Professional: Jurnal Komunikasi dan Administrasi Publik

Narasi Besar dan Narasi Kecil Dalam Pembelajaran IPA SMP: Perspektif Postmodernisme Lyotard

Murwanto Setyo Nugroho, Itang Enrico Pradana Mahardhika, Endang Fauziati — Fri, 23 May 2025 09:07:47 +0000

This research examines the application of Lyotard's postmodernist perspective in Natural Sciences (IPA) learning to deconstruct big narratives and identify the potential of small narratives. The research method uses a qualitative descriptive approach by collecting data through interviews, classroom observations, curriculum document analysis, and case studies. The aim of the research is to describe Lyotard's postmodernist perspective in deconstructing big narratives, analyzing the impact of big narratives and identifying the potential of small narratives in science learning, analyzing the impact of big narratives in science learning. The research results show that grand narratives provide a broad conceptual framework that helps students understand global issues. However, these narratives are often abstract and therefore difficult to relate to students' daily lives. In contrast, small narratives involving students' local experiences can make learning more relevant and meaningful. Integrating large and small narratives creates more inclusive, relevant and dynamic learning. Grand narratives provide a global framework, while small narratives bridge abstract concepts with real experiences, increasing learner understanding, motivation, and engagement. This combination not only deepens scientific understanding but also builds students' critical thinking and social responsibility skills. Local project-based learning strategies, simple experiments, and exploration of local wisdom are suggested to optimize the integration of these two narratives.

Evaluasi Kinerja Guru SD Di Kabupaten Tabalong Menggunakan Metode Kuantitatif

Susanty Susanty, Aslamiah Aslamiah, Norhapizah Norhapizah, Novitawati Novitawati — Fri, 23 May 2025 09:08:42 +0000

The goal of national education requires the optimal role of teachers as key elements in education. Therefore, teachers need to demonstrate strong performance. This study aims to identify the factors that significantly influence the improvement of teacher performance. The research employs a quantitative approach with a regression design. The study population consists of 1,820 teachers from 212 public elementary schools (SDN) in Tabalong Regency, with a sample drawn from this population for analysis. Data were collected using questionnaires and analyzed using descriptive statistical techniques and regression analysis. Regression analysis was utilized to examine both direct and indirect effects on teacher performance

Peran Pembinaan Terhadap Badan Usaha Milik Daerah Oleh Bagian Perekonomian Sekretariat Tuban

Arya Pratama Sagita Putri, Ananta Prathama — Fri, 23 May 2025 09:09:35 +0000

This research analyses the role of the Tuban Secretariat's Economic, Natural Resources, and Development Administration Section in fostering Regionally-Owned Enterprises (BUMD) in Tuban Regency. The research objective is to identify the role of the Tuban Secretariat's Economic, Natural Resources, and Development Administration Section in fostering Regionally-Owned Enterprises (BUMD) to improve BUMD performance, support Regional Original Revenue (PAD), and local economic development. This research uses descriptive qualitative approach with data obtained through observation, interview, and document analysis. descriptive qualitative with observation, interview, and document analysis methods. The results showed that coaching includes organisation, management, finance, stewardship, asset management, business development, monitoring, evaluation, and administration. Strategies such as routine evaluation, training of managers, preparation of performance contracts, and strengthening governance contribute significantly to the optimisation of BUMD functions. With targeted coaching, BUMDs are expected to be the driving force of the regional economy and improve the quality of public services. This research recommends a sustainable coaching strategy by strengthening collaboration and innovation to achieve more professional management and maximum contribution to regional development.

Perilaku Organisasi Dalam Pelayanan Publik (Library Research Di Indonesia)

Leony Rizati, Yolanda Wahidatunisa, Dea Seviani, Ririn Dwi Aryani, Putri Lianti — Fri, 23 May 2025 09:10:45 +0000

Organizational behavior refers to the actions and interactions of individuals within an organization. Effective organizational behavior plays a crucial role in creating a positive impact, particularly in public institutions, by enhancing the quality of services provided to the public. One of the main obstacles to improving public services in government agencies is low compliance with established standards. Other factors, such as organizational structure, employee performance, organizational culture, and service systems, also affect public satisfaction. The purpose of this study is to analyze and describe organizational behavior in the context of public service delivery. This study employs a descriptive qualitative approach, utilizing library research as the primary method for data collection, followed by content analysis. The findings indicate that organizational behavior in public institutions is influenced by education, experience, work culture, leadership, training, and incentives. These factors collectively determine the quality of services provided. The research results suggest that the better the organizational behavior, the better the public services delivered. Therefore, organizations must optimize supporting factors to ensure continuous improvement in public service delivery.

Studi Pustaka Tentang Hubungan Budaya Organisasi Terhadap Kinerja Pegawai Sektor Publik

Leony Rizati, Yolanda Wahidatunisa, Dea Seviani, Ririn Dwi Aryani, Putri Lianti — Fri, 23 May 2025 09:11:43 +0000

mployee performance in the public sector is a crucial element in assessing the effectiveness of government policies and service programs. One of the internal factors influencing this performance is organizational culture. A strong organizational culture is believed to foster a positive work environment, increase employee loyalty, and encourage the achievement of optimal results. However, not all public agencies possess a supportive organizational culture. This study aims to analyze and show that organizational culture in public institutions has an influence on the good or bad performance of the employees produced. It employs a descriptive qualitative approach, utilizing library research as the primary method of data collection, followed by content analysis. The findings indicate that employee performance in public institutions is influenced by organizational culture. The study shows that the better the organizational culture, the better the performance of employees. Therefore, organizations should routinely review their adopted cultural values and provide training aimed at strengthening organizational culture and enhancing employee motivation.

Pengaruh Lingkungan Kerja Terhadap Motivasi Peserta Magang Msib 7 Di Ruang Belajar Aqil

Alfentira Mega Sasikaraya, Binti Azizatun Nafi'ah — Mon, 26 May 2025 08:57:42 +0000

Magang dan Studi Independen Bersertifikat (MSIB) is a government program created by the Ministry of Education and Culture and was first held in 2021 with the aim of providing practical-based experience to students and producing graduates who are ready to work. This research examines the influence of the work environment on the motivation of MSIB Batch 7 interns at Ruang Belajar Aqil (RBA), a non-profit institution in Malang City that focuses on quality education and community empowerment. The research method used was qualitative with in-depth interviews with MSIB Batch 7 interns in Assistant positions. The research results show that the physical (facilities, cleanliness) and non-physical work environment (relationships between individuals, communication, appreciation) have a significant influence on the motivation of interns. Interns who have high motivation will contribute and produce optimal performance. The causes of decreased motivation of interns are excessive workload and lack of effective communication. This research emphasizes the importance of managing a supportive work environment to increase the motivation and performance of interns.

Peran Pemerintah Kota Surabaya Dalam Tahapan Penyelenggaraan Nama Rupabumi

Wahyu Ida Nurmasriyanti, Susi Hardjati — Mon, 26 May 2025 08:58:27 +0000

Standardizing topographic names is an important step in supporting sustainable development. This research examines in depth the role of the Surabaya City Government in carrying out the recording of topographic names at the regional level. Standardizing topographic names in Indonesia is a strategic effort to improve spatial data management, preserve cultural heritage, protect regional sovereignty and security, as well as create orderly government administration. Using a qualitative descriptive method with a case study approach, this research analyzes the role of the Surabaya City government, especially the Regional Administration Working Team in implementing the policy on standardizing Topographic Names in the City of Surabaya by highlighting various obstacles and opportunities that stand in the way during the implementation process, namely collecting, reviewing, and standardization of topographic names. The findings of this research highlight the importance of government readiness, coordination between institutions, availability of adequate resources, and participation in ensuring the implementation of this program. In addition, this research also identifies the need for more effective coordination between central and regional governments, as well as active contribution from the community in efforts to achieve comprehensive and sustainable standardization of topographic names.

