Jurnal Multidisiplin Dehasen (MUDE)
https://jurnal.unived.ac.id/index.php/mude
<p style="text-align: justify;"><strong>e-ISSN <a href="https://issn.lipi.go.id/terbit/detail/20220210442005435">2828-1799</a></strong></p> <p style="text-align: justify;"><strong>Jurnal Multidisiplin Dehasen (MUDE)</strong> sedang membuka peluang untuk publikasi artikel jurnal. Jurnal ini berfokus pada topik:</p> <p style="text-align: justify;"><strong>Humaniora</strong> : Seni, Sejarah, Bahasa, Sastra, Musik, Filsafat, Agama, Teater.<br><strong>Ilmu Sosial</strong> : Geografi, Sosiologi, Pendidikan, Ilmu Politik, Hukum, Kebijakan, Administrasi Publik, Tinjauan Sosial, Seni, Sejarah, Filsafat, Antropologi<br><strong>Manajemen</strong> : Perdagangan, Ekonomi, Keuangan, Akuntansi, Tata Kelola Perusahaan, Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Pelatihan dan Pengembangan Manajemen Mutu<br><strong>Teknik</strong> : Teknologi Informasi, Aplikasi Komputer, Sistem Informasi, Teknik Sipil, Teknik Mesin, Teknik Kimia, Teknik Elektro, Fisika<br><strong>Ilmu Kesehatan</strong> : Kedokteran, Kesehatan, Keperawatan, Kebidanan, Penelitian Klinis, Farmasi, Farmasi, Farmakognosi, Farmakologi, Fitokimia<br><strong>Biologi</strong> : Botani, Biosains, Mikrobiologi, Bioteknologi, Biologi Klinis, Biologi Molekuler, Biokimia, Pertanian, Kimia, Lingkungan dan Ekologi, Ilmu Pangan, Nutrisi, Ilmu Tumbuhan, Entomologi, Zoologi, Perikanan<br><strong>Pendidikan Jasmani</strong> : Olahraga, Yoga, Fisioterapi, Fisiologi, Kesehatan.</p> <p style="text-align: justify;">Terbit 4 kali dalam setahun di bulan <strong>Januari, April, Juli, Oktober</strong></p>Universitas Dehasen Bengkuluen-USJurnal Multidisiplin Dehasen (MUDE)2828-1799Pengaruh Komunikasi Interpersonal Dan Motivasi Belajar Terhadap Hasil Belajar Siswa SMP Muhammadiyah Terpadu Kota Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6628
<p>This research aims to determine the interpersonal communication skills of teachers and students in the social studies learning process at SMPN 21 Bengkulu City. The research method used was quantitative descriptive research with research subjects involving 36 class VIII students. Data collection techniques use observation, questionnaires and documentation. The research results show that the teacher's interpersonal communication skills with students in the learning process are quite good. This can be proven by the results of data analysis, the average calculation obtained is 66. Thus, it can be said that if a teacher is able to carry out good interpersonal communication, the students' communication skills in learning will also be higher, but on the contrary, if the teacher's interpersonal communication skills are still low, students' communication skills will also tend to be low. The conclusion from this research is that the teacher's interpersonal communication skills with class VIII students in the social studies learning process at SMPN 21 Bengkulu City are in the Good category. Research can be a basis for teachers to develop their insight and knowledge to improve students' communication skills in the learning process so that they are more effective.</p>Rapika HidayahSazili SaziliRossa Ayuni
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2024-10-102024-10-1034237–244237–24410.37676/mude.v3i4.6628Analisis Semiotika Pesan Moral Dalam Film 200 Pounds Beauty Versi Indonesia
https://jurnal.unived.ac.id/index.php/mude/article/view/6599
<p>Film is one of the works of art from mass media that is in great demand by many people, making movies have their own place for many people. Movies also function as a place to convey moral messages, usually in the form of good values that can be used as examples or examples for the audience. In this study, moral messages are depicted in the Indonesian version of the 200 Pounds Beauty movie directed by Ody Harahap in 2023. This research aims to find out what moral messages are contained in the Indonesian version of the 200 Pounds Beauty movie. The research method used is descriptive qualitative research using data collection techniques of observation, documentation, and supporting data from books, articles, and journals. Where data analysis uses Charles Sanders Pierce’s semiotics using the triangle theory of meaning, namely the representamen, object and interpretation. The results of this study indicate that there are seven moral message contents in it, namely First, patience and sincerity are shown by accepting all insults and trials of life gracefully. Second, children's affection for parents is shown in the scene of not leaving parents regardless of their condition. Third, the caring attitude shown in the scene is willing to do anything for someone. Fourth, the meaning of friendship is shown by feeling each other and reminding each other in terms of goodness. Fifth Thinking before acting is that all actions must be taken with consideration not to make people harmed. Sixth love yourself by not listening to others who make us hurt and feel insecure. Seventh honesty shown by revealing to everyone who the real identity is without being covered up again.