.unived.ac.id/index.php/prof/article/view/5666 <p>This research is motivated by the proliferation of memes, which have become a new trend in communication on social media, including Facebook. Meme Comic Indonesia (MCI) is one of the popular Facebook groups for sharing memes, with its members consisting of hundreds of thousands of individuals from various regions. The aim of this research is to analyze the communication behavior of meme-sharing among the members of the Meme Comic Indonesia group on Facebook. The study employs a qualitative approach with data collection techniques such as observation, interviews, and documentation. The theoretical framework used in this research is the theory of symbolic interactionism, which comprises three main concepts: mind, self, and society. The results of the research indicate that, in the mind concept, group members share relatively similar motivations and thought patterns in interpreting and using memes as a means of self-expression and entertainment. In the self concept, members shape their online identities and self-images through shared memes to gain acceptance within their Facebook community. In the society concept, simultaneous interactions among Facebook members contribute to a shared understanding of evolving memes over time. The communication behavior of Meme Comic Indonesia group members includes interactions through comments, likes, and the exchange of information through memes. Social interactions among group members in interpreting memes contribute to a shared understanding that can evolve with the passage of time.<strong>.</strong></p> Ikhlash Aditya, Johantan Alfando Wikandana Sucipta ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5666 Sun, 23 Jun 2024 13:15:43 +0000 Negosiasi Antara PSK (Pekerja Seks Komersial) Dengan Pelanggan (Tamu) Di Kota Bengkulu https://jurnal.unived.ac.id/index.php/prof/article/view/5714 <p>Commercial Sex Workers) in Bengkulu City and customers (guests) in maintaining relationships. This research method is descriptive qualitative. The technique for determining informants in this research used random sampling techniques. Data collection techniques used observation, interviews and documentation. Data analysis techniques use data reduction, data display (data presentation) and conclusion drawing/verification. Based on the research results, it was concluded that interpersonal communication patterns can be broken down into several stages, including the contact stage, involvement stage, familiarity stage, destruction stage and termination stage. These stages can describe the communication pattern between prostitutes in Bengkulu City. Interpersonal communication in prostitution transactions is considered effective because of several characteristics of interpersonal communication. The first thing that stands out is the openness between prostitutes and guests. Openness in online prostitution transactions is defined as clarity in providing information from both parties, where both parties agree to continue the negotiation process. Secondly, empathy is the ability to know what other people feel. This includes when prostitutes and customers understand each other. Third, positive feelings (positiveness), a positive attitude in interpersonal communication means that prostitutes and customers view themselves positively and respect other people, using polite language when communicating. Fourth, equality, in this case the desires between prostitutes and customers. which has one goal.</p> Ega Silvia Erwanda, Sri Narti, Martha Heriniazwi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5714 Sun, 23 Jun 2024 13:24:33 +0000 Analisis Yuridis Potensi Perubahan Nomenklatur Serta Bentuk Hukum Bank Pembangunan Daerah Kalimantan Barat Literature Review: Juridical Analysis Of Potential Changes In The Nomenclature And Legal Form Of The West Kalimantan Regional Development Bank https://jurnal.unived.ac.id/index.php/prof/article/view/5964 <table> <tbody> <tr> <td> <p>Perseroda West Kalimantan Regional Development Bank or "Perseroda Bank" is a Regional Company Company, West Kalimantan Regional Development Bank which will be formed based on the provisions of this PERDA Regional Companies are all companies whose capital is wholly or partially constituted as excluded regional assets, unless otherwise determined by or based on law. The aim of Regional Companies is to participate in implementing Regional development, especially in national economic development, to meet the needs of the people by prioritizing peace and enjoyment of work within the company, towards a just and prosperous society. Management of Regional Companies is in the hands of Regional Company administrators who are responsible to the Regional Head, the responsibility of the Regional Head is as owner and manager.</p> </td> </tr> </tbody> </table> Yogi Pratama, Hamdani Hamdani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5964 Sun, 23 Jun 2024 13:32:43 +0000 Strategi Marketing Public Relations Dalam Melakukan Rebranding Lembaga Amil Zakat Persatuan Islam https://jurnal.unived.ac.id/index.php/prof/article/view/6047 <p>Several zakat amil institutions need to implement rebranding strategies with the aim of improving the image and credibility of the institution in the eyes of the public. In 2023, an institution named Pusat Zakat Umat underwent rebranding and changed its name to LAZ PERSIS. This research aims to determine the stages of rebranding in achieving the goal of being recognized again by the general public. The study uses a qualitative method with a descriptive approach. The paradigm used in this research is the constructivist paradigm. The object of this research is the implementation of rebranding carried out by the Zakat Amil Institution PERSIS. The informant selection technique used is non-probability sampling with purposive sampling technique. Data collection methods are carried out through observation, interviews, and documentation. The research results indicate that MPR plays a key role in managing the rebranding transition effectively, building integrated communication, and maintaining public trust.</p> Tazkia Falah Rahmani, Dasrun Hidayat ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6047 Sun, 23 Jun 2024 13:38:58 +0000 Budaya Inovasi : Upaya Membangun Organisasi Publik Yang Agile https://jurnal.unived.ac.id/index.php/prof/article/view/6057 <table> <tbody> <tr> <td> <p><em>The ever-changing world conditions demand that public organizations can survive, where a culture of innovation can be used as a basis in facing global competition. An agile governance approach in public organizations is needed to deal with this situation. The purpose of this research is to influence the factors that influence the culture of innovation in order to build an agile public organization. This research method is a literature study with research journals related to the culture of innovation in public organizations. The results of the study there are 3 factors that affect the culture of innovation, namely: first is the commitment of the leadership in order to encourage change, Second is a flexible organizational structure that can support a culture of innovation and creativity of personnel. Third is the approach/strategy used to support the creation of a culture of innovation in public organizations.&nbsp; Agile public organizations allow public organizations to quickly adjust and ensure better public services where a culture of innovation is the foundation for achieving this goal.</em></p> </td> </tr> </tbody> </table> Eny Suryani, Nesia Nisatul Hasanah, Fadhil Miftah Fauzi, Edi Suhaedi, Juliannes Cadith ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6057 Sun, 23 Jun 2024 13:57:22 +0000 Penggunaan Stiker Whatsapp Dan Pengaruh Terhadap Efektivitas Komunikasi Digital Dikalangan Orang Tua (Studi Kasus Pada Orang Tua Di Baladewa Rt 08 Kota Bandung) https://jurnal.unived.ac.id/index.php/prof/article/view/6068 <p>The advent of instant messaging apps like WhatsApp has changed the way parents communicate digitally. One of the more popular features is the use of stickers in messages. This study aims to determine the use of WhatsApp stickers in digital communication among parents in Baladewa Rt 08, Bandung city, and measure its impact on the effectiveness of their communication. This research uses quantitative methods, the data collection technique is in the form of a questionnaire to a group of parents who actively use WhatsApp stickers in daily communication. The results showed that the use of WhatsApp stickers can increase emotional expression and creativity in parents' digital communication and how the use of these stickers affects their communication effectiveness in facing the challenges of modern digital communication. However, there is also the constraint that the use of WhatsApp stickers may compromise communication effectiveness in some contexts. Therefore, this study provides an in-depth insight into how the use of WhatsApp stickers affects digital communication among parents, with diverse impacts for the development of communication and interaction technologies. The conclusions of this study can help in developing an understanding of how parents interact with digital communication technologies.