Perangkat Kebijakan Dalam Pencegahan Dan Penanganan Kekerasan Seksual Di Lingkungan Universitas Negeri Padang

Rico Ade Saputra — Mon, 26 May 2025 08:59:31 +0000

This research discusses the policy tools made by Padang State University (UNP) in handling cases of sexual violence within the institution. Usually when sexual violence occurs, both against lecturers and students or female students, victims are confused about where to report it. If reported to the department or faculty level, victims usually cannot be handled properly because there are no guidelines that become benchmarks in preventing and handling sexual violence on campus. Therefore, a comprehensive and integrated policy tool is needed, starting from clear reporting procedures, structured case handling mechanisms, to an adequate victim assistance system.This research is a type of descriptive research with qualitative methods. The data collection techniques used are interviews and documentation. Informants in this study include the UNP PPKS Task Force, UNP Tendik, UNP Lecturers and UNP Students. This research uses the Policy Instrument Theory from Howlett and Ramesh (1995) which divides instruments into 3 (three) groups, namely, Compulsory Policy Instruments, Voluntary Policy Instruments, and Mixed Policy Instruments.The results of this study indicate that the implementation of the policy tools of Permendikbudristek No. 30 of 2021 at UNP has been running through various policy instruments, although there are several instruments that have not been implemented optimally. Referring to the Policy Instrument Theory proposed by Howlett and Ramesh (1995) shows that of the six existing policy instruments, four instruments have been fulfilled well, namely regulations, direct provisions, voluntary organizations, and information and exhortation. The other two instruments, namely public enterprises and subsidies, have not been fulfilled optimally due to constraints in coordination with government agencies and limited funding systems. UNP needs to strengthen coordination mechanisms with government agencies and develop a direct subsidy scheme for victims of sexual violence to ensure more effective policy implementation.

Pengaruh Konten TikTok @pandawaragroup Terhadap Perilaku Zero Waste Pengikutnya

Salsabila Yumna, Firdaus Yuni Dharta, Tri Susanto — Mon, 26 May 2025 09:00:30 +0000

The background of this research is the large amount of plastic waste that has not been managed properly, thus there is a need for media intervention to influence the community to reduce plastic waste. Content promoted on social media, especially TikTok, can serve as a medium to educate the public about environmental issues occurring in Indonesia. This study aims to determine the extent of the influence of TikTok content exposure from Pandawara Group on its followers' zero-waste behavior, assessed through frequency, intensity, and duration. This research employs a descriptive quantitative method with questionnaires as the research instrument. The population of this study is a 11.9 million followers of the TikTok account Pandawara Group. A total of 100 respondents were selected as the sample, using Slovin's formula. The results of the study prove that In the frequency and intensity variables there was a significant influence while the duration variable had no effect, Next, based on the results of the determination coefficient test, the R-Square value found was 0.181. So, it can be concluded that 18% of the zerowaste behavior of Pandawara Group followers is influenced by exposure to TikTok content @pandawaragroup.

Human-Machine Communication dalam Interaksi Penggunaan AI

Fandhi Tricahyo, Rahmawati Zulfiningrum — Tue, 27 May 2025 08:47:22 +0000

The rapid development of artificial intelligence technology that is starting to be utilized in the world of education has the potential to change how students and technology learn and communicate. One of the shifts in the use of artificial technology in education is the widespread use of Chat GPT. This study aims to determine the interaction of students in the city of Semarang in using AI technology, especially Chat GPT, in lecture activities through the Human-Machine Communication (HMC) Theory and the Phenomenology approach. The research method used is qualitative, which involves conducting interviews, observations, and documentation. The results of the study showed that most students considered Chat GPT an effective tool to support the learning process, especially in helping to understand the material and speeding up the search for information. However, some students also expressed concerns about the potential for dependence and negative impacts such as plagiarism. HMC emphasizes the importance of effective communication between humans and machines, where students must master how to give the right commands or prompts so that Chat GPT can provide information relevant to academic needs. The presence of Chat GPT creates dynamic interactions between students and AI. AI technology can help students who have difficulty completing college assignments. However, on the other hand, students must continue to hone their critical thinking skills and utilize AI wisely by making this GPT Chat technology a supporter, not a substitute for the human thinking process.

Strategi Komunikasi Dalam Experiential Marketing Guna Menjaga Loyalitas Pengunjung Desa Wisata Buatan

Faras Iqlima Zein, Devi Purnamasari — Tue, 27 May 2025 08:49:00 +0000

Companies need innovation to sell their products. Apart from the quality of the product, experience is also required to arouse enthusiasm for the product among the public. Managers of tourist attractions need experiential marketing as a way to avoid being drowned out by new competitors. For companies that have implemented experiential marketing methods such as Dusun Semilir, it will remain a tourist attraction that is still popular with the public. Dusun Semilir was the first to discover new ride innovations such as colorful slides. Considering that this slide is popular with many people and has gone viral, of course, many tourist attractions are starting to build similar rides and will build them better than the inventor. This is a big challenge for Dusun Semilir so visitors still choose to enjoy the rides at Dusun Semilir even though the rides are similar to rides from other tourist attractions. This experiential marketing will help tourist attractions such as Dusun Semilir so that visitors remain loyal to visiting Dusun Semilir and feel satisfied with the Dusun Semilir tourist attraction.

Optimalisasi Penggunaan Media Sosial Instagram Oleh Diskominfo Provinsi Jambi Dalam Penyebaran Informasi Kepada Publik

Kania Chairunnisa Dwi Artha, Hudi Santoso — Tue, 27 May 2025 08:54:08 +0000

This research focuses on Content Optimization on Social Media Instagram of the Jambi Province Diskominfo. Social media is a forum for interaction that is done online / online, so that information is obtained through social media such as Instagram. The Jambi Province Diskominfo actively uses social media and uses Instagram to spread news/information in Jambi Province. This research aims to explain the Jambi Provincial Diskominfo optimizing the dissemination of public information through Instagram social media and explain the obstacles faced by the Jambi Provincial Diskominfo in disseminating information through Instagram social media. This study uses a qualitative approach. The results of the study show that the Jambi Provincial Diskominfo has used Instagram quite well in optimizing the dissemination of public information through features such as feeds, reels, and instastories. However, the entertainment aspect and social interaction have not been optimally optimized, causing low appeal, especially for young people. The main obstacles in content management include limited human resources, budget, low digital literacy of the community, and lack of audience participation.

Faktor-Faktor Yang Mempengaruhi Penyusunan Anggaran Pendapatan Dan Belanja Daerah Kabupaten Buton Tengah

Kasim Kasim, Syahril Ramadhan, Zainul Abidin — Tue, 27 May 2025 08:55:01 +0000

This study aims to describe the factors that influence the preparation of the Regional Budget of the Central Buton Regency Government. This research uses a descriptive method with a qualitative approach. Data were collected using interview, observation and documentation techniques. The results showed that the leadership style carried out by the head of the regional apparatus organization was very influential in designing, planning and selecting programs related to the needs of the agency. The success of budgeting is also determined by administrative improvement factors, including the use of performance-based budget measurement instruments. The reward factor given by the Central Buton Regency Government to planners who excel in their duties and responsibilities can have a positive influence on competition and performance in budget preparation. Finally, the provision of sanctions for agencies that do not implement performance-based budgeting also motivates employees in the budget preparation process.