</p> <p>Film is one of the works of art from mass media that is in great demand by many people, making movies have their own place for many people. Movies also function as a place to convey moral messages, usually in the form of good values that can be used as examples or examples for the audience. In this study, moral messages are depicted in the Indonesian version of the 200 Pounds Beauty movie directed by Ody Harahap in 2023. This research aims to find out what moral messages are contained in the Indonesian version of the 200 Pounds Beauty movie. The research method used is descriptive qualitative research using data collection techniques of observation, documentation, and supporting data from books, articles, and journals. Where data analysis uses Charles Sanders Pierce’s semiotics using the triangle theory of meaning, namely the representamen, object and interpretation. The results of this study indicate that there are seven moral message contents in it, namely First, patience and sincerity are shown by accepting all insults and trials of life gracefully. Second, children's affection for parents is shown in the scene of not leaving parents regardless of their condition. Third, the caring attitude shown in the scene is willing to do anything for someone. Fourth, the meaning of friendship is shown by feeling each other and reminding each other in terms of goodness. Fifth Thinking before acting is that all actions must be taken with consideration not to make people harmed. Sixth love yourself by not listening to others who make us hurt and feel insecure. Seventh honesty shown by revealing to everyone who the real identity is without being covered up again.</p>Ramadhani Dwi SafitriYanto YantoSapta Sari
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2024-10-112024-10-1134317–322317–32210.37676/mude.v3i4.6599Strategi Media Relations Pt. Angkasa Pura Ii Di Bandar Udara Fatmawati Soekarno Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6619
<p>The aim of the research is to determine the media relations strategy carried out by PT Angkasa Pura II at Fatmawati Bengkulu Airport in fostering good relations with the media. This research uses the Four-step Public Relations Process theory by taking the six media PR strategies proposed by Frank Jefkins. This type of research uses a qualitative approach with data collection techniques through observation, in-depth interviews and documentation. The results of this research can be concluded that PT. Angkasa Pura II at Fatmawati Bengkulu Airport in building good relations with the media, namely carrying out various activities such as invitations for coverage at the airport terminal, media visits and providing a wifi network for the media. Apart from that, there are obstacles, namely the large number of media who find it difficult to attend the activities being held.</p>Beny FernandoAnis EndangSri Narti
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2024-10-112024-10-113434735810.37676/mude.v3i4.6619Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Hasil Penjualan Angkringan Pojok Sate Taichan Jl. Letjend Suprapto Kota Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6630
<p>This research aims to explore how Pojok Sate Taichan business on Jl. Letjend Suprapto, Bengkulu City utilizes Instagram social media to enhance sales performance. This qualitative study employs an inductive thinking approach to understand the reality of the subject matter. The subjects of this study are the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The object of the study is the utilization of social media by the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The findings reveal that Pojok Sate Taichan in Bengkulu effectively utilizes Instagram's Story and Reel features, resulting in a significant increase in daily sales by 39-50% and daily revenue by 15-20%. A comparison before and after using social media indicates a perceived increase in sales results by up to 133% and revenue by approximately 80% for the business operators. Therefore, the effective integration of Instagram social media by Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City has positively impacted the growth of SMEs, such as increased sales, revenue, and opportunities for investment and further expansion.</p>Suharmi SuharmiMelda RatnawatiAyudho Selviani
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2024-10-112024-10-1134331– 338331– 33810.37676/mude.v3i4.6630Proses Komunikasi Antara Budaya Dalam Pernikahan Adat Di Kelurahan Kota Medan Kabupaten Bengkulu Selatan
https://jurnal.unived.ac.id/index.php/mude/article/view/6623