</p> Nisrina Sukmawati, Dasrun Hidayat ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6068 Sun, 23 Jun 2024 14:11:59 +0000 Peranan Media Sosial Tiktok Dalam Menyebarkan Berita Terkini Inspira Tv https://jurnal.unived.ac.id/index.php/prof/article/view/6085 <p>The emergence of new media, one of which is the social media TikTok, in mass communication has had a significant impact, especially on the dissemination of news information on this new media, so that many news media have taken part in using TikTok as an alternative forum for spreading their news, such as the Inspira TV news media. This research aims to show the role of TikTok as an alternative forum for disseminating news information for Inspira TV. This research uses a qualitative approach method and the study used is a case study with a constructivist research paradigm and is assisted by new media theory. Research data was collected using in-depth interviews and online observations. The results of this research are that the strategy used by Inspira TV is in the information processing process which is made straightforward and clear, as well as in the implementation process using several elements contained in the new TikTok media. The comments on the Inspira TV news account are varied, including positive, negative and zero feedback. The difference felt by the Inspira TV news media in disseminating its news is its affordability, the dissemination process, and the content of the news. So Inspira TV as a news media considers that the role of social media TikTok in disseminating the latest news. Inspira TV is still not effective enough, because it still has limitations and shortcomings in processing news.<strong>.</strong></p> Syfa Putri Amalia, Reza Rizkina Taufik ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6085 Mon, 24 Jun 2024 03:32:47 +0000 Pengaruh Film Dokumenter Nada Nusantara Terhadap Kesadaran Siswa Smk Dalam Pelestarian Budaya Lokal (Survei Terhadap Siswa Kelas XI SMKN 10 Bandung) https://jurnal.unived.ac.id/index.php/prof/article/view/6130 <p><em>Indonesia's local cultural diversity plays an important role in the country's identity as the world's largest archipelago. The Ministry of Education and Culture records more than 67,273 cultural heritages, including immovable objects, movable objects, and intangible heritages. This diversity requires attention and preservation, especially from the younger generation as cultural successors. Public awareness, especially the younger generation, is very important in preventing the extinction of local culture in the midst of globalization. Mass media, especially documentary films, are considered an effective means to raise this awareness. This study examines the influence of the documentary film "Nada Nusantara" on the awareness of students of SMK Negeri 10 Bandung in preserving local culture. Using a quantitative descriptive method, this study questions the influence of frequency, attention, and quality of the documentary film on students' awareness. The results showed that the movie had a positive influence on students' awareness, contributing to their understanding and appreciation of local culture. The implications of this study can be used as a guideline in utilizing documentary films as an educational tool to enrich students' knowledge and awareness of Indonesia's local cultural heritage</em></p> Salwa Syafiqoh, Dasrun Hidayat ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6130 Mon, 24 Jun 2024 07:37:12 +0000 Analisis Personal Branding Studi Kasus Pada Akun Instagram @AALIYAH.MASSAID https://jurnal.unived.ac.id/index.php/prof/article/view/6145 <p><em>Personal branding is the process of forming perceptions through one's personality, character and uniqueness to then be wrapped into an identity that has more strength compared to others by creating a positive image of its followers which is made into a marketing tool, Instagram is used as a place for self-branding, there is Instagram creating a new phenomenon among the public which is commonly referred to as Instagram celebrity or celebrity, celebrity is someone who has a fairly high popularity on Instagram, namely by having a large number of followers (followers) in large numbers of hundreds or even millions. This study uses the SMCR communication method, namely Source, Massage, Channel, Receiver. The approach used in this research is descriptive qualitative. The results of this study indicate that a celebrity needs to personalize their own branding in order to get a positive image of their followers and the personal branding that is built can be an opportunity to work with brands or products and the influence of personal branding is very important on the engagement of a celebrity.</em></p> Ifan Firmansyah, Maya Retnasary ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6145 Mon, 24 Jun 2024 07:46:28 +0000 Evaluasi Program Pemberdayaan Ekonomi Masyarakat Pesisir Dalam Meningkatkan Kesejahteraan Nelayan (Studi Kasus Desa Sekunyit Kecamatan Kaur Selatan Kabupaten Kaur) https://jurnal.unived.ac.id/index.php/prof/article/view/6146 <p>This study aims to describe and analyze (1) the accuracy of the coastal community economic empowerment program in Sekunyit village, south Kaur district, Kaur district and (2) to analyze the inhibiting factors of the coastal community economic empowerment program in Sekunyit village, south Kaur district, Kaur district. This research is a qualitative case study research. The data sources in this study were the chairman of the maritime mina cooperative, the secretary of the maritime mina cooperative, and the treasurer of the maritime mina cooperative. The data collection method used in this research is the method of interview, observation, and documentation. Data processing is carried out through three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study are (1) the results of research regarding the evaluation of the economic empowerment program of coastal communities in order to improve the welfare of fishermen, (2) the achievement of the coastal community economic empowerment program (PEMP) in Sekunyit Village, (3) the accuracy of the achievement of the objectives of the coastal community economic empowerment program (PEMP). ) in Sekunyit Village, and (4) Inhibiting factors in Achieving the Objectives of the Economic Empowerment Program for Coastal Community (PEMP) in Sekunyit Village. The results of this study are useful for fishermen, schools, and other researchers.<strong>.</strong></p> Tri Purwanti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6146 Mon, 24 Jun 2024 08:01:54 +0000 Analisis Kepercayaan Diri Remaja Melalui Pola Komunikasi Orang Tua Tunggal https://jurnal.unived.ac.id/index.php/prof/article/view/6152 <p><em>A family exists because of a marriage consisting of a father, mother and other members. Every individual has a dream of a harmonious family. But in reality, not every family has a harmonious family. The cause of family disharmony occurs due to separation, whether due to divorce or the death of one of the parents. Separation due to divorce or death can have an impact on family communication patterns, especially with children in their teens. The family plays an important role in forming self-confidence in adolescents. Self-confidence in teenagers who come from disharmonious families tend to have low self-confidence (selfesteem). This research aims to find out how much influence parents' communication patterns have on teenagers' self-confidence. The method in this research uses a quantitative descriptive method by collecting data obtained from distributing questionnaires to teenagers aged 18-21 years who have single parents in Cipadung Village, Cibiru District with a sample size of 240. Using the Slovin formula with Likert scale measurements. The results of this research show that the communication pattern developed by single parents is an authoritative (democratic) communication pattern. The relationship between communication patterns and adolescent self-confidence has a significant and positive relationship so that single parent communication patterns influence adolescent self-confidence.</em></p> Sri Endin Yuningsih, Gartika Rahmasari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6152 Mon, 24 Jun 2024 08:39:58 +0000 Perubahan Perilaku Masyarakat Dalam Menghadapi Transformasi Digital Dalam Penyiaran Televisi (Studi Kasus Mengenai Kebiasaan Baru Masyarakat Di Desa Cingcin Dalam Menyikapi Digitalisasi Penyairan Televisi) https://jurnal.unived.ac.id/index.php/prof/article/view/6241 <p>The purpose is to investigate the changing behavior of people in Cingcin Village in the face of digital transformation in television broadcasting. The research method used is qualitative, with data collection through field studies, observations, and interviews. The results revealed that the shift from analog to digital broadcasting has affected people's habits of enjoying television programming. There are variations in preferences for accessing television content, with some people preferring digital platforms because of ease of access, while others remain loyal to conventional television because of better image and sound quality. Besides, there are changes in social interaction, with some people watching more often with friends and family, while others prefer watching alone. A shift in the culture of watching television has also occurred, where the focus is now more fragmented and not just focused on the main time. The results also show that the residents of Cingcin Village have adopted a new habit in the face of digital television broadcasting. However, better infrastructure, education, and content diversification are needed to facilitate this transition. Better mobile application development and sustained analysis and monitoring are also needed to understand behavioral changes in deeper societies. Thus, the study provides valuable insights into how rural communities adapt to technological developments in television broadcasting and offers a number of suggestions for increasing the adoption of digital technology among indigenous populations.