Professional: Jurnal Komunikasi dan Administrasi Publik

Formulasi Kebijakan UMK dan Peran Advokasi Gubernur Jawa Timur dalam Penetapan Upah 2023–2024

Amma Fathuurrahmaan, Andries Lionardo — Mon, 22 Jun 2026 15:34:38 +0700

This research is motivated by the complexity of the formulation of the Regency/City Minimum Wage (UMK) policy in East Java Province, which is not only technocratic but also influenced by political dynamics and multi-actor interactions. The determination of the UMK as stipulated in East Java Governor Regulation Number 75 of 2022 and Number 78 of 2023 demonstrates the strategic role of the governor not only as a policymaker but also as a policy advocate in bridging the interests of workers and business actors. This study aims to analyze the UMK policy formulation process, the role of the governor, interaction patterns between actors, and factors influencing policy quality. The research method used is a descriptive qualitative approach with a literature study technique. Data were obtained from policy documents, academic literature, and relevant empirical media sources. Data analysis was carried out through data reduction, data presentation, and drawing conclusions using the theoretical framework of policy formulation, the Multiple Streams Framework (MSF), the Advocacy Coalition Framework (ACF), and a multi-actor governance approach. The research findings indicate that the formulation of MSE policy in East Java is the result of dynamic interactions between the government, labor unions, and business actors, involving negotiation and political compromise. The governor plays a crucial role as a policymaker and advocate in maintaining a balance of interests and the stability of industrial relations. Technocratic factors such as inflation and economic growth, as well as political factors such as interest group pressure, simultaneously influence policy decisions. However, transparency and accountability in the policy formulation process still need to be improved. This research recommends a participatory, transparent, and adaptive model for MSE policy formulation through strengthening tripartite dialogue, utilizing open data, and optimizing the roles of the governor and the Regional People's Representative Council (DPRD) in multi-actor policy governance.

Membaca Percakapan Konseling Antenatal Care: Wawancara Eksploratif Dengan Ibu Hamil

Ardhini Reswari; Nuryanti Nuryanti; Agoeng Noegroho — Tue, 23 Jun 2026 10:59:10 +0700

This research assumes that conversation quality in Antenatal Care (ANC) counseling determines whether clinical messages stay as knowledge or become daily behavior. It maps how pregnant women interpret message content, delivery, and closure so that recommendations feel relevant and actionable at home. A qualitative design used semi-structured face-to-face interviews with three pregnant women who received ANC counseling in the last three months. The interview guide combined key ANC message themes, Communication Accommodation Theory (CAT), and the Health Belief Model (HBM). Data were audio-recorded, transcribed verbatim, member-checked, and analyzed using reflexive thematic analysis. Findings show that mothers recall core advice on nutritious eating, light activity, and clinic visits, but operational details such as concrete portions, how to take iron tablets, and prioritized danger signs are not consistently conveyed. Counselors generally use everyday language and a comfortable pace, but message structure is uneven across topics. Home follow-up uses simple cues such as alarms, notes in the maternal and child health book, and family members who act as natural reminders. The study concludes that counseling effectiveness depends on content completeness and how conversations are structured and closed, and recommends a four-step micro-SOP with teach-back closure so ANC messages are understood, remembered, and practiced.

Implementasi Penggunaan Aplikasi Sistem Informasi Manajemen Kepegawaian (SIMPEG) Pada Bagian Umum Sekretariat Daerah Kabupaten Gresik

Safinatun Najah, Tukiman Tukiman — Tue, 23 Jun 2026 10:59:31 +0700

This article analyzes the Implementation of the Personnel Management Information System (SIMPEG) in the General Section of the Regional Secretariat of Gresik Regency. This analysis uses a qualitative approach of interviews, observations, and documentation. This research applies the theory of public policy implementation from George C. Edward III, which includes four main variables, namely Communication, Resources, Disposition, and Bureaucratic Structure. The results of this study show that the overall implementation of SIMPEG is going quite well, supported by communication through official letters from BKPSDM and internal socialization, adequate resources such as trained admins and digital infrastructure, positive disposition of employees even though they still need assistance for some users, and a structured bureaucratic structure with clear SOPs. However, there are several challenges, such as the reliance on sometimes unsmooth internet access and the disapproval of some senior employees to digital change. For this reason, further efforts are needed in the form of routine training, integration with the regional financial system, and continuous monitoring by BKPSDM so that implementation can run continuously and optimally. This aims to support more efficient and transparent employee management in Gresik Regency.

Implementasi Kebijakan Pemerintah Melalui Website Sp4n-Lapor Di Sinas Pekerjaan Umum Bina Marga Provinsi Jawa Timur

Evita Maharani, Muhammad Agus Muljanto — Tue, 23 Jun 2026 10:59:50 +0700

The management of public complaints plays an important role in transparent and accountable governance. The Government of the Republic of Indonesia introduced the National Public Service Complaint Management System–People's Online Aspiration and Complaint Service (SP4N-LAPOR) as an official channel that facilitates public complaints with a higher level of courage and involvement through digital mechanisms. The main purpose of this study is to explore and analyze in detail the implementation of the SP4N-LAPOR website at the East Java Provincial Highway Public Works Office, especially in managing and responding to complaints related to road infrastructure, damaged road conditions, and drainage systems. The research methodology adopts a qualitative descriptive approach, with an analytical foundation that refers to the policy implementation theoretical framework of George C. Edward III, which emphasizes four crucial factors, namely communication, resources, executive disposition, and overall bureaucratic structure. Research data was obtained through secondary data in the form of official agency documents, laws and regulations, reports, and literature relevant to SP4N-LAPOR. The results of the study show that the implementation of the SP4N-LAPOR website at the East Java Provincial Highway Public Works Office has generally been running in accordance with applicable provisions and supported by a clear legal basis and SOPs. In terms of communication, implementation is still not optimal due to limited socialization to the community. From the aspect of resources, special apparatus has been available as an admin of SP4N-LAPOR, limited budget constraints and high workload still make it difficult to respond to complaints. In terms of disposition, management apparatus shows a responsive and responsible attitude, although there are still differences in the level of commitment between employees. From the aspect of bureaucratic structure, the division of authority and SOPs has helped the complaint management process run more systematically, although coordination between units still needs to be improved. Therefore, it is necessary to increase socialization, strengthen resources, and improve bureaucratic coordination so that the implementation of SP4N-LAPOR can run more optimally.

Strategi Marketing Public Relations Mandy’s Shoes Dalam Meningkatkan Brand Awareness Di Pasar Indonesia

Sarah Elvira, Lina Sinatra Wijaya — Tue, 23 Jun 2026 11:01:01 +0700

The fashion industry, especially women's shoes, faces increasingly fierce competition in the digital age, requiring companies to have effective marketing communication strategies to increase brand awareness. Mandy's Shoes is a local women's shoe brand that focuses on comfort and fashionable designs, but still faces challenges in increasing brand awareness in the Indonesian market. This study aims to analyze the Marketing Public Relations strategy implemented by Mandy's Shoes and to determine the brand's awareness in the Indonesian market. This study uses a mixed-methods approach, combining qualitative and quantitative methods. Qualitative data was obtained through in-depth interviews with Mandy's Shoes internal parties and consumers, as well as documentation of Instagram social media content. Quantitative data were collected through the distribution of questionnaires to 52 respondents aged 18–45 years residing in big cities and active on social media. Data analysis was conducted descriptively and compiled to obtain a more comprehensive pictureThe results of the study show that Mandy's Shoes' brand awareness is strongest in brand recall, but its top-of-mind awareness remains relatively low. Mandy's Shoes' Marketing Public Relations strategy is implemented through push and pull strategies. The push strategy is carried out through participation in offline events, digital promotions, Instagram Ads, and collaborations with influencers and KOLs. The pull strategy is implemented through Instagram optimization, storytelling content, discount promotions, and visual designs consistent with the brand image. Meanwhile, the pass strategy has not been implemented due to a lack of involvement in social or community activities. This study concludes that the Marketing Public Relations strategy implemented by Mandy's Shoes is quite effective in building brand awareness up to the brand recall stage. However, communication strategies and the implementation of a pass strategy still need to be strengthened to improve the brand's position and achieve top-of-mind status in the Indonesian market.