Strategi Digital Marketing PDAM Air Moedal

Ulul Amri, Choirul Ulil Albab — Tue, 27 May 2025 08:55:53 +0000

Pemasaran digital memiliki peran penting dalam membuka peluang usaha, khususnya dalam memperkenalkan serta memasarkan produk kepada audiens yang lebih luas. Perkembangan pemasaran digital terus mengalami pertumbuhan,Air Moedal memilih menggunakan digital markeeting sebagai salah satu metode pemasaran yang digunakan untuk menjangkau pasar yang lebih luas. Tujuan penelitian ini untuk mengkaji tingkat ketertarikan masyarakat terhadap Air Moedal melalui penerapan digital markeeting khususnya instagram dan tiktok. penelitian kualitatif dipilih untuk menggali secara mendalambagaiman implementasi strategi digital marketing yang digunakan Air Moedal. Teknik pengumpulan data menggunakan wawancara mendalam dan observasi dengan 2 narasumber yang berbeda, dengan menggunakan metode deskriptif untuk menjelaskan pelaksanaan digital marketing yang dilakukan Air Moedal melalui instagram dan tiktok. Berdasarkan hasil penelitian yang diperoleh dapt disimpulkan bahwa penggunaan patform instagram dan tiktok terbukti efektif dan efisien dalam merespon perubahan perilaku konsumen. Dengan memanfaaatkan platform instagram dan tiktok secara konsisten dan rutin, membuat Air Moedal mampu bertahan dan terus menemukan ide-ide baru dalam persaingan yang ketat di era digital saat ini. Memanfaatkan kelebihan digital markeitng yang meliputi kecepatan dalam menyebarkan informasi, jangkauan yang luas dan evaluasi yang sangat terukur dalam bentuk data, hal itu merupakan sebuah cara untuk mengoptimalkan promosi. Secara keseluruhan, strategi yang diterapkan Air Moedal dalam penggunaan digital marketing dinilai efektif dan efisien dala meningkatkan ketertarikan, kesadaran dan potensi penjualan yang terus meningkat terhadap produk Air Moedal.

Optimalisasi Pemanfaatan Website Sebagai Media Cyber Public Relations (Studi Kasus Pada PT. Indonesian Technology Kota Metro)

Dava Anggewa, Hanindyalaila Pienrasmi, Budhi Waskito — Sun, 01 Jun 2025 07:20:58 +0000

This study aims to analyze the optimization of website utilization as a cyber public relations (CPR) medium in supporting the company's communication strategy, with a case study at PT. Indonesian Technology, Kota Metro. The research approach used is qualitative with a case study method. Data collection was carried out through in-depth interviews, participatory observation, and documentation. The research findings show that the company's website has been utilized as a cyber PR medium; however, it still requires improvement in aspects such as interactivity, the application of search engine optimization (SEO) techniques, as well as the consistency and quality of information presentation. An effective digital communication strategy plays a crucial role in increasing stakeholder interest in the company. The conclusion of this study emphasizes that optimizing a website as a cyber public relations (CPR) medium must include the delivery of high-quality content, systematic implementation of SEO, and a digital-based interaction strategy to strengthen corporate communication.

Evaluasi Program Sertifikasi CHSE Desa Wisata Dalam Pembangunan Pariwisata Berkelanjutan

Septi Wulandari, Esa Septian — Tue, 03 Jun 2025 02:24:18 +0000

This study aims to evaluate the effectiveness of the CHSE (Cleanliness, Health, Safety, Environment) Certification Program implemented in tourist destinations in Sleman Regency for the recovery of the tourism sector post-COVID-19 pandemic. Using a qualitative approach with a case study method, this research collects data through literature review and policy analysis, focusing on the input, output, and outcome indicators of the program. The findings show that the CHSE program can enhance tourists' trust in the cleanliness and safety of tourist destinations. However, significant challenges were found in its implementation, particularly in tourist destinations and village tourism, which have not fully understood the certification procedures and face financial constraints. The implications of this study highlight the importance of improving training, socialization, and technical support for destination managers to expand the application of CHSE, especially in village tourism. This research contributes to the literature on the recovery of the tourism sector in Indonesia by emphasizing the challenges of implementing CHSE certification at the destination level, which is crucial for sustainable tourism policies.

Perancangan Produksi Video Dokumenter Merangkai Keindahan Menganyam Harapan Sebagai Media Promosi Kerajinan Rangkaian Bunga Nusantara

Tue, 03 Jun 2025 02:33:30 +0000

Weaving Beauty, Weaving Hope is the idea of a short documentary video work which is designed as a work object analyzed in depth to be able to communicate the meaning behind the creation of the flower arrangement. Based on these phenomena and problems, the aim of designing the documentary short video work Arranging the Beauty of Weaving Hope is to understand how to design a short documentary video production to promote the value of the product so that it can persuade consumer decisions. The project for making this work is a documentary video entitled "Creating the Beauty of Weaving Hope". This work tells the story behind the creation of the Indonesian Flower Basket Series from Bouquet Bucket, which is a form of appreciation and harmony towards local Indonesian woven bamboo crafts. In making this promotional documentary video, the creator of the work is to inform and educate the public about making products related to Indonesian craftsmen. Based on the results of the YouTube social media promotional documentary video entitled "Creating the Beauty of Weaving Hope" it has fulfilled the author's hopes. The hope of the author of this YouTube social media promotional documentary video is that it can fulfill the requirements for obtaining a Bachelor's degree in Communication Science, provide information about product making and provide education related to Indonesian cultural crafts. The aim of this work is to build understanding of Bouquet Bucket consumers so that they are aware of the importance of choosing the work of local craftsmen to appreciate the preservation of Indonesian culture.

Pesan Kampanye Dan Efektivitas Retorika Politik

Yanto Yanto — Tue, 03 Jun 2025 02:34:26 +0000

This study aims to analyze campaign message strategies and the effectiveness of political rhetoric employed by incumbent legislative candidates from the Golkar Party in Mukomuko Regency during the 2014 Legislative Election. A qualitative approach with a case study design was applied, utilizing in-depth interviews, field observation, and campaign material documentation. The findings reveal that candidates structured their campaign messages contextually, emphasizing personal credibility (ethos), emotional closeness (pathos), and programmatic argumentation (logos). Message delivery was conducted interpersonally through social gatherings and informal meetings, reflecting the local community’s communication culture. Candidates consciously avoided negative campaigning and prioritized narratives of achievement and performance records. These findings suggest that effective political communication in local contexts requires a combination of message substance and sensitivity to prevailing social norms.

Peran Lirik Lagu Zona Nyaman Fourtwnty terhadap Perilaku Motivasi: Studi Psikologi Komunikasi

Angga Arsafian Al Danish, Teguh Hartono Patriantoro — Tue, 03 Jun 2025 02:35:24 +0000

Penelitian ini bertujuan untuk menganalisis persepsi masyarakat terhadap lirik lagu Zona Nyaman karya Fourtwnty dan pengaruhnya terhadap perilaku motivasi. Menggunakan pendekatan kualitatif deskriptif dengan teori Stimulus-Organism-Response (S-O-R) dari Carl Hovland, penelitian ini menggali bagaimana lirik lagu ini mempengaruhi pola pikir dan perilaku pendengarnya. Data diperoleh melalui wawancara dengan ahli psikologi dan analisis komentar masyarakat di YouTube. Hasil penelitian menunjukkan bahwa sebagian besar masyarakat menanggapi lagu ini secara positif. Lirik lagu yang bersifat reflektif dan motivasional, seperti "bekerja sesuai hati" dan "kita bukan sapi", menginspirasi pendengar untuk melakukan refleksi diri dan berani mengambil keputusan untuk keluar dari zona nyaman. Lagu ini berfungsi sebagai stimulus eksternal yang memicu perubahan sikap dan motivasi internal pendengar, terutama bagi mereka yang merasa tertekan atau tidak puas dengan kehidupan atau pekerjaan mereka. Penelitian ini juga menegaskan bahwa lirik lagu, bersama dengan melodi dan penyampaian vokal, berfungsi sebagai alat komunikasi yang efektif dalam mendorong perubahan perilaku dan motivasi. Temuan ini memberikan kontribusi penting bagi pengembangan studi komunikasi musik dan psikologi motivasi.