<p>The aims of this study to determine the Intercultural Communication Process in Traditional Marriage in Kota Medan Urban Village, South Bengkulu Regency. The method used in this study is qualitative descriptive research. The informants in this study amounted to 7 people consisting of 3 key informants and 4 main informants. The theory used in this study was the Theory of Intercultural Communication Process Aloliliweri, 2011:44. The results of the study show that: 1. Openness of Intercultural Marriage in marriage, the way of communicating uses or uses Indonesian, but occasionally there is the use of Javanese or pesemah language in the marriage so that everyone understands and understands more quickly in the implementation of the marriage. 2. Empathy There was mutual assessment of the couple and criticism of the decisions made by the couple in deciding something for the better in the future in the household. Each couple has a commitment in marriage, especially the problem of residence, some follow their husbands and some still live in their in-laws' house because of other circumstances and considerations. 3. Positive Attitude (positiveness) in a family, praise was reduced to please their partner in terms of dress or appearance even though it was important to add harmony to the family, it was one form of pleasant attention to their partner. 4. Supportive Attitude (supportiveness) there was mutual communication between husband and wife before taking action that must be done to avoid negative traits in acting, what is important is openness in any aspect of marriage. 5. Equality There is a change in attitude after marriage, more assertive, protective and caring for the family, both from the husband and the wife, there was no difference in attention that is differentiated from one another</p>Fiqhri Habib EffendiSapta SariVethy Octaviani
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2024-10-112024-10-113433934610.37676/mude.v3i4.6623Kemampuan Komunikasi Interpersonal Guru Dengan Siswa Dalam Pembelajaran IPS Di SMP 21 Kota Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6612
<p>This research aims to determine the interpersonal communication skills of teachers and students in the social studies learning process at SMPN 21 Bengkulu City. The research method used was quantitative descriptive research with research subjects involving 36 class VIII students. Data collection techniques use observation, questionnaires and documentation. The research results show that the teacher's interpersonal communication skills with students in the learning process are quite good. This can be proven by the results of data analysis, the average calculation obtained is 66. Thus, it can be said that if a teacher is able to carry out good interpersonal communication, the students' communication skills in learning will also be higher, but on the contrary, if the teacher's interpersonal communication skills are still low, students' communication skills will also tend to be low. The conclusion from this research is that the teacher's interpersonal communication skills with class VIII students in the social studies learning process at SMPN 21 Bengkulu City are in the Good category. Research can be a basis for teachers to develop their insight and knowledge to improve students' communication skills in the learning process so that they are more effective.</p>Lidya AsmaraSuharmi SuharmiHerwan MDK
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2024-10-142024-10-1434383–386383–38610.37676/mude.v3i4.6612Analisis Penerapan Pendidikan Karakter Pada Mata Pelajaran IPS Di SMPN 18 Kota Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6629
<p>Character education plays an important role in forming a moral and ethical generation. Without character education, students may have difficulty distinguishing between good and bad. Character education teaches values that are important for students' personal lives. This research aims to determine the application of character education in class VIII social studies subjects at SMPN 18 Bengkulu City. The research method used is qualitative research with research subjects involving social studies teachers and class VIII students. With data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. Data collection techniques use observation, interviews and documentation. The results of the research show that SMPN 18 Bengkulu City in the social studies learning process has implemented character education in the form of religious character, discipline, curiosity, responsibility and tolerance. The school also tries to continue to do its best to implement all existing character education for their students. The conclusion from this research is that SMPN 18 Bengkulu City has implemented character education in social studies subjects which can be a basis for teachers to develop their knowledge in order to create a conducive learning environment as an effort to develop student character.</p>Sazili SaziliHerwan MDKSitriani Sitriani
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2024-10-142024-10-1434387–390387–39010.37676/mude.v3i4.6629Korelasi Rambut Berwarna dengan Stigma Kecantikan Perempuan Urban : Studi Kasus Kota Semarang