Strategi Public Relations Dalam Promosi Sekolah Untuk Meningkatkan Intake Sma Kristen Satya Wacana Salatiga

Isna Caesar Cahyani, Lina Sinatra Wijaya — Tue, 23 Jun 2026 11:01:35 +0700

This study examines public relations (PR) strategies in school promotion and their role in increasing student intake at SMA Kristen Satya Wacana Salatiga. Using a qualitative descriptive approach, data were collected through in-depth interviews with the Promotion Division and school management, focus group discussions (FGDs) with Grade X students, and documentation of promotional activities. Data were analyzed thematically using the Attention, Interest, Desire, and Action (AIDA) framework. The findings show that PR strategies were effective at the early stages of communication, particularly in generating attention and interest through social media, face-to-face promotion, and interpersonal communication. At the desire stage, promotional activities contributed to building a positive school image and stimulating prospective students’ interest in further engagement. However, effectiveness at the action stage—enrollment decisions—remained limited, as indicated by a declining trend in student intake over the past three years despite consistent promotional efforts. This limitation is primarily due to the absence of structured, continuous follow-up communication, including a lack of a prospective student database and minimal post-promotion engagement. Consequently, initial interest and desire were not fully converted into enrollment actions, resulting in suboptimal student intake outcomes.

Implementasi Aplikasi Sarana Prasarana dan Alat Kesehatan Studi: Puskesmas Purnama Kecamatan Pontianak Selatan Kota Pontianak

Hangga Taqwa Reza, Martoyo Martoyo, Herlan Herlan — Tue, 23 Jun 2026 13:19:58 +0700

The effective management of infrastructure and medical equipment is a vital factor in improving the quality of public health services. However, manual management systems still in place often create various obstacles, such as reporting delays, difficulties in monitoring equipment conditions, and suboptimal procurement planning. This research utilizes a qualitative method with a descriptive-analytical approach. Data collection was conducted through in-depth interviews with the Pontianak City Health Office, the head of the Puskesmas (Community Health Center), infrastructure management officers, and health workers, as well as direct observation and documentary studies. The implementation of the application was analyzed based on the process of implementing the Infrastructure and Medical Equipment Application at the Purnama Community Health Center, using George C. Edwards III’s policy implementation framework, which focuses on four key variables: Communication, Resources, Disposition, and Bureaucratic Structure.The research results indicate that the implementation of the infrastructure and medical equipment application has had a positive impact on the management system at the Purnama Community Health Center. However, the findings reveal several challenges: Communication: Transmission, clarity, and consistency are not yet operating optimally. Resources: ASPAK (Medical Equipment and Infrastructure Application) officers are not general personnel, and the internet network remains inadequate or unstable. Disposition: There is a lack of official decrees from the Head of the Health Center regarding the ASPAK Team. Bureaucratic Structure: To ensure effective, efficient, and accountable implementation, Standard Operating Procedures (SOPs) or workflows must be established; currently, the lack of a routine meeting agenda suggests that the bureaucratic structure is not yet sufficiently developed.

Analisis Kualitas Pelayanan Di Puskesmas Menteng Kecamatan Jekan Raya Kota Palangka Raya

Simson Oktelhanan Lukius, Rionaldo Rionaldo, Andi Saputra, Rio Febrian — Tue, 23 Jun 2026 13:21:02 +0700

Health service quality is an important factor in determining the level of community satisfaction with health facilities, especially public health centers (Puskesmas) as primary healthcare providers. This study aims to analyze the quality of services at the Menteng Health Center, Jekan Raya District, Palangka Raya City based on service quality dimensions. The research method used is descriptive qualitative with a literature study approach using relevant scientific journals. The results show that the service quality at Menteng Health Center is generally categorized as good, but several aspects still need improvement, especially in service time and procedures. The dimensions of tangibles, reliability, responsiveness, assurance, and empathy contribute to patient satisfaction, although there are still gaps between expectations and actual services. The conclusion is that the service quality at Menteng Health Center is fairly good but not yet optimal, so improvements are needed in service speed, ease of procedures, and facilities to increase community satisfaction.

Evaluasi Pelayanan Pendafttaran Haji Melalui Sistem Aplikasi Siskohat di Kantor Pelayanan Haji dan Umrah Kota Bengkulu

Eki Gusman, Yanuar Rikardo, Dahlia Dahlia, Bando Amin C. Kader — Tue, 23 Jun 2026 00:00:00 +0700

Hajj registration services are a form of public service that has an important role in ensuring administrative order and certainty of the departure of pilgrims. Along with the increasing number of prospective pilgrims every year, the Ministry of Religious Affairs of the Republic of Indonesia implements the Integrated Hajj Computerized Information System (SISKOHAT) as an information technology-based hajj registration service system. However, in its implementation, various obstacles are still found that affect the quality of service. This study aims to evaluate the Hajj registration service through the SISKOHAT application system at the Hajj and Umrah Service Office in Bengkulu City. This study uses a qualitative method with a descriptive approach. The data collection technique was carried out through observation, interviews, and documentation with informants from employees of the Hajj and Umrah Implementation Section. Data analysis uses the CIPP (Context, Input, Process, Product) evaluation model to assess the overall implementation of services. The results of the study show that in the context component, the implementation of SISKOHAT is in accordance with the needs of hajj registration services. In the input component, there are still limitations of human resources and supporting facilities. In the process component, the service has not run optimally due to network and application system disruptions. Meanwhile, in the product component, the use of SISKOHAT provides convenience and transparency in Hajj registration, although it is not fully optimal. Therefore, it is necessary to improve the quality of the network, strengthen human resources, and update the system to improve the quality of Hajj registration services.

Evaluasi Penggunaan Dana Bantuan Operasional Sekolah (BOS) di Smp Negeri 1 Bengkulu Selatan

Lidya Nataliya, Harius Eko Saputra, Evi Lorita, Bando Amin C. Kader — Tue, 23 Jun 2026 13:22:10 +0700

Pengawasan Manajemen Meritokrasi Dalam Pengelolaan Aparatur Sipil Negara Di Bagian Umum Sekretariat Daerah Kota Baubau

Dahlan Dahidu, Andi Tenri, Zainul Abidin — Tue, 23 Jun 2026 13:22:34 +0700

This study aims to analyse meritocratic management oversight in the administration of the Civil Service (ASN) within the General Affairs Division of the Baubau City Regional Secretariat. The study employs a qualitative approach using a case study methodology. Data were collected through in-depth interviews, observation and document analysis. Data analysis utilised the interactive model proposed by Miles, Huberman, and Saldaña. The findings indicate that meritocratic management oversight within the General Affairs Division of the Baubau City Regional Secretariat is not yet functioning optimally, as internal oversight remains focused on administrative compliance rather than substantive control based on competence and performance. Performance appraisals of ASN have not yet fully served as the basis for promotion, transfer, and career development. Furthermore, reward and punishment mechanisms have not been consistently applied, leading to weak motivation among civil servants and creating scope for subjectivity in personnel decision-making. This study confirms that the failure of the merit system at the local level is not solely due to weak regulations, but rather to the weakness of managerial oversight functions in ensuring the consistent implementation of the merit system.