</p> Alif Putra Rinidji, Dasrun Hidayat ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6241 Mon, 24 Jun 2024 08:44:33 +0000 Canva Sebagai Media Desain Untuk Promosi Content Creator https://jurnal.unived.ac.id/index.php/prof/article/view/5715 <p><em>The design of content created by influencers and entrepreneurs to enhance performance and attract customer interest includes visual graphic design for logos or content creation. This study aims to determine if Canva as a design tool can be used for promotion by content creators. The principles of Visual Communication Design from Gestalt Theory include form similarity, pattern continuation, proximity, closure of form, and imagery. The research method used is descriptive qualitative. The technique for determining informants is purposive sampling from two content creator accounts, namely Anggel Kitty Store and Traccy.id in November 2023. The research findings are firstly, form similarity with the use of color in the design, both using visual messages in the design; secondly, the continuity of patterns in pictures, colors, and fonts in the design and the presence of informative messages; thirdly, the proximity of positions grouped according to type and function in the design, both using the logo layout in the design; fourth, closure of shape using sketch classes and squares in the design; and fifth, the core images used by content creators as visual messages in promotion. The designs created through Canva are used as promotional media for skincare, accessories, and makeup to be uploaded on Instagram, updated in Instagram stories, and to determine the design of posters to be promoted. Using Canva Pro is more appealing because it has more features than the standard Canva, and the designs also look better.</em></p> Jemi Lestari, Vethy Octaviani, Sapta Sari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5715 Mon, 24 Jun 2024 08:45:31 +0000 Pemanfaatan Program Canva Creator Dalam Menumbuhkan Brand Awareness Studio Provo https://jurnal.unived.ac.id/index.php/prof/article/view/6051 <p><em>Studio Provo is a creative studio that provides several digital products and services in the field of graphic design. This study aims to find out how the Canva Creator program is utilized in building Studio Provo brand awareness. The type of research used is descriptive with a qualitative approach. The researcher carried out the object of study and held direct interactions with Studio Provo informants and made observations on the Canva Creator Page and Social Media Studio Provo. Technical data analysis is carried out by obtaining an understanding of the research focus, then a conclusion will be drawn in the form of a general understanding based on reality. The findings obtained in this study indicate that the Canva Creator Program and Social Media provide a separate role for Studio Provo in maximizing its benefits as a medium of communication between Studio Provo and its audience and consumers, as well as a medium for building brand awareness.</em></p> Aditya Pratama, Maya Retnasary ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6051 Mon, 24 Jun 2024 09:00:15 +0000 Komunikasi Non Verbal Dalam Pemenangan Ajang Duta Genre Melalui Feed Instagram Di Bandarlampung https://jurnal.unived.ac.id/index.php/prof/article/view/5885 <p>This research focuses on the importance of nonverbal communication in effectively conveying messages, particularly in the context of the GenRe Ambassador selection event. The study aims to investigate how participants' nonverbal communication can influence their success in the competition and its impact on the audience, especially Instagram users. The method used in this research is a qualitative approach with a case study involving data collection through interviews, observations, and documentation to understand participants' experiences and perceptions related to nonverbal communication. The research subjects are participants and committee members involved in the GenRe Ambassador selection in Bandarlampung. The results of the study indicate that body language, facial expressions, and vocal intonation play a crucial role in participants' success in engaging the audience and delivering messages. Challenges in interpreting nonverbal cues and managing content on social media platforms are also highlighted. Understanding and leveraging nonverbal communication are crucial for participants to excel in the GenRe Ambassador selection process and effectively disseminate educational messages on social media.</p> Jihaan Adellia, Eny Inti Suryani, Sri Choiriyati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5885 Mon, 24 Jun 2024 09:07:45 +0000 Implementasi Kebijakan Penyelenggaraan Penanggulangan Bencana di Kabupaten Garut (Studi Pada Bencana Kekeringan di Desa Suci Kecamatan Karangpawitan) https://jurnal.unived.ac.id/index.php/prof/article/view/5740 <table> <tbody> <tr> <td>Penelitian ini menganalisis implementasi kebijakan penyelenggaraan penanggulangan bencana kekeringan di Kabupaten Garut, dengan fokus pada Desa Suci, Kecamatan Karangpawitan. Mengadopsi teori implementasi kebijakan publik oleh Diana M. DiNitto (2015), penelitian ini mengevaluasi aspek komunikasi, sumber daya, birokrasi, dan sikap implementor dalam upaya mengatasi dampak kekeringan. Temuan penelitian menunjukkan bahwa meskipun berbagai kebijakan telah diterapkan untuk mendukung penanggulangan bencana kekeringan, implementasinya belum optimal di Desa Suci. Meskipun aspek birokrasi dan sikap implementor telah dilaksanakan dengan baik, terdapat kekurangan dalam komunikasi antarpihak terkait dan alokasi sumber daya. Dari segi birokrasi dan sikap implementor, hasil menunjukkan adanya persepsi yang konsisten bahwa kekeringan merupakan bencana serius yang memerlukan tindakan cepat. Hal ini didukung oleh pembentukan Tim Tanggap Darurat Bencana Kekeringan dan Pos Komando Penanggulangan Darurat Bencana di Kabupaten Garut. Namun, kelemahan muncul pada aspek komunikasi, terutama dalam pertukaran informasi di awal penetapan status tanggap darurat. Ketidaksesuaian data wilayah terdampak antara BPBD Kabupaten Garut dan realitas di lapangan, khususnya di Desa Suci, mengakibatkan perpanjangan status tanggap darurat yang tidak sesuai dengan Standar Layanan BPBD Kabupaten Garut. Aspek sumber daya juga menjadi tantangan, meski upaya telah dilakukan untuk menyediakan sumber daya yang memadai. Upaya tersebut belum berhasil mengurangi dampak kekeringan yang dirasakan masyarakat, menunjukkan perlunya peninjauan ulang strategi alokasi sumber daya. Hasil penelitian ini memberikan kontribusi penting bagi perbaikan implementasi kebijakan penanggulangan bencana kekeringan di Kabupaten Garut, dengan menyoroti area-area yang perlu diperbaiki, terutama dalam hal komunikasi dan pengelolaan sumber daya.</td> </tr> </tbody> </table> Elvis Tampubolon, Ramadhan Pancasilawan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5740 Tue, 25 Jun 2024 04:52:49 +0000 Pengurangan Risiko Bencana di Desa Mekarsari, Kecamatan Cikajang, Kabupaten Garut https://jurnal.unived.ac.id/index.php/prof/article/view/5788 <p>Penelitian ini mengkaji tentang Pengurangan Risiko Bencana di Desa Mekarsari, Kecamatan Cikajang, Kabupaten Garut. Masyarakat yang belum menyadari tentang bahaya bencana serta banyaknya masyarakat yang mengharapkan imbalan dalam penyelenggaraan Pengurangan Risiko Bencana di Desa Mekarsari merupakan permasalahan dalam penelitian ini. Penelitian ini ditujukan untuk mengetahui bagaimana kesiapan Desa Mekarsari dalam upaya Pengurangan Risiko Bencana. Dalam penelitian ini menggunakan teori Khan &amp; Jan (2015) yang dimana dalam teori ini memiliki kunci keberhasilan dalam pelaksanaan Pengurangan Risiko Bencana Berbasis Masyarakat. Terdapat 2 unsur keberhasilan yakni keberlanjutan dan Institusionalisasi. Penelitian ini menggunakan metode penelitian kualitatif dengan melibatkan informan yang terlibat dalam pelaksanaan upaya pengurangan risiko bencana di Desa Mekarsari.