https://jurnal.unived.ac.id/index.php/mude/article/view/6511
<p>This study aims to analyze the correlation between colored hair and beauty stigma faced by urban women in Semarang City using Erving Goffman's social stigma theory. The research employs a qualitative method with a phenomenological approach, collecting data through in-depth interviews with two female participants who frequently dye their hair. The findings reveal that women with colored hair encounter various forms of social stigma, including physical stigma, character stigma, and group stigma. Colored hair is perceived as deviating from traditional beauty norms that idealize long, straight black hair, leading to verbal harassment, disapproving looks, and discrimination in the workplace. However, these women develop strategies to manage this stigma, such as hiding their hair color with wigs or adjusting their hair color to fit social contexts. Additionally, self-acceptance and confidence are crucial in facing social stigma. This study highlights the complex dynamics between social norms and self-expression in an urban context and underscores the importance of education and increased social awareness to reduce negative stigma associated with colored hair.</p>Nisa Alif Ulfah
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2024-10-112024-10-1134307–316307–316Personal Branding "Gemoy"Prabowo (Case Study On The Tiktok Account @Partai Gerindra)
https://jurnal.unived.ac.id/index.php/mude/article/view/6555
<p>Personal Branding is described as a process or effort to build a unique, strong and relevant self-image in the minds of other people. This involves identifying and building on our personal strengths, abilities, and uniqueness as characteristics that differentiate us from others. One of the social media that reflects Prabowo's branding as "gemoy" is the tiktok account @Partai Gerindra. This research aims to dig deeper into the process of forming Gemoy Prabowo's Personal Branding, especially related to the 'gemoy' image that is seen in his public interactions and increasing popularity and having a significant impact on Tiktok social media. The type of research method used in this thesis is descriptive qualitative research. The importance of this research lies in an in-depth understanding of the relationship between Personal Branding of political figures and public perception of their political image. The theory used is Peter Montoya's theory where Personal Branding marketing is the process of building and strengthening a person's personal image and reputation in the minds of other people. There are eight processes for forming Personal Branding owned by Peter Montonya, namely: 1. Specialization (The Law of Specialization), 2. Leadership (The Law of Leadership), 3. Personality (The Law of Personality), 4. Difference (The Law of Distinctiveness) , 5. Visibility (The Law of Visibility), 6. Unity (The Law of Unity), 7. Firmness (The Law of Peristence), 8. Good name (The Law of Goodwill).The results of the research and discussion are concluded as follows from the results of research conducted on Gemoy Prabowo's Personal Brandingon the Gerindra Party TikTok account, that this Personal Branding has succeeded in creating a strong and positive image among social media users. Gemoy Prabowo was able to build a unique and attractive personal identity by introducing the Gerindra Party to the public via the TikTok platform.</p>Aghisty Firan MarenzaYanto YantoMartha Heriniazwi Dianti
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2024-10-102024-10-1034209 –218209 –21810.37676/mude.v3i4.6555Analisis Hambatan Guru Dalam Penggunaan Media Pembelajaran Berbasis Audio Visual Pada Mata Pelajaran Ekonomi Di SMAN 7 Empat lawang
https://jurnal.unived.ac.id/index.php/mude/article/view/6611
<p>This research aims to determine teachers' barriers to using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang. This type of research is descriptive qualitative with the object being teacher barriers in using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang and the research subjects are 3 teachers in economics subjects. Data collection techniques use observation, interviews and documentation. The results of the research show that there are several obstacles for teachers in using audio-visual based learning media in economics subjects at SMAN 7 Empat Lawang, namely lack of time in making power points, feeling comfortable with other methods, lack of teacher skills and creativity, teachers not being fluent in using IT. , it is difficult to find videos that match the material, and there are problems with the internet network.</p>Yusti Anggun TiaraBahrin BahrinDuharman DuharmanAde Irma Suryani
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2024-10-102024-10-1034231–236231–23610.37676/mude.v3i4.6611Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial
https://jurnal.unived.ac.id/index.php/mude/article/view/6642