Analisis Penggunaan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Akun @ryuga.seafood

Siti Alfatya Ningrum, Silviana Purwanti, Johantan Alfando WS, Dony Kristian — Tue, 23 Jun 2026 13:22:53 +0700

Advances in information and communication technology have brought about significant changes in various aspects of human life, including marketing and business communication. Social media has become an essential tool for dynamic and rapid promotion, communication, and interaction. One of the most widely used social media platforms in this context is Instagram. Instagram is a promising platform for introducing products, reaching target markets, and building long-term relationships with consumers. This study aims to analyze how the social media platform Instagram in digital marketing communication activities shapes communication strategies through each element of the Integrated Marketing Communication (IMC) theory as utilized by the @ryuga.seafood account via its Instagram content. Method The research employs a qualitative approach using a case study methodology, with data collection techniques including in-depth interviews with the owner and staff, observation, and documentation in the form of Instagram content. The research findings indicate that Ryuga Seafood digital marketing communication strategy demonstrates a strong alignment with the Integrated Marketing Communication (IMC) theory as the primary framework. In terms of marketing, Ryuga Seafood optimizes all IMC elements, namely Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word-of-Mouth Marketing, Events and Experiences, and Interactive Marketing. In conclusion, this comprehensive integration ensures that every IMC element works synergistically to increase brand awareness, create positive customer experiences, and foster long-term loyalty.

Analisis Ruang Terbuka Hijau (RTH) Taman Kota Nyahu Papan Taliwu Kota Palangka Raya serta Optimalisasi Fungsinya bagi Keluarga

Tue, 23 Jun 2026 13:25:08 +0700

This study aims to analyze the existing condition of Nyahu Papan Taliwu City Park in Palangka Raya and to formulate strategies for optimizing its function as a family-friendly public space. The research employed a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation. Data collection was conducted on May 11, 2026, through one comprehensive field observation and three interview sessions. Three informants participated: two local community members who regularly use the park and one security officer. Data validation was performed using source triangulation and method triangulation. The findings indicate that Nyahu Papan Taliwu City Park generally fulfills its role as a family-friendly public green open space, supported by facilities such as children's playgrounds, jogging tracks, exercise equipment, gazebos, flower gardens, CCTV, and security officers. Public perception of the park is highly positive, with most respondents considering the park adequate and comfortable. The study reveals that park optimization does not require the addition of numerous new facilities, but should instead prioritize routine maintenance and the revitalization of existing infrastructure. A significant issue identified is that some visitors continue to smoke in the children's play area, posing health risks to children and reducing the park's effectiveness as a child-friendly environment. The study concludes that the government should focus on three main aspects: periodic maintenance and revitalization of facilities, stricter enforcement of no-smoking regulations, and improved supervision and public awareness among visitors.

Pengaruh Intensitas Sosialisasi Kebijakan Pemerintah Terhadap Tingkat Partisipasi Masyarakat Dalam Program Pengelolaan Sampah Di Kota Palangka Raya

Gusti Nazarudin, Natanael Meiky Victorius Samalukang, Bhayu Rhama, Imanuel Jaya — Wed, 24 Jun 2026 21:41:02 +0700

The problem of waste management in Palangka Raya City is still a strategic issue along with the increasing volume of household waste which reaches ±150 tons per day. The City Government through the Environmental Service (DLH) has issued a number of policies and programs, including the establishment of a Waste Bank and policy socialization activities to the community. However, the level of community participation in waste management programs is still relatively low. This research aims to analyze the influence of the intensity of socialization of government policies on the level of community participation in waste management programs in Palangka Raya City. The research method uses a quantitative approach with the type of explanatory research. The research population is people who follow the waste management program in Palangka Raya City with sampling techniques (adjusted, for example: proportional random sampling). Data is collected through a questionnaire with a Likert scale and analyzed using simple linear regression. The research results show that the intensity of policy socialization has a positive and significant effect on the level of community participation. That is, the more frequent, clear, and interactive socialization is carried out, the higher the level of community participation in supporting waste management. This finding emphasizes the importance of the role of intensive and sustainable policy communication in realizing waste governance based on government and community collaboration.

Persepsi Mahasiswa Terhadap Konten Kesehatan Mental Tiktok Pada Pembentukan Karakter Positif Di Universitas Palangka Raya

Andika Dimas Yogatirta, Ade Adharianto, Bhayu Rhama, Fitriana Selvia — Wed, 24 Jun 2026 21:50:36 +0700

This study aims to analyze the effect of students' perceptions of mental health content on TikTok on the formation of positive character at the University of Palangka Raya. The research question asked is how significant are students' perceptions of mental health content on TikTok in influencing the formation of positive character? The study uses a quantitative descriptive approach with correlational techniques. A sample of 122 students from 8 faculties at Palangka Raya University was determined through proportional random sampling. Data were collected using a structured questionnaire and analyzed with SPSS version 27 through validity, reliability, simple linear regression, t-test, and coefficient of determination (R²) tests. The research hypothesis states that there is a significant effect of students' perceptions of mental health content on TikTok on positive character formation. The results show that students' perceptions have a significant effect on positive character formation with a t-value of 10.251 > t-table 1.98 and significance 0.000 < 0.05. The coefficient of determination (R²) of 0.467 indicates that 46.7% of the variation in positive character formation can be explained by student perceptions. These findings confirm that mental health content on TikTok can be an effective educational tool for developing empathy, self-awareness, and emotional control among Generation Z, although excessive use remains mental health risk.

Implementasi Peraturan Bupati Sintang Nomor 66 Tahun 2020 Tentang Sistem Online Pajak Daerah Di Kabupaten Sintang

Ryan Maynaki, Sri Maryuni, Ida Rochmawati — Wed, 24 Jun 2026 22:50:14 +0700

This research aims to analyze the implementation of Sintang Regent Regulation Number 66 of 2020 concerning the Regional Tax Online System. The background of this study is the still low level of effectiveness in the implementation of the online tax system in Sintang Regency, which impacts the suboptimal contribution to Local Own-Source Revenue (PAD). The research method uses a descriptive research type with a qualitative approach. The results of the study indicate that policy implementation is still facing various constraints. The communication factor has not been evenly distributed to Taxpayers. The resource factor, both budgetary resources and human resources, is not yet optimal. The disposition of implementers factor shows a sufficient level of enthusiasm and strong commitment in supporting policy implementation. The bureaucratic structure factor shows that formally, the Sintang Regency Regional Revenue Agency (Bappenda) organization has a good structure and coordination flow.

Pemaknaan Konsumen Generasi Z Terhadap Pesan Afirmasi Positif Pada Kemasan Minuman Starbucks

Ni Made Vania Shinta Mahadewi, Ni Wayan Yuli Anggreni — Wed, 24 Jun 2026 23:04:23 +0700

This study aims to describe how Generation Z consumers interpret the positive affirmation messages written on Starbucks beverage cups using Stuart Hall’s encoding–decoding framework. Affirmative messages, initially designed as part of the brand’s emotional communication strategy, are often interpreted differently by audiences, making it important to understand the dynamics behind these varying interpretations. This research employed a descriptive qualitative approach involving Generation Z consumers, baristas, and a store supervisor. Data were collected through in-depth interviews and direct observations at several Starbucks outlets. The findings indicate that the encoding process is carried out by baristas as part of a service strategy intended to create a warm, personal, and pleasant customer experience. However, the decoding process resulted in three categories of meaning: dominant-hegemonic, negotiated position, and oppositional position. Consumers in the dominant position viewed the affirmations as genuine emotional support; those in the negotiated position interpreted the messages situationally; while those in the oppositional position rejected them as mere branding strategies. The study concludes that the effectiveness of affirmation messages depends on the perceived authenticity of the brand and the emotional state of the consumers, demonstrating that even simple packaging can become a complex medium of communication for a critical generation such as Gen Z.