</p> <pre><span lang="IN">Hasil penelitian menunjukkan bahwa Pengurangan Risiko Bencana di Desa Mekarsari masih perlu ditingkatkan. Sulitnya mengajak masyarakat dalam berpartisipasi terhadap kegiatan desa, serta kapasitas masyarakat desa yang masih kurang terkait dengan kebencanaan menjadi kendala dalam upaya Pengurangan Risiko Bencana di Desa Mekarsari. Sehingga dapat disimpulkan bahwa Pengurangan Risiko Bencana di Desa Mekarsari sudah terlaksanakan, namun masih memiliki beberapa kendala yang menghambat keberhasilan pengurangan risiko bencana seperti rendahnya kapasitas masyarakat dan partisipasi masyarakat desa yang masih minim.</span></pre> Kaila Zahrani Nurfitri, Ramadhan Pancasilawan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5788 Tue, 25 Jun 2024 04:56:09 +0000 Kebijakan Publik Di Bidang Pendidikan Tinggi Dalam Kaitannya Dengan Penerapan Rekognisi Pengalaman Lampau (RPL) https://jurnal.unived.ac.id/index.php/prof/article/view/6012 <p>Public policy in higher education is crucial in guiding the direction of learning in educational institutions. Recognition of Prior Learning (RPL) enables students to receive recognition for knowledge and skills acquired through non-formal experiences, accelerating learning, and providing fairness to those with relevant prior experiences. This research aims to analyze public policy in the implementation of Recognition of Prior Learning (RPL) in Indonesian higher education. The study utilizes a qualitative method, prioritizing literature analysis as the source of data. Data is collected from scholarly works and relevant bibliographic references. Analysis is conducted inductively to gain a deep understanding, explore unique aspects, and generate hypotheses related to public policy in the implementation of Recognition of Prior Learning (RPL) in Indonesian higher education. The findings indicate that public policy in higher education plays a crucial role in directing learning policies, including RPL implementation. However, the implementation of RPL still faces several challenges, including the need for clear frameworks, adequate resources, and ethical aspects in recognizing past learning. The importance of harmonizing RPL practices at the international level also remains a focus in achieving inclusive and relevant higher education goals. Thus, this research provides a better understanding of the complexity of RPL implementation and lays the groundwork for policy and practice improvements in higher education.</p> Sri Mulyani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6012 Tue, 25 Jun 2024 05:34:21 +0000 Meningkatkan Jumlah Konsumen Melalui Media Sosial Instagram JRNY Coffee And Records Yogyakarta Sebagai Komunikasi Pemasaran https://jurnal.unived.ac.id/index.php/prof/article/view/6021 <p>The rapid development of technology has introduced social media to support marketing activities and make business easier. Instagram has great potential for promoting a business. It will be easier for the public to find out information about a business through information that is spread on social media. One business actor who uses Instagram as an online promotional medium is JRNY Coffee and Records. This research aims to find out how to increase the number of consumers through the JRNY Coffee and Records Instagram media as marketing communication. The marketing communication strategy used by JRNY Coffee and Records uses social media marketing theory through Instagram, which includes online communities, sharing of content, credibility, interaction and accessibility. This type of research also uses qualitative methods by analyzing or observing social media accounts. With the results, getting content uploaded on Instagram, as well as the facilities offered, are not boring. And it shows that promotional activities on Instagram are able to create an increase in the number of consumers.</p> Ivana Putri, Arfian Suryasuciramdhan, Meiby Zulfikar, Andini Restu Fitriani, Sisca Dwi Aprilia ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6021 Tue, 25 Jun 2024 05:56:06 +0000 Analisis Kinerja Pendampingan Pada Program Pembangunan Dan Pemberdayaan Masyarakat Desa Di Kabupaten Lebong https://jurnal.unived.ac.id/index.php/prof/article/view/6228 <p><em>Village development based on community empowerment is the desired objective of the P3MD programme, in which the state participates by providing human resources for assistance, known as Technical Assistance Personnel (TPP). TPP, as a transformation of village facilitation, carry out community empowerment activities by assisting, organising, guiding and facilitating villages to develop community self-reliance and welfare by improving knowledge, attitudes and skills. This study aims to describe the performance of local village facilitators in achieving the objectives of the P3MD programme in Lebong Regency. This research is descriptive, combining quantitative and qualitative methods of data collection. The data analysis method used involves organising and sorting the collected data by dividing the research variables into several frequencies and percentages, then analysing and interpreting the obtained data by explaining it in easily understandable sentences. The results show that the majority of local village facilitators have performed their duties well, actively participating in various stages of village development and successfully mobilising community participation. However, some local village facilitators still face challenges such as the lack of clear work plans and inconsistencies in the execution of tasks. It was found that most local village facilitators have a high frequency of visits according to their work plans, but there are still some who are not yet providing optimal support.</em></p> Abdul Aziz Zulhakim, Is Susanti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6228 Tue, 25 Jun 2024 05:58:41 +0000 Media Online Terhadap Elektabilitas Ganjar https://jurnal.unived.ac.id/index.php/prof/article/view/5671 <p>This research aims to find, analyze online media towards Ganjar's electability. The focus of discussion in this research is on defining the nature of language, Ganjar's electability, Ganjar's social media management, Ganjar's political public relations through social media. The writing method used in this research is descriptive analytic, which is a method that describes or provides an overview of the subject under study using data or samples collected in such a way, without analysis to draw conclusions about the public. Ganjar Pranowo's popularity and electability were at their lowest point when he was first announced as a candidate for Central Java governor. Dian said the popularity problem caused by the pairing of Ganjar and Heru in Central Java in early 2013 was considered insufficient, but raised the possibility that PDIP votes would be split with a parliamentary victory.</p> Adhi Kusuma, Riki Rosadi, Galang Muhammad Mahreza, Sakiki Sakiki, Dhean Aliansyah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5671 Tue, 25 Jun 2024 06:05:20 +0000 Strategi Universitas Dehasen Bengkulu Dalam Meningkatkan Jumlah Mahasiswa (Studi pada Bidang Kemahasiwaaan Universitas Dehasen Bengkulu) https://jurnal.unived.ac.id/index.php/prof/article/view/5660 <p>Education is currently the cornerstone of sustainable development in Indonesia. However, until now public services, especially in education, are still uneven. Therefore, Indonesia prioritizes education goals in the SDGs, especially SDG 4 which emphasizes equitable quality education and equitable access to education. One factor in improving quality can be seen from the increase in the number of students so as to realize the vision of inclusive education. Dehasen University is currently experiencing an increase in the number of students from 2020 to 2022. Therefore, researchers will conduct research using SWOT analysis to identify internal and external factors that affect the increase in student numbers. The result is that Dehasen University has strengths in a very consistent student admission team, wide internet access and a very strategic location. However, the weaknesses are the low cost of promotion, facilities that are currently inadequate and the lack of mastery of digital technology by some staff. Opportunities include the current great interest of the community to continue their studies, the development of technology and a wide network of alumni. The threats themselves include competition for student recruitment, demands for improving the quality of graduates and uncertainty in the economy. So it is recommended that universities can utilize internal strengths in overcoming external challenges and be able to implement strategies that have the benefits of external opportunities. So, Dehasen university is able to continue to increase students while overcoming the challenges faced.