<p><em>This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.</em></p>Muhammad FirdausSapta SariDilmai Putra
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2024-10-102024-10-1034237–244237–24410.37676/mude.v3i4.6642Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6606
<p>This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible</p>Muhammad Afif SyaputraSapta SariMaryaningsih Maryaningsih
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2024-10-102024-10-1034257–266257–26610.37676/mude.v3i4.6606Meningkatkan Motivasi Belajar Melalui Problem Based Learning Pada Materi Perkelahian Pelajar, Narkoba Dan Khomar Kelas Xi Akl Smk Negeri 3 Seluma
https://jurnal.unived.ac.id/index.php/mude/article/view/6941
<p>This study aims to improve student learning outcomes on the topics of fighting, drugs, and khamr at SMK Negeri 3 Seluma by applying the Problem-Based Learning (PBL) method. PBL was chosen for its ability to encourage active student engagement and the application of knowledge in real-life contexts. The research uses a classroom action research design involving two cycles, with each cycle consisting of planning, implementation, observation, and reflection.The subjects of the study are tenth-grade students at SMK Negeri 3 Seluma, with a focus on teaching materials related to fighting, drugs, and khamr. Data were collected through observations, interviews, and pre- and post-implementation learning tests. The results indicate that the implementation of the PBL method significantly improved students' understanding of the taught material. Students showed improvements in their ability to analyze real-life cases, make better decisions, and increase their awareness of the impacts of fighting, drugs, and khamr.Based on these findings, it can be concluded that the Problem-Based Learning method is effective in enhancing student learning outcomes on social and health-related topics. The study recommends a broader application of the PBL method across various teaching materials to improve students' critical thinking skills and awareness in the context of health and social education.</p>Hadikisno Hadikisno
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2024-10-102024-10-1034303–306303–30610.37676/mude.v3i4.6941Pengalaman Pengguna Ome Tv Di Kalangan Remaja (Studi Fenomenologi Di SMPN 20 Kota Bengkulu)
https://jurnal.unived.ac.id/index.php/mude/article/view/6600
<p> </p> <p><em>This research was conducted to find out what the experience of Ome TV users is among teenagers, especially students at SMPN 20 Bengkulu City. This research uses descriptive qualitative research methods. Data collection was carried out through interviews, observation and documentation. The technique for taking research informants uses Purposive Sampling. The results of the research show that the experience of Ome TV users among teenagers, especially students at SMPN 20 Bengkulu City, occurs in two phases, namely: Because of Motives or past motives, namely at this stage the students use the Ome TV Application because they have a high sense of fun and curiosity. try several interesting features such as random videos to chats and In Order Motive or future motifs, namely at this stage the student uses the Ome TV application as a place to express themselves, develop English language skills and increase relations or acquaintances to invite them to play online games. . In this research, it turns out that there are many things that can improve their abilities, including developing English language skills, they are more creative and they also find friends who share their hobby in playing online games. Behind this, the author also found negative things from the impact of using the Ome TV application on students at SMPN 20 Bengkulu City, such as a lack of socializing with their classmates and finding random vulgar videos through the Ome TV application media.</em></p>Fristy Reka OktavianiAnis EndangVethy Octaviani
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2024-10-112024-10-1134323–330323–33010.37676/mude.v3i4.6600Analisis Kreativitas Siswa Melalui Model Pembelajaran Problem Based Learning Pada Mata Pelajaran IPS Dalam Pelaksanaan Kurikulum Merdeka Belajar Di SMPN 21 Kota Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6815
<p>This research aims to determine students' creativity in learning Social Sciences in implementing the Independent Learning Curriculum at SMPN 21 Bengkulu City. This research uses a qualitative approach with a qualitative descriptive type. Data sources from social studies teachers and class VII students. Data collection techniques using observation, interviews and documentation. The data analysis techniques are data collection, data reduction, data presentation, and conclusion drawing. Meanwhile, checking the validity of the data in this research uses the triangulation technique. The results of the research show that the application of Problem Based Learning in Social Sciences subjects in the implementation of the independent learning curriculum increases student creativity. In line with the objectives of the independent curriculum, it is proven that there is the development of critical thinking skills and problem solving in a social context, with aspects of creativity such as fluency of thinking and the ability to develop ideas that have experienced a real increase. This research provides important insights for educators and policy makers in optimizing developing student creativity through social studies learning in the independent learning curriculum.</p>Zufiyardi ZufiyardiSuharmi SuharmiFabella Puji Lestari