Kebebasan Yang Dikurasi: Peran Platform Digital Dalam Membatasi Ekspresi Publik

Muhammad Nadhif Judhananto, Fero Natanael, Thomas Tokan Pureklolon — Wed, 24 Jun 2026 23:16:58 +0700

This study analyzes the paradox of freedom of expression in digital public spaces, particularly on social media platforms such as X, Instagram, YouTube, and TikTok. Social media is often perceived as a democratic space that enables individuals to voice opinions, share information, and participate in public discourse. However, this form of freedom is not entirely open; instead, it is constructed through algorithms, content moderation policies, and the economic-political logic of digital capitalism. The purpose of this research is to reveal how technological and institutional mechanisms within social media shape the boundaries of freedom of expression and their implications for the formation of public discourse. This research employs a qualitative approach using library study and conceptual analysis methods. The theoretical framework is based on Habermas’ concept of the public sphere, Foucault’s notion of power relations, and the theories of algorithmic governance and platform society. Data were analyzed descriptively and critically to examine the relationship between digital structures, power, and knowledge production. The findings indicate that algorithms and platform policies function as instruments of curation and control that determine content visibility, distribution, and legitimacy. Consequently, the digital public sphere is not entirely free but becomes an engineered arena shaped by economic interests and platform power. This condition also generates self-censorship practices among users and limits the diversity of discourses that emerge in digital public spaces. The study concludes that freedom of expression in the digital era is essentially “curated,” requiring critical awareness of the mechanisms that regulate the production and consumption of information.

Fenomena Oversharing Di Media Sosial: Bentuk Ekspresi Diri Dan Tantangan Privasi Bagi Generasi Z

Lisa Indriani, Trifena Feisa Samola, Thomas Tokan Pureklolon — Wed, 24 Jun 2026 23:30:31 +0700

The phenomenon of oversharing on social media has become increasingly prominent among Generation Z, who have grown up in an open digital environment. This study aims to understand how oversharing functions as a form of self-expression while simultaneously posing risks to privacy and mental health. The research employs a qualitative descriptive approach through a literature analysis of recent studies on digital identity, online privacy, and self-disclosure behavior. Findings indicate that oversharing often serves as a means of identity formation and social validation in digital spaces. However, this behavior also increases vulnerability to negative consequences such as stress, anxiety, and post-sharing regret. Generation Z tends to overlook long-term privacy risks in favor of short-term social gratification. Thus, oversharing reflects a paradox between the desire for self-expression and the need for privacy protection in the age of social media.

Akuntabilitas Pengelolaan Bantuan Operasional Sekolah (Bos) Di SMA Negeri 1 Siompu Barat

Ibnu Haldun, Zainul Abidin, Asmiddin Asmiddin — Wed, 24 Jun 2026 23:48:56 +0700

This study aims to explain the accountability of BOS fund management at SMA 1 Siompu Barat. This study uses a descriptive method with a qualitative approach. The data sources are primary and secondary data. Data were collected using interviews, observation, and documentation techniques. Data analysis techniques were carried out by preparing and organizing data, reducing data, and presenting data. The results of the study show that accountability tends to be oriented towards the fulfillment of financial reports and does not yet ensure the achievement of learning programs, so that many curricular and extracurricular programs are not running. Accountability must be expanded in scope from finance to performance.

Strategi Komunikasi Public Relations Pt. Indomedia Dalam Promosi Media Sosial Berbasis Model Aisas

Bellanda Putri Rendyna, Lina Sinatra Wijaya — Thu, 25 Jun 2026 12:37:14 +0700

This study is motivated by the suboptimal effectiveness of PT Indonesia Media Komunikasi Masyarakat’s digital promotion in encouraging audience responses on social media. Although the company has used Instagram and TikTok as promotional platforms, audience engagement at each stage of the consumer behavior remains suboptimal. The research aims to analyze the public relations communication strategy of PT Indonesia Media Komunikasi Masyarakat in promoting its internet services through social media based on the AISAS (Attention, Interest, Search, Action, Share) model. This study employs a qualitative approach, using in-depth interviews with the company owner, marketing and social media staff, and customers of PT Indomedia as primary data sources. The collected data were analyzed descriptively to illustrate the implementation of communication strategies at each stage of the model. The findings reveal that although the company has implemented a structured public relations communication strategy, promotional activities have primarily focused on the attention and interest stages, while the search, action, and share stages have not yet been optimized.

Analisis Penilaian Kinerja Aparatur Sipil Negara Di Dinas Kebudayaan Dan Pariwisata Kabupaten Kuantan Singingi

Thu, 25 Jun 2026 23:02:02 +0700

For the public sector (HR), the bureaucracy's major responsibility in providing services to the public must be supported by professional and competen ASN. The reason is that ASN influences the efficiency and effectiveness that occurs in government agencies both at the central and regional levels. To date, the quality of bureaucratic apparatus in providing public services in Indonesia continues to face various challenges. The public, as customers and users of these bureaucratic services, frequently complains about the quality and quantity of apparatus in carrying out their duties and functions. The research problem is formulated as follows How is the performance of State Civil Apparatus (ASN) at the Department of Culture and Tourism (DISBUDPAR) of Kuantan Singingi Regency. Study Objective To increase knowledge insight To know and analyze State Apparatus Civil (ASN) Performance at the Department of Culture and Tourism (DISBUDPAR) of Singingi Regency. The lack of ASN’s work quality can be seen from aspects of standard conformity.

Analisis Kualitas Pelayanan Publik Pada Perusahaan Umum Daerah Air Minum (Pudam) Tirta Katong Ponorogo (Studi Kasus Pada Konsumen Pudam Tirta Katong Ponorogo)

Yudha Prasetya Wardana, Mai Puspadyna Bilyastuti, Anton Subagyo — Thu, 25 Jun 2026 23:01:03 +0700

This research is motivated by the increasing competition in the public service sector, which requires companies to formulate effective marketing strategies to maintain business continuity and achieve competitive advantage. The main focus of the research is to fulfill customer expectations regarding the quality of public services at the Regional Drinking Water Company (PUDAM) Tirta Katong Ponorogo, with the aim of analyzing factors that influence customer satisfaction and loyalty, assessing service quality, identifying problems, and reviewing the company's handling efforts. This research uses a qualitative approach with a purposive sampling method. Data were collected through observation, direct interviews with employees and customers, and documentation. The research findings indicate that PUDAM Tirta Katong Ponorogo's services have not reached optimal levels, mainly due to the low responsiveness and empathy of officers in serving customers. The main problems found include disruptions in water distribution, cloudy and smelly water quality, and unstable water supply, which are the biggest obstacles triggering an increase in the number of customer complaints. As an effort to improve service quality, especially in handling complaints, PUDAM Tirta Katong Ponorogo has provided a complaint facility through official social media, carried out routine monthly checks, and implemented a District Meter Area (DMA) system to prevent and detect water theft. Through these steps, it is hoped that problems with water availability and quality can be minimized through regular monitoring and checks carried out appropriately and evenly, so that the quality of service can be maintained properly.