</p> Dahlia Dahlia, Dodo Sutardi, Budiman Sakti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5660 Wed, 26 Jun 2024 13:56:52 +0000 Komodifikasi “Konten Anak” dalam Perspektif Ekonomi Politik Media https://jurnal.unived.ac.id/index.php/prof/article/view/4863 <p>This study aims to determine the commodification process carried out in children's content through the perspective of media political economy. This research is a descriptive qualitative research. The analysis was carried out using semiotic analysis from John Fiske which divided the levels of analysis into 3 levels, namely reality, representation and ideology. The subjects in this study were children's content in youtube shows. The objects in this study were selected using purposive sampling techniques. The results of the analysis showed that child-laden impressions became an attractive commodity. The naivety, purity, and spontaneity of children steal the attention of the audience. Creating shows containing highly sensitive parenting issues in Indonesia is a form of commodification of content. Making children objects in impressions is part of the commodification of workers. The audience also works to donate by providing views and likes which are then sold by content creators to advertisers to get endorsed products which will then again use the child as an endorser. Leaving aside things that contain information and education, prioritize revenue targets by selling sensations. In the end, content containing children is no different from other content that is oriented towards material profit alone.</p> Dionni Ditya Perdana ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/4863 Wed, 26 Jun 2024 14:13:32 +0000 Efektivitas Program Sistem Pelayanan Kepuasan (SIKAP) Di Kecamatan Baros Kota Sukabumi https://jurnal.unived.ac.id/index.php/prof/article/view/5716 <p>The aim of this research is to obtain further information about the implementation of the community service satisfaction system program in Baros District, Sukabumi City. In this research, a qualitative research methodology with a descriptive approach was used, and a purposive sampling strategy was used to identify 5 informants. For this research, researchers used interview techniques, observation methods, and documentation. Researchers also use triangulation of methods and sources to carry out the data validation process. The results of this study show that the effectiveness of the SIKAP program in Baros District, Sukabumi City, assessed from three accuracy indicators based on Duncan's theory (in Steers, 2020: 53) has not worked well, because there are still many people who do not understand how to use the application, apart from that In the implementation of socialization by internal and external parties, it has been running but is still not sustainable, which means that the public still does not understand the benefits and objectives of the Attitude program, then the facilities and infrastructure that support the implementation of this program still have many deficiencies, especially in the appearance of the Attitude program application.</p> Trisya Juliantina Adiwijaya, Dine Meigawati, Andi Mulyadi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5716 Wed, 26 Jun 2024 23:36:23 +0000 Pemanfaatan Fitur Shopee Sebagai Media Silaturahmi https://jurnal.unived.ac.id/index.php/prof/article/view/5718 <p>This research is entitled "Utilization of Shopee Features as Friendshio Media". The rapid development of technology affects changes in the new communication style carried out by the community. With the development of this technology, online media is not only a means of communicating but also used as a fulfillment of individual needs. With this, current technological advances can change patterns in staying in touch between individuals efficiently. The purpose of this study is to determine the utilization of Shopee features as a medium for friendship. This research uses qualitative research methods and uses data collection techniques by means of observation and interviews. This study uses the Uses and Gratifications theory, the results of which show that the utilization of the THR Shopee feature and the Bank Transfer feature is an innovation that supports many activities between individuals to stay in touch in different ways, informants use this feature with their various needs. There are 5 dimensions of needs that are in accordance with the informants in the Uses and Gratifications theory in utilizing the Shopee feature as a gathering media, namely: cognitive needs related to information and knowledge of the surrounding environment, affective needs related to the pleasant experience of individuals in utilizing a medium, personal needs related to work or personality, social needs related to family or friends in the neighborhood, and tension release needs related to the individual's desire to release pressure after doing something.</p> Muhammad Rade Alfa Anggara, Sapta Sari, Vethy Octaviani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5718 Wed, 26 Jun 2024 23:41:05 +0000 Establishment Of Backup Components Through Government Communication In The Digital Age https://jurnal.unived.ac.id/index.php/prof/article/view/5732 <p>Government communication through social media has become a significant phenomenon in the digital age. This research summarizes the strategies, objectives and impact of government communication on social media platforms such as twitter, Instagram, facebook and so on. The research method used is a qualitative method by conducting surveys with data analysis techniques through triangulation. The results of discussions and conclusions through data analysis both by observation and online interaction that the government must be able to use social media to increase public engagement, convey policies and respond to important issues regarding the policies of the government itself, although effective in reaching a broad audience, challenges including crisis management that urgently need to be anticipated, as well as narrative control systems and sustainable participation society in national builders. In the future, this research can be further needed to understand the dynamics of the evolution of government communication in this digital era.</p> Tjetjep Darmawan, Muria Putriana Muiilatief ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5732 Thu, 27 Jun 2024 00:05:44 +0000 Komunikasi Interpersonal Dan Budaya Kerja Dalam Meningkatkan Hubungan Dengan Pegawai Di Klinik Pelangi Bunda Medika https://jurnal.unived.ac.id/index.php/prof/article/view/6129 <p>Internal communication can be understood as the foundation and building blocks of an organizational culture. The existence of an organizational culture that is firmly adhered to by employees will greatly support the process of achieving the company's main goals (Agustini &amp; Purnaningsih, 2018). This research was conducted using a qualitative approach, which is descriptive in nature and Human Relations Theory. The data collection method was carried out using in-depth interviews and observation methods. (Isniyunisyafna, &amp; Isfiantie S, 2020). For employees, the role of effective internal communication in improving good and sustainable relationships is very important. Because good internal communication can strengthen social relationships, increase collaboration, solve problems, develop leadership skills.This research explores the urgency of internal communication in building a strong organizational culture, strengthening social relationships, and improving company performance. Carried out using a qualitative approach and Human Relations Theory, with in-depth interview and observation methods.The importance of internal communication in building a strong organizational culture and supporting the achievement of company goals. The role of internal communications in improving social relationships, collaboration, and leadership skills. A qualitative approach and Human Relations Theory are used to understand the role of internal communication in organizational culture. Data collection methods through in-depth interviews and observation.Analyze the urgency and role of internal communication in building a strong organizational culture. Investigate the impact of internal communications on social relationships, collaboration, and leadership skills. Enrich understanding of the importance of internal communication in the context of organizational culture. Provides insight into effective internal communication practices in improving company performance. Provides a framework for the development of more effective internal communications strategies.</p> Arfian Surya Suci Ramdhan, Meiby Zulfikar, Uswatun Hasanah, Dewi Ilma Agustin, Sindy Pramudita ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6129 Thu, 27 Jun 2024 00:13:40 +0000 Analisis Personal Branding Motivasi Islami Pada Akun Instagram @ISTIQMHHHHHHH https://jurnal.unived.ac.id/index.php/prof/article/view/6253 <p>Along with the current development of the internet, social media has become a broad and easy-to-use means for people to interact attractively and can be accessed anywhere and at any time. Through social media, someone can express themselves, share thoughts and knowledge, increase relationships or networks, and build personal branding, such as on the @istiqmhhhhhhh account. This research aims to see the fact that Instagram can build a personal personal branding through Islamic motivations on social media. Istiqomah is a Muslim content creator who builds personal branding on her Instagram account through Islamic motivational content and productivity as a Muslim. This research is a qualitative descriptive research assisted by symbolic interaction theory which uses data sourced from in-depth interviews during online observations. The results of this research&nbsp;are Istiqomah's strategy, type of content, and consistency in building its personal branding on Instagram social media. This requires someone to be able to adapt to changes and remain relevant in building personal branding.