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2024-10-102024-10-1034251–256251–25610.37676/mude.v3i4.6815Analisis Potensi Usaha Rumah Tangga (Home Industri) Emping Melinjo Di Kecamatan Kampung Melayu Kota Bengkulu
https://jurnal.unived.ac.id/index.php/mude/article/view/6816
<p>This study aims to determine the potential of emping melinjo home industry in Kampung Melayu District, Bengkulu City. This study was conducted in Kampung Melayu District, Bengkulu City using a qualitative research approach and type. Data sources from emping melinjo business owners. Data collection techniques used observation, interviews and documentation. The data analysis used in this study includes reviewing all data, data reduction, presenting data and drawing conclusions. Checking the validity of the data includes extension of participation, observer persistence, and source triangulation. The results of the study showed the potential for home industry of melinjo chips in Kampung Melayu District, Bengkulu City, there are several potentials, namely determining the capital spent to produce melinjo chips, the availability of raw materials purchased from the same area, namely Enggano, human resources, namely one business owner who has employees and 2 business owners only produce it themselves without the help of human labor, Then to support the production of melinjo chips in the form of marketing carried out by business owners, income from melinjo chips and also getting profit from the home industry of melinjo chips. By improving product quality and marketing, this business has the potential to grow, provide benefits to the community and become a source of sustainable income.</p>Duharman DuharmanErwani YusufMutia Alinsyah Putri
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2024-10-102024-10-1034267–274267–27410.37676/mude.v3i4.6816Pengaruh Service Quality , Lokasi Dan Store Athmosphere Terhadap Kepuasan Konsumen (Survei Pada Konsumen D’balong Coffe Kota Tasikmalaya)
https://jurnal.unived.ac.id/index.php/mude/article/view/6836
<p>ABSTRAK</p> <p>Penelitian ini bertujuan untuk mengetahui pengaruh <em>service quality</em>, lokasi dan <em>store atmosphere </em>secara simultan ataupun parsial terhadap kepuasan konsumen pada konsumen D’Balong coffe. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei konsumen dengan jumlah 100 responden. Pengumpulan data primer berupa kuesioner. Hasil penelitian menunjukkan bahwa <em>service quality</em>, lokasi dan <em>store atmosphere </em>secara simultan berpengaruh signifikan terhadap kepuasan konsumen di D’Balong coffe. <em>Service quality </em>secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. Lokasi secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe. <em>Store atmosphere </em>secara parsial berpengaruh signifikan terhadap kepuasan konsumen D’Balong coffe.</p> <p><em>ABSTRACT</em></p> <p><em>This research aims to determine the influence of service quality, location and store atmosphere simultaneously or partially on consumer satisfaction among D'Balong coffee consumers. The research method used is a quantitative method with a consumer survey approach with a total of 100 respondents. Primary data collection is in the form of a questionnaire. The research results show that service quality, location and store atmosphere simultaneously have a significant effect on consumer satisfaction at D'Balong coffee. Service quality partially has a significant effect on D'Balong coffee consumer satisfaction. Location partially has a significant effect on D'Balong coffee consumer satisfaction. Store atmosphere partially has a significant effect on D'Balong coffee consumer satisfaction.</em></p>Zahra KhoirunnisaH. Ari ArismanTitin Patimah
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2024-10-102024-10-1034275–288275–28810.37676/mude.v3i4.6836Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Konsumen (Survei pada Konsumen Lazatto UNSIL di Kota Tasikmalaya)
https://jurnal.unived.ac.id/index.php/mude/article/view/6871