Integrated Marketing Communication Dalam Meningkatkan Brand Awareness Pada Bisnis Startup Di Grosirone

Syifa Amalia Putri, Ika Sartika — Tue, 03 Jun 2025 02:36:19 +0000

This research examines the implementation of Integrated Marketing Communication (IMC) in enhancing brand awareness at GrosirOne, a startup company operating in the fast-moving consumer goods (FMCG) e-commerce sector. The study is motivated by the increasing competition among startups and the importance of building strong brand awareness, especially in the traditional market segment. This research uses a descriptive qualitative method with data collection techniques such as interviews, observations, and literature review, involving GrosirOne staff and merchant partners who play a key role in the company's operations. The findings reveal that GrosirOne applies five elements of integrated marketing communication: advertising, sales promotion, public relations, personal selling, and direct marketing. These elements are not implemented separately but are well-coordinated to support the company's primary goal of building stronger brand awareness. The study concludes that IMC plays a crucial role in building brand awareness and boosting sales. To achieve more significant results, the company needs to implement more intensive educational strategies and a more personal approach to both consumers and partners. This research provides an important contribution as a guideline for startups to strengthen their brand using integrated communication strategies. Not only will this enhance brand awareness, but it will also help improve overall sales.

Implementasi Kebijakan Kawasan Tanpa Rokok (KTR) Di Kantor Dinas Pendidikan Dan Kebudayaan (P&K) Kota Sukabumi

Maulana Sidiq, Muhammad Rijal Amirulloh, Andi Mulyadi — Tue, 03 Jun 2025 02:37:09 +0000

In an effort to limit smoking activities among employees, the Office of Education and Culture (P&K) of Sukabumi City implements Regional Regulation No. 3 of 2014 concerning Smoke-Free Areas. This study aims to determine how the implementation of the Smoke-Free Area (KTR) policy is carried out in the Office of Education and Culture (P&K) of Sukabumi City and the obstacles faced by the Office in implementing the KTR policy. This research uses a descriptive qualitative method and employs the theory of Diana M. DiNitto with four dimensions: communication, resources, bureaucracy, and attitudes. Data for this study were obtained from interviews and documentation. The results of the study indicate that the implementation of the Smoke-Free Area (KTR) policy in the Office of Education and Culture (P&K) of Sukabumi City is still not optimal due to inadequate resources, unstructured bureaucracy, and attitudes that show some employees still smoke inside the office. The conclusion of this study is that the implementation of the Smoke-Free Area policy cannot proceed effectively due to several inhibiting aspects, namely communication, resources, bureaucracy, and attitudes. The recommendations provided include the need for more intensive and continuous socialization and education regarding the KTR policy, the enforcement of strict laws with clear sanctions for violators, the provision of supporting facilities such as separate smoking areas, and effective supervision by forming a special monitoring team responsible for ensuring compliance with the KTR policy.

Implementasi Permen PAN-RB No. 28 Tahun 2019 Tentang Penyetaraan Jabatan Administrasi Ke Jabatan Fungsional Di Lingkungan BKKBN Provinsi Kalimantan Selatan

Ariyati Marsella — Tue, 03 Jun 2025 02:38:10 +0000

This study aims to understand the implementation of the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform Number 28 of 2019 related to the equalization of administrative positions to functional positions within the BKKBN Representative of South Kalimantan Province. With a qualitative approach and descriptive methods, this study relies on interviews, observations, and documentation as data collection techniques, while informants are the main source of information. The data is analyzed through the process of reduction, presentation, and conclusion drawn. The results of the analysis show that the implementation of this policy is still not optimal. Based on Edward III's policy implementation theory, it was found that the variables of communication, resources, disposition, and bureaucratic structure have not reached ideal conditions. This research also highlights the role of policy implementers and the impact of policies on relevant officials. As a recommendation, the Representative of the South Kalimantan Provincial BKKBN needs to improve the work system in functional positions to ensure that policies can run more effectively and in accordance with applicable regulations, so as to support bureaucratic efficiency.

Analisis Framing Pemberitaan Detikjateng.Com Dan Tribunjateng.Com Tentang Kasus Bullying Di Pelajar Jawa Tengah

Dallih Pinalis, Agus Triyono — Tue, 03 Jun 2025 02:39:20 +0000

The number of cases of bullying that occur in the school environment makes important attention in the world of education today, one of which is in Central Java. Thus making the mass media joined the rollicking to report the case. This research uses qualitative approach with Robert n framing analysis method. Etnman. The purpose of this study to determine the framing of news cases of bullying at the level of Central Java in the online media Detikjateng.com and Tribunjateng.com. Data were collected from news articles published in September 2023-February 2024. The results showed that the media Detikjateng.com and Tribunjateng.com has an important role in conveying information about bullying cases, focusing on several elements, namely physical, verbal and social bullying. In addition, the news also covers the handling of cases by the authorities and the psychological impact experienced by victims. This study emphasizes the need for more attention to the handling of cases of bullying as well as increased public awareness of this issue to create a safer educational environment for students.

Komunikasi Politik Di Era Digital: Pengaruh Media Sosial Terhadap Opini Publik

Diah Fatma Sjoraida — Tue, 03 Jun 2025 17:20:36 +0000

Garut Regency is a region in West Java that holds simultaneous Regional Head Elections. The number of social media users who are the millennial generation is 402,000. Through political communication carried out by the Regional Head candidate pair, Abdusy Syakur Amin and Putri Karlina, they managed to win the Regional Election with 915,780 voters (65% of the vote), where even though they won by a landslide, this pair's victory was not able to increase the votes of parties who use social media, such as millennials, where the votes of millennials were only achieved by 53% of voters from around 915,780 which is a total of 2,005,168 voters in the DPT. This situation is caused by the political communication carried out in the media by the Regional Head candidate in Garut Regency which is still not effective because there is still a negative campaign attacking the couple Abdusy Syakur Amin and Putri Karlina on social media by the successful team of Helmi Budiman and Yudi Nugraha on social media, so that they do not provide a good example to voters on social media, and often create black campaigns which tend not to make voters' sympathy on social media shift to the couple Abdusy Syakur Amin and Putri Karlina. The aim of this research is to determine and analyze the extent to which social media used for political communication or campaigns can influence positive public opinion towards candidates for Regional Head in Garut Regency. The research method uses quantitative descriptive methods with data collection techniques using observation, questionnaires and literature studies, while data analysis uses data quality tests, classical assumption tests, simple linear regression tests, t tests and coefficient of determination tests. From the results of existing research, it can be concluded that the use of social media in political communication has a positive effect on public opinion.