</p> Rifki Ahmad Ferdiansyah, Reza Rizkina Taufik ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6253 Thu, 27 Jun 2024 01:35:58 +0000 Efektivitas Komunikasi Dalam Penentuan Peneriman Program BPNT Di Desa Paku Haji Bengkulu Tengah https://jurnal.unived.ac.id/index.php/prof/article/view/6283 <p><em>This research aims to determine the effectiveness of communication in determining acceptance of the BPNT program in Paku Haji Village, Central Bengkulu. The research method used in this research is research presented in a qualitative descriptive manner. The selection of informants was carried out using purposive sampling. The data collection techniques used were observation, interviews and documentation. The data analysis techniques used are data collection, data reduction, data display and conclusion drawing and verification. Based on the research results, it can be concluded that the effectiveness of communication in receiving BPNT is effective, seen from the first competency in communication between the government and officers who are able to provide motivation to recipients about improving community welfare. Knowledge of the BPNT program, its benefits and how to use it. Communication skills in conveying messages regarding the BPNT program effectively. The two communication media are using Infocus and preparing materials such as PowerPoint and WhatsApp social media. The three languages used in formal activities are Indonesian and when communicating with BPNT recipients use regional languages so they are easy to understand.</em></p> Mawan S, Vethy Octaviani, Sapta Sari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6283 Thu, 27 Jun 2024 01:41:12 +0000 Evaluasi Pelaksanaan Kebijakan Program KIP-K Di Indonesia https://jurnal.unived.ac.id/index.php/prof/article/view/6166 <p>KIP-K merupakan program beasiswa dari pemerintah kepada siswa dengan keterbatasan ekonomi tetapi berprestasi untuk melanjutkan studi di perguruan tinggi. Kemenristekdikti mendelegasikan program ini ke Perguruan Tinggi baik negeri maupun swasta untuk melaksanakan dan mendukung Program tersebut. Pada pelaksanaannya setiap perguruan tinggi mengacu pada Persesjen no. 10. tahun 2022 sebagai dasar. Namun kenyataanya masih ditemukan mahasiswa KIP-K yang kurang tepat menerima program sehingga perlu dilakukan evaluasi program. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif. Pengukuran tingkat pencapaian tujuan dalam evaluasi penelitian menggunakan enam indikator William Dunn. Hasil penelitian menunjukkan bahwa Efektivitas dalam melakukan survei secara langsung untuk meminimalisir penipuan data. Efisiensi berupa pemanfataan SDM (pengelola) dalam mewujudkan pelayanan yang baik. Pemerataan terhadap masyarakat yang membutuhkan untuk menerima program KIP-K. Kecukupan pelaksanaan program yang membantu masyarakat memperoleh hak pendidikan di Perguruan Tinggi. Responsivitas dengan melakukan evaluasi rutin per semester dan jika ditemui masalah terkait program sesuai persesjen no. 10 tahun 2022. Ketepatan penerimaan dana pendidikan dan biaya hidup</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>KIP-K is a scholarship program from the government for students with economic limitations but good achievements to continue their studies at university. The Ministry of Research, Technology and Higher Education delegates this program to universities, both public and private, to implement and support the program. In its implementation, each university refers to Persesjen no. 10. 2022 as a basis. However, in reality, it is still found that KIP-K students do not accept the program appropriately, so it is necessary to evaluate the program. The research method used is a descriptive method with a qualitative approach. Measuring the level of goal achievement in research evaluation uses William Dunn's six indicators. The research results show that the effectiveness of conducting surveys directly is to minimize data fraud. Efficiency in the form of utilizing human resources (managers) in realizing good service. Equal distribution of communities in need to receive the KIP-K program. Adequate implementation of programs that help people obtain the right to education at higher education. Responsiveness by carrying out routine evaluations per semester and if problems are encountered related to the program according to Peresjen no. 10 of 2022. Accuracy of receiving education funds and living costs<strong>.</strong></p> Elza Kamali Martins, Nelsia Tomalsia Toletina ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6166 Thu, 27 Jun 2024 01:51:58 +0000 Penggunaan Media Sosial TikTok Produk The Originote Sebagai Komunikasi Pemasaran Online https://jurnal.unived.ac.id/index.php/prof/article/view/6133 <p>Social media plays an important role as a means for carrying out various communication activities, including marketing communications, where this platform provides the ability for brands to interact directly with their audience. Tiktok is a platform that plays a role in facilitating digital marketing. TikTok has recently received a lot of attention from social media users and has had a significant impact on the entrepreneurship industry. Tiktok has become an application that is popular with many individuals, which has given rise to various new business ideas. The Originote is one of the imported skincare brands that will enter the Indonesian market in 2022. This brand became very popular on TikTok social media when it first appeared in Indonesia, to be able to beat competitors who have survived longer. In conducting this research the author used a qualitative description method with data collection techniques through literature study. This method was chosen because of its ability to explore deep meaning and understanding of complex phenomena through diverse perspectives. The results of the research show that TikTok social media has an important role in the marketing communications process, by utilizing the features on TikTok and the role of influencers who can help influence consumer buying interest. This shows that the use of TikTok social media is an effective tool in carrying out marketing communications.</p> Yeni Febriyanti, Arfian Suryasuciramadhan, Meiby Zulfikar, Samsiah Nurhasanah, Dian  Utami  Amalia ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6133 Thu, 27 Jun 2024 02:13:42 +0000 Kritik Sosial Dalam Lirik Lagu (Analisis Wacana Lagu Maju Dari .Feast) https://jurnal.unived.ac.id/index.php/prof/article/view/5719 <p>Feast is a band that expresses social criticism through songs. Idealism in music, the use of words that contain figures of speech, and the themes presented make the author use the lyrics of the song "Maju" by the band .Feast as a study in this research. The method used in this research is qualitative method. The aim of this research is to find out the meaning of social criticism in the song "Maju" using Teun A. Van Dijk's approach. Critical discourse analysis using Teun A. van Dijk's approach model includes text dimensions, social cognition dimensions, and social context dimensions. The text dimension will analyze macro structure, superstructure and micro structure, then discuss it in the social cognition dimension and social context dimension to find the meaning of social criticism in the lyrics of the song "Maju". Analysis of song lyric data was carried out to describe the meaning of social criticism in the lyrics of the song "Maju" by .Feast. The results of this research show that there is social criticism in the lyrics of the song "Maju" sung by . survive and fight to the last drop of blood to defend the sovereignty of the Republic of Indonesia. Courage is something that must be instilled in every human being and defending the rights that belong to us is a must.</p> Danu Tirta, Sapta Sari, Martha Heriniazwi Dianthi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/5719 Fri, 28 Jun 2024 10:29:15 +0000 Analisis Dramaturgi Dalam Film Dear David https://jurnal.unived.ac.id/index.php/prof/article/view/6385 <p>Film is a medium of learning for the audience that is not only an entertainment, it can also convey direct messages through images, dialog and plays. Netflix has become one of the global streaming platforms that can be accessed in Indonesia since 2016. Dear David is a Netflix original movie in the genre of romantic fantasy drama that airs in 2023 directed by Lucky Kuswandi. The movie Dear David received a lot of debate, because this movie contains sexual fantasies in women. This research aims to find out how the dramaturgical analysis in the movie Dear David. The method used is a qualitative approach using Charles Sanders Pierce's semiotic analysis technique through three stages, namely representamen, object and interpretation. Each scene of the film illustrates that there is dramaturgy in the film Dear David through several scenes, namely heterosexuality, women are free to choose how to enjoy their freedom according to their respective tastes and styles. Femenism is that women have power that is arbitrary towards others and self-acceptance is a form of being able to accept their identity and respect others.