Analisis Desain dan Implementasi Kebijakan Penanganan Stunting Kota Palangka Raya

Gabriel Keintjem, Jeanita Remilka Tabitha, Sinta Sinta, Syintha Elia Putri — Fri, 26 Jun 2026 01:09:07 +0700

Stunting remains one of the major development issues that affects the quality of human resources and requires intervention through integrated policies. Palangka Raya City showed a decline in stunting prevalence from 28% in 2023 to 19.1% in 2024, making it an interesting case to examine from the perspective of policy design and implementation. This study aims to analyze the design and implementation of stunting reduction policies in Palangka Raya City, as well as to identify the factors influencing the effectiveness of their implementation. This research uses a descriptive qualitative method, with data collected through observation, interviews, and documentation. The findings show that the implementation of stunting reduction policies is carried out through cross-sector collaboration involving regional government agencies, integrated health posts (posyandu), health workers, communities, and various other social actors. Program interventions are implemented through assistance for children affected by stunting, distribution of nutritious food aid, health education, and the Free Nutritious Meal Program.In addition, community social capital also supports the success of the program through the participation of cadres and local donors. However, policy implementation still faces several challenges, including coordination among actors, data integration, and program sustainability. This study indicates that the success of stunting reduction is influenced by the synergy between policy design, collaborative implementation, and the continuous involvement of stakeholders.

Ambiguitas Kebijakan Dalam Pengelolaan Tambang Batu Gamping Di Kabupaten Buton Tengah: Antara Legalitas Formal Dan Legitimitas Sosial

Buradin Buradin, Zainul Abidin, Rahmawati Rahmawati — Fri, 26 Jun 2026 01:09:29 +0700

This study analyses the nature and extent of policy ambiguity in the management of limestone mining in Central Buton Regency, Southeast Sulawesi. Employing a qualitative approach using a descriptive-explanatory case study method, data were collected through in-depth interviews, field observations and document analysis. The findings indicate that policy ambiguity is at a high level. The lack of clarity regarding objectives is reflected in the tension between regional fiscal targets and environmental protection. Ambiguity regarding means is evident in the absence of integrated standard operating procedures (SOPs) for production oversight and environmental impact verification. The fragmentation of authority between the central, provincial, and regency governments creates regulatory overlap, whilst the social legitimacy of the policy is weak due to the absence of meaningful public participation mechanisms. This study concludes that high levels of ambiguity render mining policy vulnerable to implementation distortions and social conflict. A reformulation of policy is required, emphasising clarity of indicators, strengthening coordination across levels of government, and integration between the Regional Spatial Plan (RTRW) and the mining licensing system.

Implementasi Kebijakan Pengangkatan Perangkat Desa Di Wilayah Kabupaten Sukabumi (Studi Atas Desa Jagamukti)

Muhammad Fatwa Fadhila, Dine Meigawati, Andi Mulyadi — Fri, 26 Jun 2026 01:09:48 +0700

This study analyzes the implementation of the village apparatus appointment policy in Jagamukti Village, Surade District, Sukabumi Regency, based on Sukabumi Regent Regulation Number 34 of 2021. It is motivated by indications of discrepancies between regulations and actual practices, such as alleged direct appointments without proper selection stages. A descriptive qualitative method was used, with data collected through observation, interviews, and documentation involving the Village Head, District Secretary, and Analyst Staff of the Sukabumi Regency Community and Village Empowerment Office. Data were analyzed using the Mazmanian and Sabatier implementation framework. The results indicate that formally, the appointment procedures comply with applicable regulations. However, policy effectiveness is hindered by limited human resource quality, high demands for information technology mastery, strong subjectivity factors, and social environmental pressures from the community. Therefore, this study recommends implementing a stricter merit-based selection system, enhancing village apparatus capacity, and conducting more proactive bureaucratic supervision to achieve policy objectives optimally.

Pengaruh Komunikasi Interpersonal Penjual Umkm Terhadap Kepuasan Pelanggan Di Desa Kebak

Isrianto Islamudin, Romi Iriandi — Fri, 26 Jun 2026 01:10:07 +0700

This study aims to analyze the influence of interpersonal communication between UMKM sellers on customer satisfaction in Kebak Village. Interpersonal communication is considered an important factor in determining the quality of the relationship between sellers and customers during transactions. This study used a quantitative, associative design to examine the relationship between interpersonal communication variables and customer satisfaction. Primary data were obtained by distributing questionnaires to 140 UMKM buyers in Kebak Village who were selected as respondents. The research instrument used a Likert scale to measure interpersonal communication indicators, including openness, empathy, positive attitude, support, and equality, as well as customer satisfaction indicators. Data analysis was performed using IBM SPSS Statistics 29, including normality and linearity tests and Spearman's rho correlation tests. The results showed that the data met the required statistical assumptions and there was a positive and significant relationship between sellers' interpersonal communication and customer satisfaction. This finding indicates that improving the quality of interpersonal communication is often followed by an increase in customer satisfaction. Effective interactions can create a sense of comfort, trust, and a positive experience during the transaction process. This study confirms that interpersonal communication is a strategic factor in improving service quality and strengthening relationships between UMKM and customers. The research implications underscore the importance of developing interpersonal communication competencies to increase customer satisfaction and the competitiveness of UMKM.

Pengaruh Media Sosial terhadap Kesadaran Politik Mahasiswa di Era Post-Truth: Analisis Data Kuesioner Mahasiswa Universitas Palangka Raya

Fri, 26 Jun 2026 01:10:27 +0700

This study aims to analyze the influence of social media on students' political awareness in the post-truth era by emphasizing the relationship between social media intensity, digital literacy, political perception, and political awareness and participation. This research employed a descriptive quantitative approach using a five-point Likert-scale questionnaire administered to 36 university students. The questionnaire items were grouped into four dimensions: intensity of social media use and exposure, digital literacy and information verification, the influence of social media on political perception, and students' political awareness and participation. The findings show that the dimension of social media use and exposure obtained the highest mean score of 4.14. The dimension of social media influence on political perception reached 4.01, while digital literacy and information verification obtained a mean score of 4.01. Students' political awareness and participation recorded the lowest mean score of 3.65. These findings indicate that students are highly exposed to political information on social media and have fairly good critical awareness, yet active political participation such as joining online political discussions, signing online petitions, and sharing political content remains relatively lower.

Analisis Perbandingan Efektivitas Pembelajaran Daring & Luring Terhadap Pemahaman Mahasiswa Di Palangka Raya

Fri, 26 Jun 2026 01:10:43 +0700

This study aims to analyze and compare the effectiveness of online (daring) and offline (luring) learning on students’ understanding in Palangka Raya. A quantitative approach with a comparative descriptive design was employed. Data were collected using a five-point Likert-scale questionnaire consisting of 20 statements—ten related to online learning and ten related to offline learning—distributed to 110 students as respondents. The reliability test produced a Cronbach’s Alpha of 0.945, indicating that the research instrument has excellent internal consistency. Descriptive analysis revealed an average score of 3.58 (SD = 0.897) for online learning and 3.81 (SD = 0.873) for offline learning, both of which fall into the high category. A Pearson correlation test showed a strong, significant, and positive relationship between students’ perceptions of online and offline learning (r = 0.619; p < .001). A paired sample t-test indicated a significant difference between the effectiveness of online and offline learning (t = -3.148; df = 109; p = .002), with offline learning obtaining a significantly higher mean score. These findings suggest that offline learning is perceived as more effective than online learning in enhancing student understanding, particularly in terms of interaction, focus, and motivation. Nevertheless, online learning remains advantageous in terms of time flexibility and learning autonomy, so that a combination of both methods (blended learning) may serve as a more optimal learning strategy.