Strategi Pemenengan Anggota Legisltaif Perempuan Fraksi Partai Gerindra Pada Pemilu Di Kota Padang Sumatera Barat Tahun 2024

Yoana Lestonac Elita Wumbu, Doni Hendrik — Tue, 03 Jun 2025 17:21:54 +0000

In the 2024 Legislative Election, there were 648 legislative candidates, of which 216 were female candidates. However, only 4 female candidates succeeded in securing a seat, one of whom is Dewi Susanti from Padang 4 District representing the Gerindra Party faction. This success highlights the importance of an effective political strategy. This study aims to identify the winning strategies and the supporting factors that contributed to the success of female legislative candidates from the Gerindra Party faction in the 2024 Legislative Election in Padang 4 District. The research uses a qualitative approach with a literature study method, involving data collection from books, literature, notes, and relevant reports. The findings indicate that key factors in Dewi Susanti's victory include the presence of supportive figures behind the candidate, the cohesion of the success team, and financial support for the campaign. Additionally, significant supporting factors in the victory include social, political, and economic capital. This study provides an overview of the importance of combining various strategic factors in achieving victory in legislative elections, particularly for female legislative candidates.

Pengaruh Terpaan Konten Erigo X JKT48 Pada Akun Tiktok @Erigo.Store Terhadap Keputusan Pembelian Produk Pakaian

Habib Ali Sofyan, Wahyu Utamidewi, Rastri Kusumaningrum — Tue, 03 Jun 2025 17:22:53 +0000

Habib Ali Sofyan, 2010631190056. "The Influence of Erigo X JKT48 Content Exposure on the TikTok Account @Erigo.Store on Purchase Decisions for Clothing Products." Communication Science Study Program, Faculty of Social and Political Sciences, Singaperbangsa University, Karawang.The background of this research is TikTok as a popular social media platform in Indonesia, utilized by various brands, including Erigo, for marketing. One of its strategies is collaborating with JKT48 through the Erigo X JKT48 campaign, which attracts fans' attention. This study aims to analyze the influence of Erigo X JKT48 content exposure on the TikTok account @Erigo.store on purchasing decisions for clothing products.This study employs a quantitative approach with a causal method based on the philosophy of positivism, using the Uses and Effect theory by Sven Windahl. The research population consists of members of the TEAM48 Karawang community, with a sample size determined using the Isaac and Michael formula, resulting in 81 respondents. The findings indicate that exposure to Erigo X JKT48 content on the TikTok account @Erigo.store has a positive influence of 78.8% on fashion purchasing decisions, while 21.2% is influenced by other factors.

Komunikasi sebagai Instrumen Kepemimpinan: Analisis Komparatif Dinamika Internal HIMAKSI dan HIMAPLIK

Tuti Handayani Is — Tue, 03 Jun 2025 17:24:03 +0000

I Communication within student organizations does not merely serve as a means of conveying information, but also represents the leadership style applied within the organization. This study aims to analyze and compare the communication styles that have developed within the Communication Science Student Association (HIMAKSI) and the Public Administration Student Association (HIMAPLIK) at Dehasen University in Bengkulu, as well as to examine how these communication styles reflect the leadership patterns of each organization. The approach used is descriptive qualitative with data collection techniques in the form of in-depth interviews with the chairpersons, executives, members, and advisors of both organizations. The results of the study indicate that HIMAPLIK adopts an open, participatory, and professional communication style, consistent with democratic leadership and a communication structure that runs vertically and horizontally in a balanced manner. Conversely, HIMAKSI exhibits a tendency toward inconsistent and one-way communication, reflecting a semi-authoritarian leadership model. These findings were analyzed using organizational communication theory (Goldhaber), communication style theory (Norton), and leadership style theory (Lewin). Based on these results, it is concluded that the effectiveness of student organizations is highly determined by the extent to which internal communication is built in a dialogic, open, and inclusive manner, supported by leadership that is adaptive to organizational dynamics.

Komunikasi Organisasi Pada Karang Taruna Dalam Meningkatkan Motivasi Pemuda Kreatif Di Desa Selingsingan

Dilmai Putra, Rikardo Imran Hidayat, Martha Heriniazwi — Tue, 03 Jun 2025 17:24:47 +0000

This study aims to explore the organizational communication strategies implemented by the Karang Taruna (youth organization) of Selingsingan Village in fostering motivation among creative youth. Using a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and documentation involving six informants, including the chairman, administrators, and active members of the organization. The research adopts Hersey and Blanchard's situational leadership theory as a framework, focusing on four communication styles: telling, selling, participating, and delegating. The findings reveal that the chairman's adaptive communication approach significantly enhances member engagement and motivation. Clear, open, and participatory communication practices are key to building a sense of belonging and active involvement among youth. This study recommends the continuous development of persuasive two-way communication within Karang Taruna to further strengthen youth participation in social and entrepreneurial activities.

Efektivitas Program Kota Tanpa Kumuh Dalam Menangani Kawasan Permukiman Kumuh di Kota Pontianak

Sinta Carrisa, Sukamto Sukamto, Iving Arisdiyoto — Tue, 03 Jun 2025 17:26:29 +0000

This study aims to analyze the effectiveness of the Kota Tanpa Kumuh (KOTAKU) Program in addressing slum settlements in Pontianak City. The program is based on Law No. 1 of 2011 on Housing and Settlements and the Pontianak Mayor’s Decree No. 1063/D-PRKP/2020. Using a descriptive qualitative approach, this research examines the program's effectiveness through Richard Matland's policy implementation theory, encompassing the dimensions of the right policy, right implementer, right target, and right environment. The findings indicate that the KOTAKU Program has generally been effective in reducing slum areas through improvements in basic infrastructure and flood control. The right policy dimension reveals that the policies align with local needs, while the right implementer highlights the coordination between DPRKP, Community Self-Reliance Agencies (BKM), and other stakeholders. However, in the right target dimension, there is a disparity in perceptions between the community and program implementers, with communities feeling that the benefits are unevenly distributed. The right environment dimension indicates that the program has considered local conditions, though community participation in maintaining program outcomes remains low. The study recommends improving communication and transparency between program implementers and the community, ensuring a more equitable distribution of benefits, and strengthening community participation to sustain program outcomes. These steps are expected to enhance the program's effectiveness in creating livable, healthy, and sustainable settlements in Pontianak City.

Peran E-Government Dalam Peningkatan Efesiensi Dan Efektivitas Pelayananan Publik

Marulitua Tambunan, Timbul Dompak — Tue, 03 Jun 2025 17:55:58 +0000

One of the major advances in improving the effectiveness and efficiency of public services is e-government, or electronic government. When information and communication technology is used in government, public services become more accessible, operational costs are reduced, and accountability and transparency in government management are increased. Using a literature study methodology that combines various data and conclusions from current academic sources. The purpose of this study is to assess how e-government can improve public service standards, see how it affects the effectiveness and efficiency of public services, and identify various barriers to implementation. It is hoped that this study will offer conceptual and practical insights into the importance of e-government as a tool for bureaucratic change in Indonesia. Using a literature study methodology that combines various data and conclusions from current academic sources.

Perilaku Rasisme Pemain Game Online Valorant

Galang Andhika Pratama, Sidiq Setyawan — Tue, 03 Jun 2025 17:57:21 +0000

Penelitian ini menganalisis interaksi antar pemain dan faktor-faktor penyebab munculnya rasisme dalam penggunaan fitur teks chat dan voice chat pada game online Valorant. Latar belakang penelitian ini didasari oleh penggunaan serta dampak dari kedua fitur tersebut, yang sering kali memicu tindakan rasis dan memengaruhi dinamika permainan serta perilaku pemain. Teori yang digunakan dalam penelitian ini adalah Computer Mediated Communication (CMC), yang menitikberatkan pada bagaimana komunikasi melalui media komputer dapat membentuk perilaku dan dinamika kelompok. Metode penelitian yang digunakan adalah analisis kualitatif dengan pendekatan observasi dan wawancara terhadap pemain Valorant. Hasil penelitian menunjukkan bahwa teks chat lebih sering digunakan untuk komunikasi strategis, sedangkan voice chat lebih banyak dipakai untuk komunikasi cepat dan intens. Tindakan rasis sering kali muncul sebagai bentuk ekspresi dominasi, strategi psikologis, atau reaksi emosional terhadap situasi dalam permainan.