&nbsp;The results of this study show that the dramaturgy in the film Dear David is depicted by the main character Laras that the story of the film Dear David shows the existence of a front stage showing her as an outstanding high school student and a back stage as a child with heterosexual sexual fantasies as evidenced by having a privacy fantasy blog. Overall, this movie provides an overview of the dramaturgical approach not what is done, but the reasons for how it can be done.</p> Intan Anggriani, Vethy Octaviani, Anis Endang Sri Murwati ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6385 Fri, 28 Jun 2024 10:35:34 +0000 Pengaruh Penggunaan Instagram Terhadap Gaya Ootd Mahasiswa Program Studi Ilmu Komunikasi Universitas Dehasen Bengkulu https://jurnal.unived.ac.id/index.php/prof/article/view/6362 <p>Currently, Instagram is widely used by various groups of people. Instagram makes people easy to access and get the information needed, especially in OOTD style. This study aims to determine the effect of using Instagram on OOTD style in Communication Studies Program Students at Dehasen University Bengkulu. Technology Determination Theory is the theory used in this study, also as an analysis knife to see how technology in the form of Instagram can affect human lifestyle, especially in OOTD style. To determine the effect of Instagram use on OOTD style, researchers used the t test, which shows that the results of the t value of 7.732 and t table of 75 are 1.995. Because the value of t count&gt; t table or 7.732&gt; 1.995, it means that Ha is accepted, it can be said that there is an influence between Instagram usage on OOTD style. This means that the more often you use Instagram, the more people know what OOTD Style is.</p> Hikma Tunnazila, Anis Endang SM, Vethy Octaviani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6362 Fri, 28 Jun 2024 10:44:51 +0000 Netnografi Pesan Moral Dalam Vlog Atap Negeri Fiersa Besari https://jurnal.unived.ac.id/index.php/prof/article/view/6341 <p>The rapid development of information technology has encouraged the presence of social media which has influenced changes in people's lifestyles and communication patterns. One product of this technological development is YouTube. This research aims to find out the moral message in the Atap Negeri vlog on Fiersa Besari's Youtube in the video entitled "Gunung Patah-Bengkulu". This research is qualitative research using netnography methods. In this research, the author chose the 30 comments most frequently mentioned by netizens on comments pages. Then create coding which then produces 30 (thirty) abstractions which are then formed into 3 (three) categories by the author according to experts. The theory used in this research is computer mediated communication (CMC). The results of the research show that after watching this vlog video, many netizens' perspectives are directed in a positive direction because there are many moral messages that can be taken away which are expressed again by them through the comments page. There are several categories in this research, namely the category of human relationships with nature, the category of human relationships with themselves and the category of human relationships with other humans in the social environment. Netizens' comments in this category can be used as material to raise the enthusiasm of the national roofing team, especially for Fiersa Besari, so that they can create more quality climbing content and also serve as evaluation material for the local government to prevent poaching of protected animals and illegal cutting of trees.</p> Dimas Joni Agustian, Anis Endang SM, Vethy Octaviani Octaviani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6341 Fri, 28 Jun 2024 10:48:50 +0000 Strategi Peningkatan Pendapatan Asli Desa (PADes) (Studi Pada Desa Sukarami Kecamatan Taba Penanjung Kabupaten Bengkulu Tengah) https://jurnal.unived.ac.id/index.php/prof/article/view/6321 <p>This Study aims to determine the Strategy for Increating Village Revenue (PADes) (Study at Sukarami Village of Taba Penanjung Sub-District of Central Bengkulu Regency). In this study, using a qualitative sedcriptive method. Data collection using observation tecniques, interviews and documentation. There were 6 informant in this study, namely: village Head, village Secretary, Head of Administrative and General Affairs. Head of Village Owned Enterprises, and Local Communities. The results of this study indicate that the Strategy to Increase Village Revenue (PADes) for Sukarami Village in Taba Penanjung Sub-Distric of Central Bengkulu Regency has been going well based on the theory of Fajar Supanto (2019: 111). Even though in term of human resources and limited fund/capital, Sukarami Village Government of Taba Penanjung Sub-District of Central Bengkulu Regency always carries aut their duties properly, coordinates with each other, and has a high commitment to Increasing Village Revenue (PADes).</p> Andri Wijoyo, Antonio Imanda, Yusuarsono Yusuarsono, Bando Amin C. Kader ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6321 Fri, 28 Jun 2024 10:53:55 +0000 Kinerja Pegawai Kecamatan Merigi Sakti Kabupaten Bengkulu Tengah Dalam Pembuatan Surat Keterangan Tanah https://jurnal.unived.ac.id/index.php/prof/article/view/6320 <p>This research purpose is to find out the performance of employees in creating land certificate at Merigi Sakti District of Seluma regency. This research is descriptive qualitative research. Data are collected by using interview, observation and documentation. In this researchthere are 4 informants, 2 people as key informants and the other 2 as main informant. This research use performance theory (Mahsum, 2006: 7) with results as below: 1. The input: in making land certificate, there was no any free people have to pay, everything is free because there was an instruction from regency government, 2. Process: in making land certificate, the process was not completed on time because the certificate finished more than one month and because of that society started not to believe with this officers, 3. The output, the officer doesn’t have target to indicate how many certificates must be finished because it depends an the number of requested people. 4. Outcome the quality of the certificate is better than before and the officers are skilled based on their skill background, 5. Benefit, the awareness level of society about the benefit from certificate are quite high almost all land have certificate personally, 6. Impact, the positive inpcat from having land certificate is about the&nbsp; legal low of private land ownership which regulated by laws of land by nation, the price of landis high and can be used as a collateral to finance department to simplity the loan.</p> Roy Martin, Antonio Imanda, Marida Sariningsih, Yanuar Rikardo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6320 Fri, 28 Jun 2024 10:59:37 +0000 Responsivitas pelayanan perusahaan umum daerah (perumda) air minum dalam melayani pemasangan Sambungan baru (Studi Pada Perumda Tirta Hidayah Kota Bengkulu) https://jurnal.unived.ac.id/index.php/prof/article/view/6303 <p>This study aims to determine how the responsiveness of Regional Public Company Services (Perumda) Drinking Water Tirta Hidayah Bengkulu city in serving the new installation. This research uses a qualitative descriptive method. Data collection using observation, interview, and documentation techniques. Data analysis techniques use data reduction, data presentation and verification or making conclusion. The results showed that the responsiveness of Perumda Drinking Water Tirta Hidayah Bengkulu city in serving the new installation consisted of 5 (five) things, namely: (1) the presence or absence of complaints from users in the past year. In this case there are indeed complaints from users of new installation services related to the length of time for installation which is not in accordance with what was delivered by the officer; (2) The attitude of the officers in responding to the complaints has tried to serve as much as possible by being friendly, polite and courteous to users of new installation services; (3) Use of complaints as a reference for further service improvement. In this case the officers certainly make complaints from customers as a reference for further service improvement and find solutions to customer complaints; (4) The various actions of officers in providing satisfaction with new installation services are to reply to every complaint from incoming customers both online and verbally and innovate in conducting online services Sejam Ladas (One Hour Report Follow Up Completed); (5) Placement of service users in the service system is placed based on the order of the new installation registration queue.