Peran Media Sosial dalam Pendidikan Politik: Analisis Tayangan Meet Nite Live bagi Mahasiswa Ilmu Politik

Siti Nisaussangadah, Wilda Afriani, Khoerotun Nisa Liswati — Fri, 26 Jun 2026 00:00:00 +0700

The development of digital technology has significantly transformed the way people access political information, particularly through social media, which has become increasingly dominant among university students. This study aims to analyze the role of the Meet Nite Live program in improving the political understanding of Political Science students in the digital era. The study employs a qualitative approach using the agenda setting theory as an analytical framework to examine how media shapes audience attention and interpretation of political issues. The analysis focuses on five aspects: issue salience, presentation style, intensity of exposure, transfer of salience, and meaning-making effects. Data were collected through interviews, observations, and documentation involving fifth-semester students of the Political Science Program at the Faculty of Social and Political Sciences, Universitas Bangka Belitung. The findings reveal that Meet Nite Live contributes to enhancing students’ political understanding through communicative, contextual, and accessible presentations of political issues. The emphasis on topics such as corruption, geopolitics, and public policy increases students’ attention toward political matters, while repeated exposure through digital platforms strengthens their comprehension. Furthermore, the program encourages critical thinking and raises students’ awareness of socio-political realities. This study demonstrates that social media functions not only as a source of entertainment and information but also as an effective medium for political education in improving the political literacy of young generations in the digital era.

Peran Dinas Kehutanan Provinsi Kalimantan Tengah dalam Pengembangan Wisata Berkelanjutan di Kawasan Nyaru Menteng Arboretum Kota Palangka Raya

Apriyadi Apriyadi, Andi Saputra, Simson Oktelhanan Lukius — Fri, 26 Jun 2026 09:48:13 +0700

This study aims to analyze the role of the Central Kalimantan Provincial Forestry Service in managing and developing sustainable tourism in the Nyaru Menteng Arboretum Urban Forest area in Palangka Raya City using George C. Edward III's public policy implementation framework. The Nyaru Menteng area, which previously functioned as an orangutan rehabilitation and reintroduction center, now faces transformation challenges from a conservation area to a sustainable tourism destination after its status change to non-forest state land. This research employs a qualitative method with data collection techniques through in-depth interviews, participatory observation, and documentation studies. The results indicate that the implementation of sustainable tourism development policies can be analyzed through Edward III's four variables: (1) communication—evidenced through the socialization of Central Kalimantan Governor Regulation Number 37 of 2021 and coordination with stakeholders; (2) resources—including budget allocation for tourism infrastructure development and deployment of 14 cleaning officers; (3) disposition—reflected in the commitment of apparatus in maintaining environmental sustainability and conservation education; and (4) bureaucratic structure—reflected in inter-unit coordination and implementation of SOPs for area management. These findings fill the research gap in literature regarding sustainable tourism policy implementation in urban forest areas post-wildlife rehabilitation in Indonesia.

Optimalisasi Taman Kota Palangkaraya sebagai Destinasi Wisata Berkelanjutan Berbasis Perda No. 14/2019 dan UU No. 18/2025

Feby Keren Dwi Putri, Keysha Destriana, Daniel Daniel — Fri, 26 Jun 2026 10:51:02 +0700

Green Open Space (RTH) is a critical component of sustainable urban development, maintaining environmental balance, air quality, social interaction, and economic activities, as affirmed by Palangkaraya Regional Regulation No. 14/2019 and Law No. 18/2025, which mandate at least 20% RTH with sustainable management focused on local vegetation preservation. Public park Pasok Kameloh in Palangkaraya City exemplifies urban RTH with potential as a sustainable tourism destination; previously vibrant with significant economic activity (daily income >Rp1,000,000), it has seen a sharp decline to Rp100,000/day following roundabout construction that altered access and traffic patterns. Interviews with informants confirm adequate infrastructure including trees, ornamental plants, and spatial layout but suboptimal maintenance, such as mossy mini-ponds breeding mosquitoes and odorous deer enclosures, diminishes visitor comfort and recreational appeal. Observations reveal discrepancies between regulatory mandates and field realities, where ecological, social, and economic functions remain underutilized. Thus, in-depth studies are needed to assess management alignment and formulate optimization strategies for Taman Pasok Kameloh as a balanced tourism destination.

Efektivitas Pengelolaan Data dan Informasi Kependudukan Melalui Sistem Informasi Data Keluarga (SIGA) (Studi Pada Badan Kependudukan Keluarga Berencana Nasioanal (BKKBN) Provinsi Bengkulu

Milla Anggriani, Harius Eko Saputra, Dahlia Dahlia, Yanuar Rikardo — Fri, 26 Jun 2026 11:06:10 +0700

This study aims to analyze the effectiveness of population data and information management through the Family Data Information System (SIGA) at BKKBN of Bengkulu Province. This research uses a descriptive method with a qualitative approach. Data collection techniques were conducted through interviews, observations, and documentation with informants directly involved in program implementation. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study show that the effectiveness of population data and information management through SIGA can be categorized as fairly effective based on five indicators. On the program success indicator, the implementation of family data updating has proceeded according to the established stages although there are still technical obstacles such as network and server disruptions. On the target achievement indicator, the data collection targets have generally been met, but not evenly across all regions. From the satisfaction aspect, the SIGA system is considered to facilitate the process of recording and reporting family data. On the input and output indicators, support from human resources and technological systems has produced integrated family data. Overall, the program's objective of providing accurate and integrated population data has been achieved, although improvements are still needed in the aspects of infrastructure and human resource capacity.

Analisis Kebijakan Program Pengentasan Kemiskinan di Kota Palangkaraya dalam Mendukung Pencapaian SDGs 1 dan SDGs 8

Acep Kurniawan, Daniel Daniel, Renno Sambawe, Andika Sanjaya — Fri, 26 Jun 2026 11:20:53 +0700

Poverty remains one of the major social issues that continues to receive attention from both central and regional governments. This study aims to analyze poverty alleviation policies implemented in Palangka Raya in supporting the achievement of the Sustainable Development Goals (SDGs), particularly SDGs 1 (No Poverty) and SDGs 8 (Decent Work and Economic Growth). This study employed a qualitative method with a descriptive and library research approach. Data were collected through documentation studies from the Central Statistics Agency (BPS), local government documents, scientific journals, and other relevant literature. The findings show that the poverty rate in Palangka Raya decreased from 3.70% in 2020 to 3.52% in 2024. The Urban Poverty Alleviation Program (P2KP) contributed to improving community welfare through business capital assistance, skills training, and community economic empowerment. However, the implementation of the program still faces several challenges, including limited resources, unequal economic access, and weak program monitoring systems. Therefore, stronger coordination among institutions and improvements in community empowerment programs are needed to ensure that poverty alleviation policies can be implemented more effectively and sustainably

Digitalisasi Nilai-Nilai Hindu Studi Komunikasi Budaya Generasi Z di Media Sosial

I Putu Gede Buda Mardiksa Putra, I Nyoman Alit Putrawan — Fri, 26 Jun 2026 11:55:46 +0700

The advancement of digital technology has fundamentally transformed patterns of cultural and religious communication, particularly among Generation Z, who have grown up within a social media ecosystem. In the Hindu context, digitalisation presents both opportunities and challenges in transmitting core values such as dharma, bhakti, and karma. While previous studies have largely focused on the broader phenomenon of digital religion, a significant research gap remains in examining how Hindu Generation Z constructs, represents, and disseminates cultural values through digital communication practices, particularly within algorithm-driven social media environments. This study aims to analyse the process of digitalisation of Hindu values through the cultural communication practices of Generation Z on social media, as well as to identify the dynamics of meaning that emerge within this context. The research employs a qualitative approach with a descriptive-narrative design. Data were collected through digital ethnography, including observations on platforms such as Instagram, TikTok, and YouTube, alongside content analysis of posts representing Hindu values. Data analysis was conducted using thematic analysis to identify patterns of communication, forms of representation, and evolving constructions of meaning. The findings indicate that Generation Z functions as prosumers, not only consuming but also producing and distributing Hindu values through creative, visual, and interactive digital content. Digitalisation enables the expansion of cultural communication reach; however, it simultaneously encourages the simplification and commodification of sacred values due to the logic of social media algorithms. Furthermore, there is a noticeable shift in religious communication authority from traditional actors to digital figures such as content creators and influencers. The novelty of this study lies in the development of a dharma-based digital cultural communication framework, which explains how Hindu values are negotiated within digital spaces through the interaction of technology, generational dynamics, and culture. This research also offers an integrative perspective that bridges communication studies, sociology of religion, and digital culture within the local Balinese context. It is concluded that digitalisation is not merely a medium, but a dynamic arena for the construction of religious and cultural identity. Therefore, adaptive value-based communication strategies are required to ensure that digital transformation preserves the authenticity of Hindu teachings amidst technological disruption.