Pengelolaan Sampah Dalam Mendukung Pengembangan Pariwisata Berkelanjutan Di Kabupaten Gianyar

I Wayan Sujana Putra, Nyoman Diah Utari Dewi, Ni Putu Tirka Widanti — Tue, 03 Jun 2025 17:58:40 +0000

Gianyar Regency is one of the tourist destinations in Bali. This tourist area is certainly not free from various problems, both problems that can be easily overcome and problems that can hinder the development of tourism itself. Common problems are related to waste management. Based on these conditions, the purpose of this study is to determine waste management in supporting the development of sustainable tourism in Gianyar Regency. The research methodology used in this study is qualitative research with observation. The data sources used are secondary data sources. Secondary data in this study are data obtained from documentation or literature studies from the research locus. The results of the study indicate that waste management that has been carried out in Gianyar Regency is sorting waste from households and scheduling waste delivery according to its source to the final disposal site. Waste sorting activities starting from households have a significant impact on environmental cleanliness and the development of sustainable tourism in Gianyar Regency.

Quality Of Public Services Of Bojonegoro District Government Through A Study Of Compliance Analysis On Public Service Standards, Indonesia

Ahmad Suprastiyo — Tue, 03 Jun 2025 17:59:53 +0000

During 2021 to 2023, the level of compliance of the Bojonegoro Regency Government in the provision of public services has always increased from 2021 to 2023. In 2021, the fulfillment value of Bojonegoro Regency was 62.80 (yellow zone), in 2022 the fulfillment value of Bojonegoro Regency was 71.21 (yellow zone) there was a fairly small increase in value of 8.41 so that it was still in the yellow zone. Bojonegoro Regency in 2023 obtained a compliance level value of 86.80 (green zone) there was an increase in value of 15.59 from 2022. This study aims to realize the level of fulfillment of public service standards in improving the quality of service to the community. Qualitative research methods with data collection through interviews and document studies of regional secretariat reports and ombudsman reports, data analysis includes data collection, data condensation, data presentation, and conclusions. Research findings show that the level of public satisfaction with the Bojonegoro Regency Government is still in the moderate and good category with the average public satisfaction value in 2021 (95.50), 2022 (85.08), 2023 (87.82) still not in the very good category.

Program Seribu Jalan Mulus Kota Bengkulu: Analisis Strategi Infrastruktur Untuk Pembangunan Wilayah

Yanuar Rikardo — Tue, 03 Jun 2025 18:01:00 +0000

The Seribu Jalan Mulus (A Thousand Smooth Roads) Program is a flagship policy of the Bengkulu City Government aimed at accelerating the development of neighborhood road infrastructure to enhance regional connectivity and improve residents’ quality of life. This study analyzes the implementation strategy of the program, identifies the challenges encountered, and evaluates its effectiveness in promoting sustainable regional development. Using a qualitative case study approach, data were collected through in-depth interviews, field observations, and document analysis focused on the implementation by the Public Works and Spatial Planning Agency (PUPR) of Bengkulu City. The findings indicate that the program has significantly improved accessibility and mobility, especially in densely populated and peripheral areas. However, the implementation faces several obstacles, including budget constraints, geographic difficulties, inconsistent construction quality, and weak interagency coordination. The analysis also shows early signs of good governance principles being applied, although impact-based evaluation remains underdeveloped. The study recommends strengthening performance-based monitoring and evaluation systems, enhancing technical capacities of field implementers, and encouraging broader involvement from communities and non-government sectors in infrastructure oversight.

Dampak Implementasi Kebijakan (BPJS) Kesehatan Sebagai Syarat Wajib Administrasi Publik Di Kota Batam

Ajay Julianto, Etika Khairina — Wed, 11 Jun 2025 08:39:20 +0000

Kebijakan penerapan BPJS Kesehatan sebagai syarat penyelenggaraan pemerintahan di Indonesia telah berlaku sejak 1 Maret 2022 melalui INPRES (Instruksi Presiden) yang tercantum pada nomor 1 tahun 2022 tentang optimalisasi penyelenggaraan program jaminan kesehatan nasional. Kebijakan ini ditujukan untuk menjamin dan memastikan bahwa kesehatan seluruh rakyat Indonesia terjamin oleh satu program pemerintah ini. Pelaksanaan suatu kebijakan tidak akan berjalan sesuai rencana yang telah ditetapkan, suatu kebijakan sering kali menimbulkan pro dan kontra di tengah masyarakat kita. Hal tersebut juga tidak terlepas dari pro dan kontra yang terjadi akibat kebijakan BPJS Kesehatan sebagai syarat wajib untuk mengakses beberapa jenis pelayanan publik. Pada tahap pelaksanaan si atas, sebagian masyarakat yang tergolong golongan menengah ke bawah menganggap peraturan pemerintah ini memberatkan mereka. Begitu pula yang terjadi di Kota Batam dalam penerapan kebijakannya, oasti ada pro dan kontra, hal inilah yang menjadi fokus permasalahan yang terjadi akibat penerapan kebijakan BPJS Kesehatan sebagai syarat wajib dalam mengakses sejumlah pelayanan publik di Kota Batam.

Komunikasi Dalam Manajemen Sumber Daya Keluarga: Tinjauan Literatur

Ismayanti Pratiwi, Susri Adeni, Machyudin Agung Harahap — Wed, 11 Jun 2025 08:40:10 +0000

Family communication is a critical component in the process of Family Resource Management (FRM), which encompasses the stages of needs identification (input), planning and decision-making (process), and implementation and evaluation (output). This study aims to systematically review scholarly literature that examines the role of communication in each stage of FRM. A systematic literature review method was employed, following the PRISMA protocol, with article searches conducted via Google Scholar for publications from 2016 to 2025. A total of 17 articles met the inclusion criteria and were analyzed using thematic analysis. Findings reveal that open, empathetic, and participatory communication supports collective decision-making, conflict management, value formation, and overall family well-being. Communication also plays a significant role in the effective management of family human, financial, and emotional resources. This review underscores the importance of integrating communication into every stage of FRM and highlights the need for communication-based interventions to strengthen family resilience and well-being.

Analisis Bauran Komunikasi Pemasaran (Café Maknyus) Dalam Meningkatkan Branding

Feni Parawita, Hagi Julio Salas, Marini Marini — Wed, 11 Jun 2025 08:41:11 +0000

Indonesia's café industry has experienced significant and accelerated growth, as evidenced by the widespread emergence of cafés across multiple regions, particularly within urban centers. This trend illustrates a shift in consumer lifestyle preferences and highlights the growing demand for strategic marketing communication efforts to enhance sales performance and mitigate business failure risks. This research seeks to explore how marketing communication strategies are applied, drawing upon the theoretical framework of the marketing communication mix. A qualitative research design was adopted, utilizing a case study approach with data gathered through in-depth interviews, direct observations, and relevant documentation. The findings reveal that the marketing communication practices employed encompass advertising, personal selling, sales promotion, direct marketing, public relations, and word-of-mouth marketing. The management of Maknyus Cafe & Resto plays a pivotal role in disseminating key information, ensuring that both promotional content and culinary offerings deliver added value to the target consumer base.