</p> Resi Dwi Aprianti, Evi Lorita, Harius Eko Saputra ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6303 Fri, 28 Jun 2024 11:31:44 +0000 Self Disclosure Pada Komunikasi Generasi Z https://jurnal.unived.ac.id/index.php/prof/article/view/6386 <p>Instagram with its features has encouraged Generation Z to self-disclose. Self-disclosure on Instagram has a unique form of communication. Individuals can choose to reveal aspects of their personal lives with varying degrees of openness. The purpose of this research is to find out how Generation Z discloses information about themselves (self-disclosure) which is often hidden as a form of communication through Instagram social media. The type of research used by researchers is qualitative research with an analytical approach in accordance with DeVito's Theory. The sampling method uses purposive sampling method. The result of the study is that self-disclosure by informants tends to be often done to people who are known according to the amount aspect in DeVito's Theory. The five informants have fulfilled the valence aspect of self-disclosure by conveying positive or negative expressions on Instagram through photo and video content. The five informants' self-disclosure has fulfilled the accuracy/honesty aspect of DeVito's Theory where self-disclosure actions are mostly based on existing reality. The five informants have fulfilled the intention aspect of DeVito's theory, namely conveying their intentions and goals even though the application is different. Each informant has a different level of familiarity and depth of self-disclosure material, depending on who the self-disclosure is disclosed to. This is in line with the intimacy aspect of DeVito's theory. Self disclosure made by the five informants on Instagram social media has fulfilled 5 aspects of DeVito's theory, namely amount, valence, accuracy/honesty, intention and intimacy.</p> Eka Apriyanti, Sapta Sari, Martha Heriniazwi Dianthi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6386 Fri, 28 Jun 2024 11:34:39 +0000 Analisis Framing Pemberitaan Program Makan Gratis Prabowo Subianto Di Media Online https://jurnal.unived.ac.id/index.php/prof/article/view/6396 <p>online media is a combination of all components of text, video, audio and photos. Political news becomes a medium for the public or the press itself to convey political messages to political actors, both support and criticism. Prabowo Subianto is the Minister of Defense of the Republic of Indonesia who is running for President in 2024. One of Prabowo's programs if elected President is the Free Meal Program. This program was suddenly widely reported by the media, various reports about the program were in online media such as online media detik.com and VIVA.co.id. This research was conducted to analyze the online media detik.com and VIVA.co.id in framing news about Prabowo Subianto's Free Meal Program using the framing analysis approach model of Zhongdang Pan and Gerald M. Kosicki. This research is descriptive qualitative research. The method used in this research is the framing analysis model of Zhongdang Pan and Gerald M. Kosicki which uses a framing device consisting of four structures, namely, Syntactic Structure, Script Structure, Thematic Structure and Rhetorical Structure. The results of this research, detik.com media, in reporting on Prabowo Subianto's Free Meal Program, supports this program. This can be shown in the headline of the news. In the first news title, detik.com appears to explain Prabowo Subianto's Free Meal Program, which means that detik.com media reports on the positive side of the program. detik.com frames the news by selecting news sources, selecting quotes that support statements and information provided in the news. VIVA.co.id put the parties who gave counter statements and criticized the program, VIVA.co.id wants to show the public that is where the controversy is. Political news regarding the Prabowo Subianto Free Meal Program on the online media detik.com and VIVA.co.id has an impact on the knowledge, attitudes and perspective of the public who see the reality of the news framing of the program.</p> Mey Esa Dwi Vanti, Vethy Octaviani, Maryaningsih Maryaningsih ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6396 Sat, 29 Jun 2024 05:34:23 +0000 Analisis Wacana Kritis Berita Kriminal PADA RAKYAT BENGKULU.COM (Studi Berita Kriminal Oknum Polisi Cabuli Remaja Putri) https://jurnal.unived.ac.id/index.php/prof/article/view/6412 <p>News is the latest information or information about something that is happening. News is usually presented through print, broadcast, internet or by word of mouth to third parties and the general public. This research aims to find out and analyze the critical discourse of kriminal news on Rakyat Bengkulu.Com (Study of Kriminal News by Police Officers Cabuli Young Women), this research is qualitative research. The results of this research show a critical discourse analysis of kriminal news on Rakyat Bengkulu.Com (Study of Kriminal News by Police Officers Obscuring Young Women) that in the analysis of the kriminal news text on Rakyat Bengkulu.Com, it can be seen that the text reflects a case of alleged immoral acts involving a police officer and a woman. From this analysis, it was found that the news described the case situation, chronology of events, investigation steps, and the victim's request for accountability. Furthermore, in discursive (mesostructural) analysis, it is shown that the mass media has ideological considerations and journalists' work routines in determining how news is presented. In the context of the Rakyat Bengkulu.Com news, this discursive aspect includes the production, dissemination and consumption of news which influences readers' understanding and reactions to the case. Finally, in socio-cultural (macrostructural) analysis, it was found that this case had situational, institutional and social dimensions that influenced various aspects of the victim's life, the responsibilities of the police institution and broader social issues. This shows the role of the media in shaping opinions and responding to relevant social and legal issues.</p> Rena Lupita, Sapta Sari, Yanto Yanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6412 Sat, 29 Jun 2024 05:37:14 +0000 Standpoint Suicide Attempts Dalam Film Kembang Api https://jurnal.unived.ac.id/index.php/prof/article/view/6420 <p><em>Suicide is a serious public health issue, with approximately 800,000 deaths each year according to the World Health Organization (WHO). In Indonesia, suicides are increasing, reaching 971 incidents by 2023. The movie "Kembang Api" raises the issue of mental health, suicide and emphasizes the importance of the value of life. This research aims to analyze the reasons behind the suicide attempt in the movie "Kembang Api" through the Standpoint perspective using Roland Barthes' semiotic analysis. The method used in this research includes analyzing the visual and verbal signs in the film to reveal the emotional and psychological burden experienced by the characters. The results show that these signs reflect heavy emotional and psychological burdens, reinforcing the representation of the characters' reasons for considering suicide. The film depicts the complexity of each character's emotions and struggles, emphasizing the importance of empathy, social support and understanding of mental health issues. Thus, the movie "Kembang Api" becomes a social mirror that invites viewers to understand and support individuals struggling with emotional and psychological problems.</em></p> Artaji Rahmansyah, Anis Endang SM, Martha Herinazwi Dianthi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6420 Sat, 29 Jun 2024 05:41:42 +0000 Representasi Makna Keikhlasan Pada Series “ Layangan Putus ” https://jurnal.unived.ac.id/index.php/prof/article/view/6417 <p><em>This research was conducted to analyze the representation of sincerity shown by women in the drama series "Layangan Putus." In addition to being a form of mass media that portrays the social life of the community, this series also includes cultural creations that bring important values to the audience, one of which is about marital life rumored with infidelity and how women, especially wives, demonstrate an attitude of sincerity. This study used a qualitative descriptive approach with the analysis of Roland Barthes' semiotics model. The focus of this research was to find the denotative, connotative, and myth meanings in 4 scenes that show the meaning of sincerity. The data collection techniques used were documentation, literature review, and observation. The results of the study show that the meaning of sincerity is demonstrated as an action that refers to social situations, parties harmed in the social structure take action against those who harm them. The attitude of sincerity occurs because of human behaviors that are not in line with their true feelings and conditions and harm others, including family, by surrendering what is considered best in the hope of getting something more deserving in the future. Sincerity is an attitude that women adopt to prove that not all problems need to be responded to and vented through emotions, but in this series, it highlights the sense of sincerity that has already occurred in her married life.</em></p> Yola Hayatul Aisyah, Anis Endang SM, Maryaningsih Maryaningsih ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.unived.ac.id/index.php/prof/article/view/6417 Sat, 29 Jun 2024 05:46:23 +0000