Model Komunikasi Pengembangan Masyarakat Berbasis Kampanye Digital Dalam Meningkatkan Literasi Kesehatan Tentang Konsumsi Gula Di Kota Bengkulu

Bayu Risdiyanto, Martha Heriniazwi Dianthi, Riski Defa Agung, Dwi Novriansyah — Fri, 26 Jun 2026 13:07:54 +0700

Excessive sugar consumption is a public health problem because it can increase the risk of non-communicable diseases, especially diabetes mellitus. In Bengkulu City, diabetes remains an important health issue, so health communication is needed not only to provide information but also to improve public health literacy and encourage healthier behavior. This study aims to formulate a community development communication model based on digital campaigns to improve health literacy about sugar consumption in Bengkulu City. This study uses a descriptive qualitative approach with content analysis of digital campaign materials published by the Bengkulu City Health Office, Bengkulu City Media Center, community health centers, and the Ministry of Health of the Republic of Indonesia. The results show that local digital campaigns mostly focus on health checks, screening, and healthy lifestyle messages. Meanwhile, national campaigns are stronger in explaining sugar consumption limits, diabetes risks, and education about sugar, salt, and fat. This study produces a communication model that integrates digital media, health messages, community health centers, Posbindu, health cadres, and community participation. This model places digital campaigns as a medium for awareness, education, empowerment, and behavior change in controlling sugar consumption.

Adaptasi Pembelajaran Jurnalistik Multimedia Berbasis AI pada Mahasiswa Pendidikan Tinggi Vokasi

Sisca T. Gurning, Suradi Suradi, Safudiningsih Safrudiningsih — Fri, 26 Jun 2026 13:34:28 +0700

Artificial Intelligence (AI) technology is developing rapidly and is changing multimedia journalism practice substantially; however, AI technology in higher vocational education curricula encounters different challenges. The purpose of this study is to investigate the student experience through utilising AI in multimedia journalism at an a vocational college. Applying the qualitative approach and adopting a case study methodology, data were generated via open questionnaires with focus group questions, besides direct observations over 48 students that produced news packages from AI – like applications: ChatGPT, Humva, Elevenlabs. Thematic analysis identified five main themes: technical constraints, ethical dilemmas, teamwork patterns, efficiency benefits, and work coordination. The research findings show that although AI improves research and visual production efficiency, students experience significant obstacles in the audio-visual synchronization stage and limited application accessibility. Based on the Cognitive Theory of Multimedia Learning perspective, these obstacles create extraneous cognitive load that diverts students' focus from the substance of journalism to solving technical problems. In addition, a collective ethical awareness emerges, whereby students continue to prioritize manual verification to maintain the integrity of the news. This study concludes that the adaptation of AI in vocational education requires consistent infrastructure support so that this technology can boost productivity without adding to students' mental load.

Pemenuhan Kebutuhan Informasi Generasi Z di Universitas Mulawarman Melalui Instagram @Kaltimfolks Sebagai Citizen Journalism

Alda Puspita Dewi, Nurliah Nurliah, Dony Kristian, Harry Isra Muhammad — Fri, 26 Jun 2026 14:15:14 +0700

The rise of new media such as instagram has transformed how generation Z seeks information as a digital natives. This study aims to analyze how the informational needs of Generation Z at Mulawarman University are met through the Instagram account @Kaltimfolks, a user platform that are identified as a citizen journalism. The study employs a descriptive qualitative approach using purposive sampling. Data collection was performed through interviews, observation, and documentation. This study analyzes the findings based on the uses & gratification 2.0 theory proposed by Sundar and Limperos (2013) through the MAIN model. The results indicate that @Kaltimfolks effectively meets generation Z’s information needs through the four MAIN model components: modality, agency, interactivity, and navigability. The audience does not merely passively consume information but actively engages through various forms of interaction facilitated by @Kaltimfolks. This study also highlights that the new media ecosystem presents more complex needs that cannot be fully explained by classical uses & gratification theory.

Persepsi Gen Z Terhadap Keputusan Karir Pada Mahasiswa Ilmu Komunikasi Universitas Mulawarman (Studi Fenomenologi Pemilihan ASN)

Frenita Virgo Simanullang, Johantan Alfando W S, Silviana Purwanti, Ziya Ibrizah — Fri, 26 Jun 2026 14:42:35 +0700

Choosing a career is an important decision that shapes one’s future. Currently, civil
service is considered a promising profession because it offers long-term benefits such as
a guaranteed pension and other allowances. This study aims to understand the
perceptions of Gen Z—specifically, Communication Studies students at Mulawarman
University—regarding the decision to pursue a career in civil service. This study employs
a qualitative method with a phenomenological approach to explore individual meanings
and experiences. This study applies DeVito’s Perception Theory and employs data
collection techniques such as observation, interviews, and documentation, utilizing
Creswell’s data analysis techniques as the analytical method. The results indicate that
Gen Z’s—specifically Communication Studies students’—perceptions of the civil service
profession are shaped by their interpretation of it as a symbol of life stability amid the
economic uncertainty of the creative industry. The civil service profession is not seen as
an obstacle to creativity but rather as a stable environment that allows for work-life
balance, ensuring that life and work remain in harmony. The civil service is considered a
promising profession because it offers career progression and the assurance of a bright
future.

Konvergensi Media Tribun Jatim : Strategi Transformasi Konten Dan Ekspansi Audiens

Arya Pratama, Julyanto Ekantoro, Tira Fitriawardhani — Fri, 26 Jun 2026 15:02:27 +0700

The era of digital disruption has triggered a drastic shift in public media consumption behavior, characterized by a significant decline in print media circulation nationwide. To respond to this phenomenon, conventional media companies are compelled to undertake strategic adaptation measures to maintain their relevance. This study aims to explore and analyze the implementation of media convergence at Tribun Jatim, focusing deeply on three primary dimensions: organizational restructuring of the editorial department, transformation of news content formats, and the mechanization of multiplatform distribution patterns. A qualitative descriptive approach was applied in this study through participatory observation, in-depth interviews with the online editorial management and social media teams of Tribun Jatim, and literature review analysis. The research findings reveal that Tribun Jatim has integrated the convergence process comprehensively. At the organizational management level, newsroom restructuring has taken place, giving rise to specific new roles such as Social Media Specialist, Creative Content, and Multimedia Journalism, alongside the implementation of a real-time and dynamic coordination system. In terms of content operations, conventional text-and-photo-based news is transformed into various multimedia (audio-visual) formats adaptive to the unique characteristics of each digital platform, including Instagram, YouTube, Facebook, Twitter/X, and the web portal. The strategy for expanding audience segmentation is optimized through the utilization of actual analytical data (reach, engagement rate, shares) to map demographic preferences and target the long tail audience, specifically Gen Z and Millennials. Theoretically, this process reflects the models of convergence culture and mediamorphosis, which effectively preserve the existence and value of local journalism while expanding reader reach in the digital age

Hambatan Komunikasi Organisasi Pada Layanan Antar Di Borma Cikutra

Aldi Ramadan, Ridma Meltareza, Taufiq Muharamsyah — Fri, 26 Jun 2026 21:33:25 +0700

This research aims to understand the course of communication in an organization and organizational communication barriers in delivery services at Borma Cikutra. The study used a qualitative approach with descriptive methods. Information gathering techniques were carried out through comprehensive interviews, observations, and document collection. The informants in this study consisted of consisted of delivery service admins and warehouse staff directly involved in delivery service operations at Borma Cikutra. Data analysis techniques used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that organizational communication in delivery services occurs through vertical, horizontal, and diagonal communication involving delivery service admins, warehouse staff, cashiers, couriers, and customers. The main communication media used are WhatsApp and HT (Handy Talky). Communication barriers found include semantic, technical, and organizational barriers. Semantic barriers are the most dominant obstacle due to unclear and incomplete customer order information. Communication barriers impact service delays, service errors, and increased communication burden on delivery service admins. Efforts to overcome communication barriers include reconfirming customer orders, rechecking goods, improving employee coordination, and implementing responsive service communication.