Pengaruh Live Shopee Terhadap Doom Spending Anggota Karang Taruna Kelurahan Gunung Terang Bandar Lampung

Dilla Revira Sahri, M. Denu Poyo, Budhi Waskito — Wed, 11 Jun 2025 08:42:00 +0000

This study aims to measure the influence of Shopee's Live feature on Doom Spending behavior among members of the Karang Taruna in Gunung Terang Village, Bandar Lampung. The phenomenon of Doom Spending, which refers to impulsive shopping behavior triggered by stress or economic uncertainty, is increasingly prevalent among younger generations, particularly Gen Z and millennials. This research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to 60 Karang Taruna members. Data analysis is conducted using simple linear regression to examine the relationship between Shopee Live and Doom Spending. The findings are expected to provide a deeper understanding of how direct interactions in Shopee Live influence impulsive purchasing decisions and offer recommendations to mitigate the negative impacts of Doom Spending behavior.

Strategi Sekolah Menengah Kejuruan (SMK) Swasta Di Banten Dalam Membangun Brand Image Untuk Meningkatkan Kepercayaan Masyarakat

Mia Nurul Hikmah, Pryo Handoko — Wed, 11 Jun 2025 16:15:03 +0000

This research analyzes strategies developed by private Vocational High Schools in Banten Province for building brand image to enhance public trust. The transformation of Indonesia's educational landscape presents complex competitive dynamics for private vocational education institutions in maintaining their existence and relevance. The study employs a qualitative approach using literature review methods through systematic analysis of relevant scientific literature from 2020-2025. Research findings indicate that effective brand image building strategies encompass four main dimensions: integrated digital marketing implementation, integration of educational excellence with stakeholder collaboration, optimization of visual media and institutional narratives, and integrated reputation management. Digital marketing strategies include optimization of digital traffic, conversion, and stakeholder engagement through diverse digital platforms. Integration of educational excellence with strategic collaboration involving industries, professional organizations, and government institutions proves to provide significant contribution in positioning private vocational schools as leaders in the competitive landscape. Factors influencing implementation effectiveness include internal dimensions such as human resource quality, management commitment, and facility availability, as well as external dimensions including competitive dynamics and public expectations. Primary challenges lie in limited digital marketing team competencies and complexities in building public trust. The research recommends developing continuous capacity building programs, integrated reputation management systems, and strategic collaboration with various stakeholders for optimizing sustainable brand image building strategies

Akuntabilitas Pelayanan Publik Dinas Tenaga Kerja Kabupaten Buton

Febby Masri, Zainul Abidin, La Didi — Wed, 11 Jun 2025 16:16:34 +0000

This study aims to describe public service accountability at the Buton Regency Manpower Office. This research uses a descriptive method with a qualitative approach. Data was collected using interview, observation and documentation techniques. The results showed that public service accountability at the Manpower Office that in organising passport recommendation services for Prospective Indonesian Migrant Workers (CPMI) has worked in accordance with references and laws and regulations and other regulations governing technical and administrative requirements. In dealing with obstacles that occur to service users, it is very responsive and the priority of the interests of service needs is quite well met with the discipline of the presence of service officers and the behaviour of officers in providing services. However, there are still some weaknesses that must be improved in service references such as service standards that have not been updated according to the latest provisions as well as in the aspect of prioritising the interests of service users in terms of providing facilities and infrastructure in handling complaints and facilities that are still limited in supporting service activities.

Literasi Politik Komisi Pemilihan Umum Dalam Meningkatkan Partisipasi Pemilih Pemula Di Kota Samarinda

Wed, 11 Jun 2025 16:17:59 +0000

This study is motivated by the important role of first-time voters in shaping democracy, who often face limitations in information and understanding of the election process. The purpose of this research is to analyze the role of political literacy conducted by the General Election Commission (KPU) of Samarinda City in increasing the participation of first-time voters through Instagram. The study employs a qualitative approach with data collected through interviews, observations, and documentation. The findings reveal that KPU Samarinda has implemented various political literacy programs, including outreach in schools, utilization of Instagram, and democracy training for youth. However, challenges such as low political interest among young voters and limited resources remain obstacles. In conclusion, the political literacy efforts by KPU positively contribute to raising awareness and participation of first-time voters, though strengthening strategies and cross-sector collaboration are needed for more optimal outcomes.

Optimalisasi Customer Engagement Tvku Sebagai Strategi Komunikasi Pemasaran Di Era Digital

Elsa Sofi Nopianti, Agus Triyono — Wed, 11 Jun 2025 16:19:18 +0000

This study aims to examine the marketing strategies implemented by TVKU (Television of Dian Nuswantoro University) in optimizing customer engagement in the digital era. As a local television station, TVKU faces significant challenges in maintaining its existence amidst the rapid growth of digital media. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and documentation involving the TVKU marketing team and its business partners. The results show that TVKU applies three main marketing strategies: pull, push, and pass. The pull strategy is implemented by creating relevant, engaging, and educational content through digital platforms such as Instagram, YouTube, and TikTok. The push strategy involves partnerships with various parties, both commercially and through barter agreements, along with offering flexible promotional services. The pass strategy focuses on building a positive brand image through consistent content and sustainable collaborations. These strategies have proven effective in increasing audience involvement (customer engagement) and expanding the network of business partners. This research is expected to serve as a reference for local media companies in developing relevant marketing strategies in the digital age, and to contribute to the advancement of communication and digital marketing studies.

Pelestarian Kesenian Melalui Tradisi Saparan

Indra Maulana, Zahrotul Umami — Wed, 11 Jun 2025 16:20:12 +0000

Local culture inherent in Indonesian society has undergone changes in the Era of Society 5.0. The teenage generation already understands the sense of nationalism but they themselves are aware of the current of modernization that makes them have to adapt to be more modern and unconsciously leave local culture. This results in significant changes in people's lives, especially the culture of the community itself. This study aims to determine the Saparan tradition as a communication medium to preserve the arts, especially in the context of local arts in Tajuk village. The research method used is descriptive qualitative with a phenomenological approach with data collection techniques in the form of data collection techniques: interviews, observations, documentation. The results of the study indicate that the Saparan Tradition is a strong cultural communication medium in building and maintaining the identity of the local community. The Saparan Tradition has an important role in intercultural communication, especially in terms of preserving local arts. In addition, it was found that the Saparan tradition is a bridge for the process of exchanging messages between individuals or groups from different cultural backgrounds. This study shows that Saparan is also an effective intercultural communication medium, where the exchange of values, symbols, and cultural practices occurs not only between local residents, but also between local communities and visitors from outside the area. And provides implications for the preservation of local arts.

Analisis Publik Tentang Brand Rucas Sebagai Fashion Lokal Limited Edition

Aurellia Syahda Rahmadani, Muhammad Noor Hidayat — Wed, 11 Jun 2025 16:21:12 +0000

This study aims to analyze public perceptions of the local fashion brand Rucas,which adopts a limited edition concept as its core marketing strategy. Rucas has successfully built a strong and exclusive brand image by emphasizing product scarcity, a youth-relevant streetwear style, and inclusive social campaigns. This research employed a descriptive qualitative method using observation and interviews for data collection. The findings indicate that Rucas’ scarcity marketing strategy effectively fosters consumer loyalty, creates a unique shopping experience, and strengthens the brand's position in the local fashion market. Although the brand received positive reception, its cultural representation remains limited to visual elements. The study recommends that local brands further integrate cultural values into their products to enhance competitiveness and cultural identity.

Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Awareness Pada Forthis House

Anna Wardani, Kheyene Molekandella Boer — Wed, 11 Jun 2025 16:22:05 +0000

This study aims to determine the effectiveness of marketing communication in influencing consumer behavior, particularly in encouraging purchasing decisions. The research method used in this study is a qualitative descriptive approach, which seeks to provide an in-depth description of marketing communication strategies in increasing brand awareness among Forthis House customers. The data used in this research consists of primary and secondary data. Primary data were obtained through direct observation and in-depth interviews with key informants, namely the owner of Forthis House and two regular customers selected through purposive sampling until data saturation was reached. Meanwhile, secondary data were collected from various written sources such as books, journals, and relevant documents to support field findings. Data collection techniques included non-participatory observation, in-depth interviews, and documentation in the form of photos or supporting archives. Data analysis was carried out using the Miles, Huberman, and Saldana model, which consists of three stages: data condensation, data display, and conclusion drawing. Through this approach, the research is expected to provide a comprehensive, valid, and meaningful overview of Forthis House's marketing communication strategies in increasing brand awareness. The results of the study indicate that the marketing communication strategy implemented by Forthis House Samarinda has proven effective in enhancing brand awareness and driving sales growth. The implementation of various promotional mix elements such as advertising through billboards and social media, interactive sales promotions, and a friendly and targeted personal selling approach has successfully built a strong relationship between the brand and its consumers. Forthis House’s responsiveness to customer feedback also contributes to product innovation and service improvement, thereby strengthening customer loyalty. In addition, the use of visual content on digital platforms not only attracts attention but also builds strong emotional engagement with the audience, especially the younger generation. Overall, this integrated marketing communication strategy has effectively reinforced brand image, increased customer loyalty, and positioned Forthis House as one of the competitive brands in Samarinda’s culinary market.

Strategi Komunikasi Organisasi Ormas LPADKT Dalam Melestarikan Budaya Dayak Di Kota Samarinda

Fredi Kristian Bang, Kezia Arum Sary, Rina Juwita, Dony Kristian — Wed, 11 Jun 2025 16:23:08 +0000

The purpose of this study is to analyze the communication strategies implemented by the LPADKT organization in preserving the existence of Dayak culture. This research uses a qualitative descriptive approach to provide an in-depth description of the communication strategies applied by the Laskar Pemuda Adat Dayak Kalimantan Timur (LPADKT) organization in preserving Dayak culture in the city of Samarinda. Primary data were obtained through interviews with the leaders and bureau heads of LPADKT, while secondary data were gathered from relevant documents and literature. Data analysis was conducted inductively to identify patterns and themes related to communication strategies, cross-cultural dynamics, as well as supporting and inhibiting factors in cultural preservation. The results show that the organizational communication applied by LPADKT in preserving Dayak culture in Samarinda is effective and well-structured. Clarity of messages, appropriate selection of communication channels, and consistent communication frequency, supported by a culture of openness, enable cultural values to be conveyed effectively, especially to the younger generation. The use of social media as a mass communication channel, combined with interpersonal and organizational communication, successfully increases active participation from members and the wider community. Additionally, systematic coordination and constructive conflict management strengthen organizational solidarity, allowing cultural preservation goals to be optimally achieved. Message consistency and high member participation also play key roles in maintaining the continuity of Dayak cultural transmission.

Representasi Emosi Dalam Komunikasi Interpersonal melalui Musik Video Dunia Tipu-Tipu

Santia Indah Syahida, Lisa Mardiana — Wed, 11 Jun 2025 16:24:11 +0000

Emotional expression is a form of nonverbal communication that can strengthen meaning in interpersonal relationships. This study aims to examine the representation of emotional expressions in interpersonal communication in the music video "Dunia Tipu-Tipu" by Yura Yunita. This research uses an interpretative qualitative approach with the Roland Barthes semiotic analysis method. The music video "Dunia Tipu-Tipu" displays various forms of emotional expressions without dialog, through visual symbols such as eye gaze, facial expressions, and body gestures. The emotions depicted in a number of scenes show the dynamics of relationships between individuals, including couples, friends, and families. The results show that expressions such as sadness, affection, hope, and gratitude are deeply displayed through nonverbal communication. All of these representations are analyzed based on the three layers of meaning in Barthes' semiotics, namely denotation, connotation, and myth. The findings show that visual symbols in music videos are able to convey strong emotional messages and shape cultural constructions of honest and authentic interpersonal relationships.

Strategi Tradisi Tartibe Sebagai Identitas Budaya Masyarakat Negeri Buano Utara Dalam Menyebarkan Informasi

Lilis Sukmawati, Ajuan Tuhuteru — Thu, 12 Jun 2025 08:39:27 +0000

Tradisi Tartibe di Negeri Buano Utara merupakan salah satu saluran komunikasi tradisional yang digunakan untuk menyampaikan informasi keagamaan kepada masyarakat. Tujuan artikel ini untuk mengetahui strategi tradisi tartibe sebagai identitas budaya masyarakat buano utara dalam menyebarkan informasi kepada masyarakat. Metode penelitian yang digunakan adalah deskripsif kualitatif. Hasil penelitian menunjukan bahwa penyampaian informasi melalui tradisi Tartibe dilakukan oleh para lebe, yaitu tokoh agama yang bertugas menyebarkan informasi melalui sistem komunikasi dari rumah ke rumah. Tradisi ini berfokus pada pemberitahuan perayaan hari-hari besar Islam, seperti awal Ramadhan, malam tujuh likur, Idul Fitri, dan Idul Adha. Mekanisme penyampaian informasi dilakukan setelah musyawarah antara tokoh adat dan agama, kemudian informasi disampaikan secara langsung oleh empat lebe kepada warga. Selain berfungsi sebagai sarana komunikasi, tradisi ini juga memperlihatkan nilai-nilai sosial masyarakat Buano Utara, seperti gotong royong dan penghargaan terhadap tokoh agama melalui pemberian imbalan sukarela. Strategi penyampaian informasi mencakup pembagian wilayah oleh lebe agar seluruh rumah dapat dijangkau secara efektif. Dengan pendekatan komunikasi yang personal dan sistematis, tradisi Tartibe tetap bertahan sebagai bagian penting dalam struktur sosial dan budaya Buano Utara.

Disaster Communication dalam Mitigasi Penanggulangan Banjir

Musvita Rahma Arzuri, Rahmawati Zulfiningrum — Fri, 20 Jun 2025 16:07:44 +0000

Floods are one of the disasters that often occur in Indonesia, especially in the city of Semarang, when entering the rainy season, and cause various impacts on the community. This study aims to analyze disaster communication in flood disasters in Tlogosari Kulon Semarang. Effective communication between the Semarang City Regional Disaster Management Agency (BPBD) and the community is needed, especially in flood disaster management. This study uses disaster communication theory, a phenomenological approach, and qualitative methods by conducting in-depth interviews, observations, and documentation. The study results show that BPBD utilizes an internal communication system through a data and information center, a strap system, or the current situation in responding to disasters to find out conditions at the flood disaster location and map the impacts caused. Disaster communication carried out by the Semarang City BPBD in flood management includes: 1) pre-disaster is carried out by socializing flood management through social media accounts, 2) disaster response management in flood disaster management through two-way communication with the Meteorology, Climatology, and Geophysics Agency (BMKG) and the River Area Large Hall (BBWS), and, 3) post-disaster by recovering from the impact of flood disasters through collaboration and evaluation activities. The use of digital communication channels plays an important role in the dissemination of information to improve preparedness and rapid response during disasters. Mitigation in flood management and disaster recovery processes requires active community participation in every stage