<p>This study aims to determine the simultaneous and partial effects of Brand Image and Brand Awareness on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City. the research method used in this research is an associative quantitative method with a survey approach. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through questionnaire data. The data analysis used is multiple linear regression analysis, correlation coefficient, and coefficient of determination. The results of this study indicate that Brand Image and Brand Awareness simultaneously have a significant effect on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City. Brand Image partially, has a significant effect on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City. Brand Awareness partially, has a significant effect on Consumer Purchasing Decisions at Lazatto UNSIL Consumers in Tasikmalaya City.</p>Farida SafitriBarin BarlianAi Kusmiati Asyiah
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2024-10-102024-10-1034289–302289–30210.37676/mude.v3i4.6871Pengaruh Current Ratio Dan Debt To Equity Ratio Terhadap Return On Asset Pada PT. Garuda Indonesia Tbk
https://jurnal.unived.ac.id/index.php/mude/article/view/6886
<p><em>This research was conducted with the aim of finding out the influence of the Current Ratio and Debt to Equity Ratio on Return On Assets at PT. Garuda Indonesia Tbk. The method used in this research is the correlation method with a quantitative approach. The type of data used is secondary data. The population used in this research is the financial reports at PT. Garuda Indonesia Tbk, with a research sample of 13 financial report data per year for the 2011-2023 period and the sample determination technique used the Purposive Sampling method. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that the Current Ratio and Debt to Equity Ratio simultaneously have a significant effect on Return On Assets at PT. Garuda Indonesia Tbk. Current Ratio partially has a significant effect on Return On Assets at PT. Garuda Indonesia Tbk. Debt to Equity Ratio partially has no significant effect on Return On Assets at PT. Garuda Indonesia Tbk.</em></p> <p> </p>Mohamad Alfi RamadhaniAskolani AskolaniRita Tri Yusnita
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2024-10-112024-10-113435937210.37676/mude.v3i4.6886Pengaruh Kualitas Produk Dan Inovasi Terhadap Keputusan Pembelian Pada Defitex.Id (Survei Pada Konsumen Mukena Travel Defitex.Id)
https://jurnal.unived.ac.id/index.php/mude/article/view/6887
<p> </p> <p><em>The aim of this research is to determine and analyze the influence of product quality and innovation on purchasing decisions among mukena travel defitex.id consumers. The research method used in this research is a quantitative method with a survey approach, while the types of data used in this research are primary data and secondary data. The object of this research is product quality, innovation and purchasing decisions among mukena travel defitex.id consumers. The data analysis technique used is multiple linear analysis and hypothesis testing in the form of the F test and t test. The results of this test prove that product quality and innovation simultaneously have a significant influence on purchasing decisions for mukena travel defitex.id consumers. Partially, product quality and innovation have a significant effect on purchasing decisions.</em></p>Muhamad Rafli NauvalArga SutrisnaTitin Patimah
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2024-10-112024-10-113437338210.37676/mude.v3i4.6887Teknik Akurasi Berita Oleh Humas Basarnas Bengkulu (Studi Pada Pemberitaan Evakuasi Orang Tenggelam)
https://jurnal.unived.ac.id/index.php/mude/article/view/6593
<p>The method used in this research uses a qualitative approach. The research subjects in this study were the Head Office of Basarnas Bengkulu, the operations sub-section and Public Relations staff of Basarnas Bengkulu. Data collection techniques using observation, interviews, and documentation. This study aims to find out the News Accuracy technique by the Public Relations of Basarnas Bengkulu. This research focuses on news accuracy by the Public Relations of Basarnas Bengkulu in obtaining information related to a case/disaster. The results showed that the News Accuracy Technique by the Public Relations of Basarnas Bengkulu can be implemented by conducting Fact Verification and Eyewitnesses as follows: 1. Fact Verification is that the fact verification process is very important in ensuring the truth and reliability of information conveyed to the public. In the context of Basarnas operations, where the delivery of precise and accurate information can have a direct impact on the safety and security of the public, verification of facts becomes the main foundation in the preparation of news. 2. Eyewitnesses i.e. in the news delivery process direct testimony from individuals who were at the scene of the incident provides valuable perspectives and details that cannot be obtained from other sources. By considering eyewitness accounts, Basarnas can supplement the information they receive and ensure the accuracy of the news delivered to the public.</p>Veldi Yuni SetiawanSri NartiAnis Endang SM
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2024-10-102024-10-1034219–230219–23010.37676/mude.v3i4.6593