Proses Produksi Video Kegiatan Pemerintah Kota Bogor Di Akun Instagram @Pemkotbogor Sebagai Media Komunikasi Publik

Salma Dhiyayl Haq, Guruh Ramdani — Fri, 26 Jun 2026 21:45:06 +0700

This study aims to examine the video production process for Bogor City Government activities published via the @pemkotbogor Instagram account and to understand the role of these videos as a medium of public communication. This study employs a descriptive qualitative method, utilizing data collection techniques such as interviews, observation, and documentation within the Broadcasting Division of the Information and Public Communication (IKP) Department at the Bogor City Communication and Information Agency (Diskominfo). The research analysis employs the audiovisual production framework by Gerald Millerson and Jim Owens, which encompasses pre-production, production, and post-production stages, and is supported by the concept of Public Service Broadcasting to examine the function of videos as a medium for public information services. The findings reveal that the video production process is conducted in a structured manner, beginning with conceptual planning, equipment preparation, filming of government activities, and editing before publication on Instagram. In this process, the Broadcasting Division not only focuses on audiovisual technical aspects but also on the clarity of information and the public’s need for accurate and easily understandable public information. This study demonstrates that government activity videos published via the @pemkotbogor Instagram account serve as a digital public communication medium that supports the rapid, visual, and easily accessible dissemination of government information to the public.

Pengembangan Media Visual Sebagai Layanan Informasi Yang Efektif Di Lembaga Penelitian Dan Pengabdian Kepada Masyarakat Universitas Bengkulu

Elys Candra Yani, Is Susanti, Siska Jufrise — Fri, 26 Jun 2026 22:10:00 +0700

This educational staff research is entitled "Development of Visual Media as an Effective Information Service at the Research and Community Service Institute of the University of Bengkulu." The study aims to improve service delivery so that it becomes more effective and efficient. Effective and efficient service refers to the ability to meet the needs and expectations of service users accurately, promptly, and through the optimal utilization of available resources. To ensure that services are delivered effectively, one highly useful strategy is the use of visual media such as posters. Posters are a form of visual communication that can convey information quickly and attractively, making them an effective medium for disseminating information to service users. Keywords: Visual Media, Public Service, Effectiveness.

Strategi Komunikasi Bumdes Dalam Memberdayakan Pelaku UMKM Di Desa Malanggaten

Suwanto Suwanto, Romi Iriandi Putra — Fri, 26 Jun 2026 22:25:55 +0700

Empowering Micro, Small, and Medium Enterprises (UMKM) is a crucial step in improving the rural economy. The success of the empowerment process is heavily influenced by the communication strategies implemented by village economic institutions, including Village-Owned Enterprises (BUMDes). This study aims to describe and analyse the communication strategies employed by BUMDes to empower UMKM in Malanggaten Village. The study employed a qualitative approach with a descriptive design. Data were obtained through in-depth interviews, observation, and documentation. The informants included BUMDes directors, BUMDes supervisors, and UMKM involved in the empowerment program. Data validity was tested using source triangulation and technical triangulation. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results show that BUMDes communication strategies are implemented by understanding UMKM needs, delivering information in a participatory manner, providing mentoring and training, and utilising face-to-face and digital communication media. The use of persuasive, familial, and locally culture-based approaches can increase UMKM ' involvement in various empowerment programs. Ongoing mentoring increases business capacity, while the use of digital media accelerates information dissemination and coordination of activities. Research findings confirm that participatory, adaptive, and community-focused communication strategies play a critical role in supporting UMKM empowerment and sustainable economic development in villages.

Analisis Kebijakan Program Makan Bergizi Gratis dan Implikasinya Terhadap Perbaikan Status Gizi Anak Di Desa Pasar Baru Kecamatan Kaur Selatan Kabupaten Kaur

Medi Afriansah — Fri, 26 Jun 2026 22:52:08 +0700

The Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) is a strategic policy of the Indonesian government launched nationally on January 6, 2025 under the leadership of President Prabowo Subianto, aimed at improving the nutritional status of school-age children, pregnant women, and breastfeeding mothers, as well as addressing stunting and malnutrition issues across various regions of Indonesia. This study aims to analyze the implementation of the Free Nutritious Meal Program (MBG) and its impact on improving the nutritional status of school-age children in Pasar Baru Village, South Kaur District, Kaur Regency. Using a descriptive qualitative method with in-depth interviews, observation, and documentation study techniques, the research results show that the MBG program has been well-designed by the National Nutrition Agency (Badan Gizi Nasional) based on Presidential Regulation No. 83 of 2024, but field implementation still faces obstacles such as distribution delays, limited menu variety, and an inconsistent monitoring system. Nevertheless, the program has had a positive impact on increasing children's body weight, improving dietary patterns, and enhancing students' concentration and school attendance.

Respons Kognitif, Afektif, Dan Konatif Mahasiswi Terhadap Konten Youtube Tasya Farasya

Putri Sonya, Nur Putri Ramadhani, Saladin Saladin — Fri, 26 Jun 2026 23:41:11 +0700

This study aims to analyze the cognitive, affective, and conative responses of female students at STISIPOL Candradimuka to Tasya Farasya’s YouTube content in the episode “Belanja Bulanan - First Impression”. This research employed a descriptive qualitative approach using media effects theory as the analytical framework. Data were collected through in-depth interviews with eight female student informants, content observation, documentation, and literature study. The findings show that cognitively the content increases audience knowledge regarding product types, functions, prices, textures, and usage results. Affectively, the content generates interest, entertainment, and curiosity, although some informants responded neutrally. Conatively, the content encourages some informants to seek further information, consider purchasing, try products, or discuss the video with friends. These findings indicate that young audiences are not passive recipients; rather, they actively evaluate message credibility, compare information sources, and adjust their responses according to personal needs.Respons Audiens, Efek Media, Youtube, Beauty Vlogger.

Efektivitas Partisipasi Masyarakat Dalam Pelaksanaan Pilkada Kota Sukabumi Tahun 2013 Dan 2018

Muhammad Ghiffar Al Ikhsani, Dine Meigawati, M. Rijal Amirulloh — Sat, 27 Jun 2026 08:59:45 +0700

This study aims to analyze the effectiveness of community participation in the implementation of the Regional Head Elections (Pilkada) in Sukabumi City in 2013 and 2018. Using a qualitative descriptive approach, this study examines three indicators of effectiveness according to Duncan in Steers (1985), namely goal achievement, integration, and adaptation. Data were obtained through in-depth interviews with the Chairman of the Sukabumi City KPU, field observations, and document analysis. The results showed that community participation in the 2013 Pilkada reached 69% and increased to 72% in the 2018 Pilkada. Despite a strong legal foundation and diverse socialization efforts, the Pilkada has not been running effectively due to participation rates that are still far from ideal. Low participation is caused by multidimensional factors, including public trust crises, voter data administration problems, socioeconomic constraints, and uneven information distribution.